Key Information

Full-time

1 year (2 years with Professional Practice)

Part-time

2 years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

Course Code

INTTOUMS

MSc International Tourism Management

Students can choose to undertake a Professional Practice year, where they can gain hands-on experience through a paid placement.

Key Information

Full-time

1 year (2 years with Professional Practice)

Part-time

2 years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

Course Code

INTTOUMS

Teaching and Learning During COVID-19

The current COVID-19 pandemic has meant that at Lincoln we are making changes to our teaching and learning approach and to our campus, to ensure that students and staff can enjoy a safe and positive learning experience here at Lincoln.

From autumn 2020 our aim is to provide an on-campus learning experience. Our intention is that teaching will be delivered through a mixture of face-to-face and online sessions. There will be social activities in place for students - all in line with appropriate social distancing and fully adhering to any changes in government guidance as our students' safety is our primary concern.

We want to ensure that your Lincoln experience is as positive, exciting and enjoyable as possible as you embark on the next phase of your life. COVID-19 has encouraged us to review our practices and, as a result, to take the opportunity to find new ways to enhance the Lincoln experience. It has challenged us to find innovative new approaches to supporting students' learning and social interactions. These learning experiences, which blend digital and face-to-face, will be vital in helping to prepare our students for a 21st Century workplace.

Of course at Lincoln, personal tutoring is key to our delivery, providing every student with a dedicated tutor to support them throughout their time here at the University. Smaller class sizes mean our academic staff can engage with each student as an individual, and work with them to enhance their strengths. In this environment we hope that students have more opportunities for discussion and engagement and get to know each other better.

Course learning outcomes are vital to prepare you for your future and we aim to utilise this mix of face-to-face and online teaching to deliver these. Students benefit from and enjoy fieldtrips and placements and, whilst it is currently hard to predict the availability of these, we are working hard and with partners and will aspire to offer these wherever possible - obviously in compliance with whatever government guidance is in place at the time.

We are utilising a range of different digital tools for teaching including our dedicated online managed learning environment. All lectures for larger groups will be delivered online using interactive software and a range of different formats. We aim to make every contact count and seminars and small group sessions will maximise face-to-face interaction. Practicals, workshops, studio sessions and performance-based sessions are planned to be delivered face-to-face, in a socially distanced way with appropriate PPE.

The University of Lincoln is a top 20 TEF Gold University and we have won awards for our approach to teaching and learning, our partnerships and industry links, and the opportunities these provide for our students. Our aim is that our online and socially distanced delivery during this COVID-19 pandemic is engaging and that students can interact with their tutors and each other and contribute to our academic community.

As and when restrictions start to lift, we aim to deliver an increasing amount of face-to-face teaching and external engagements, depending on each course. Safety will continue to be our primary focus and we will respond to any changing circumstances as they arise to ensure our community is supported. More information about the specific approaches for each course will be shared when teaching starts.

Of course as you start a new academic year it will be challenging but we will be working with you every step of the way. For all our students new and established, we look forward to welcoming you to our vibrant community this Autumn. If you have any questions please visit our FAQs or contact us on 01522 886644.

Dr Georgiana Els - Programme Leader

Dr Georgiana Els - Programme Leader

Dr Georgiana Els (Ciuchete) is a Senior Lecturer in Tourism and Events Management at Lincoln Business School. She has extensive experience within international tourism and events companies, being involved in the organisation of several international events. Her research interests are related to tourism business management; e-consumer behaviour and social media; risk and crisis management with a focus on tourism. Georgiana is involved in research projects and activities in the areas of digital technology and social entrepreneurship in tourism.

School Staff List Make an Enquiry

Welcome to MSc International Tourism Management

One of the largest industries in the world, global tourism sees millions of visitors crossing borders each year in search of the perfect getaway. This course aims to equip graduates with the skills needed to work at senior levels in this growing global sector.

Lincoln’s MSc International Tourism Management is designed in collaboration with industry to respond to the complex needs of employers, preparing students for a changing business landscape. Important themes such as entrepreneurship, sustainability, and globalism are integral to the programme. Traditional teaching methods are augmented by industry events and workshops, and mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.

The course is offered with two separate pathways. Students can either complete one year of study, or undertake a two year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff.

Students have the opportunity to take part in a field trip, usually organised in an international location, where they will have the opportunity to examine tourism related issues through hands-on experience. All costs for the trip are covered by the University.

How You Study

The taught element of the programme consists of eight core modules and a range of optional modules.

The core taught modules are:

  • Research Methods for Tourism and Events
  • Contemporary Issues in Tourism
  • Customer Service Management
  • Destination Management: Policy, Planning and Development
  • Destination Marketing and Branding
  • Field Course Module
  • Managing the Tourism and Events Enterprise
  • Personal Professional Development

The following is an illustrative list of options. Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of some modules. As the options reflect staff research interests, they may change over time.

  • Digital Marketing
  • Disaster Management
  • Event Design and Implementation
  • International Entrepreneurship
  • The Visitor Experience at Cultural and Heritage Attractions

Students can then progress to complete the compulsory final project which provides an opportunity to apply and develop the skills and knowledge acquired during the taught element of the programme.

Professional Practice

This course is also alternatively available with a Professional Practice pathway. This two-year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.

The Professional Practice period is not assessed, however students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc International Tourism Management (with Professional Practice). Those who do not will receive the MSc International Tourism Management award, or equivalent exit award. There are no tuition fees for the Professional Practice year, but students will need to cover their own travel, accommodation, and general living costs.

