Events Management | MSc | University of Lincoln

Select Year of Entry

Andy Suddaby - Programme Leader

Andy is a Senior Lecturer and Programme Leader in the Lincoln International Business School. He teaches on the Tourism and Events Management undergraduate and postgraduate programmes. Andy's research interests are centred around people management issues and in particular areas of workplace culture, challenging behaviour and managing conflict.

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Welcome to MSc Events Management

The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.

This internationally-focused programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The programme features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high order managerial and intellectual skills.

There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshop.

The programme is available for either a September or February start.

Welcome to MSc Events Management

There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshop.

How You Study

Students are required to study six core modules which are designed to develop and enhance the practice of events management, as well as a range of essential graduate attributes. The core modules include:

- Arts, Performance, and Society
- Contemporary Issues in the Visitor Economy
- Event Design and Implementation
- Managing the Tourism, Event and Hospitality Enterprise
- Innovation and Event Creativity
- Research Methods for Tourism, Events and Hospitality

Students then study two optional modules based on their academic interests and career aspirations and selected from:

- Community Organisation, Sustainability, and Development
- Comparative Human Resource Management
- Digital Marketing
- Group Consultancy Project
- Strategy Making
- The Visitor Experience at Cultural and Heritage Attractions

Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may change over time due to staff availability.

Finally, all students are required to undertake two additional core modules. A Personal Professional Development module in which students have the chance to be coached through development by a team coach and receive mentoring support from academics and business representatives. The Final Project is essentially an extended research project that we facilitate innovative approaches and diverse pathways to this final assessed piece of work.

In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.

Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. Four modules are usually studied per semester, equating to eight to 12 hours per week. Part-time students will generally study two modules per term, equating to four to six hours of contact time per week. Hours of study may vary from term to term for both full and part-time students and can be spread throughout the week.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in independent study. For more detailed information please contact the Programme Leader.

How You Study

Students then study two optional modules based on their academic interests and career aspirations and selected from:

In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.

Contact hours

An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Arts, Performance and Society 2022-23TOU9128MLevel 72022-23This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the post-modern.CoreContemporary Issues in the Visitor Economy 2022-23TOU9170MLevel 72022-23This module looks to develop students understanding of contemporary issues in tourism, hospitality, and visitor experiences at Masters level. It aims to enhance and develop further student appreciation of the 'context' within which tourism and hospitality businesses and destinations operate and the comparative opportunities and constraints available in the global tourism and hospitality economy. The module will focus upon the diversification of the types and styles of tourism destinations, products and experiences. Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical contemporary issues of tourism and hospitality. Such debates will be utilised to facilitate a critical understanding of issues like sustainability, climate change, labour markets and tourism/hospitality, gender issues in hospitality/tourism/events, the economic, social and environmental impacts of tourism, the digital movement, dark tourism, the relationship between public and private sectors etc. The module seeks to expose students to a critical debate of understanding some contemporary issues in tourism and hospitality.CoreEvent Design and Implementation 2022-23TOU9153MLevel 72022-23This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host, and evaluate a live event.CoreFinal Project 2022-23MKT9713MLevel 72022-23The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.CoreHospitality Operations Management 2022-23TOU9173MLevel 72022-23Operations management is central to all hospitality organisations and this module is designed to give students from a broad range of hospitality backgrounds, a thorough understanding of the way hospitality operations drive the hospitality customer experience. The module provides grounding in core theoretical concepts, principles and processes associated with operations management related to hospitality organisations. Students will challenge, critique, analyse, evaluate and synthesise ideas and concepts in the context of their hospitality experience. The module is designed to familiarise the student with operations analysis tools and techniques used in the hospitality industry. Covering both the process of internal and external bench-marking as well as the analysis of marketing, financial, operational and guest satisfaction metrics. This approach will facilitate a critical approach focused on the effectiveness of particular operational hospitality types and an evaluation of the potential for improvement.CoreInnovation and Event Creativity 2022-23TOU9154MLevel 72022-23This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.CoreManaging the Tourism, Events and Hospitality Enterprise 2022-23TOU9175MLevel 72022-23This module examines the operational, marketing, and financial elements that exist within the umbrella term of tourism, events, or hospitality enterprises. It looks at the structures surrounding the enterprise and the accompanying legal constraints. Competitors in the market will be analysed together with consideration of entrepreneurial involvement with forecasting and planning, control and evaluation of performance and revenue management. Students will assess general financial requirements and look into the theories and practicalities of planning and pricing strategies. Financial planning will incorporate short and long term planning and budgeting, in particular cash budgeting. In this module the emphasis is placed upon identifying the constraints and limitations experienced by these enterprises through an understanding of the practical environment in which they operate. Students are able to obtain an understanding of the general financial requirements of tourism, events, and hospitality enterprises and the consequent recording and reporting methods that are applied. Students will produce a Business Plan to incorporate all elements and aspects of the above.CorePersonal Professional Development 2022-23TOU9166MLevel 72022-23This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.CoreResearch Methods for Tourism, Events and Hospitality 2022-23TOU9176MLevel 72022-23CoreCommunity Organisation, Sustainability and Development 2022-23BUS9028MLevel 72022-23This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value-systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.OptionalComparative Human Resource Management 2022-23HRM9039MLevel 72022-23This module is designed to introduce students to the principal issues underlying international and comparative human resource management (IHRM) in a global context. Such issues have risen in prominence due to increasing trade liberalisation, globalisation, spread of multinational corporations (MNCs), outsourcing to Asia, developmental focus on Africa and economic integration within the European Union. As firms increasingly internationalise, suitable strategies for managing human resources have become critical to competition between the MNCs. Students can develop an insight into managing human resources in different national contexts and examine those global and national factors that impact approaches taken to international human resource management. More specifically, the module aims to discuss and analyse those factors which result in variations in HRM practices and policies across national business systems.OptionalDigital Marketing 2022-23MKT9118MLevel 72022-23This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.OptionalGroup Consultancy Project 2022-23MGT9125MLevel 72022-23This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.OptionalStrategy Making 2022-23BUS9048MLevel 72022-23Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.OptionalThe Visitor Experience at Cultural and Heritage Attractions 2022-23TOU9143MLevel 72022-23Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.Optional

