Marketing Research Group

Who We Are

The Marketing Research Group (MaRG) collates and develops the research calibre of a group of colleagues, both early career and well established, who are contributing to a wide range of marketing-related studies. These include marketing strategies, consumption, consumer culture, consumer behaviour, communications, advertising, digital and social media, brand management, entrepreneurial marketing and consumer technology.

By means of a wide range of scholarly activities, MaRG aims to enhance knowledge and offer insights for marketing and consumer studies in various local or global contexts, from a spectrum of perspectives that draw on cross-disciplinary approaches. Our research puts emphasis on creating and fostering sustainable values and resources for markets, consumers and related stakeholders.

With diverse background and scholarly interests of our members, we offer a number of undergraduate programmes ( BA (Hons) Marketing and Advertising, and BA (Hon) Business and Marketing Management) as well as postgraduate programmes (MSc Digital Marketing, MSc Management with MarketingMSc Marketing, MPhil/PhD Marketing).

United Nations Sustainable Development Goals

Research at the University of Lincoln is supporting the United Nations Sustainable Development Goals, which are an urgent call for action to tackle some of the world's most pressing problems, now and into the future.

Decent Work and Economic Growth Industry, Innovation and Infrastructure Sustainable Cities and Communities Resonsible Consumption and Production Partnerships for the Goals

Our Research

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Research Seminars and Public Engagements

Find out about research seminars and public engagement activities from the Marketing Research Group.

Find out more here

Connect with Us


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Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK

Telephone: +44 (0)1522 835509 | Email: