Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.
BA (Hons) Business and Marketing at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.
Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.
You will have the opportunity to complete a one-year work placement or international year abroad, which will be reflected in the award title - BA (Hons) Business and Marketing (with Professional Practice), or BA (Hons) Business and Marketing (International Study Year). Those who choose not complete a placement or year abroad will receive a BA (Hons) Business and Marketing award, or equivalent exit award.
Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.
BA (Hons) Business and Marketing at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.
Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.
You will have the opportunity to complete a one-year work placement or international year abroad, which will be reflected in the award title - BA (Hons) Business and Marketing (with Professional Practice), or BA (Hons) Business and Marketing (International Study Year). Those who choose not complete a placement or year abroad will receive a BA (Hons) Business and Marketing award, or equivalent exit award.
Subject area is ranked 2nd for student satisfaction in the UK*
Accredited by the Chartered Institute of Marketing
Hands-on experience during a professional practice year
Undertake real-life, industry-related projects
Business insights from visiting practitioners and academics
Choose modules aligned to your personal interests
*Complete University Guide 2025 (out of 87 ranking institutions)
From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.
The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.
Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and careers advice.
The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award.
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.
From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.
The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.
Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and careers advice.
The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award.
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.
The aim of this foundation module is to provide students with a systematic introduction to the business environment within which enterprises of all types must operate. It can be seen as a stand alone module or one of three explaining the micro, macro and international perspectives that can be applied. The aim of this set is to systematically explore a range of specific issues that presents business with a set of ever-changing complex challenges.
This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques, and technology by which numerical information can be collected and analysed. In addition to helping students become competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.
This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.
This module introduces the theories and practice of advertising, to help provide an understanding of advertising and communications that will underpin the more specialist modules in the second and third years. Students can examine theories of advertising and conceptual frameworks which attempt to explain how advertising works. The module reflects on different media, across traditional and digital platforms, and introduces a range of core communication models, in order to analyse the likely impact of media messages. It will also reflect on advertising within the broader marketing environment, such as how advertising aids marketing management, ethical considerations, and the impact of new technologies.
This module is designed to introduce students to the principles and theories underpinning the discipline of organisational behaviour. The module draws on multiple levels of analysis to explain how individual differences, group dynamics and processes, culture, leadership, and organisation design affect behaviour. The module aims to develop students’ abilities to engage in critical analysis, evaluation, and argumentation through practical application of classic and contemporary research to a variety of work contexts.
This semester-long module introduces the basics of marketing theory and practice, aimed at students with little or no prior marketing knowledge. It covers key marketing principles, providing a foundation for more advanced modules. Students will learn essential marketing concepts, both in business and within a broader social context. Seminars focus on communication and collaboration, using specific marketing examples and case studies. The course starts with guided learning, such as required readings and tutor-led discussions, and gradually shifts towards independent work, where students select their own readings and actively participate in seminars. The coursework requires students to create marketing media assets and collaborate with peers. The hands-on activities will also prepare students for future business modules, with skills in digital marketing that are valuable for career development.
The aim of this module is to enable students to be culturally agile and be able to move between different linguistic and cultural contexts and to establish strong foundations in the English language. Students’ current knowledge will be consolidated by providing a thorough grounding in the fundamental aspects of grammar, together with a communicative approach for understanding and using the language. An emphasis on a growing degree of independent study will be fostered.
The aim of this module is to enable students to be culturally agile and be able to move between different linguistic and cultural contexts. This module will boost the students’ creative thinking skills and improve their ability to make decisions through enhanced concentration, multitasking capabilities, and greater listening skills which will enhance their future employment opportunities.
This module is designed to enable students to identify potential career paths, understand power, emotional intelligence, and responsibility in a professional context. Moreover, the module can enhance the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students can learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.
This module is designed to enhance the knowledge, understanding, and skills students need to foster a career in marketing. The module aims to increase awareness of the role of marketing within the organisation and the key concepts that underpinned the activities of the marketer. Students will have the opportunity to start planning for their careers and developing their employability skills for a marketing environment.
Understanding how consumers really behave has been identified as one of the fundamental issues which serve to distinguish marketing from other disciplines. This module explores the thoughts , feelings, and actions of people in the consumption process. The module is designed to equip students with the knowledge and skills to understand what consumer behaviour is, why it is important for marketers and organisations, and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be around exploring how consumer attitudes and behaviours are formed and strategies adopted by marketers to influence the consumer decision-making process.
This module builds on the principles of the United Nations Global Compact and the ‘purpose’ of the Principles of Responsible Management Education, as well as the ‘essence’ of the World Business Council for Sustainable Development, Vision 2050, to develop the knowledge, skills, and capabilities of students to be future creators of sustainable value for business, and to work towards an increasingly inclusive society and a more sustainable global economy.
This involves rethinking and reengineering business strategies and activities, to understand organisational constructs and influences, as well as that of their ’own agency’, to be the change that produces and secures economic, social, and environmental value for current and future generations. This means systematically examining contemporary business, economic development, and the historic relationships with a ‘Eurocentric’ social-cultural construct within global commerce and management, to discover a fairer and increasingly viable future.
As a consequence, this module will ask students to explore and reflect on responsible management, sustainability, and ethical practice, as well as the resultant effects on global society, and the environmental costs created by human interaction as they analyse and evaluate contrasting strategies and approaches. This will not only provide a better understanding of the challenges of responsibly managing sustainability and ethical practice but will also identify and emphasise the questions to be addressed in respect of their future management endeavours.
The module places the development of marketing communications in the context of business and marketing strategies within a changing digital landscape. Theories of information processing and buyer behaviour around a target audience are explored and applied in the development of an integrated marketing communications plan (IMC). Emphasis is placed on the critique of the elements of the communications mix, the media selection, and the evaluation of the effectiveness and efficiency of communications deployed.
The aim of this module is to introduce students to marketing research, equip them with relevant research skills needed in the workplace and underpin the independent projects at Level 6. The module will cover aspects such as defining market research problems and the stages involved in conducting marketing research. Students will also be introduced to research philosophy and the different research approaches. The module will also provide students the opportunity to develop fundamental understanding of important research conventions such as ethical considerations and the marketing ethics code of conduct.
A crucial aspect of the module will be introducing students to quantitative and qualitative research methods and providing students with a practical approach to developing these skills. The students will be actively involved in the process and will get a chance to source secondary data, formulate a plan, conduct primary research and evaluate and present the findings. This will prepare the students and give them the necessary skills needed for their final year dissertation, consultancy and responsible enterprise projects.
This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.
This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study.
The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.
This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study.
The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.
This module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practice. At its conclusion, students should have a solid understanding of the key elements of financial management that inform and affect the choices made by business. Furthermore, students have a platform in the principles, models, and issues that underpin the advanced aspects of the subject area.
Business Finance Practice is concerned with the efficient and effective management of the finances of an organisation in order to achieve its objectives. It involves planning and controlling: where funds are raised from, where funds are deployed to, and whether funds are being used effectively or not. In many organisations, Finance is recognised as one of the major management functions alongside others such as marketing, production and human resources. In this module, students can develop an understanding of several principles that underpin business finance as a discrete discipline.
Students are able to learn to analyse real world companies’ stock and financial performance as well as financial health. Students can also learn to solve finance problems and provide data and information using computer technology.
The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation.
As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.
Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students.
The optional year is intended to:
- enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience;
- facilitate reflexivity in learning and personal and professional development;
- enhance their future employment opportunities by increasing their cultural and professional mobility.
This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the University’s approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.1 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.
This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk). To adequately balance the hard skills learned, the module also involves an appreciation of how to communicate with project stakeholders and an understanding of the organisational and human issues involved in managing projects.
This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.
It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.
Increasing standards of living and wealth in society has resulted in more of our income spent on services rather than manufactured goods. In a similar vein, more of the working population are earning their living from providing services. Meanwhile, traditional marketing and marketing units tend to be product based rather than reflecting the importance of the consumption of services and the implications. The more recent trend of sustainable business shifts strategic attention to building consumer relationships through various components and concepts of services marketing, putting more emphasis on fostering customer loyalty and retention.
In view of the economic and marketing trends, this module is not simply an extension of traditional marketing. It provides students with an understanding of services marketing and relationship strategies in business to prepare them for entering a broader scope of industries both within UK and international contexts. Topics currently analysed in academic research and adopted by industry will be explored to provide currency and timely application of these insights. The module will include but is not limited to exploring the environmental context of services business and the way the extended marketing mix can be used to evaluate the service environment. Principles of relational marketing will be introduced with specific focus on the development of customer retention strategies. Tactical use of services marketing will be explored to develop customer relationships that build loyalty and increase value.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students apply their understanding of corporate reputation and PR to real-world case studies. This module contributes to students’ understanding of the environment in which businesses, advertising, and marketing operate by reflecting on issues that affect the conduct of businesses, institutions, and non-profit organisations in a variety of industries and contexts. It can add strategic and operational skills in managing reputation and develop research abilities through a combination of primary and secondary data collection, interpretation, and reporting. The skills developed in this module may be useful for students interested in corporate reputation and public relations. Students will be able to apply these skills to a wide range of careers from starting a business to internships or becoming self-employed.
The central theme of this module revolves around understanding the various concepts, theories and models associated with developing and marketing an ecommerce business and applying them to organisations, customers and stakeholders. Students are provided with opportunities to practice and conceptualise their own ecommerce business and consider the role of digital marketing in terms of how it contributes to the maintenance and development of an online business. This module explores the role of e-commerce on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user /the human and the digital interface. Students are offered an opportunity to develop important subject specific practical and digital skills and knowledge that most organisations would recognise as being highly important or alternatively would serve them well in the development of their own business. The module delves into how to market an e-commerce business, learning practical digital skills and applies digital marketing skills which will typically include; search engine optimisation, key word placement, PPC advertising, social media marketing and digital lead generation tactics to support sales through an e-commerce platform.
The module adopts a practice based approach. The module will explore skills associated with leadership practice and provide an opportunity to rehearse and develop these skills in a supportive and safe environment. Participants will learn about their own behaviours and those of others and receive and give feedback to enable personal development.
This module aims to introduce the concepts, theories, and techniques of strategic management, enabling learners to develop a well informed and critical understanding of the business environment. Students can also develop the tools and frameworks to analyse and evaluate complex, changing, and emerging issues facing 21st century organisations, help them to know and conceive how organisation can create and sustain competitive advantage over rivals in the marketplace.
Students studying this module will understand that business ethics comprises of complex ideas, applications, and interpretations about not only what is right and wrong, but also why things are considered right and wrong. Business ethics is key part of developing responsible leadership at all levels of organisations.
This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work.
The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.
This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work.
The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.
This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.
This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.
Students undertaking this module can learn how to identify, recognise, and use entrepreneurial skills, skills which are sought after throughout industry and government organisations. The module ultimately aims to equip students with a comprehensive depth and range of entrepreneurial theory.
The aim of this module is to provide students with a thorough understanding of global marketing, including historical perspectives, trends, and issues characterising international markets, and considers the strategic marketing implications for companies operating in a rapidly changing and dynamic global business environment. For many organisations, the importance of a global perspective and strategy is vital to long-term success. Competitive marketing strategy, examined in a global context, is a market-oriented approach that establishes a profitable and sustainable position for the firm against all the forces that determine industry and ultimately international conditions of trading. The module introduces different global marketing strategies and approaches, specifically market entry strategies and the impact that macro- and micro-environments have on international operations. Students can further develop an understanding of effective marketing communication and branding within a global context.
The Final Independent Research Project, allows students to undertake a substantive piece of research in the context of both their chosen degree specialism and Lincoln International Business School's commitment to principles of responsible management. Research areas will be framed by areas of research expertise existing with relevant departments. Students will progress through guided research and workshops to supervised independent study.
Students can elect to undertake their final project as an enterprise project, culminating the development of a business plan for a new enterprise. Planned ventures will be framed by Lincoln International Business Schools commitment to Principles of Responsible Management and as such prospective start-ups will need to evaluate their proposed venture in the context of sustainable development. Student will be provided with appropriate academic support and business advice.
