Marketing Research Group | Research Students

Research Students

Student NameTitle/PositionDirector of StudiesSupervisor(s)Current Thesis Title/Research InterestContact
Abdel Dabbas PhD Researcher  Prof. Martin Hingley  Dr Wesley Yuen Embodied Sensory Experiences: Consumer Reactions to Triggering Multiple Senses in Virtual Reality Environments 
Angelika Kachnowicz PhD Researcher  Dr Agnieszka Rydzik  Dr Ilenia Bregoli  Internal branding: anticipatory psychological contract and its effect on brand commitment and employee retention in the hospitality industry. 
Truong Son Nguyen PhD Researcher (Vietnam Partnership)  Dr Connie Mak  Prof. Dr. Dong Phong Nguyen (University of Economics, Ho Chi Minh City)  Millennials’ impulse buying(IB): In-store social determinants and IB dissonance: A case of fashion products in Vietnam. 
Hanh Thi My Tran PhD Researcher (Vietnam Partnership)  Dr Susel Arzuaga, Dr Jialin Hardwick  Prof.Dr  Xuan Vinh Vo (University of Economics, Ho Chi Minh City)  From Local to Global: Viral Marketing Campaigns and Intention to Buy Cosmetics Products 
Aditya Verma PhD Researcher  Dr Mizanur Rahman  Dr Abi Hunt  Exploring the Utilisation of Chatbots in Tourism 
girl studying sat at a table

Thinking Of Pursuing A PhD?

We welcome applications from researchers. Contact us for more information about our MPhil/PhD.

Contact Dr. Connie Mak

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Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK

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