Marketing Research Group | Members


Name Title Contact Research Interest
Prof. Martin Hingley Professor of Strategic Marketing  Supply Chain, Marketing, Retailing 
Dr. Barry Ardley Visiting Fellow  Strategic marketing management, Relationship marketing, Entrepreneurial marketing 
Dr Susel Arzuaga Palomino  Senior Lecturer  Affective Commitment, Communication Strategy, Organisational Change, Crisis Management 
Dr. Victoria Ellis-Vowles  Senior Lecturer / Programme Leader  Public Houses, Beer, Music, Gender, Female Entrepreneurship in Creative Industries, Deviant Customer Behaviours, Storytelling Methodologies, Services Marketing, Rurality 
Dr. Jialin Hardwick  Senior Lecturer / Programme Leader  Healthcare Sector, Industrial Marketing, Innovation, Knowledge Management, Networks, Virtual Networks 
Dr. Mizan Rahman Senior Lecturer / Programme Leader  Marketing, Consumption, Consumer technology, Strategies 
Dr. Abigail Ehidiamen Lecturer in Marketing and Advertising  Sustainable consumption, Consumer behaviour, Intercultural studies, Branding and Emerging markets. 
Dr. Caroline Glowka Lecturer in Digital Marketing Experiential Marketing, Digital Marketing, Artistic Advertising, Visual Rhetoric, Aesthetics, Cognitive Psychology  
Dr. Connie Mak Lecturer in Marketing and Advertising Consumer Culture, Symbolic Consumption, Acculturation, Brand Management, Impression Management, Cultural capital, Self-Identity, Tourism and Events 
Dr. Nuzhat Nuery Lecturer in Marketing and Advertising Sustainability and digital engagement 
Dr. Samira Zare Senior Lecturer in Marketing and Advertising Peer-to-peer accommodation networks, Sustainability, Experience Design in Tourism, Social and Sustainability Marketing, Intercultural studies in Tourism 
Dr. Huu Nguyen Lecturer in Marketing and Advertising Consumer behaviour, consumer psychology, customer experience, artificial intelligence, social media, retail technology.

Ngoc Nguyen

Lecturer in Marketing and Advertising 

Consumer Behaviour, Sustainable Consumption, Self-control, Goal Settings, Emotions, Personal Traits and Social Identity.

Abdel Al Dabbas Lecturer in Marketing and Advertising


Consumer behaviours within VR, AR, and MR, forging captivating experiences and pioneering marketing strategies.

Dr. Stelina Kanaki Lecturer in Marketing and Advertising  Social Marketing, Consumer Psychology and Behaviour, Body Image, Social Media, Digital Marketing, Cognitive Psychology, Teaching and Learning. 
Mr Stuart Armsworth Senior College Communications Officer  

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