Marketing Research Group | Research Students
Research Students
| Student Name | Title/Position | Director of Studies | Supervisor(s) | Current Thesis Title/Research Interest | Contact |
|---|---|---|---|---|---|
| Abdel Dabbas | PhD Researcher | Prof. Martin Hingley | Dr Wesley Yuen | Embodied Sensory Experiences: Consumer Reactions to Triggering Multiple Senses in Virtual Reality Environments | 25609301@students.lincoln.ac.uk |
| Angelika Kachnowicz | PhD Researcher | Dr Agnieszka Rydzik | Dr Ilenia Bregoli | Internal branding: anticipatory psychological contract and its effect on brand commitment and employee retention in the hospitality industry. | 25419610@students.lincoln.ac.uk |
| Truong Son Nguyen | PhD Researcher (Vietnam Partnership) | Dr Connie Mak | Prof. Dr. Dong Phong Nguyen (University of Economics, Ho Chi Minh City) | Millennials’ impulse buying(IB): In-store social determinants and IB dissonance: A case of fashion products in Vietnam. | 25929203@students.lincoln.ac.uk |
| Hanh Thi My Tran | PhD Researcher (Vietnam Partnership) | Dr Susel Arzuaga, Dr Jialin Hardwick | Prof.Dr Xuan Vinh Vo (University of Economics, Ho Chi Minh City) | From Local to Global: Viral Marketing Campaigns and Intention to Buy Cosmetics Products | 25985852@students.lincoln.ac.uk |
| Doan Thi My Linh | PhD Researcher | Dr. Mizan Rahman |
Prof. Dr. Dong Phong Nguyen (UEH)
Asst. Prof. Dr. Phong Nguyen Nguyen (UEH)
|
Gamification as a digital stimulus influencing impulse buying behaviour |
|
| Rahma Hassan Alharthi | PhD Researcher | Dr. Mizan Rahman |
Dr Samira Zare Dr Abigail Ehidiamen |
Evaluating Saudi Arabia's Tourist Appeal - An International Assessment of Destination Branding in the Middle East | 27008214@students.lincoln.ac.uk |
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Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK
Telephone: +44 (0)1522 835509 | Email: libs@lincoln.ac.uk