Key Information

Full-time

3-4 years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

N290

Course Code

SBMSBMUB

BA (Hons) Sports Business Management

Previous students have undertaken optional study visits to sports venues, including London’s Queen Elizabeth Olympic Park and major UK football clubs.

Peace of mind guaranteed. Find out more about our Guaranteed Place Scheme.

Key Information

Full-time

3-4 years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

N290

Course Code

SBMSBMUB

Dr Julie Donald - Programme Leader

Dr Julie Donald - Programme Leader

Dr Julie Donald joined the University of Lincoln in 2007 as an Associate Lecturer, taking up a full-time Senior Lecturer post with Lincoln International Business School in 2014. She is Programme Lead for BA (Hons) Sport Business Management and Module Coordinator for a number of modules across all three years of the programme. She shares her research interests and expertise of sport consumption, sports fans, and stakeholder management in her teaching. Julie also works with a range of stakeholders to enhance subject knowledge and employability for the students, which includes involvement of local sports businesses, inviting guest speakers to Lincoln, and organising visits and trips.

Academic Staff List

Welcome to BA (Hons) Sports Business Management

Sport is a social and economic phenomenon and this degree has been designed to examine critically the business decisions that shape this lucrative global industry.

From the outset, the programme focuses on the business and management of the sports sector, and explores the culture, policy, impact, and delivery of sporting opportunities, particularly in a commercial context. It aims to develop students' skills for the critical analysis of sport, sport spaces, products, services, and operations.

The course examines the breadth and power of sports participation and business on individuals and societies. It looks at the global structure of sports and the complexities, challenges, and issues that are often involved in reconciling government objectives with personal and community aspirations.

How You Study

During the first and second years, students are able to study sport-specific modules to further their understanding of the sector, and grasp the foundations of sports management and sports studies. Modules on finance, sports club management, marketing, organisational behaviour, and visitor experiences underpin students learning.

During their final year, students can choose to work on client projects or develop their own independent, sports-focused research.

