Key Information

Full-time

3-4 years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PN25

Course Code

ADVMKTUB

BA (Hons) Advertising and Marketing

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Key Information

Full-time

3-4 years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PN25

Course Code

ADVMKTUB

Tracy Millar - Programme Leader

Tracy Millar - Programme Leader

Tracy Millar is Programme Leader for BA (Hons) Advertising and Marketing and a Senior Lecturer in Marketing. Before joining the University, Tracy had an extensive career in marketing and sales, most recently spending 18 years at Mars Incorporated, working on brands such as Dolmio, Uncle Bens, Seeds of Change, Pedigree, Whiskas, Sheba & Cesar in the UK, across Europe, and further afield. She brings her vast experience (working across roles in consumer insights, branding, advertising, and marketing) to her modules. Tracy teaches across all three years of the undergraduate marketing degrees.

Academic Staff List

Welcome to BA (Hons) Advertising and Marketing

Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.

The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. Students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.

The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. It also enables them to develop vital digital skills.

How You Study

Students are introduced to some of the key themes in advertising during the first year, alongside the foundations of marketing and business. This includes the analysis of business data, the evolving art of management, and the principles of marketing.

In the second year, the course explores concepts and processes such as buyer behaviour, marketing planning, research methods, and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing, media, branding, and advertising.

The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose this route do not pay tuition fees for that year but will be required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support during the process if required.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Data Analytics 2022-23ECO1023MLevel 42022-23This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and analysed. In addition to ensuring that students are competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.CoreEmployability and Careers 2022-23MGT1027MLevel 42022-23This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.CoreIntroduction to Advertising 2022-23ADV1002MLevel 42022-23The more we understand about how people communicate, the better position we shall be in to manage our organisations messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitors. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.CoreIntroduction to Business Finance 2022-23FIN1012MLevel 42022-23This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreMarketing Research Insights 2022-23MKT1104MLevel 42022-23The focus of this module is to provide the students with the marketing research skills in preparation for implementing at subsequent levels. The ability to understand and interpret report content is vital to potential Marketing Professionals. This will develop both practical and critical skills, preparing students for (possible) work placements and graduate careers in the field of marketing.CoreOrganisational Behaviour 2022-23MGT1022MLevel 42022-23This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.CorePrinciples of Marketing 2022-23MKT1001MLevel 42022-23This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.CorePrinciples of Microeconomics 2022-23ECO1025MLevel 42022-23This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.CoreBuyer Behaviour 2023-24MKT2017MLevel 52023-24This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.CoreCorporate Reputation and Public Relations 2023-24MKT2020MLevel 52023-24This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in todays increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.CoreMedia Planning for Advertising 2023-24ADV2016MLevel 52023-24This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.CoreServices Marketing 2023-24MKT2012MLevel 52023-24This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.CoreSocial and Sustainability Marketing 2023-24MKT2154MLevel 52023-24This module will present an overview of current sustainability issues within society. It will give students an introductory understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. It then aims to provide suggestions as to the positive role marketing could play in society and the transformation towards sustainability; including the role of social marketing. It serves to equip students with an introductory understanding of pertinent issues facing marketers in the twenty-first century in order to underpin preparation for further study within their programme. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.CoreStrategic Marketing Planning 2023-24MKT2021MLevel 52023-24This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.CoreThe Advertising Process 2023-24ADV2009MLevel 52023-24This module aims to look how advertising works at a number of different levels. It seeks to examine the effects of advertising on economies, markets and brands. The sales effectiveness of advertising is considered and how this can be understood, observed and interpreted. The module aims to examine how people respond to advertising psychologically, and how this can be conceptualised. How these responses can be predicted and measured is also addressed. Students also have the opportunity to examine the implications for advertising strategy, remuneration and evaluation.CoreLIBS International Year Abroad 2023-24MGT2286MLevel 52023-24Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalProfessional Practice 2024-25MGT2037MLevel 52024-25This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalDeveloping Brands Through Advertising 2024-25ADV3014MLevel 62024-25This is a two term module designed to look at branding, brand management and digital marketing and advertising. In the first term the module aims to equip students with the knowledge, skills and tools to successfully analyse, audit and manage a brand in todays competitive marketplace environment. The second part of this module explores digital marketing and how it can be used to communicate and engage effectively with customers in the brand management process and is intended to develop students critical understanding of the challenges and opportunities that organisations face when advertising their brands using digital marketing techniques.CoreEntrepreneurial Marketing 2024-25MKT3003MLevel 62024-25This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment. The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a students employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically how businesses grow and how they as future employees can make positive contribution to this growth.CoreConsultancy Project (Business) 2024-25MKT3092MLevel 62024-25The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a live company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. Students will have the chance to apply knowledge gained from the degree programme in a real world environment.OptionalDissertation (Business) 2024-25BUS3019MLevel 62024-25The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis, and critique. In undertaking dissertation research, students are required to demonstrate the ability to identify, organise, and select from a large body of material in order to produce a coherent, well-defined, and internally consistent representation of their findings.OptionalGlobal Marketing Strategy 2024-25MKT3022MLevel 62024-25This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world. This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.OptionalMarketing Communications 2024-25MKT3087MLevel 62024-25The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.Optional

