Lincolnshire Tourism Observatory

Lincolnshire Tourism Observatory Page Main Image


The Lincolnshire Tourism Observatory is an initiative within the Department of Tourism, Languages and Marketing. It has been established to provide expertise, produce high-quality research and generate evidence-driven analysis of tourism-related data with the aim of supporting the Lincolnshire visitor economy, informing policy debates and assisting local stakeholders with data-informed decision making.


The Lincolnshire Tourism Observatory aims to support the development of the Lincolnshire visitor economy in the following ways:

  • Provide independent expertise and evidence-driven analysis of local tourism-related data
  • Generate high-quality and impactful research
  • Act as a repository for data on local visitor economy-related activities
  • Inform policy debates and local development strategy
  • Contribute to creating a more inclusive and responsible visitor economy that addresses the needs of local communities, visitors as well as workers and local businesses
  • Offer consultancy to support local development and community wellbeing through tourism
  • Engage with local stakeholders to help identify and address grand challenges
  • Actively engage undergraduate and postgraduate students in co-creation of knowledge and local partnerships
  • Create a tourism directory for networking and research

Steering Group

NamePosition/Research InterestContact
Farhan Ahmed Head of Department of Marketing, Languages & Tourism
Natalie Brimecome-Mills Cultural heritage; digital marketing; music festival organisation 
Dr. Dan Ellin Aviation heritage 
Dr. Victoria Ellis-Vowles Pubs, food and microbreweries in the visitor economy 
Dr. Georgiana Els Community engagement; connecting students to research 
Sabine Gerlach Visitor satisfaction; county shows 
Charlotte Goy CEO Visit Lincoln  
Prof. Heather Hughes Cultural heritage tourism; CH site and collections management 
Taryn Johnson Marketing; connecting students to research through consultancy 
Tom Kitchen Cultural heritage; place making; music festivals 
Dr. Hanya Pielichaty Sports tourism; gender equality 
Lydia Rusling Assistant Director - Economic Growth, East Lindsey District Council & Boston Borough Council  
Dr. Agnieszka Rydzik Chair / working conditions in tourism; communities, social inequalities and tourism 
Dr. Claudia Sima Cultural heritage; event sustainability; representation 
Dr. Theres Winter Working conditions in tourism, social inequalities and tourism 

For more information, contact the chair of Lincolnshire Tourism Observatory Dr. Agnieszka Rydzik (

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Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK

Telephone: +44 (0)1522 835509 | Email: