Andy Suddaby - Programme Leader
Andy is a Senior Lecturer and Programme Leader in the Lincoln International Business School. He teaches on the Tourism and Events Management undergraduate and postgraduate programmes. Andy's research interests are centred around people management issues and in particular areas of workplace culture, challenging behaviour and managing conflict.Academic Staff List Make an Enquiry
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
Please note that international applications for taught postgraduate programmes starting in September 2022 have now closed.
The programme seeks to engage students in collaborations with events industry partners and take a lead role in planning, organising, and delivering live events to a specific brief negotiated with the client.
The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Matt Franks, Director Of Events at global communications agency DRPG; Cassander van Eerd, Director and owner of Clogwork Orange Productions Limited and designer of event experiences; and Liz Bannister, Director at Metro Broadcast, specialists in video and broadcast projects for corporate events.
Special features include enhancing delivery by students engaging with industry events and workshops that support planning and organising live events.
Events Management students can use a ‘Concept Suite’ to allow them to utilise and experiment with different technologies and styles of learning and teaching. The suite includes Samsung Flips, digital whiteboards, and a digital wall with Nureva Span.
Students can also work on contemporary business and educational project themes. By partnering with designated clients, students are able to actively engage with the concept, design, and delivery of live events. Examples include: a multi-cultural festival; careers and employability event; PRME Conference; and Lincoln Heritage Award launch.
Students are actively engaged in a range of university research groups and projects. Recent examples include working with University and external stakeholders on the development and launch of the Lincoln Heritage Award (student focused employability framework).
Another project is a collaboration developed between staff colleagues and students with Lincoln City Foundation (LCF) to assist volunteers with planning and delivering community events in the Sincil Bank area of Lincoln.
Extensive opportunities for selected field trips are available on this programme and are mostly negotiated with students themselves. Previously students have visited The Clothes Show and high profile sporting institutions such as Leicester Tigers RFC. Any compulsory visits will be supported by departmental funding. Where trips are optional, students may be asked to make a modest contribution towards expenses.
Lincoln International Business School students can expand their horizons and see international business in action by joining funded international trips to exciting overseas destinations.
LIBS 100 gives students the opportunity to enhance their global mindset, connect with our global community and partners, and learn from international experts through 100 funded field trip places each academic year.
Places are open to all students enrolled on a programme within Lincoln International Business School.
Find out more about our 100 funded field trip places for students.
"MSc Events Management is such an amazing programme. I have gained not only the professional knowledge of events management but also have improved my transferable skills such as communication skills and teamworking. Working with teammates from different countries, I have broadened my horizons and adapted to different mindsets, and have been inspired by my course mates and lecturers."Yongpian Cai, MSc Events Management graduate
This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry. Graduates have gone on to roles including Global Accounts Manager at Expo 2020 Dubai; Director of Strategy and Programme Implementation, ZUG; Destination Development Manager, Sharjah Community artist and Director of Creative Company; Senior Officer, Transaction Services, Banque Havilland; Company Director, Helping Hotels in Digital Space; Fundraising and Events Officer at St. Barnabas Hospice; and Marketing Consultant at Harford Control.
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.
Find out more about how postgraduate study can help further your career, develop your knowledge, or even prepare you to start your own business at one of our postgraduate events.Find out More
Explore a variety of disciplines in purchasing, forecasting, analysis, and marketing, and develop the skills needed in the fashion industry.
Management at Lincoln incorporates a range of innovative learning activities to develop leadership, decision-making, and problem-solving skills.
Today’s global businesses list project management skills as one of the most desirable when hiring new talent.
At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.
Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.