Apply to a Top 20 University Today

MSc International Tourism Management

Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.

The Course

One of the largest industries in the world, global tourism sees millions of visitors crossing borders each year in search of the perfect getaway. This course aims to equip graduates with the skills needed to work at senior levels in this growing global sector.

Lincoln’s MSc International Tourism Management is designed in collaboration with industry to respond to the complex needs of employers, preparing students for a changing business landscape. Important themes such as entrepreneurship, sustainability, and globalism are integral to the programme. Traditional teaching methods are augmented by industry events and workshops, and mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.

The course is offered with two separate pathways. Students can either complete one year of study, or undertake a two year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff.

Students have the opportunity to take part in a field trip, usually organised in an international location, where they will have the opportunity to examine tourism related issues through hands-on experience. All costs for the trip are covered by the University.

The taught element of the programme consists of eight core modules and a range of optional modules.

The core taught modules are:

  • Research Methods for Tourism and Events
  • Contemporary Issues in Tourism
  • Customer Service Management
  • Destination Management: Policy, Planning and Development
  • Destination Marketing and Branding
  • Field Course Module
  • Managing the Tourism and Events Enterprise
  • Personal Professional Development

The following is an illustrative list of options. Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of some modules. As the options reflect staff research interests, they may change over time.

  • Digital Marketing
  • Disaster Management
  • Event Design and Implementation
  • International Entrepreneurship
  • The Visitor Experience at Cultural and Heritage Attractions

Students can then progress to complete the compulsory final project which provides an opportunity to apply and develop the skills and knowledge acquired during the taught element of the programme.

Professional Practice

This course is also alternatively available with a Professional Practice pathway. This two-year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.

The Professional Practice period is not assessed, however students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc International Tourism Management (with Professional Practice). Those who do not will receive the MSc International Tourism Management award, or equivalent exit award. There are no tuition fees for the Professional Practice year, but students will need to cover their own travel, accommodation, and general living costs.

Contact Hours and Independent Study

Weekly contact hours on this programme may vary depending on the module options chosen and the stage of study.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend at least four to five hours in independent study. For more detailed information please contact the Programme Leader.

Contemporary Issues in Tourism (Core)
Find out more

Contemporary Issues in Tourism (Core)

This module aims to develop students’ understanding of contemporary issues in tourism and visitor experiences at Master's level. It aims to enhance and develop further an appreciation of the key 'context' within which tourist businesses and destinations operate and the comparative opportunities and constraints available in the global tourism economy. The module will focus upon the diversification of the ‘types’ and ‘styles’ of tourism destinations, products, and experiences.

Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical contemporary issues of tourism. Such debates can develop a critical understanding of issues like sustainability, climate change, labour markets and tourism, gender issues, the economic, social and environmental impacts of tourism, the digital movement, and the public and private sector in tourism.

Customer Service Management (Core)
Find out more

Customer Service Management (Core)

Customer service is central to all business and increasingly, encounters with front line staff shape and mould customer evaluations of quality, value, and satisfaction. In an age where customer appraisals of experiences are made public through social media and review websites, the management of customer services become all the more significant, particularly at a strategic level.

However it is not just the physical environment that customer services come to the fore, online and particularly the role of the omnichannel experience is shaping expectations and customer satisfaction.

This module considers customer services from a managerial level. By understanding how front line staff impact on the wider service delivery, managerial strategies can be designed for maximum business impact.

Destination Management: Policy, Planning and Development (Core)
Find out more

Destination Management: Policy, Planning and Development (Core)

This module examines tourism destinations from a management perspective, focusing on competitive destinations and addressing topics such as policy, development, governance, stakeholder relationships and strategy.

The module will provide a series of practical case studies enabling students to analyse and assess management strategies tailored to the geographic nature of destinations where interaction between tourists and destinations occurs.

A wide variety of issues will be explored with an emphasis on how to establish and manage competitive destinations.

Destination Marketing and Branding (Core)
Find out more

Destination Marketing and Branding (Core)

This modules aims to develop an understanding of the main features of destination marketing, with a focus on both strategic and operational aspects. Such as destination marketing research, planning, and implementation of marketing plans through the marketing mix elements. Particular attention is given to destination branding that is studied from a supply and demand side, providing students with the chance to develop a better understanding of the differences between destination brand identity; destination brand positioning and destination brand image. The role of new technologies (such as social media, virtual reality, etc.) in shaping destination marketing will be analysed. Throughout the module theoretical aspects are presented together with real cases that clarify concepts and theories.

Digital Marketing (Option)
Find out more

Digital Marketing (Option)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Disaster Management (Option)
Find out more

Disaster Management (Option)

The module follows a coherent and holistic approach to disaster management in its reconciliation of the key processes of preparedness, response, recovery, and rehabilitation. It draws upon experience from major disasters around the world – both historical and contemporary.

Event Design and Implementation (Option)
Find out more

Event Design and Implementation (Option)

This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host, and evaluate a live event.

Field Course Module (Core)
Find out more

Field Course Module (Core)

This module provides students with the opportunity to examine tourism related issues through hands-on experience. Students will be expected to cover transport costs (including flight costs). Costs will vary according to location. Accommodation and meals at the field sites are funded by the University.

Students on the field course will have the opportunity to observe tourism development, tourist-host relationship, and to interact with various stakeholders. The aim is to allow students to engage in meaningful and practical discussions with the host community, tourism representatives, tutors and peers; and to start evaluating and exploring career options.

Final Project (Core)
Find out more

Final Project (Core)

The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.