Students on this course are able to take a year-long work placement after their second year, providing a chance to gain experience and apply their learning in practice. Students are expected to source their own placement, but tutors can provide support during the process if required. Those who choose to take a placement do not pay tuition fees for that year, but must cover their own travel, accommodation, and living costs.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Foundations of Sports Management 2022-23SBM1004MLevel 42022-23This module aims to introduce students to the business of sport. Students can develop an understanding of the contexts within which sport business managers need to operate, the technological changes and innovations which affect the way sport is experienced and managed. The globalisation of sport business is explained along with changing governance structures. There is an ever increasing demand to deliver effective sports management at international, nation, regional and local levels. This requires systems with accountable delivery mechanisms. Sport no longer stands alone and there is an increasing need to work in partnerships with other stakeholders. These partnerships not only provide a complex network structuring the management of sport business but also pressure it to be sustainable, equitable and empowering. Sports Business Managers need to be aware not only of the different contexts within which sport is managed, but also how responsible management can be practised.CoreIntroduction to Advertising 2022-23ADV1002MLevel 42022-23The more we understand about how people communicate, the better position we shall be in to manage our organisations messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitors. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.CoreIntroduction to Business Finance 2022-23FIN1012MLevel 42022-23This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreInvestigating the Experience Economy 2022-23TOU1014MLevel 42022-23This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.CoreOrganisational Behaviour 2022-23MGT1022MLevel 42022-23This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.CorePrinciples of Marketing 2022-23MKT1001MLevel 42022-23This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.CoreSport Studies: Techniques and Applications 2022-23SBM1005MLevel 42022-23This module examines the ways of understanding and investigating sport in contemporary society. Students can develop the tools of analysis needed to investigate the world of sport. Through exploring how sport is structured and bounded by politics, power and societal change, students can develop an understanding about how the sports industry evolves. The market for sport is explored through the lens of institutional, psychological and societal drivers or barriers to sports participation. Issues of power, gender, race, disability and identity will be explored. Students will also be introduced to the sources and methods used in sports related research.CoreCommercial Sports Club Management 2023-24SBM2012MLevel 52023-24This module aims to develop knowledge of the structures, systems and operations of sports clubs, and examines methods and issues specific to the management of these clubs. It addresses issues of sports premises and facilities management, including environmental impacts and considerations. There is an examination of the major areas of club activity, including food and beverage provision, community interaction, and event/tournament management. The module also examines legal and financial considerations in the management of members and memberships, players, staff and visitors.CoreHuman Resource Management in the Visitor Economy 2023-24TOU2230MLevel 52023-24Human Resource Management in the Visitor Economy examines the nature of work in the service industries. The nature of the service relationship is examined critically as being essential to the successful growth of organisations in the service industry and it is therefore necessary to understand the specific requirements for effective human resource management. The module will also seek to engage students in critical debate about the implications of sustainability in employment as part of the commitment to the Principles of Responsible Management Education (PRME).CoreLaw for Tourism, Events and Sports Managers 2023-24TOU2035MLevel 52023-24This module introduces students to the structure and legal frameworks within which the providers of tourism, events and sports services are permitted to operate. Management from the tourism, events and sports sector involve live interaction with a range of stakeholders: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.CoreResearch Methods for Tourism, Events and Sport 2023-24TOU2099MLevel 52023-24This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.CoreSponsorship and Corporate Hospitality 2023-24SBM2017MLevel 52023-24This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.CoreSport, Society and Cultural Values 2023-24SBM2007MLevel 52023-24This module explores the ways in which contemporary sport is reflective of cultural values that are identifiable in wider society. A central component will be an examination of the way sport is presented in the present day media.CoreBudgeting for Business 2023-24FIN2142MLevel 52023-24The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process. Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.OptionalBuyer Behaviour 2023-24MKT2017MLevel 52023-24This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.OptionalClient Based Project 2023-24TOU2034MLevel 52023-24The basis of this module is that students work in groups to undertake a live project, with a particular critical focus, for a tourism/events/sports local employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as a consultancy project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations. This process will enable students to gain insights into the internal and external environments in which organisations operate, and put into practice some of the frameworks acquired in the degree programme to date as a response to a client brief.OptionalCorporate Reputation and Public Relations 2023-24MKT2020MLevel 52023-24This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in todays increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.OptionalCross Cultural Management 2023-24MGT2034MLevel 52023-24This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different culturesOptionalFinance for Business 2023-24FIN2144MLevel 52023-24The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.OptionalLIBS International Year Abroad 2023-24MGT2286MLevel 52023-24Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalLive Events Management 2023-24SBM2018MLevel 52023-24This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.OptionalOperations Management 2023-24BUS2141MLevel 52023-24This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.OptionalPrinciples of Project Management 2023-24BUS2040MLevel 52023-24This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).OptionalProfessional Practice 2023-24MGT2037MLevel 52023-24This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalStrategic Marketing Planning 2023-24MKT2021MLevel 52023-24This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.OptionalEnterprise and Strategic Analysis in Tourism, Events and Sports 2024-25TOU3032MLevel 62024-25The module provides students with an understanding of the theory and practice of strategy and enterprise in a range of settings and contexts aligned with events, tourism and sport management. The module will encourage students to think conceptually and critically about the process of strategy formulation and implementation and to consider how the decision making process influences the direction of both start-up and established organisations. Focused on the discrete market sectors of events, tourism and sport, strategic analysis and enterprise go hand in hand in seeking to attain competitive advantage. Providing a range of frameworks, tools and techniques to critically evaluate success and influence decision making within the distinctive contexts of events, tourism and sport management.CorePlanning and Evaluating Event Legacy 2024-25TOU3012MLevel 62024-25Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the success of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the business and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts. This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.CorePolicies and Planning for Sport 2021-22SBM3005MLevel 62021-22This module is designed to explore the development of policy and planning for sport within a business environment. The evolution of sports policy development is investigated and provides the historical context on which this module is based. The important role of national agencies in developing policy and plans will be considered in some detail at local, regional, national and international levels. Furthermore, sport policy, planning and governance will be a key focus, and the relationships between the different sectors will be addressed. Theoretical examinations will be based on sociological, financial, political and economic principles in relation to the position of sport in society. Students are encouraged to research a range of contemporary issues in sport policy and planning formulation and where possible to relate them to industrial practices.CoreConsultancy Project (Business) 2024-25MKT3092MLevel 62024-25The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a live company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. Students will have the chance to apply knowledge gained from the degree programme in a real world environment.OptionalConsumer Culture 2024-25TOU3010MLevel 62024-25Consumer culture explores the nature of event and tourism experiences in the twenty-first century, analysing how participants and fans create and engage with organisations. Students are able to explore the roles which attendees portray in person and virtually linked to shopping, new media, music, sports, destinations, and reality television.OptionalCrisis Management 2024-25TOU3120MLevel 62024-25This module addresses the implications of interruption to business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective. The module examines the positioning of crisis management within an organisations overall strategic plan by reference to examples of good practice from organisations at home and abroad. Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.OptionalDigital Economy and Digital Cultures 2024-25TOU3013MLevel 62024-25This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels prosumption; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.OptionalDissertation in Tourism and Sport Business Management 2024-25TOU3028MLevel 62024-25This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.OptionalFinancial Management For Business 1 2024-25FIN3031MLevel 62024-25This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.OptionalFinancial Management For Business 2 2024-25FIN3032MLevel 62024-25This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.OptionalLeadership and High Performance Teams 2024-25MGT3028MLevel 62024-25This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'OptionalMarketing Communications 2024-25MKT3087MLevel 62024-25The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.Optional

