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Full-time
3-4 Years
Typical Offer
Campus
Brayford Pool
Validation Status
Validated
Fees
UCAS Code
N500
Course Code
MKTMKTUB
Full-time
3-4 Years
Typical Offer
Campus
Brayford Pool
Validation Status
Validated
Fees
UCAS Code
N500
Course Code
MKTMKTUB
Chang Ge - Programme Leader
Chang is Programme Leader for BA (Hons) Marketing Management. Chang joined in the University of Lincoln in 2016 as a full-time lecturer in Work-Based Distance Learning team. She also acts as the College Digital Lead for Lincoln International Business School, supporting and mentoring faculty and students through the use of creative technologies and innovation in teaching and curriculum design.
Academic Staff ListAs businesses strive for success in increasingly competitive markets, the power of effective marketing is becoming ever more important.
BA (Hons) Marketing Management offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme.
The programme is accredited by the Chartered Institute of Marketing and places an emphasis on the practical application of skills. There are opportunities to think and work as a consultant on live briefs from real businesses.
As businesses strive for success in increasingly competitive markets, the power of effective marketing is becoming ever more important.
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme.
The programme is accredited by the Chartered Institute of Marketing and places an emphasis on the practical application of skills. There are opportunities to think and work as a consultant on live briefs from real businesses.
The first year aims to give students an understanding of the basics of marketing management, including the principles of marketing and advertising, examining how they fit into the broader business landscape. Students consider the techniques needed to interpret business data to define marketing strategy.
Students can build on this knowledge in the second year, examining buyer behaviour, media planning, relational strategies, and digital media. They then go on to cover international marketing and how to refine and adapt communication skills in their third year. Bringing their studies to a close, students are able to choose between completing a dissertation or undertaking a live consultancy project.
The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose to do so will not pay tuition fees for that year but will be required to cover their own travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support and assistance during the process if required.
Students may also have the opportunity take part in optional field trips and guest lectures to further develop their understanding of the topics studied within modules. Students will be expected to cover any travel, accommodation, and general living costs associated with optional trips.
We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.
The first year aims to give students an understanding of the basics of marketing management, including the principles of marketing and advertising, examining how they fit into the broader business landscape. Students consider the techniques needed to interpret business data to define marketing strategy.
Students can build on this knowledge in the second year, examining buyer behaviour, media planning, relational strategies, and digital media. They then go on to cover international marketing and how to refine and adapt communication skills in their third year. Bringing their studies to a close, students are able to choose between completing a dissertation or undertaking a live consultancy project.
The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose to do so will not pay tuition fees for that year but will be required to cover their own travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support and assistance during the process if required.
Students may also have the opportunity take part in optional field trips and guest lectures to further develop their understanding of the topics studied within modules. Students will be expected to cover any travel, accommodation, and general living costs associated with optional trips.
We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
Examinations are designed to test students' ability to work under time-constrained conditions and to test knowledge of basic principles. Assignments are used to allow students the opportunity to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, portfolios, and oral presentations prepared individually and in groups.
Examinations are designed to test students' ability to work under time-constrained conditions and to test knowledge of basic principles. Assignments are used to allow students the opportunity to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, portfolios, and oral presentations prepared individually and in groups.
Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.
Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.
A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).
International Baccalaureate: 29 points overall.
BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.
T Level: Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.
A combination of qualifications which may include A Levels, BTEC, EPQ, etc.
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
In addition to meeting the academic requirements, overseas students will also be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. Please visit our English language requirements page for a full list of the English qualifications we accept:
https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses:
https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/
The University of Lincoln's International College also offers university preparation courses for international students who do not meet the direct entry requirements. Upon successful completion, students can progress to Bachelor's study at the University of Lincoln. Please visit https://www.lincoln.ac.uk/internationalcollege/ for more information.
A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).
International Baccalaureate: 29 points overall.
BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.
A combination of qualifications which may include A Levels, BTEC, EPQ, etc.
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
In addition to meeting the academic requirements, overseas students will also be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. Please visit our English language requirements page for a full list of the English qualifications we accept. https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses:
https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/
The University of Lincoln's International College also offers university preparation courses for international students who do not meet the direct entry requirements. Upon successful completion, students can progress to Bachelor's study at the University of Lincoln. Please visit https://www.lincoln.ac.uk/internationalcollege/ for more information.
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
All full-time students on this course have the opportunity to undertake a year-long work placement after the second year. Those who choose to do so will not pay tuition fees for that year but will be required to cover their own travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support and assistance during the process if required.
There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements pages.
Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.
"The course gave me experience in pretty much everything that now takes up my current job role and helped me to decide the specific areas of marketing I was most interested in."
Red Vaughan, BA (Hons) Marketing Management graduateMarketing is a broad discipline. It opens a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant, and project manager. Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, L'Oreal, IBM, Interflora, Boots, Network Rail, and Unilever.
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.
The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.
Book Your PlaceSuccessful marketing lies at the heart of commercial success and requires professionals with skills, knowledge, and creativity.
Great businesses begin with great ideas, and they have a better chance of flourishing with guidance from experienced professionals.
Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns.
At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.
Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.