Victoria Ellis-Vowles - Programme Leader
Victoria Ellis-Vowles is a Senior Lecturer in Marketing. Joining the University in 2012 after a professional music career and then moving into marketing consultancy, her teaching is centred around the marketing discipline. She maintains close ties with industry to maintain currency in her teaching. Her research is set within the pub, beer, and music industries and focuses on services marketing with a special interest in deviant customer behaviours, rural embedded behaviours, female entrepreneurship, and gender.Academic Staff List Make an Enquiry
Welcome to MSc Digital Marketing
How You Study
An Introduction to Your Modules
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How you are assessed
International Postgraduate Taught Application Deadline
Please note that international applications for taught postgraduate programmes starting in September 2022 have now closed.
Entry Requirements 2022-23
How to Apply
To apply for this course you will need to submit an application through our online application system:
Where possible, industry professionals will form an essential part of the delivery of the programme through the Digital Marketing Professional Skills Workshops.
Key industry research topics may include digital marketing strategies, digital retailing, AI-powered marketing, data analytics, influencer marketing, and social media.
100 Funded Field Trip Places
Lincoln International Business School students can expand their horizons and see international business in action by joining funded international trips to exciting overseas destinations.
LIBS 100 gives students the opportunity to enhance their global mindset, connect with our global community and partners, and learn from international experts through 100 funded field trip places each academic year.
Places are open to all students enrolled on a programme within Lincoln International Business School.
Find out more about our 100 funded field trip places for students.
Career and Personal Development
Graduates with Master's level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.
The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.
This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. The service works closely with local, national and international employers, acting as a gateway to the business world.
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.
Find out more about how postgraduate study can help further your career, develop your knowledge, or even prepare you to start your own business at one of our postgraduate events.Find out More
Understand marketing theory and take the opportunity to acquire important skills that are necessary in today’s marketing environment.
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