International Tourism Management | BA (Hons)

An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Introduction to Business Finance 2022-23FIN1012MLevel 42022-23This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreInvestigating the Experience Economy 2022-23TOU1014MLevel 42022-23This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.CorePrinciples of Marketing 2022-23MKT1001MLevel 42022-23This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.CorePrinciples of Tourism Management 2022-23TOU1107MLevel 42022-23This module is designed to serve as an introduction to Tourism. Students have the opportunity to be introduced to the nature of contemporary tourism, how it is conceived and how it has developed into a global industry. The focus is on the demand for tourism and the supply of the tourism product, examining the inter-relationships between the public, private and voluntary sectors in domestic and international tourism. The module also aims to introduce the multi-faceted nature of tourism, both as an industry and as a maturing subject area. Emphasis will be placed upon the importance of using current contemporary sources in order to be able to comprehend the industry and the subject and to keep abreast of developments. The module aims to examine the key role of tourism as an agent of development and regeneration in locations from around the world. Students have the chance to develop an understanding of the structure and organisation of tourism related industries in the UK and elsewhere.CoreSpace, Mobilities and the Experience Economy 2022-23TOU1015MLevel 42022-23With mobility, globalisation and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them. In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.CoreAdvanced French 1 2022-23MOD1393MLevel 42022-23OptionalAdvanced French 2 2022-23MOD1394MLevel 42022-23OptionalAdvanced German 1 2022-23MOD1395MLevel 42022-23OptionalAdvanced German 2 2022-23MOD1396MLevel 42022-23OptionalAdvanced Spanish 1 2022-23MOD1397MLevel 42022-23OptionalAdvanced Spanish 2 2022-23MOD1398MLevel 42022-23OptionalCore Chinese 1 2022-23MOD1399MLevel 42022-23OptionalCore Chinese 2 2022-23MOD1400MLevel 42022-23OptionalCore French 1 2022-23MOD1401MLevel 42022-23OptionalCore French 2 2022-23MOD1402MLevel 42022-23OptionalCore German 1 2022-23MOD1403MLevel 42022-23OptionalCore German 2 2022-23MOD1404MLevel 42022-23OptionalCore Italian 1 2022-23MOD1628MLevel 42022-23OptionalCore Italian 2 2022-23MOD1629MLevel 42022-23OptionalCore Spanish 1 2022-23MOD1405MLevel 42022-23OptionalCore Spanish 2 2022-23MOD1406MLevel 42022-23OptionalEnglish Business Culture and Society 1 2022-23MOD1407MLevel 42022-23OptionalEnglish Business Culture And Society 2 2022-23MOD1408MLevel 42022-23OptionalIntermediate French 1 2022-23MOD1409MLevel 42022-23OptionalIntermediate French 2 2022-23MOD1410MLevel 42022-23OptionalIntermediate German 1 2022-23MOD1411MLevel 42022-23OptionalIntermediate German 2 2022-23MOD1412MLevel 42022-23OptionalIntermediate Spanish 1 2022-23MOD1413MLevel 42022-23OptionalIntermediate Spanish 2 2022-23MOD1414MLevel 42022-23OptionalIntroduction to Advertising 2022-23ADV1002MLevel 42022-23The more we understand about how people communicate, the better position we shall be in to manage our organisations messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitors. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.OptionalOrganisational Behaviour 2022-23MGT1022MLevel 42022-23This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.OptionalClient Based Project 2023-24TOU2034MLevel 52023-24The basis of this module is that students work in groups to undertake a live project, with a particular critical focus, for a tourism/events/sports local employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as a consultancy project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations. This process will enable students to gain insights into the internal and external environments in which organisations operate, and put into practice some of the frameworks acquired in the degree programme to date as a response to a client brief.CoreCultural and Heritage Attractions Management 2023-24TOU2005MLevel 52023-24This module aims to begin with a critical appraisal of contemporary theories and processes of cultural change and their effects on attitudes to leisure and tourism. It then provides students with the opportunity to examine the ways in which culture and heritage have been interpreted in the context of tourism, paying particular attention to the concepts of commodification, authenticity and interpretation. Students have the chance to apply these to a variety of types of cultural and heritage attraction with the aim of gaining insight into how the visitor experience is managed. The module has a strongly international and multicultural perspective, drawing on a range of case studies from different cultural and country settings.CoreManaging the Environment for Tourism and Events 2023-24TOU2028MLevel 52023-24This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations. This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.CoreTour Operations Management 2023-24TOU2025MLevel 52023-24This module aims to introduce the structure and operating environment of the commercial tourism sector. This includes business, incentive and leisure travel, distribution, destination management, and connections with the transport and hospitality sectors. The