International Entrepreneurship (Option)
Find out more

International Entrepreneurship (Option)

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises, and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development, and problem-solving with expression, communication, and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities.

This module draws on the latest UK QAA Guidance on Enterprise and Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

Managing the Tourism and Event Enterprise (Core)
Find out more

Managing the Tourism and Event Enterprise (Core)

This module examines commonalities of organisational structures that exist within the umbrella term of tourism and events enterprises. The module looks at the legal structure surrounding the enterprise and the accompanying legal constraints. Management theories will be examined together with consideration of management’s involvement with forecasting and planning, control and evaluation of performance.

Students can examine general financial requirements and look into the theories and practicalities of planning and pricing strategies. Financial planning will incorporate short and long term planning and budgeting, in particular cash budgeting.

In this module the emphasis is placed upon identifying the constraints and limitations experienced by these enterprises through an understanding of the practical environment in which they operate. Students can develop an understanding of the general financial requirements of tourism enterprises and the consequent recording and reporting methods that are applied.

Students are expected to produce a Business Plan to incorporate all elements and aspects of the above.

Personal Professional Development (Core)
Find out more

Personal Professional Development (Core)

This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chanced to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.

Professional Practice (Option)
Find out more

Professional Practice (Option)

This course is also alternatively available with a Professional Practice pathway. This two year version of the degree provides the opportunity to undertake a period of professional practice at the end of first year to gain hands-on experience through a paid work placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.

The Professional Practice period is not assessed, however students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc International Tourism Management (with Professional Practice). Those who do not will receive the MSc International Tourism Management award, or equivalent exit award. There are no tuition fees for the Professional Practice year, but students will need to pay for their own travel, accommodation, and general living costs.

Research Methods for Tourism and Events (Core)
Find out more

Research Methods for Tourism and Events (Core)

This module aims to develop students’ competency in research methodology and confidence to undertake independent research at Master's level. It provides students with an opportunity to develop a range of research skills, both qualitative and quantitative. Students will be encouraged to develop as reflexive researchers as well as critical practitioners, who can evaluate and interpret evidence presented in published sources. The purpose of the module is to facilitate the independent research and critical study required for a Master's Dissertation.

Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical assumptions of published research. Such debates will be utilised to facilitate a critical understanding of issues like reflexivity, triangulation, ethics, validity, and reliability. Whilst it is assumed that most students will have some knowledge and understanding of the qualitative and quantitative methods of data collection in social research, these will be reappraised. The module seeks to expose students to a balance of qualitative and quantitative methods of data collection and analysis.

Strategy Making (Option)
Find out more

Strategy Making (Option)

Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.

The Visitor Experience at Cultural and Heritage Attractions (Option)
Find out more

The Visitor Experience at Cultural and Heritage Attractions (Option)

Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Delivery and assessment are based on real-life case studies, preparing students for a changing business landscape. Assessment and feedback is provided from both academics and industry representatives as per individual module specifications. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.

Students also have the option to participate in a field trip which will be delivered and assessed as part of the degree.

Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.
  • Delivery and assessment is based on real life case studies throughout, with the aim of preparing students for the changing business landscape. The course aims to equip students with the practical and professional skills required in industry.
  • Mentoring and Coaching is offered throughout the degree by experienced academics and practitioners in their fields.
  • This course is also alternatively available with a Professional Practice pathway. This two year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience.
  • Students have the opportunity to take part in a field trip, usually organised in an international location, where they will have the opportunity to examine tourism related issues through hands-on experience. All costs for the trip are covered by the University.
  • The course is supported by the University Careers and Employability team which runs events, workshops, and seminars on various career and employability topics.
  • Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students will also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.
 2020/21 Entry*
Home/EU £8,800
Home/EU 
(including Alumni Scholarship** reduction)
£7,040
International £15,900
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,900
   
Part-time Home/EU £49 per credit point
Part-time International £88 per credit point

 

 2019/20 Entry*
Home/EU £8,600
Home/EU 
(including Alumni Scholarship** reduction)
£6,880
International £15,600
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,600
   
Part-time Home/EU £48 per credit point
Part-time International £87 per credit point

* Academic year September- July
** Subject to eligibility

Loans

Postgraduate Master's Loan can help with course fees and living costs while you study. Individuals** will be able to borrow up to £10,906 for the purpose of completing an eligible postgraduate Master's qualification. The amount available will depend on the start date of your course.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £49, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2,940.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

Exceptionally tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

Other Costs

As part of a compulsory core module students will take part in a field trip to examine tourism related issues through hands-on experience. Please note that students will be expected to cover transport costs (including flight costs), and costs will vary according to location. Accommodation and meals at the field sites are funded by the University.

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Students may be required to pay for their own transportation, accommodation, and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/

These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

Georgiana Els

Dr Georgiana Els

Programme Leader

Dr Georgiana Els (Ciuchete) is a Senior Lecturer in Tourism and Events Management at Lincoln Business School. She has extensive experience within international tourism and events companies, being involved in the organisation of several international events. Her research interests are related to tourism business management; e-consumer behaviour and social media; risk and crisis management with a focus on tourism. Georgiana is involved in research projects and activities in the areas of digital technology and social entrepreneurship in tourism.

Contact: gels@lincoln.ac.uk


Your Future Career

Career and Personal Development

Regardless of the pathway chosen, students successfully completing this course are prepared for a career in a wide range of sectors, including the leisure, tourism, and events industries.

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.


Facilities

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career.

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.

Students can study and research in the University's Great Central Warehouse Library, which provides more than 250,000 printed books and approximately 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.