Events Management

Key Information


1 year


2 years

Start Date

September 2024

Typical Offer

See More


Brayford Pool

Academic Year

Course Overview

The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.

This internationally focused programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The programme features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high order managerial and intellectual skills.

There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshops.

Why Choose Lincoln

Undertake field trips to various locations

ATLAS membership*

Hear from expert industry speakers

Take part in industry workshops and events

Explore contemporary issues such as sustainability

*The Association for Tourism and Leisure Education and Research

Lincoln Cathedral and the Bailgate area

How You Study

Students are required to study eight core modules which are designed to develop and enhance the practice of events management, as well as a range of essential graduate attributes. All students are required to undertake a 60 credit Final Project that incorporates a Research Methods component. The Final Project is essentially an extended research project that facilitates innovative approaches and diverse pathways to this final assessed piece of work.

In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.

Students can also use a 'Concept Suite' to allow them to utilise and experiment with different technologies and styles of learning and teaching. The suite includes Samsung Flips, digital whiteboards, and a digital wall with Nureva Span.

Students receive a minimum of two hours of contact time per module per week and can vary depending on module requirements.
Teaching is scheduled from Monday to Friday between the hours of 9am and 6pm. Module delivery methods are varied, though face-to-face content is prioritised. The modes of delivery include lectures, seminars, workshops, and interactive sessions.


† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Arts, Performance and Society 2024-25TOU9128MLevel 72024-25This module begins with an outline of the relationship between art, performance, audience and state, introducing concurrent versions of the nature, meaning and purpose of art. Special emphasis will be placed on unpacking the apparent cultural divide between high art and popular culture. The study includes an appraisal of the linking of art-forms to specific performance spaces, and an examination of the arts in a range of societal contexts: the arts as instrument; the arts and business; and the arts and religion, and the effect of the societal shift to the ‘post-modern’.CoreContemporary Issues in the Visitor Economy 2024-25TOU9170MLevel 72024-25This module looks to develop students’ understanding of contemporary issues in tourism, hospitality, and visitor experiences at Masters level. It aims to enhance and develop further student appreciation of the 'context' within which tourism and hospitality businesses and destinations operate and the comparative opportunities and constraints available in the global tourism and hospitality economy. The module will focus upon the diversification of the ‘types’ and ‘styles’ of tourism destinations, products and experiences. Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical contemporary issues of tourism and hospitality. Such debates will be utilised to facilitate a critical understanding of issues like sustainability, climate change, labour markets and tourism/hospitality, gender issues in hospitality/tourism/events, the economic, social and environmental impacts of tourism, the digital movement, dark tourism, the relationship between public and private sectors etc. The module seeks to expose students to a critical debate of understanding some contemporary issues in tourism and hospitality.CoreEvent Design and Implementation 2024-25TOU9153MLevel 72024-25This module gives students the chance to develop the core competencies associated with event design and implementation. In addition to providing students with the opportunity to develop an understanding of the theory of event design and management, it also involves event practice. Students are expected to design, host, and evaluate a live event.CoreFinal Project 2024-25MKT9718Level 72024-25The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.CoreHospitality Operations Management 2024-25TOU9173MLevel 72024-25Operations management is central to all hospitality organisations and this module is designed to give students from a broad range of hospitality backgrounds, a thorough understanding of the way hospitality operations drive the hospitality customer experience. The module provides grounding in core theoretical concepts, principles and processes associated with operations management related to hospitality organisations. Students will challenge, critique, analyse, evaluate and synthesise ideas and concepts in the context of their hospitality experience. The module is designed to familiarise the student with operations analysis tools and techniques used in the hospitality industry. Covering both the process of internal and external bench-marking as well as the analysis of marketing, financial, operational and guest satisfaction metrics. This approach will facilitate a critical approach focused on the effectiveness of particular operational hospitality types and an evaluation of the potential for improvement.CoreInnovation and Event Creativity 2024-25TOU9154MLevel 72024-25This module is designed to explore the way in which innovative practices and creativity are embedded and developed within the events industry. Attention will be paid to advancements made in relation to technology, societal demands and market profile in order to understand the complexity of the subject matter. Students are expected to problem solve and provide solutions to industry challenges whilst working with client organisations.CoreManaging the Tourism, Events and Hospitality Enterprise 2024-25TOU9175MLevel 72024-25This module examines the operational, marketing, and financial elements that exist within the umbrella term of tourism, events, or hospitality enterprises. It looks at the structures surrounding the enterprise and the accompanying legal constraints. Competitors in the market will be analysed together with consideration of entrepreneurial involvement with forecasting and planning, control and evaluation of performance and revenue management. Students will assess general financial requirements and look into the theories and practicalities of planning and pricing strategies. Financial planning will incorporate short and long term planning and budgeting, in particular cash budgeting. In this module the emphasis is placed upon identifying the constraints and limitations experienced by these enterprises through an understanding of the practical environment in which they operate. Students are able to obtain an understanding of the general financial requirements of tourism, events, and hospitality enterprises and the consequent recording and reporting methods that are applied. Students will produce a Business Plan to incorporate all elements and aspects of the above.CorePersonal Professional Development 2024-25TOU9166MLevel 72024-25This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.CoreStrategy Making 2024-25BUS9048MLevel 72024-25Strategy is the heart of every organisation. This module explores how strategy is conceived, how it affects the organisation and how the organisation can be designed to realise its strategy efficiently and effectively. The module aims to support students in developing their strategic thinking skills through a review of diverse theories, models and practical exercises.Core

