Visitor Economy Research Group

Who We Are

The Visitor Economy Research Group (VERG) harnesses the research energies of a number of colleagues, both early career and well established, who are working in the areas of tourism, mobilities, hospitality, heritage, events, and leisure.  

Through our research activities, VERG provides insight into and deepens understanding of the visitor economy in diverse contexts, both locally and internationally, and from a range of perspectives and multi-disciplinary approaches.

Our members come from different research areas with interests in destination management, branding and place making; culture and heritage management; tourism marketing; migration, equality and social justice; tourism and hospitality labour; sustainability and social entrepreneurship; events management, consumer culture and consumer behaviour.

We run a number of undergraduate programmes (BA International Tourism Management, BSc Events Management and BA Sports Business Management) as well as postgraduate programmes (MSc International Tourism Management, MSc Tourism and Marketing, MA Culture and Heritage Management, MSc Events Management, MSc International Sports Business Management).

If you are interested in joining us and/or exploring research collaboration opportunities, please get in touch with Dr. Agnieszka Rydzik at

Research Themes and Sustainable Development Goals

Our research is embedded in the following University research themes, a unique set of areas that key into our goals as a civic university undertaking internationally significant research with local relevance, and as researchers engaged in the pursuit of excellence. The United Nations Sustainable Development Goals badges represent our research and collaborations in terms of their contribution to the issues the world faces today and into the future.

Our Research

Lincolnshire Tourism Observatory logo

Lincolnshire Tourism Observatory

An initiative within the Department of Tourism, Languages and Marketing to provide expertise, produce high-quality research and generate evidence-driven analysis of tourism-related data with the aim of supporting the Lincolnshire visitor economy, informing policy debates and assisting local stakeholders with data-informed decision making.

Find out more here
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Research Seminars and Public Engagements

Find out about research seminars and public engagement activities from the Visitor Economy Research Group.

Find out more here

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Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK

Telephone: +44 (0)1522 835509 | Email: