94% of Lincoln Marketing students said they were satisfied with this course overall, according to the National Student Survey 2016
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme and students get the opportunity to develop digital skills from the first year.
A distinctive feature of Lincoln’s Marketing Management programme is its emphasis on the practical application of skills, with opportunities to think and work as a consultant on live briefs from real businesses.
How You Study
The first year covers the techniques needed to interpret the business data that defines marketing strategy. Students can study the principles of marketing and advertising, examining how they fit into the broader business landscape. The second year features modules on buyer behaviour, media planning, relational strategies and digital media.
In the final year of the degree, students can learn about international marketing and how to refine and adapt communications skills. There is the option to complete a dissertation or undertake a live consultancy project.
In addition, there is the opportunity to take a year-long work placement (Professional Practice) after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with this placement are outlined in the Features tab.
Direct Entry Students
For students starting this programme in 2016 via direct entry onto either years 2 or 3, modules will differ to those showing within the modules tab. Please contact the programme leader for further details.
Contact Hours and Independent Study
Contact hours may vary for each year of your degree. However, remember that you are engaging in a full-time degree; so, at the very least, you should expect to undertake a minimum of 37 hours of study each week during term time and you may undertake assignments outside of term time. The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.
University-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.
Please see the Unistats data, using the link at the bottom of this page, for specific information relating to this course in terms of course composition and delivery, contact hours and student satisfaction.
How You Are Assessed
Examinations are designed to test students' ability to work under time-constrained conditions and to test knowledge of basic principles.
Assignments are used to allow students the opportunity to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, and oral presentations prepared individually and in groups.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date (unless stated differently above).
Methods of Assessment
The way you will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.
For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.
Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.
For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.
Entry Requirements 2017-18
GCE Advanced Levels: BCC
International Baccalaureate: 28 points overall
BTEC Extended Diploma: Distinction, Merit, Merit
Access to Higher Education Diploma: A minimum of 45 level 3 credits at merit or above will be required.
In addition, applicants will also need a minimum of five GCSEs (or the equivalent) at grade C or above, including English and Maths.
We encourage applications from mature students and we will give special individual consideration to those who are in this category and do not have the standard entry requirements.
Degree preparation courses for international students:
The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email email@example.com.
Analysis of Business Data
This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).
Introduction to Advertising
The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.
Introduction to Business Finance
This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.
This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.
Principles of Marketing
This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.
Principles of Microeconomics
This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.
Social and Sustainability Marketing
This module aims to present an overview of current sustainability issues within society. It will provide students with the chance to develop an understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.
The Marketing Professional
The focus of this module is to challenge students to understand the work of marketing professionals, to think critically, develop their practical skills, and start preparing themselves for (possible) work placements and graduate careers in the field of marketing.
This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.
Corporate Reputation and Public Relations
This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.
Finance for Business (Option)
The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.
Media Planning for Advertising (Option)
This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.
Principles of Project Management (Option)
This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).
Professional Practice (Option)
This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.
It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.
Relational Strategies and Digital Media
The central theme of this module revolves around understanding the various concepts, theories and models associated with relationship marketing and applying these to organisations, customers and stakeholders. The module will provide students with the chance to practice and conceptualise the role of digital media in terms of how it contributes to the maintenance and development of marketing relationships.
Research and Consultancy Methods
This module explores various qualitative and quantitative methods of data collection and analysis. Students will have the chance to learn how to conduct, transcribe and analyse semi-structured and open-ended interviews and other forms of text. The principles and procedures of survey design and statistical modelling will also be discussed; students are expected to use appropriate computer-based statistical software, such as Stata, Eviews and SPSS, to analyse data.
This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.
Strategic Marketing Planning
This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.
Consultancy Project (Business) (Option)
The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.
Students will have the chance to apply knowledge gained from the degree programme in a real world environment.
This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.
The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.
Global Marketing Strategy
This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world.
This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.
The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.
The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
Work Placement Year
Students have the opportunity to take a year-long work placement (Professional Practice) after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. In previous years some of our students have been offered a job with their placement employer before they graduate. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.
There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:
When you are on an optional placement in the UK or overseas or studying abroad, you will be required to cover your own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.
Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.
Student as Producer
Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.
The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.
The Lincoln Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.
Sage 50 and SPSS software is available within the Business School for students to use.
At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever your area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which you may need in your future career.
View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.
Marketing is a broad discipline, which offers a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant and project manager.
Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, BM Marketing, Interflora, Network Rail and Unilever.
The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.
This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.
Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]
For each course you may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on your course. Some courses provide opportunities for you to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in your fee. Where these are optional you will normally (unless stated otherwise) be required to pay your own transportation, accommodation and meal costs.
With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.
|Full-time||£9,250 per level
||£12,800 per level|
|Part-time||£77.09 per credit point†|
The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.
In 2017/18, subject to final confirmation from government, there will be an inflationary adjustment to fees to £9,250 for new and returning UK/EU students. In 2018/19 there may be an increase in fees in line with inflation.
We will update this information when fees for 2017/18 are finalised.
†Please note that not all courses are available as a part-time option.