The Negotiated Client Based Project is an elective which develops the skills and understanding of what makes a successful consultant, whilst reviewing industry sustainability issues and what is needed to support a company through change. The Negotiated Client Based Project (NCBP) sits alongside other forms of independent study at Level 6 including (but not exclusively) Independent Research Project, or Independent Responsible Enterprise Project. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions on behalf of a client in a “live business” environment. This module enables students to consider success and failure aspects of business and marketing within the context of LIBS commitment to Principles of Responsible Management and sustainable development.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, and finance, all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.
This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques, and technology by which numerical information can be collected and analysed. In addition to helping students become competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.
This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.
This module introduces the theories and practice of advertising, to help provide an understanding of advertising and communications that will underpin the more specialist modules in the second and third years. Students can examine theories of advertising and conceptual frameworks which attempt to explain how advertising works. The module reflects on different media, across traditional and digital platforms, and introduces a range of core communication models, in order to analyse the likely impact of media messages. It will also reflect on advertising within the broader marketing environment, such as how advertising aids marketing management, ethical considerations, and the impact of new technologies.
This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.
This semester-long module introduces the basics of marketing theory and practice, aimed at students with little or no prior marketing knowledge. It covers key marketing principles, providing a foundation for more advanced modules. Students will learn essential marketing concepts, both in business and within a broader social context. Seminars focus on communication and collaboration, using specific marketing examples and case studies. The course starts with guided learning, such as required readings and tutor-led discussions, and gradually shifts towards independent work, where students select their own readings and actively participate in seminars. The coursework requires students to create marketing media assets and collaborate with peers. The hands-on activities will also prepare students for future business modules, with skills in digital marketing that are valuable for career development.
This module designed for students whose first language is not English. The aim of this module is to empower students to be culturally agile and be able to move between different linguistic and cultural contexts and to establish strong foundations in the English language.
This module is designed for students whose first language is not English. The aim of this module is to enable students to be culturally agile and be able to move between different linguistic and cultural contexts.
Students will be encouraged to develop their creative thinking skills and improve their ability to make decisions through enhanced concentration, multitasking capabilities, and greater listening skills which can enhance their future employment opportunities.
This module builds on the work undertaken in English Business and Culture 1.
This module is designed to enable students to identify potential career paths, understand power, emotional intelligence, and responsibility in a professional context. Moreover, the module can enhance the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students can learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.
This module is designed to enhance the knowledge, understanding, and skills students need to foster a career in marketing. The module aims to increase awareness of the role of marketing within the organisation and the key concepts that underpinned the activities of the marketer. Students will have the opportunity to start planning for their careers and developing their employability skills for a marketing environment.
Understanding how consumers really behave has been identified as one of the fundamental issues which serve to distinguish marketing from other disciplines. This module explores the thoughts , feelings, and actions of people in the consumption process. The module is designed to equip students with the knowledge and skills to understand what consumer behaviour is, why it is important for marketers and organisations, and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be around exploring how consumer attitudes and behaviours are formed and strategies adopted by marketers to influence the consumer decision-making process.
This module builds on the principles of the United Nations Global Compact and the ‘purpose’ of the Principles of Responsible Management Education, as well as the ‘essence’ of the World Business Council for Sustainable Development, Vision 2050, to develop the knowledge, skills, and capabilities of students to be future creators of sustainable value for business, and to work towards an increasingly inclusive society and a more sustainable global economy.
This involves rethinking and reengineering business strategies and activities, to understand organisational constructs and influences, as well as that of their ’own agency’, to be the change that produces and secures economic, social, and environmental value for current and future generations. This means systematically examining contemporary business, economic development, and the historic relationships with a ‘Eurocentric’ social-cultural construct within global commerce and management, to discover a fairer and increasingly viable future.
As a consequence, this module will ask students to explore and reflect on responsible management, sustainability, and ethical practice, as well as the resultant effects on global society, and the environmental costs created by human interaction as they analyse and evaluate contrasting strategies and approaches. This will not only provide a better understanding of the challenges of responsibly managing sustainability and ethical practice but will also identify and emphasise the questions to be addressed in respect of their future management endeavours.