Contact Hours and Independent Study

Weekly contact hours on this programme may vary depending on the module options chosen and the stage of study.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend at least four to five hours in independent study. For more detailed information please contact the Programme Leader.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs. For research programmes this includes research fees and research support fees.

Find out More

An Introduction to Your Modules

Module Overview

Customer service is central to all business and increasingly, encounters with front line staff shape and mould customer evaluations of quality, value, and satisfaction. In an age where customer appraisals of experiences are made public through social media and review websites, the management of customer services become all the more significant, particularly at a strategic level. However it is not just the physical environment that customer services come to the fore, online and particularly the role of the omnichannel experience is shaping expectations and customer satisfaction. This module considers customer services from a managerial level. By understanding how front line staff impact on the wider service delivery, managerial strategies can be designed for maximum business impact.

Module Overview

This module examines tourism destinations from a management perspective, focusing on competitive destinations and addressing topics such as policy, development, governance, stakeholder relationships and strategy. The module will provide a series of practical case studies enabling students to analyse and assess management strategies tailored to the geographic nature of destinations where interaction between tourists and destinations occurs. A wide variety of issues will be explored with an emphasis on how to establish and manage competitive destinations.

Module Overview

This modules aims to develop an understanding of the main features of destination marketing, with a focus on both strategic and operational aspects. Such as destination marketing research, planning, and implementation of marketing plans through the marketing mix elements. Particular attention is given to destination branding that is studied from a supply and demand side, providing students with the chance to develop a better understanding of the differences between destination brand identity; destination brand positioning and destination brand image. The role of new technologies (such as social media, virtual reality, etc.) in shaping destination marketing will be analysed. Throughout the module theoretical aspects are presented together with real cases that clarify concepts and theories.

Module Overview

This module provides students with the opportunity to examine tourism related issues through hands-on experience. Students will be expected to cover transport costs (including flight costs). Costs will vary according to location. Accommodation and meals at the field sites are funded by the University. Students on the field course will have the opportunity to observe tourism development, tourist-host relationship, and to interact with various stakeholders. The aim is to allow students to engage in meaningful and practical discussions with the host community, tourism representatives, tutors and peers; and to start evaluating and exploring career options.

Module Overview

The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.

Module Overview

This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chanced to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.

Module Overview

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Module Overview

The module follows a coherent and holistic approach to disaster management in its reconciliation of the key processes of preparedness, response, recovery, and rehabilitation. It draws upon experience from major disasters around the world – both historical and contemporary.

Module Overview

This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host, and evaluate a live event.

Module Overview

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises, and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development, and problem-solving with expression, communication, and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities. This module draws on the latest UK QAA Guidance on Enterprise and Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

Module Overview

This course is also alternatively available with a Professional Practice pathway. This two year version of the degree provides the opportunity to undertake a period of professional practice at the end of first year to gain hands-on experience through a paid work placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement. The professional practice (PP) period is not credit bearing and will not count towards the overall degree; however, to have the PP element attached to the degree, students are required to present a placement project linked to their experience while being in industry (e.g. learning outcomes, key skills developed, nature of the work and responsibilities). The presentation can be delivered face-to-face while the academic placement supervisor is visiting the student/organisation or via Skype if there are limitations (e.g. location). Throughout the PP period, students will be in touch with the University by having regular contact with their allocated supervisor. Students will be expected to complete a negotiated work based project as their dissertation.

Module Overview

Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.

Module Overview

Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

How you are assessed

Delivery and assessment are based on real-life case studies, preparing students for a changing business landscape. Assessment and feedback is provided from both academics and industry representatives as per individual module specifications. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.

Students also have the option to participate in a field trip which will be delivered and assessed as part of the degree.

Fees and Scholarships

Postgraduate study is an investment in yourself and your future, and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

There are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, you can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study. Learn how Master's and PhD loans, scholarships, and studentships can help you fund your studies on our Postgraduate Fees and Funding pages.

Course-Specific Additional Costs

As part of a compulsory core module students will take part in a field trip to examine tourism related issues through hands-on experience. Please note that students will be expected to cover transport costs (including flight costs), and costs will vary according to location. Accommodation and meals at the field sites are funded by the University.

For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Students may be required to pay for their own transportation, accommodation, and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Entry Requirements 2020-21

Honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/

These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Industry Expertise

Delivery and assessment is based on real-life case studies throughout, with the aim of preparing students for the changing business landscape. The course aims to equip students with the practical and professional skills required in industry. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in their fields.

Lincoln International Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors, and Sir David Tweedie (ex-Chairman of the IASB).

Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering, or becoming a Student Ambassador.

Field Trips

Students have the opportunity to take part in a field trip, usually organised in an international location, where they will have the opportunity to examine tourism related issues through hands-on experience. All costs for the trip are covered by the University.

100 Funded Field Trip Places

As part of your global education at the Lincoln International Business School, we are offering students the opportunity to undertake funded international trips to exciting overseas destinations. Postgraduate students have the opportunity to travel to destinations in the UK, Europe, the USA, and the United Arab Emirates.

These field trips combine academic study with first-hand experiences of language, culture, and industry, allowing you to put theory into practice. We've designed themes specifically for postgraduate students that align with learning areas such as Industry (4.0), Financial Services, and Visitor Economy.

Find out more about our 100 funded field trip places for students.

Digital numbers on the stock exchange

Career and Personal Development

Regardless of the pathway chosen, students successfully completing this course are prepared for a career in a wide range of sectors, including the leisure, tourism, and events industries.

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

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Postgraduate Events

Find out more about how postgraduate study can help further your career, develop your knowledge, or even prepare you to start your own business at one of our postgraduate events.

Find out More

Related Courses

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.
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