Business and Marketing | BA (Hons) | University of Lincoln

Peter Mount - Programme Leader

Peter Mount specialises in consumer behaviour and non-profit marketing. He also has leadership responsibilities in the areas of strategic marketing and research methods at undergraduate level.

Academic Staff List

Field Trips

LIBS100 Funded Field Trips

Business School students can broaden their horizons and see international business in action by joining funded international field trips to exciting overseas destinations.

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Welcome to BA (Hons) Business and Marketing

Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.

BA (Hons) Business and Marketing at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.

Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

How You Study

From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.

The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.

Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and careers advice.

The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

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An Introduction to Your Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Business Environment (Micro) 2023-24ECO1032Level 42023-24CoreData Analytics for Business 2023-24ECO1031Level 42023-24This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and analysed. In addition to ensuring that students are competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.CoreFinance for non-specialists 2023-24FIN1012MLevel 42023-24This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreIntroduction to Advertising and Digital 2023-24ADV1004MLevel 42023-24CoreOrganisational Behaviour 2023-24MGT1022MLevel 42023-24This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.CorePrinciples of Marketing 2023-24MKT1001MLevel 42023-24This module provides an introduction to the theory and practice of marketing, as well as marketing technologies that will underpin the more specialist marketing modules at higher levels. Students are introduced to the key concepts, terminologies, and issues of marketing not only in specific businesses, but also in a broad social context. The module shows how sustainable market success can be achieved through business environment analysis and customer-centred product/services development. The module will examine the customer journey and stakeholder engagement to evaluate the impact of marketing activities on consumers, the environment, and society. Students will also benefit from gaining insights on the latest marketing thinking, trends, and techniques; learning from experienced marketing practitioners and developing creative mindset, cognitive flexibility, social and emotional intelligence to manage the plethora of opportunities and challenges that will help them to success in future world of work.CoreProfessional Development 2023-24MGT1027MLevel 42023-24This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.CoreThe Marketing Professional 2023-24MKT1006Level 42023-24CoreAdvanced French 1 2023-24MOD1393MLevel 42023-24OptionalAdvanced French 2 2023-24MOD1394MLevel 42023-24OptionalAdvanced German 1 2023-24MOD1395MLevel 42023-24OptionalAdvanced German 2 2023-24MOD1396MLevel 42023-24OptionalAdvanced Spanish 1 2023-24MOD1397MLevel 42023-24OptionalAdvanced Spanish 2 2023-24MOD1398MLevel 42023-24OptionalBusiness English Culture and Society 1 2023-24MOD1407MLevel 42023-24OptionalBusiness English Culture and Society 2 2023-24MOD1408MLevel 42023-24OptionalCore Chinese 1 2023-24MOD1399MLevel 42023-24OptionalCore Chinese 2 2023-24MOD1400MLevel 42023-24OptionalCore French 1 2023-24MOD1401MLevel 42023-24OptionalCore French 2 2023-24MOD1402MLevel 42023-24OptionalCore German 1 2023-24MOD1403MLevel 42023-24OptionalCore German 2 2023-24MOD1404MLevel 42023-24OptionalCore Italian 1 2023-24MOD1628MLevel 42023-24OptionalCore Italian 2 2023-24MOD1629MLevel 42023-24OptionalCore Spanish 2 2023-24MOD1406MLevel 42023-24OptionalIntermediate French 1 2023-24MOD1409MLevel 42023-24OptionalIntermediate French 2 2023-24MOD1410MLevel 42023-24OptionalIntermediate German 1 2023-24MOD1411MLevel 42023-24OptionalIntermediate German 2 2023-24MOD1412MLevel 42023-24OptionalIntermediate Spanish 2 2023-24MOD1414MLevel 42023-24OptionalIntermediate Spanish 1 2023-24MOD1413MLevel 42023-24OptionalBudgeting for Business 2024-25FIN2142MLevel 52024-25CoreConsumer Behaviour 2024-25MKT2017MLevel 52024-25CoreEthics, Sustainability and Responsibility 2024-25MGT2291MLevel 52024-25CoreInternational Business Environment 2024-25ECO2205Level 52024-25This module sets out to develop student knowledge of the gains to be made from trading internationally. It focuses also on the gains to be made from economic integration and the globalisation process.CoreMarketing Communications in the Digital Era 2024-25MKT2156MLevel 52024-25CoreOperations Management 2024-25BUS2141MLevel 52024-25This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.CoreStrategic Marketing Planning 2024-25MKT2021MLevel 52024-25CoreAdvanced French for Business 3 2024-25MOD2585MLevel 52024-25OptionalAdvanced French for Business 4 2024-25MOD2586MLevel 52024-25OptionalAdvanced German for Business 3 2024-25MOD2587MLevel 52024-25OptionalAdvanced German for Business 4 2024-25MOD2588MLevel 52024-25OptionalAdvanced Spanish for Business 3 2024-25MOD2589MLevel 52024-25OptionalAdvanced Spanish for Business 4 2024-25MOD2590MLevel 52024-25OptionalBusiness English and Communication A 2024-25MOD2370MLevel 52024-25This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalBusiness English and Communication B 2024-25MOD2371MLevel 52024-25This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalCore Chinese for Business 3 2024-25MOD2592MLevel 52024-25OptionalCore Chinese for Business 4 2024-25MOD2605MLevel 52024-25OptionalCore French for Business 4 2024-25MOD2594MLevel 52024-25OptionalCore French for Business 3 2024-25MOD2593MLevel 52024-25OptionalCore German for Business 3 2024-25MOD2595MLevel 52024-25OptionalCore German for Business 