main emphasis is on the application of business techniques/constraints in the management of tour operations. As such, students have the opportunity to develop an understanding of commercial operations enabling them to examine relationships between different component sectors of the industry, transport, accommodation and services, in both generating and receiving areas. Emphasis is also placed on providing the chance to develop an understanding of distribution systems in commercial travel and tourism operations so as to illustrate links between key providers, intermediaries and consumers. Students are also expected to draw on the regulatory frameworks in which the international travel and tourism business operates and to develop an understanding of provider and consumer environmental awareness.CoreAdvanced French for Business 3 2023-24MOD2585MLevel 52023-24OptionalAdvanced French for Business 4 2023-24MOD2586MLevel 52023-24OptionalAdvanced German for Business 3 2023-24MOD2587MLevel 52023-24OptionalAdvanced German for Business 4 2023-24MOD2588MLevel 52023-24OptionalAdvanced Spanish for Business 3 2023-24MOD2589MLevel 52023-24OptionalAdvanced Spanish for Business 4 2023-24MOD2590MLevel 52023-24OptionalBudgeting for Business 2023-24FIN2142MLevel 52023-24The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process. Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.OptionalBusiness English and Communication 2023-24MOD2591MLevel 52023-24The aim of this module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context,as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalBuyer Behaviour 2023-24MKT2017MLevel 52023-24This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.OptionalCore Chinese for Business 3 2023-24MOD2592MLevel 52023-24OptionalCore Chinese for Business 4 2023-24MOD2605MLevel 52023-24OptionalCore French for Business 3 2023-24MOD2593MLevel 52023-24OptionalCore French for Business 4 2023-24MOD2594MLevel 52023-24OptionalCore German for Business 3 2023-24MOD2595MLevel 52023-24OptionalCore German for Business 4 2023-24MOD2596MLevel 52023-24OptionalCore Italian 3 2023-24MOD2608MLevel 52023-24OptionalCore Italian 4 2024-25MOD2609MLevel 52024-25OptionalCore Spanish for Business 3 2023-24MOD2603MLevel 52023-24OptionalCore Spanish for Business 4 2023-24MOD2604MLevel 52023-24OptionalCross Cultural Management 2023-24MGT2034MLevel 52023-24This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different culturesOptionalHuman Resource Management in the Visitor Economy 2023-24TOU2230MLevel 52023-24Human Resource Management in the Visitor Economy examines the nature of work in the service industries. The nature of the service relationship is examined critically as being essential to the successful growth of organisations in the service industry and it is therefore necessary to understand the specific requirements for effective human resource management. The module will also seek to engage students in critical debate about the implications of sustainability in employment as part of the commitment to the Principles of Responsible Management Education (PRME).OptionalIntermediate French for Business 3 2023-24MOD2597MLevel 52023-24OptionalIntermediate French for Business 4 2023-24MOD2598MLevel 52023-24OptionalIntermediate German for Business 3 2023-24MOD2599MLevel 52023-24OptionalIntermediate German for Business 4 2023-24MOD2600MLevel 52023-24OptionalIntermediate Spanish for Business 3 2023-24MOD2601MLevel 52023-24OptionalIntermediate Spanish for Business 4 2023-24MOD2602MLevel 52023-24OptionalLaw for Tourism, Events and Sports Managers 2023-24TOU2035MLevel 52023-24This module introduces students to the structure and legal frameworks within which the providers of tourism, events and sports services are permitted to operate. Management from the tourism, events and sports sector involve live interaction with a range of stakeholders: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.OptionalLIBS International Year Abroad 2023-24MGT2286MLevel 52023-24Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalLive Events Management 2023-24SBM2018MLevel 52023-24This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.OptionalProfessional Practice 2023-24MGT2037MLevel 52023-24This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalResearch Methods for Tourism, Events and Sport 2023-24TOU2099MLevel 52023-24This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.OptionalShort Term Study Abroad 2023-24TOU2003MLevel 52023-24OptionalUnderstanding the Visitor Experience 2023-24TOU2030MLevel 52023-24This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures. The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc. For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.OptionalDestination Management 2024-25TOU3031MLevel 62024-25The focus of this module is on concepts, approaches and structures relating to tourism destination management. It begins by examining those concepts required to appreciate the nature of contemporary tourism development, both public and private. Strong and explicit links are made between these big concepts and the practice of policy-making and planning generally in the first instance and then specifically in tourism destinations, especially at the resort and regional levels. The module adopts an international perspective, using examples of tourism destinations from a range of countries in the developed and developing worlds.CoreEnterprise