How you are assessed

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests.

Assessments will mostly be individual tasks, but students may also be expected to work in a group on an assessment task.

Students will receive formative feedback throughout the term to help them prepare for assessments. This may be through formative assessment (such as ungraded presentations or mock questions), directed activities in seminars, or informal discussions with the seminar tutor. Formative feedback may not be written down, and maybe directed to a group as well as to an individual.

Students will also receive feedback on graded assessments. This usually includes comments detailing the quality of the work and how the student could improve their performance, as well as a highlighted criteria grid identifying performance against the assessed learning outcomes.

The University of Lincolns policy is to ensure that staff return assessments to students promptly.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Entry Requirements 2022-23

United Kingdom

A Level: BBC (112 UCAS Tariff points from a minimum 3 A Levels or equivalent qualifications).

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

A combination of qualifications which may include A Levels, BTEC, EPQ, etc.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Work Placement Year

Students on this course are able to take a year-long work placement after their second year, providing a chance to gain experience and apply their learning in practice. Students are expected to source their own placement, and tutors can provide support during the process if required. Those who choose to take a placement do not pay tuition fees for that year, but are expected to cover their own travel, accommodation, and living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements pages.

Study Visits

Students may be able to take part in optional study visits throughout the course to sports industry destinations. Students can expect to pay between £15 and £40 for each visit, which may be used for food, drinks, and admission fees to events and venues. Previous destinations have included London’s Queen Elizabeth Olympic Park and major UK football clubs. Compulsory study visits that are linked to core modules will typically be free of charge.

Industry Expertise

Students can hear from guest speakers who will share their industry expertise and professional practice experience. Recent speakers have included Lincoln City FC Marketing Manager, who explained the digital marketing and marketing strategies at Lincoln City FC; Commercial Director for Squash England, who discussed sponsorship of the sport; Race Director for Hull Marathon, who detailed the organsiation of an event; and RAF Personal Training Instructor, who applied his experience to business outside of the military.

“This highly enjoyable course can help you to gain a great understanding of the dynamic and complex global sports industry. It is delivered by the best lecturers and has opportunities to meet and network with some of the industry's most fascinating people.”

Toms Balodis, BA (Hons) Sports Business Management student

Career Opportunities

Our graduates have gone on to work in a variety of sectors and industries. Some have gained employment at professional football clubs, national governing bodies, sports marketing agencies, and in the hospitality industry, business management, logistics, digital marketing, and advertising.

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

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Visit Us in Person

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

Related Courses

Prioritising Face-to-Face Teaching

At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.

Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.