An Introduction to Your Modules

Arts, Performance and Society 2023-24TOU9128MLevel 72023-24This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the post-modern.CoreContemporary Issues in the Visitor Economy 2023-24TOU9170MLevel 72023-24This module looks to develop students understanding of contemporary issues in tourism, hospitality, and visitor experiences at Masters level. It aims to enhance and develop further student appreciation of the 'context' within which tourism and hospitality businesses and destinations operate and the comparative opportunities and constraints available in the global tourism and hospitality economy. The module will focus upon the diversification of the types and styles of tourism destinations, products and experiences. Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical contemporary issues of tourism and hospitality. Such debates will be utilised to facilitate a critical understanding of issues like sustainability, climate change, labour markets and tourism/hospitality, gender issues in hospitality/tourism/events, the economic, social and environmental impacts of tourism, the digital movement, dark tourism, the relationship between public and private sectors etc. The module seeks to expose students to a critical debate of understanding some contemporary issues in tourism and hospitality.CoreEvent Design and Implementation 2023-24TOU9153MLevel 72023-24This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host, and evaluate a live event.CoreFinal Project 2023-24MKT9713MLevel 72023-24The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.CoreHospitality Operations Management 2023-24TOU9173MLevel 72023-24Operations management is central to all hospitality organisations and this module is designed to give students from a broad range of hospitality backgrounds, a thorough understanding of the way hospitality operations drive the hospitality customer experience. The module provides grounding in core theoretical concepts, principles and processes associated with operations management related to hospitality organisations. Students will challenge, critique, analyse, evaluate and synthesise ideas and concepts in the context of their hospitality experience. The module is designed to familiarise the student with operations analysis tools and techniques used in the hospitality industry. Covering both the process of internal and external bench-marking as well as the analysis of marketing, financial, operational and guest satisfaction metrics. This approach will facilitate a critical approach focused on the effectiveness of particular operational hospitality types and an evaluation of the potential for improvement.CoreInnovation and Event Creativity 2023-24TOU9154MLevel 72023-24This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.CoreManaging the Tourism, Events and Hospitality Enterprise 2023-24TOU9175MLevel 72023-24This module examines the operational, marketing, and financial elements that exist within the umbrella term of tourism, events, or hospitality enterprises. It looks at the structures surrounding the enterprise and the accompanying legal constraints. Competitors in the market will be analysed together with consideration of entrepreneurial involvement with forecasting and planning, control and evaluation of performance and revenue management. Students will assess general financial requirements and look into the theories and practicalities of planning and pricing strategies. Financial planning will incorporate short and long term planning and budgeting, in particular cash budgeting. In this module the emphasis is placed upon identifying the constraints and limitations experienced by these enterprises through an understanding of the practical environment in which they operate. Students are able to obtain an understanding of the general financial requirements of tourism, events, and hospitality enterprises and the consequent recording and reporting methods that are applied. Students will produce a Business Plan to incorporate all elements and aspects of the above.CorePersonal Professional Development 2023-24TOU9166MLevel 72023-24This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.CoreResearch Methods for Tourism, Events and Hospitality 2023-24TOU9176MLevel 72023-24CoreCommunity Organisation, Sustainability and Development 2023-24BUS9028MLevel 72023-24This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value-systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.OptionalComparative Human Resource Management 2023-24HRM9039MLevel 72023-24This module is designed to introduce students to the principal issues underlying international and comparative human resource management (IHRM) in a global context. Such issues have risen in prominence due to increasing trade liberalisation, globalisation, spread of multinational corporations (MNCs), outsourcing to Asia, developmental focus on Africa and economic integration within the European Union. As firms increasingly internationalise, suitable strategies for managing human resources have become critical to competition between the MNCs. Students can develop an insight into managing human resources in different national contexts and examine those global and national factors that impact approaches taken to international human resource management. More specifically, the module aims to discuss and analyse those factors which result in variations in HRM practices and policies across national business systems.OptionalDigital Marketing 2023-24MKT9118MLevel 72023-24This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.OptionalGroup Consultancy Project 2023-24MGT9125MLevel 72023-24This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.OptionalStrategy Making 2023-24BUS9048MLevel 72023-24Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.OptionalThe Visitor Experience at Cultural and Heritage Attractions 2023-24TOU9143MLevel 72023-24Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple use. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted with the intention of enhancing the visitor experience.Optional

How you are assessed

Lincoln International Business School uses assessment as a tool to develop intellect, and simulate the individual, practical, and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis. They may also include events, blogs, websites, articles, reports, and essays. In the past students have successfully taken the lead role in planning, organising, and delivering an awareness and funding event on behalf of a significant national cancer charity.

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days of the submission date.

How you are assessed

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days of the submission date.

Fees and Funding

For eligible students, there are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, UK students can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study. Learn how Master's and PhD loans, scholarships, and studentships can help you fund your studies on our Postgraduate Fees and Funding pages.

Programme Fees

Programme-Specific Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on the course. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation, and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and in this case will be responsible for the cost.

Fees and Funding

Programme Fees

Programme-Specific Additional Costs

Entry Requirements 2022-23

Honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/ . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Entry Requirements 2023-24

Honours degree or equivalent.

Accreditations and Memberships

ATLAS membership recognises institutions that are committed to teaching excellence and outstanding research in tourism and events management. Membership is open to institutions and professional bodies with educational, research, or professional interests in tourism, leisure, and related areas. ATLAS members include 1,400 researchers and teachers at 148 universities and research institutes, across 45 countries.

Industry Links

The programme seeks to engage students in collaborations with events industry partners and take a lead role in planning, organising, and delivering live events to a specific brief negotiated with the client.

The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Matt Franks, Director Of Events at global communications agency DRPG; Cassander van Eerd, Director and owner of Clogwork Orange Productions Limited and designer of event experiences; and Liz Bannister, Director at Metro Broadcast, specialists in video and broadcast projects for corporate events.

Features

Special features include enhancing delivery by students engaging with industry events and workshops that support planning and organising live events.

Events Management students can use a ‘Concept Suite’ to allow them to utilise and experiment with different technologies and styles of learning and teaching. The suite includes Samsung Flips, digital whiteboards, and a digital wall with Nureva Span.

Students can also work on contemporary business and educational project themes. By partnering with designated clients, students are able to actively engage with the concept, design, and delivery of live events. Examples include: a multi-cultural festival; careers and employability event; PRME Conference; and Lincoln Heritage Award launch.

Research at Lincoln International Business School

Students are actively engaged in a range of university research groups and projects. Recent examples include working with University and external stakeholders on the development and launch of the Lincoln Heritage Award (student focused employability framework).

Another project is a collaboration developed between staff colleagues and students with Lincoln City Foundation (LCF) to assist volunteers with planning and delivering community events in the Sincil Bank area of Lincoln.

Field Trips

Extensive opportunities for selected field trips are available on this programme and are mostly negotiated with students themselves. Previously students have visited The Clothes Show and high profile sporting institutions such as Leicester Tigers RFC. Any compulsory visits will be supported by departmental funding. Where trips are optional, students may be asked to make a modest contribution towards expenses.

Broaden Your Horizons

Lincoln International Business School students can expand their horizons, visit our partner universities, and see international business in action by joining funded international trips to exciting overseas destinations. Places are awarded competitively to eligible students each academic year.

Find out more about our funded field trip places for students.

"MSc Events Management is such an amazing programme. I have gained not only the professional knowledge of events management but also have improved my transferable skills such as communication skills and teamworking. Working with teammates from different countries, I have broadened my horizons and adapted to different mindsets, and have been inspired by my course mates and lecturers."

Yongpian Cai, MSc Events Management graduate

Career and Personal Development

This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry. Graduates have gone on to roles including Global Accounts Manager at Expo 2020 Dubai; Director of Strategy and Programme Implementation, ZUG; Destination Development Manager, Sharjah Community artist and Director of Creative Company; Senior Officer, Transaction Services, Banque Havilland; Company Director, Helping Hotels in Digital Space; Fundraising and Events Officer at St. Barnabas Hospice; and Marketing Consultant at Harford Control.

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

Postgraduate Events

Find out more about how postgraduate study can help further your career, develop your knowledge, or even prepare you to start your own business at one of our postgraduate events.

Find out More

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Key Information

Key Information

MSc Events Management MSc Events Management

Key Information

Key Information

Select Year of Entry

Welcome to MSc Events Management

Welcome to MSc Events Management

How You Study

How You Study

An Introduction to Your Modules

An Introduction to Your Modules

How you are assessed

How you are assessed

Fees and Funding

Programme-Specific Additional Costs

Fees and Funding

Programme-Specific Additional Costs

Entry Requirements 2022-23

Entry Requirements 2023-24

Accreditations and Memberships

Industry Links

Features

Research at Lincoln International Business School

Field Trips

Broaden Your Horizons

Career and Personal Development

Working in Partnership

Postgraduate Events

Related Courses

Fashion Management

Management

Project Management

Prioritising Face-to-Face Teaching