Chang Ge - Programme Leader
Chang is Programme Leader for BA (Hons) Marketing Management. Chang joined in the University of Lincoln in 2016 as a full-time lecturer in Work-Based Distance Learning team. She also acts as the College Digital Lead for Lincoln International Business School, supporting and mentoring faculty and students through the use of creative technologies and innovation in teaching and curriculum design.Academic Staff List
We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
All full-time students on this course have the opportunity to undertake a year-long work placement after the second year. Those who choose to do so will not pay tuition fees for that year but will be required to cover their own travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support and assistance during the process if required.
There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements pages.
Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.
"The course gave me experience in pretty much everything that now takes up my current job role and helped me to decide the specific areas of marketing I was most interested in."Red Vaughan, BA (Hons) Marketing Management graduate
Marketing is a broad discipline. It opens a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant, and project manager. Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, L'Oreal, IBM, Interflora, Boots, Network Rail, and Unilever.
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.
The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.Book Your Place
Successful marketing lies at the heart of commercial success and requires professionals with skills, knowledge, and creativity.
Great businesses begin with great ideas, and they have a better chance of flourishing with guidance from experienced professionals.
Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns.
At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.
Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.