How you are assessed

The degree uses a range of assessment types which can assess individual performance and group performance to reflect the variety of learning styles in students. Assessments can include coursework such as written assignment, essay, report, portfolio, and reflective log; practical work including presentation, exhibition, role play, and oral assessment; and exams including in-class tests or written exam.

The Advertising and Marketing course aims to provide timely feedback to students. Feedback is designed to identify areas of strength, weakness, and improvement in a student's work to support learning throughout the degree. Where possible feedback is available electronically. Students have access to one-to-one meetings to receive personalised feedback about their performance.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Entry Requirements 2022-23

United Kingdom

A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).

International Baccalaureate: 29 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

A combination of qualifications which may include A Levels, BTEC, EPQ, etc.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.

The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Accreditations

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.

Work Placement Year

All full-time students on this course have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Students are encouraged to obtain placements in industry and do this independently, although tutors may provide support and advice during this process.

Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation, and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements.

Optional International Year Abroad

All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year.

The IYA enables students to study in a cross-cultural environment with wider cultural experience, and can enhance their future employment opportunities by increasing their cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students within Lincoln International Business School. It is a year-long module which enables students to spend time studying abroad at one of the University's approved partner institutions.

During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.

Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.

Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. On successful completion, the degree title has the addition (International Year Abroad).

Course fees (for the time spent studying) are covered. However, students will need to cover costs for flights, accommodation, and living expenses (which will vary by country). There are opportunities for additional funding through scholarships (dependent on availability).

Optional Field Trips

Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.

Business Society

The Business Society is open to all students within the Business School. The group organises networking activities, trips, guest lectures, and social events, and is a great way to socialise with fellow students.

"I would recommend Advertising and Marketing to anyone who is looking for a career in the industry. The course is led by fantastic lecturers and it didn’t just open my eyes to the world of Advertising and Marketing, it also helped to develop my passion for the subject."

Tom Porter, BA (Hons) Advertising and Marketing graduate

Career Opportunities

Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

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Visit Us in Person

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

Related Courses

Prioritising Face-to-Face Teaching

At Lincoln, we strive to make sure our student experience is engaging, supportive, and academically challenging. That is why, in response to the issues presented by the Covid-19 pandemic, we have been prioritising face-to-face teaching sessions for our new and returning students in areas where they are the most valuable, such as seminars, tutorials, workshops, and lab and practical sessions. Additional online opportunities have been introduced where they support learning and have been shown to be successful and popular with our current students.

Safety remains a key focus. We are fully prepared to adapt our plans if changes in Government guidance makes this necessary, and we will endeavour to keep current and prospective students informed. For more information about how we are working to keep our community safe, please visit our coronavirus web pages.

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.