Lincolnshire Tourism Observatory


The Lincolnshire Tourism Observatory is an initiative within the Department of Tourism, Languages and Marketing. It has been established to provide expertise, produce high-quality research and generate evidence-driven analysis of tourism-related data with the aim of supporting the Lincolnshire visitor economy, informing policy debates and assisting local stakeholders with data-informed decision making.


The Lincolnshire Tourism Observatory aims to support the development of the Lincolnshire visitor economy in the following ways:

  • Provide independent expertise and evidence-driven analysis of local tourism-related data
  • Generate high-quality and impactful research
  • Act as a repository for data on local visitor economy-related activities
  • Inform policy debates and local development strategy
  • Contribute to creating a more inclusive and responsible visitor economy that addresses the needs of local communities, visitors as well as workers and local businesses
  • Offer consultancy to support local development and community wellbeing through tourism
  • Engage with local stakeholders to help identify and address grand challenges
  • Actively engage undergraduate and postgraduate students in co-creation of knowledge and local partnerships
  • Create a tourism directory for networking and research

Steering Group

NamePosition/Research InterestContact
Farhan Ahmed Head of Department of Marketing, Languages & Tourism
Natalie Brimecome-Mills Cultural heritage; digital marketing; music festival organisation 
Dr. Dan Ellin Aviation heritage 
Dr. Victoria Ellis-Vowles Pubs, food and microbreweries in the visitor economy 
Dr. Georgiana Els Community engagement; connecting students to research 
Sabine Gerlach Visitor satisfaction; county shows 
Charlotte Goy CEO Visit Lincoln  
Prof. Heather Hughes Cultural heritage tourism; CH site and collections management 
Taryn Johnson Marketing; connecting students to research through consultancy 
Tom Kitchen Cultural heritage; place making; music festivals 
Dr. Hanya Pielichaty Sports tourism; gender equality 
Lydia Rusling Assistant Director - Economic Growth, East Lindsey District Council & Boston Borough Council  
Dr. Agnieszka Rydzik Chair / working conditions in tourism; communities, social inequalities and tourism 
Dr. Claudia Sima Cultural heritage; event sustainability; representation 
Dr. Theres Winter Working conditions in tourism, social inequalities and tourism 

For more information, contact the chair of Lincolnshire Tourism Observatory Dr. Agnieszka Rydzik (

Connect with Us


WordPress logo Linkedin logo Twitter Icon Facebook logo Instagram logo YouTube logo


Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK

Telephone: +44 (0)1522 835509 | Email: