BA (Hons) Advertising and Marketing

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.

All full-time students on this course have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Students are encouraged to obtain placements in industry and do this independently, although tutors may provide support and advice during this process.

Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation, and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements.

All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year.

The IYA enables students to study in a cross-cultural environment with wider cultural experience, and can enhance their future employment opportunities by increasing their cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students within Lincoln International Business School. It is a year-long module which enables students to spend time studying abroad at one of the University's approved partner institutions.

During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.

Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.

Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. On successful completion, the degree title has the addition (International Year Abroad).

Course fees (for the time spent studying) are covered. However, students will need to cover costs for flights, accommodation, and living expenses (which will vary by country). There are opportunities for additional funding through scholarships (dependent on availability).

Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.

The Business Society is open to all students within the Business School. The group organises networking activities, trips, guest lectures, and social events, and is a great way to socialise with fellow students.

Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.