4 2024-25MOD2596MLevel 52024-25OptionalCore Italian for Business 4 2024-25MOD2609MLevel 52024-25OptionalCore Italian for Business 3 2024-25MOD2608MLevel 52024-25OptionalCore Spanish for Business 4 2024-25MOD2604MLevel 52024-25OptionalFinance for Business 2024-25FIN2144MLevel 52024-25The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.OptionalInnovation Management 2024-25BUS2177MLevel 52024-25The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation. As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.OptionalIntermediate French for Business 3 2024-25MOD2597MLevel 52024-25OptionalIntermediate French for Business 4 2024-25MOD2598MLevel 52024-25OptionalIntermediate German for Business 4 2024-25MOD2600MLevel 52024-25OptionalIntermediate German for Business 3 2024-25MOD2599MLevel 52024-25OptionalIntermediate Spanish for Business 3 2024-25MOD2601MLevel 52024-25OptionalIntermediate Spanish for Business 4 2024-25MOD2602MLevel 52024-25OptionalLIBS International Year Abroad 2024-25MGT2286MLevel 52024-25Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalPrinciples of Project Management 2024-25BUS2040MLevel 52024-25This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk). To adequately balance the hard skills learned, the module also involves an appreciation of how to communicate with project stakeholders and an understanding of the organisational and human issues involved in managing projects.OptionalProfessional Practice 2024-25MGT2037MLevel 52024-25This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalServices Marketing and Relationship Strategies 2024-25MKT2115Level 52024-25Increasing standards of living and wealth in society has resulted in more of our income spent on services rather than manufactured goods. In a similar vein, more of the working population are earning their living from providing services. Meanwhile, traditional marketing and marketing units tend to be product based rather than reflecting the importance of the consumption of services and the implications. The more recent trend of sustainable business shifts strategic attention to building consumer relationships through various components and concepts of services marketing, putting more emphasis on fostering customer loyalty and retention. In view of the economic and marketing trends, this module is not simply an extension of traditional marketing. It provides students with an understanding of services marketing and relationship strategies in business to prepare them for entering a broader scope of industries both within UK and international contexts. Topics currently analysed in academic research and adopted by industry will be explored to provide currency and timely application of these insights. The module will include but is not limited to exploring the environmental context of services business and the way the extended marketing mix can be used to evaluate the service environment. Principles of relational marketing will be introduced with specific focus on the development of customer retention strategies. Tactical use of services marketing will be explored to develop customer relationships that build loyalty and increase value.OptionalDigital Marketing and E-Commerce 2025-26MKT3094Level 62025-26The central theme of this module revolves around understanding the various concepts, theories and models associated with developing and marketing an ecommerce business and applying them to organisations, customers and stakeholders. The module will provide students with the chance to practice and conceptualise their own ecommerce business and consider the role of digital marketing in terms of how it contributes to the maintenance and development of an online business. This module provides students with an overview of e-business by reviewing how firms run their businesses, organize operational infrastructures, share information with business partners and communicate with customers. It explores the role of e-commerce (that is, the trading of goods and services through online systems such as e-sales and e-purchases) on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user /the human and the digital interface. The module offers students an opportunity to develop important subject specific practical and digital skills and knowledge that most organisations would recognise as being highly important and appropriate, now and in the future or alternatively would serve them well in the development of their own business. These typically include understanding how to research, plan and manage an e-commerce business, understanding the technical support and delivery systems needed to run a successful e-commerce business. Students will then delve into how to market an e-commerce business learning practical digital skills which will typically include developing key e-commerce website features focusing on the importance of User Experience across the buyer stages and the principles of UX design. Students will also consider and apply digital marketing skills which will typically include; search engine optimisation, key word placement, PPC advertising, social media marketing and digital lead generation tactics to support sales through an e-commerce platform. Decolonisation: The aims of decolonisation both complement and transcend efforts to create a diverse, inclusive learning environment. Its purpose is to reassess and restructure knowledge frameworks and received approaches to knowledge creation and transfer in Business and Marketing education. Our approach to decolonising the marketing curriculum is structured by our geographical and cultural context and allied to One Community values. As ecommerce businesses exist and grow in a global space it is increasingly important for marketing and ecommerce professionals to understand the where and how they operate acknowledging the local operating territory. The module will look to incorporate alternative worldviews around ecommerce business practices as well as ecommerce consumer behaviour. Success is difficult to measure for an emergent project such as decolonisation, which requires individuals to question what they think they know, and to change mindsets. Decolonisation of the curriculum and pedagogy cannot be reduced to a tick box exercise or simplistic curriculum mapping. It is an ongoing process which will continue to affect the reshaping of our curriculum and reconfiguration of our pedagogy in years to come. However, the Module will begin to be informed by the practices of revealing coloniality, informing of historic and present harms around ecommerce business practices with a view to educating ourselves around decolonial approaches at the level of business owner as well as the ecommerce consumer. We will give specific focus to supply chain, human resource, impact investment, social influence. PRIME The Lincoln International Business School is committed to the Principles of Responsible Management Education (PRME) to develop future leaders that are socially responsible who will create sustainable environmental and economic value. This module contributes to the PRME agenda by Goal 4: Quality Education - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 5: Gender Equality - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 8: Decent Work & Growth - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for allCoreGlobal Marketing Strategy 2025-26MKT3088Level 62025-26CoreIndependent Project - Research 2025-26MKT3095MLevel 62025-26The Final Independent Research Project, allows students to undertake a substantive piece of research in the context of both their chosen degree specialism and Lincoln International Business School's commitment to principles of responsible management. Research areas will be framed by areas of research expertise existing with relevant departments. Students will progress through guided research and workshops to supervised independent study.CoreIndependent Project - Responsible Enterprise 2025-26MKT3097MLevel 62025-26Students can elect to undertake their final project as an enterprise project, culminating the development of a business plan for a new enterprise. Planned ventures will be framed by Lincoln International Business Schools commitment to Principles of Responsible Management and as such prospective start-ups will need to evaluate their proposed venture in the context of sustainable development. Student will be provided with appropriate academic support and business advice.CoreIndependent Project- Negotiated Client Based Project 2025-26MKT3096MLevel 62025-26The Negotiated Client Based Project is an elective which develops the skills and understanding of what makes a successful consultant, whilst reviewing industry sustainability issues and what is needed to support a company through change. The Negotiated Client Based Project (NCBP) sits alongside other forms of independent study at Level 6 including (but not exclusively) Independent Research Project, or Independent Responsible Enterprise Project. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions on behalf of a client in a live business environment. This module enables students to consider success and failure aspects of business and marketing within the context of LIBS commitment to Principles of Responsible Management and sustainable development.CoreLeadership Practice 2025-26MGT3289Level 62025-26The module adopts a practice based approach. The module will explore skills associated with leadership practice and provide an opportunity to rehearse and develop these skills in a supportive and safe environment. Participants will learn about their own behaviours and those of others and receive and give feedback to enable personal development.CoreStrategy 2025-26MGT3286Level 62025-26CoreAdvanced French Business, Culture and Society 5 2025-26MOD3338MLevel 62025-26OptionalAdvanced French Business, Culture and Society 6 2025-26MOD3339MLevel 62025-26OptionalAdvanced German Business, Culture and Society 5 2025-26MOD3340MLevel 62025-26OptionalAdvanced German Business, Culture and Society 6 2025-26MOD3341MLevel 62025-26OptionalAdvanced Spanish Business, Culture and Society 5 2025-26MOD3342MLevel 62025-26OptionalAdvanced Spanish Business, Culture and Society 6 2025-26MOD3343MLevel 62025-26OptionalBusiness Ethics in the 21st Century 2025-26BUS3577MLevel 62025-26Students studying this module will understand that business ethics comprises of complex ideas, applications, and interpretations about not only what is right and wrong, but also why things are considered right and wrong. Business ethics is key part of developing responsible leadership at all levels of organisations.OptionalCore Chinese Business, Culture and Society 5 2025-26MOD3344MLevel 62025-26OptionalCore Chinese Business, Culture and Society 6 2025-26MOD3345MLevel 62025-26OptionalCore French Business, Culture and Society 5 2025-26MOD3346MLevel 62025-26OptionalCore French Business, Culture and Society 6 2025-26MOD3347MLevel 62025-26OptionalCore German Business, Culture and Society 5 2025-26MOD3348MLevel 62025-26OptionalCore German Business, Culture and Society 6 2025-26MOD3349MLevel 62025-26OptionalCore Italian Business, Culture and Society 5 2025-26MOD3354MLevel 62025-26OptionalCore Italian Business, Culture and Society 6 2025-26MOD3355MLevel 62025-26OptionalCore Spanish Business, Culture and Society 5 2025-26MOD3350MLevel 62025-26OptionalCore Spanish Business, Culture and Society 6 2025-26MOD3351MLevel 62025-26OptionalCorporate Reputation and PR 2025-26MKT3098Level 62025-26OptionalEssential English Leadership Skills A 2025-26MOD3357Level 62025-26This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.OptionalEssential English Leadership Skills B 2025-26MOD3358Level 62025-26This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.OptionalFinancial Management For Business 1 2025-26FIN3031MLevel 62025-26This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.OptionalFinancial Management For Business 2 2025-26FIN3032MLevel 62025-26This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.OptionalGlobal Entrepreneurship 2025-26BUS3578MLevel 62025-26Optional

