Marketing and Tourism


Welcome to Marketing and Tourism at Lincoln International Business School. We have a range of specialist subject areas from marketing and advertising to tourism, events, and sports business management.

With an experienced team of academics, research, and industry professionals, we are expertly placed to deliver contemporary knowledge underpinned by real world examples giving students the knowledge and skills needed to thrive in their chosen careers.

Our commitment to the Principles of Responsible Management Education and the United Nation’s Sustainable Development Goals aim to develop graduates who are ready to take on future challenges within their respective disciplines.


Marketing and advertising at Lincoln International Business School offers practical, dynamic, academic, and vocational skills in a world where marketing is a critical element of many businesses and organisations. 

Our distinguished academics and industry experts can provide students with the knowledge and skills required to succeed in careers in business, marketing, and advertising. In addition, accreditation by the Chartered Institute of Marketing (CIM) gives graduates the opportunity to stand out with an industry recognised professional recognition alongside their degree.  

Whether you aspire to lead ground-breaking marketing campaigns, manage influential brands, or shape marketing strategy on a global scale, we are here to guide you towards a prosperous and fulfilling career. 

Connor's Journey

Hear from Connor, a final year BA (Hons) Marketing and Advertising student at Lincoln International Business School, who shares his journey so far.

YouTube video for Connor's Journey

Tourism, Events, and Sports Business Management

The tourism, events, and sports industries are some of the most exciting and dynamic in the world, they offer a vast range of career opportunities from working in travel and tourism, to hospitality and event management, or sports administration. Our programmes are designed to help students develop the knowledge and understanding they need to take advantage of such opportunities in these rapidly developing sectors.

Ranked fifth overall in the UK in the Guardian University Guide 2024, our hospitality, event management, and tourism programmes are delivered by experienced academics and industry professionals. We teach a comprehensive understanding of the different aspects that make up the hospitality, event management and tourism industries, such as marketing, leadership and management, and sustainability and ethics.

Underpinned by industry recognised accreditations from the Institute of Hospitality, and the Tourism Management Institute, our programmes focus on equipping students with the knowledge and skills to stand out and gain success in their chosen career paths.


Erin's Journey

Hear from Erin, an BSc (Hons) Events Management student at Lincoln International Business School, who shares her journey so far.

YouTube video for Erin's Journey

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Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK

Telephone: +44 (0)1522 835509 | Email: