International Sports Business Management

Key Information


1 year

Start Date

September 2024

Typical Offer

See More


Brayford Pool

Academic Year

Course Overview

Sport is one of the largest industries across the globe, and an industry that connects people at local, national, and international levels. This postgraduate degree has been designed to examine critically the business decisions that shape this lucrative global industry.

From the outset, the programme focuses on the international business management of the sports sector, and explores the culture, policy, impact, and delivery of sporting opportunities. The programme aims to empower students to be critical thinkers in the global world of sports business in order to lead and develop industry practices and processes in responsible and strategically mindful ways.

This programme benefits from industry contacts forged across the sports industry. Previous guest speakers at Lincoln International Business School have included former England and Liverpool football international John Barnes, and football agent Dr Erkut Sogut, best known for working with former Arsenal FC and Germany international Mesut Ozil.

Students have the opportunity to explore the challenges facing sports leaders and sports managers across the globe, including the aspects of innovative value creation, strategic leadership, management, finance, equality, and sustainability.

Students are expected to develop their strengths ready to compete in the international jobs market. Proficiency in digital content, and understanding sporting brands and mega events, such as the Olympics, is at the heart of the course. By developing the specialist knowledge and skills required, we aim for our postgraduate students to become globally prepared managers and leaders within an ever-changing society.

Why Choose Lincoln

Explore the culture, policy, and impact of sport

Examine industry aspects such as equality and sustainability

Hear from expert industry speakers

Benefit from a range of specialist modules

Complete an extended project in a specialist area

Students in a lecture

How You Study

Students can expect two hours of contact time per module per week but acknowledge this can vary depending on specialism. Teaching can be scheduled across Monday to Friday between the hours of 9am and 6pm.

Delivery methods are varied across the modules but face-to-face content is prioritised. Modes of delivery include lectures, seminars, workshops, poster exhibitions and interactive sessions.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend at least four to five hours in independent study. For more detailed information please contact the Programme Leader.


† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Final Project 2024-25MKT9718Level 72024-25The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.CoreFinancial Analysis, Appraisal and Decision Making 2024-25ACC9703MLevel 72024-25The module aims to develop the student's ability to critically analyse the financial statements for single and group companies, understanding how the financial statements are prepared, considering compliance with legal and regulatory requirements and the relevant International Accounting Standards. Students taking the module will examine both financial and non-financial matters that affect a business on a day to day basis and develop proactive ideas to solve these issues. The module will help to equip students with the knowledge and skills necessary to understand corporate financial performance and the relevance of accounting information, including the implications for the organisation, stakeholders, and for effective corporate governance.CoreInnovation and Value Creation in Global Sport Business 2024-25SBM9000MLevel 72024-25This module will examine commercialisation, globalisation, innovation, and value creation within a global sports business. The module applies underpinning business management principles to the nuances of sports business, exploring the developments in sport from the origins of a sport to the global community of sport that addresses contemporary issues. The introduction of innovation in the context of advancements in technology are appraised and includes a critique of the impact of change and value creation for sports consumers, participants and business. Students can critically evaluate the sustainability of sports business with the introduction of innovation alongside new technologies and novel scenarios or influences. Responsible management will consider the concept of success in a sports business and the extent to which the philosophy of ‘winning at all costs’ is adopted.CoreInternational Entrepreneurship 2024-25BUS9024MLevel 72024-25Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises, and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development, and problem-solving with expression, communication, and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities. This module draws on the latest UK QAA Guidance on Enterprise and Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.CoreMarketing Communications 2024-25MKT9125MLevel 72024-25Marketing communications is the process of informing, persuading and reminding customers, intermediaries, employers, and publics of a company’s product and or services. The module aims to define the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.CorePersonal Professional Development 2024-25TOU9166MLevel 72024-25This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.CoreSociety, Policy and Ethics in Sport 2024-25SBM9002MLevel 72024-25The Society, Policy and Ethics in Sport module will examine the way in which sport and sports business is shaped and influenced by socio-political issues from across the world. The module takes a multi-disciplinary approach to investigate the importance of culture within sport and society. Particular emphasis will be placed on how social and political norms and agendas shape and transform elite sport, spaces, and places. Furthermore, an examination of international sports ethics focusing on both historical and contemporary debates will also be of importance. A critical exploration of both the macro (global/professional) and micro (local/amateur) levels of sport and the sports industry will provide relevancy and value to this module. Sports governance and the political landscape of global sports business management will be connected to critical, social debates. This module will seek to understand the social, cultural discipline of sports management against a backdrop of politics, policy, and praxis.CoreStrategic Challenges for International Sports Business 2024-25SBM9001MLevel 72024-25This module can help develop an understanding of the critical trends in the global sports industry, and the factors which underlie these trends to equip, manage and lead at the strategic level in sport organisations. The module can provide the opportunity to analyse the strategy and performance of international sport businesses, federations and organisations in some detail, allowing to bring together the contexts and concepts in understanding complex management issues, while also considering the sustainable strategic management practices at the forefront of contemporary international sports business management.CoreTeams and Leadership 2024-25MGT9645MLevel 72024-25This module provides students with an understanding of how to create high-performing teams. Through a review of theories and models of leadership, team formation, motivation, communication, power, and diversity, students will gain a theoretically sound understanding of team behaviour and effectiveness. Practical class exercises will enable students to develop their skills as team leaders and members.Core

