Key Information

Full-time

3-4 Years

Typical Offer

View

Department

Department of Marketing, Languages and Tourism

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

N500

Course Code

MKTMKTUB

BA (Hons) Marketing Management

Marketing at Lincoln is ranked in the top 20 in the UK for overall student satisfaction in the National Student Survey 2021 (out of 87 ranking institutions).

Peace of mind guaranteed. Find out more about our Guaranteed Place Scheme.

Key Information

Full-time

3-4 Years

Typical Offer

View

Department

Department of Marketing, Languages and Tourism

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

N500

Course Code

MKTMKTUB

Chang Ge - Programme Leader

Chang Ge - Programme Leader

Chang is Programme Leader for BA (Hons) Marketing Management. Chang joined in the University of Lincoln in 2016 as a full-time lecturer in Work-Based Distance Learning team. She also acts as the College Digital Lead for Lincoln International Business School, supporting and mentoring faculty and students through the use of creative technologies and innovation in teaching and curriculum design.

Academic Staff List

Field Trips

Welcome to BA (Hons) Marketing Management

As businesses strive for success in increasingly competitive markets, the power of effective marketing is becoming ever more important.

The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme.

The programme is accredited by the Chartered Institute of Marketing and places an emphasis on the practical application of skills. There are opportunities to think and work as a consultant on live briefs from real businesses.

How You Study

The first year aims to give students an understanding of the basics of marketing management, including the principles of marketing and advertising, examining how they fit into the broader business landscape. Students consider the techniques needed to interpret business data to define marketing strategy.

Students can build on this knowledge in the second year, examining buyer behaviour, media planning, relational strategies, and digital media. They then go on to cover international marketing and how to refine and adapt communication skills in their third year. Bringing their studies to a close, students are able to choose between completing a dissertation or undertaking a live consultancy project.

The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose to do so will not pay tuition fees for that year but will be required to cover their own travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support and assistance during the process if required.

Students may also have the opportunity take part in optional field trips and guest lectures to further develop their understanding of the topics studied within modules. Students will be expected to cover any travel, accommodation, and general living costs associated with optional trips.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Data Analytics 2022-23ECO1023MLevel 42022-23This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and analysed. In addition to ensuring that students are competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.CoreEmployability and Careers 2022-23MGT1027MLevel 42022-23This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.CoreIntroduction to Advertising 2022-23ADV1002MLevel 42022-23The more we understand about how people communicate, the better position we shall be in to manage our organisations messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitors. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.CoreIntroduction to Business Finance 2022-23FIN1012MLevel 42022-23This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreMarketing Research Insights 2022-23MKT1104MLevel 42022-23The focus of this module is to provide the students with the marketing research skills in preparation for implementing at subsequent levels. The ability to understand and interpret report content is vital to potential Marketing Professionals. This will develop both practical and critical skills, preparing students for (possible) work placements and graduate careers in the field of marketing.CoreOrganisational Behaviour 2022-23MGT1022MLevel 42022-23This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.CorePrinciples of Marketing 2022-23MKT1001MLevel 42022-23This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.CorePrinciples of Microeconomics 2022-23ECO1025MLevel 42022-23This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.CoreBuyer Behaviour 2023-24MKT2017MLevel 52023-24This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.CoreCorporate Reputation and Public Relations 2023-24MKT2020MLevel 52023-24This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in todays increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.CoreRelational Strategies and Digital Media 2023-24MKT2022MLevel 52023-24The central theme of this module revolves around understanding the various concepts, theories and models associated with relationship marketing and applying these to organisations, customers and stakeholders. The module will provide students with the chance to practice and conceptualise the role of digital media in terms of how it contributes to the maintenance and development of marketing relationships.CoreServices Marketing 2023-24MKT2012MLevel 52023-24This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.CoreStrategic Marketing Planning 2023-24MKT2021MLevel 52023-24This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.CoreBudgeting for Business 2023-24FIN2142MLevel 52023-24The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process. Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.OptionalEuropean Integration and Business 2023-24BUS2039MLevel 52023-24This module aims to provide students with an understanding of the background and context of the contemporary business environment as it has been shaped within the European Union by the policies and programmes developed at a European level. It draws on theories and concepts from the disciplines of economics, politics, and history. The initial focus is to develop an understanding of the dynamic process of economic integration that has taken place within the EU. The module aims to identify the main features and institutional frameworks at EU level within which decisions about policies and programmes are made. The objective of this study is to enable students to gain an understanding of how the business community can access the policy-making process and influence the EUs policies and programmes.OptionalFinance for Business 2023-24FIN2144MLevel 52023-24The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.OptionalInnovation Management 2023-24BUS2177MLevel 52023-24The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation. As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.OptionalLIBS International Year Abroad 2023-24MGT2286MLevel 52023-24Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalPrinciples of Project Management 2023-24BUS2040MLevel 52023-24This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).OptionalProfessional Practice 2024-25MGT2037MLevel 52024-25This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalSocial and Sustainability Marketing 2023-24MKT2154MLevel 52023-24This module will present an overview of current sustainability issues within society. It will give students an introductory understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. It then aims to provide suggestions as to the positive role marketing could play in society and the transformation towards sustainability; including the role of social marketing. It serves to equip students with an introductory understanding of pertinent issues facing marketers in the twenty-first century in order to underpin preparation for further study within their programme. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.OptionalEntrepreneurial Marketing 2024-25MKT3003MLevel 62024-25This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment. The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a students employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically how businesses grow and how they as future employees can make positive contribution to this growth.CoreGlobal Marketing Strategy 2024-25MKT3022MLevel 62024-25This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world. This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.CoreMarketing Communications 2024-25MKT3087MLevel 62024-25The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.CoreConsultancy Project (Business) 2024-25MKT3092MLevel 62024-25The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a live company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. Students will have the chance to apply knowledge gained from the degree programme in a real world environment.OptionalDissertation (Business) 2024-25BUS3019MLevel 62024-25The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis, and critique. In undertaking dissertation research, students are required to demonstrate the ability to identify, organise, and select from a large body of material in order to produce a coherent, well-defined, and internally consistent representation of their findings.Optional

How you are assessed

Examinations are designed to test students' ability to work under time-constrained conditions and to test knowledge of basic principles. Assignments are used to allow students the opportunity to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, portfolios, and oral presentations prepared individually and in groups.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Entry Requirements 2022-23

United Kingdom

A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).

International Baccalaureate: 29 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

A combination of qualifications which may include A Levels, BTEC, EPQ, etc.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

In addition to meeting the academic requirements, overseas students will also be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. Please visit our English language requirements page for a full list of the English qualifications we accept. https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/

Can we help?The University of Lincoln offer a dedicated support service for overseas students. If you have any questions about your qualifications, or would like assistance in submitting your application, please contact our https://www.lincoln.ac.uk/home/studywithus/internationalstudents/contactus/

Accreditations

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.

Work Placement Year

All full-time students on this course have the opportunity to undertake a year-long work placement after the second year. Those who choose to do so will not pay tuition fees for that year but will be required to cover their own travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support and assistance during the process if required.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements pages.

Optional Field Trips

Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.

"The course gave me experience in pretty much everything that now takes up my current job role and helped me to decide the specific areas of marketing I was most interested in."

Red Vaughan, BA (Hons) Marketing Management graduate

Career Opportunities

Marketing is a broad discipline. It opens a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant, and project manager. Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, L'Oreal, IBM, Interflora, Boots, Network Rail, and Unilever.

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

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Visit Us in Person

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

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Prioritising Face-to-Face Teaching

At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.

Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.