The module places the development of marketing communications in the context of business and marketing strategies within a changing digital landscape. Theories of information processing and buyer behaviour around a target audience are explored and applied in the development of an integrated marketing communications plan (IMC). Emphasis is placed on the critique of the elements of the communications mix, the media selection, and the evaluation of the effectiveness and efficiency of communications deployed.
The aim of this module is to introduce students to marketing research, equip them with relevant research skills needed in the workplace and underpin the independent projects at Level 6. The module will cover aspects such as defining market research problems and the stages involved in conducting marketing research. Students will also be introduced to research philosophy and the different research approaches. The module will also provide students the opportunity to develop fundamental understanding of important research conventions such as ethical considerations and the marketing ethics code of conduct.
A crucial aspect of the module will be introducing students to quantitative and qualitative research methods and providing students with a practical approach to developing these skills. The students will be actively involved in the process and will get a chance to source secondary data, formulate a plan, conduct primary research and evaluate and present the findings. This will prepare the students and give them the necessary skills needed for their final year dissertation, consultancy and responsible enterprise projects.
This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.
This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study.
The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.
This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study.
The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.
This module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practice. At its conclusion, students should have a solid understanding of the key elements of financial management that inform and affect the choices made by business. Furthermore, students have a platform in the principles, models, and issues that underpin the advanced aspects of the subject area.
Business Finance Practice is concerned with the efficient and effective management of the finances of an organisation in order to achieve its objectives. It involves planning and controlling: where funds are raised from, where funds are deployed to, and whether funds are being used effectively or not. In many organisations, Finance is recognised as one of the major management functions alongside others such as marketing, production and human resources. In this module, students can develop an understanding of several principles that underpin business finance as a discrete discipline.
Students are able to learn to analyse real world companies’ stock and financial performance as well as financial health. Students can also learn to solve finance problems and provide data and information using computer technology.
The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation.
As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.
Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students.
The optional year is intended to:
- enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience;
- facilitate reflexivity in learning and personal and professional development;
- enhance their future employment opportunities by increasing their cultural and professional mobility.
This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the University’s approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.1 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.
This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk). To adequately balance the hard skills learned, the module also involves an appreciation of how to communicate with project stakeholders and an understanding of the organisational and human issues involved in managing projects.
This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.
It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.
Increasing standards of living and wealth in society has resulted in more of our income spent on services rather than manufactured goods. In a similar vein, more of the working population are earning their living from providing services. Meanwhile, traditional marketing and marketing units tend to be product based rather than reflecting the importance of the consumption of services and the implications. The more recent trend of sustainable business shifts strategic attention to building consumer relationships through various components and concepts of services marketing, putting more emphasis on fostering customer loyalty and retention.
In view of the economic and marketing trends, this module is not simply an extension of traditional marketing. It provides students with an understanding of services marketing and relationship strategies in business to prepare them for entering a broader scope of industries both within UK and international contexts. Topics currently analysed in academic research and adopted by industry will be explored to provide currency and timely application of these insights. The module will include but is not limited to exploring the environmental context of services business and the way the extended marketing mix can be used to evaluate the service environment. Principles of relational marketing will be introduced with specific focus on the development of customer retention strategies. Tactical use of services marketing will be explored to develop customer relationships that build loyalty and increase value.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.
We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students apply their understanding of corporate reputation and PR to real-world case studies. This module contributes to students’ understanding of the environment in which businesses, advertising, and marketing operate by reflecting on issues that affect the conduct of businesses, institutions, and non-profit organisations in a variety of industries and contexts. It can add strategic and operational skills in managing reputation and develop research abilities through a combination of primary and secondary data collection, interpretation, and reporting. The skills developed in this module may be useful for students interested in corporate reputation and public relations. Students will be able to apply these skills to a wide range of careers from starting a business to internships or becoming self-employed.