How you are assessed

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Entry Requirements 2023-24

United Kingdom

A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).

International Baccalaureate: 29 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

T Level: Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

A combination of qualifications which may include A Levels, BTEC, EPQ, etc.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

The University of Lincoln's International College also offers university preparation courses for international students who do not meet the direct entry requirements. Upon successful completion, students can progress to Bachelor's study at the University of Lincoln. Please visit https://www.lincoln.ac.uk/internationalcollege/ for more information.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Accreditations

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.

Work Placement Year

As part of this course, students can choose to undertake a year of work placement following the second year. They are expected to source their own paid placement, and tutors can provide support during the process if required. No tuition fees will be due for this year, but students will be expected to cover their own travel, accommodation, and general living costs. Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Students who require a Tier 4 visa to study BA (Hons) Business and Marketing (with Work Placement) will be issued a CAS with a course length that should be sufficient for you to complete the course without the placement year. If you decide to undertake the BA (Hons) Business and Marketing (with Work Placement) and find a work placement as part of the course this will add additional time to your course and a new Tier 4 visa will be required either before or after the work placement to extend your stay in the UK.

There are also opportunities for work experience and career development through various Lincoln International Business School, please visit LIBS work placement pages.

Entrepreneurship

The University of Lincoln is proud of its approach to nurturing entrepreneurialism in its students. Lecturers and practitioners can provide insight into current practice and global issues, while real-world projects help challenge students to develop problem-solving skills.

Career Opportunities

Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.

"I have so many great memories and I owe a lot to the friends, lecturers, and opportunities I had as they really did make my time at the University of Lincoln so amazing."

Kayleigh Terry, BA (Hons) Business and Marketing graduate and currently Foresight and Insight Executive at Danone Waters

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

Visit Us in Person

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

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Key Information

BA (Hons) Business and Marketing