and Strategic Analysis in Tourism, Events and Sports 2024-25TOU3032MLevel 62024-25The module provides students with an understanding of the theory and practice of strategy and enterprise in a range of settings and contexts aligned with events, tourism and sport management. The module will encourage students to think conceptually and critically about the process of strategy formulation and implementation and to consider how the decision making process influences the direction of both start-up and established organisations. Focused on the discrete market sectors of events, tourism and sport, strategic analysis and enterprise go hand in hand in seeking to attain competitive advantage. Providing a range of frameworks, tools and techniques to critically evaluate success and influence decision making within the distinctive contexts of events, tourism and sport management.CoreSocial and Political Perspectives on Tourism 2024-25TOU3098MLevel 62024-25This module is designed to examine how political and social factors shape tourist attitudes and behaviour. The module provides students with the chance to examine the process by which, from a young age, we become tourists. Students will be encouraged to draw on family stories to construct an understanding of how tourism socialisation occurs. The module also aims to examine how access to tourism is shaped by globalisation, the knowledge economy and global uncertainty, as well as the myriad social and political relationships that are a part of every persons lived experience. It is expected that by the end of the module students will have had the opportunity to develop a deeper critical appreciation of how issues such as inequalities in race, class, gender and access to technology, shape holiday-taking patterns.CoreAdvanced Business English and Communication 2024-25MOD3337MLevel 62024-25This module aims to enable students to gain a high-level communicate skills to communicate successfully in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner.OptionalConsultancy Project (Business) 2024-25MKT3092MLevel 62024-25The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a live company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. Students will have the chance to apply knowledge gained from the degree programme in a real world environment.OptionalConsumer Culture 2024-25TOU3010MLevel 62024-25Consumer culture explores the nature of event and tourism experiences in the twenty-first century, analysing how participants and fans create and engage with organisations. Students are able to explore the roles which attendees portray in person and virtually linked to shopping, new media, music, sports, destinations, and reality television.OptionalCrisis Management 2024-25TOU3120MLevel 62024-25This module addresses the implications of interruption to business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective. The module examines the positioning of crisis management within an organisations overall strategic plan by reference to examples of good practice from organisations at home and abroad. Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.OptionalDigital Economy and Digital Cultures 2024-25TOU3013MLevel 62024-25This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels prosumption; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.OptionalDisaster Management 2024-25TOU3119MLevel 62024-25This module examines the various scenaria that arise during the management of natural disasters. It enables students to examine different disaster situations and competing approaches to disaster management intervention measures. The module aims to expose students to the anatomy of disaster and to reflect upon the best strategic practices for the management and control of disasters and emergencies. The module uses real case studies to demonstrate the importance of preparedness for disaster, and the need for effective recovery and rehabilitation measures. Students are introduced to the levels of command and the systems in place for any situation requiring major emergency or disaster management. The module also examines the position of relief workers and victims caught up in disaster. As such, this module analyses a range of strategic options in terms of theory and practice. The development of strategic thinking is relevant to both those interested in uniformed and non-uniformed public sector management. The module aims to increase students awareness of the nature and management of disasters, drawing on an interdisciplinary approach. It is designed to enable graduates to engage with and relate to disaster professionals with confidence and commitment.OptionalDissertation in Tourism and Sport Business Management 2024-25TOU3028MLevel 62024-25This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.Optional

Key Information

BA (Hons) International Tourism Management

Key Information

Field Trips

Funded Field Trips

Welcome to BA (Hons) International Tourism Management

How You Study

What You Need to Know

An Introduction to Your Modules

How you are assessed

Fees and Scholarships

Course-Specific Additional Costs

Entry Requirements 2022-23

United Kingdom

International

Work Placement Year

Study Abroad

Optional Study Visits

Career Opportunities

Working in Partnership

Visit Us in Person

Related Courses

Business and Management

Events Management

International Business Management

Prioritising Face-to-Face Teaching