What Are We Doing?
The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge that supports sustainable value for market, chain, and network stakeholders. Our research concerns value chains (supplier, customer, and consumer) and the building of social and resource sustainability within a network context.
Why Is It Important?
We link up with organisations and expertise globally, regionally, and locally. We aim to publish in leading and influential academic and business and media outlets and fora. We provide the platform and host debate via influential thematic and sectoral conferences, and produce impact from our research through business creation and positive social impact.
How Are We Different?
Our approach concerns marketing, business, and operations and is multi-sectoral (for example, via key strengths in agri-food, tourism, healthcare, military, and humanitarian arenas). We promote interdisciplinary, sectoral, organisational, and value chain learning between large, small, and micro businesses.
Group Researchers
Prof Martin Hingley, Professor of Strategic Marketing
Dr Artem Khudenko, Senior Lecturer
Dr Mizanur Rahman, Senior Lecturer
Dr Ilenia Bregoli, Senior Lecturer
Dr Claire May, Senior Lecturer
Dr Jialin Hardwick, Senior Lecturer
Dr Jane Deville, Research Fellow
Dr Susel Arzuaga Palomino, Senior Lecturer
Dr Abi Hunt, Head of Department (Marketing and Tourism)
Dr Julie Donald, Senior Lecturer
Dr Tobias Bruenner, Senior Lecturer
Dr Andrea Caputo, Associate Professor in Strategy and Entrepreneurship
Prof Charbel Jose Chiappetta Jabbour, Global Professor in Sustainable Operations & Supply Chain Management
Dr Ana Beatriz Lopes de Sousa Jabbour, Professor of Supply Chain Management for Sustainable Development
Dr Giacomo Marzi, Lecturer in Strategy and Enterprise
Prof Marian Rizov, Professor of Economics
Dr Eliseo Vilalta Perdomo, Senior Visiting Fellow
Mr Mark Swainson, Deputy Head and Lead for Higher Education and Research and PhD Student
Mr Tony Clark, Senior Lecturer
Mrs Rosario Michel-Villarreal, PhD Student
Mrs Anne Beven, PhD Student
Research at LIBS

Community Organisation Research Group
The group researches community organisation, self-organisation and development within Third Sector organisations, multi-agency networks and community groups, focusing on community-based research in Active Citizenship, Wellbeing and Community Development.

Lincoln Economics and Finance Research Group
The group brings together academics, graduate students, and a diverse network of collaborators, with the aim to facilitate the creation and diffusion of rigorous and policy-relevant research, within the University, the local community, and the society at large.

Regional Innovation and Enterprise Research Group
The group has a growing track record of social and economic development research, including locally, nationally, and internationally funded projects aimed at investigating the role of innovation and entrepreneurship in the developments of regions.