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.

How you are assessed

Lincoln International Business School uses assessment as a tool to develop intellect, and simulate the individual, practical, and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis. They may also include events, blogs, websites, articles, reports, and essays. In the past students have successfully taken the lead role in planning, organising, and delivering an awareness and funding event on behalf of a significant national cancer charity.

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days of the submission date.

ATLAS Membership

ATLAS membership recognises institutions that are committed to teaching excellence and outstanding research in tourism and events management. Membership is open to institutions and professional bodies with educational, research, or professional interests in tourism, leisure, and related areas. ATLAS members include 1,400 researchers and teachers at 148 universities and research institutes, across 45 countries.

Atlas Logo

Industry Links

The programme seeks to engage students in collaborations with events industry partners and take a lead role in planning, organising, and delivering live events to a specific brief negotiated with the client.

The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Matt Franks, Director Of Events at global communications agency DRPG; Cassander van Eerd, Director and owner of Clogwork Orange Productions Limited and designer of event experiences; and Liz Bannister, Director at Metro Broadcast, specialists in video and broadcast projects for corporate events. The School also works with the  University's Careers and Employability Team on targeted events, such as the annual Careers and Employability Festival.

In addition, students can work on contemporary business and educational project themes. By partnering with designated clients, you are able to actively engage with the concept, design, and delivery of live events. Examples include a multi-cultural festival; careers and employability event; PRME Conference; and Lincoln Heritage Award launch.

Visitor Economy Research Group

Our academics are involved in Lincoln International Business School’s Visitor Economy Research Group (VERG). VERG aims to harness the research energies of a number of colleagues, both early career and well established, who are working in the areas of tourism, events, and leisure.

Explore Our Research
A ferris wheel lit up at the Lincoln Christmas Market

Field Trips

Students can take part in field trips, mostly negotiated by students themselves. Previously students have visited The Clothes Show and high-profile sporting institutions such as Leicester Tigers RFC. Compulsory visits and field trips will be supported by departmental funding. Where trips are optional, students may be asked to make a contribution towards costs.

How to Apply

Postgraduate Application Support

Applying for a postgraduate programme at Lincoln is easy. Find out more about the application process and what you'll need to complete on our How to Apply page. Here, you'll also be able to find out more about the entry requirements we accept and how to contact us for dedicated support during the process.

How to Apply
A student listening in a seminar

Entry Requirements 2024-25

Entry Requirements

A second class honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Course Fees

You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.

Course Fees

The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.

Funding Your Study

Postgraduate Funding Options

Find out more about the optional available to support your postgraduate study, from Master's Loans to scholarship opportunities. You can also find out more about how to pay your fees and access support from our helpful advisors.

Explore Funding Options
Two students working on a laptop in a study space

MSc Events Management is such an amazing programme. I have gained not only the professional knowledge of events management but also have improved my transferable skills such as communication skills and teamworking. Working with teammates from different countries, I have broadened my horizons and adapted to different mindsets, and have been inspired

Career Development

This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry. Graduates have gone on to roles including Global Accounts Manager at Expo 2020 Dubai; Director of Strategy and Programme Implementation, ZUG; Destination Development Manager, Sharjah Community artist and Director of Creative Company; Senior Officer, Transaction Services, Banque Havilland; Company Director, Helping Hotels in Digital Space; Fundraising and Events Officer at St. Barnabas Hospice; and Marketing Consultant at Harford Control.

Academic Contact

For more information about this course, please contact the Programme Leader.

Andy Suddaby

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.

About the AACSB
AACSB logo

Postgraduate Events

To get a real feel for what it is like to study at the University of Lincoln, we hold a number of dedicated postgraduate events and activities throughout the year for you to take part in.

Upcoming Postgraduate Events
A group of students sat around a table, working together on a project
The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.