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.

How you are assessed

The delivery methods on this programme are varied to ensure taught content is actively engaged with. Students are likely to attend lectures, seminars, workshops, field visits, and interactive sessions druing the course.

Students will receive formative feedback throughout the term to help them prepare for assessments. This may be through formative assessment (such as ungraded presentations or mock questions), directed activities in seminars, or informal discussions with the seminar tutor. Formative feedback may be received in verbal and/or written format and could be directed to a group as well as to an individual.

Students will also receive feedback on graded assessments. This usually includes comments detailing the quality of the work and how the student could improve their performance, as well as a highlighted criteria grid identifying performance against the assessed marks criteria. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.

Visitor Economy Research Group

Our academics are involved in Lincoln International Business School’s Visitor Economy Research Group (VERG). VERG aims to harness the research energies of a number of colleagues, both early career and well established, who are working in the areas of tourism, events, and leisure.

Explore Our Research
A ferris wheel lit up at the Lincoln Christmas Market

Industry Expertise

Lincoln International Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors, and Sir David Tweedie (ex-Chairman of the IASB).

How to Apply

Postgraduate Application Support

Applying for a postgraduate programme at Lincoln is easy. Find out more about the application process and what you'll need to complete on our How to Apply page. Here, you'll also be able to find out more about the entry requirements we accept and how to contact us for dedicated support during the process.

How to Apply
A student listening in a seminar

Entry Requirements 2024-25

Entry Requirements

Honours degree at 2:2 or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications:

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses:

These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Course Fees

You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.

Course Fees

The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.

Funding Your Study

Postgraduate Funding Options

Find out more about the optional available to support your postgraduate study, from Master's Loans to scholarship opportunities. You can also find out more about how to pay your fees and access support from our helpful advisors.

Explore Funding Options
Two students working on a laptop in a study space

Career Development

MSc International Sports Business Management aims to prepare students for careers in a wide range of sectors, including leisure, tourism, events, and business industries. 

Former students have gone onto graduate positions including trainee product specialist, media analyst, graduate product manager, and event coordinator. 

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.

About the AACSB
AACSB logo

Academic Contact

For more information about this course, please contact the Programme Leader.

Professor Hanya Pielichaty

Meet the Course Leader

Here, Dr Hanya Pielichaty talks about how the programme focuses on the international business management of the sports sector, the culture, policy, impact, and delivery of sporting opportunities.

YouTube video for Meet the Course Leader

Postgraduate Events

To get a real feel for what it is like to study at the University of Lincoln, we hold a number of dedicated postgraduate events and activities throughout the year for you to take part in.

Upcoming Postgraduate Events
A group of students sat around a table, working together on a project
The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.