Tracy Millar - Programme Leader
Tracy Millar is Programme Leader for BA (Hons) Advertising and Marketing and a Senior Lecturer in Marketing. Before joining the University, Tracy had an extensive career in marketing and sales, most recently spending 18 years at Mars Incorporated, working on brands such as Dolmio, Uncle Bens, Seeds of Change, Pedigree, Whiskas, Sheba & Cesar in the UK, across Europe, and further afield. She brings her vast experience (working across roles in consumer insights, branding, advertising, and marketing) to her modules. Tracy teaches across all three years of the undergraduate marketing degrees.Academic Staff List
Welcome to BA (Hons) Marketing and Advertising
How You Study
What You Need to Know
We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.
An Introduction to Your Modules
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How you are assessed
Entry Requirements 2023-24
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
Work Placement Year
All full-time students on this course have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Students are encouraged to obtain placements in industry and do this independently, although tutors may provide support and advice during this process.
Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation, and general living costs.
There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements.
Optional International Year Abroad
All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year.
The IYA enables students to study in a cross-cultural environment with wider cultural experience, and can enhance their future employment opportunities by increasing their cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students within Lincoln International Business School. It is a year-long module which enables students to spend time studying abroad at one of the University's approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. On successful completion, the degree title has the addition (International Year Abroad).
Course fees (for the time spent studying) are covered. However, students will need to cover costs for flights, accommodation, and living expenses (which will vary by country). There are opportunities for additional funding through scholarships (dependent on availability).
Optional Field Trips
Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.
The Business Society is open to all students within the Business School. The group organises networking activities, trips, guest lectures, and social events, and is a great way to socialise with fellow students.
"I would recommend Advertising and Marketing to anyone who is looking for a career in the industry. The course is led by fantastic lecturers and it didn’t just open my eyes to the world of Advertising and Marketing, it also helped to develop my passion for the subject."Tom Porter, BA (Hons) Advertising and Marketing graduate
Studying Advertising and Marketing at Lincoln can open up a range of opportunities and lead to careers in communications, marketing, market research, and project management. Previous graduates have progressed to careers within a range of industries and businesses (both large and small) such as Ogilvy, Airbus, Amazon, Asos, Bosch, Enterprise, Sky, Sony, and Twitter.
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.
Visit Us in Person
The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.Book Your Place
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