The central theme of this module revolves around understanding the various concepts, theories and models associated with developing and marketing an ecommerce business and applying them to organisations, customers and stakeholders. Students are provided with opportunities to practice and conceptualise their own ecommerce business and consider the role of digital marketing in terms of how it contributes to the maintenance and development of an online business. This module explores the role of e-commerce on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user /the human and the digital interface. Students are offered an opportunity to develop important subject specific practical and digital skills and knowledge that most organisations would recognise as being highly important or alternatively would serve them well in the development of their own business. The module delves into how to market an e-commerce business, learning practical digital skills and applies digital marketing skills which will typically include; search engine optimisation, key word placement, PPC advertising, social media marketing and digital lead generation tactics to support sales through an e-commerce platform.
The module adopts a practice based approach. The module will explore skills associated with leadership practice and provide an opportunity to rehearse and develop these skills in a supportive and safe environment. Participants will learn about their own behaviours and those of others and receive and give feedback to enable personal development.
This module aims to introduce the concepts, theories, and techniques of strategic management, enabling learners to develop a well informed and critical understanding of the business environment. Students can also develop the tools and frameworks to analyse and evaluate complex, changing, and emerging issues facing 21st century organisations, help them to know and conceive how organisation can create and sustain competitive advantage over rivals in the marketplace.
Students studying this module will understand that business ethics comprises of complex ideas, applications, and interpretations about not only what is right and wrong, but also why things are considered right and wrong. Business ethics is key part of developing responsible leadership at all levels of organisations.
This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work.
The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.
This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work.
The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.
This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.
This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.
Students undertaking this module can learn how to identify, recognise, and use entrepreneurial skills, skills which are sought after throughout industry and government organisations. The module ultimately aims to equip students with a comprehensive depth and range of entrepreneurial theory.
The aim of this module is to provide students with a thorough understanding of global marketing, including historical perspectives, trends, and issues characterising international markets, and considers the strategic marketing implications for companies operating in a rapidly changing and dynamic global business environment. For many organisations, the importance of a global perspective and strategy is vital to long-term success. Competitive marketing strategy, examined in a global context, is a market-oriented approach that establishes a profitable and sustainable position for the firm against all the forces that determine industry and ultimately international conditions of trading. The module introduces different global marketing strategies and approaches, specifically market entry strategies and the impact that macro- and micro-environments have on international operations. Students can further develop an understanding of effective marketing communication and branding within a global context.
The Final Independent Research Project, allows students to undertake a substantive piece of research in the context of both their chosen degree specialism and Lincoln International Business School's commitment to principles of responsible management. Research areas will be framed by areas of research expertise existing with relevant departments. Students will progress through guided research and workshops to supervised independent study.
Students can elect to undertake their final project as an enterprise project, culminating the development of a business plan for a new enterprise. Planned ventures will be framed by Lincoln International Business Schools commitment to Principles of Responsible Management and as such prospective start-ups will need to evaluate their proposed venture in the context of sustainable development. Student will be provided with appropriate academic support and business advice.
The Negotiated Client Based Project is an elective which develops the skills and understanding of what makes a successful consultant, whilst reviewing industry sustainability issues and what is needed to support a company through change. The Negotiated Client Based Project (NCBP) sits alongside other forms of independent study at Level 6 including (but not exclusively) Independent Research Project, or Independent Responsible Enterprise Project. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions on behalf of a client in a “live business” environment. This module enables students to consider success and failure aspects of business and marketing within the context of LIBS commitment to Principles of Responsible Management and sustainable development.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, and contact hours.
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, and contact hours.
The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.
The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.
This programme is accredited by the Chartered Institute of Marketing (CIM) to Certificate level. Upon successful completion students are awarded 'advanced standing' (exemptions) which enables students to study for CIM qualification without needing to complete all of the modules (requirement to pass one elective module to obtain the L4 Certificate in Professional Marketing or Professional Digital Marketing). Further details can be found on the CIM website.
Full-time students have the option of a year-long professional practice placement after the second year, providing real-world experience. A Placement Year Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. Students are expected to cover their own travel, accommodation, and living costs. Completion leads to a BA (Hons) Business and Marketing (with Professional Practice); without the placement, it's a BA (Hons) Business and Marketing.
All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year. The IYA enables you to study in a cross-cultural environment with wider cultural experience, and can enhance your future employment opportunities by increasing your cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students in Lincoln International Business School. It is a year-long module which enables students to spend time studying abroad at one of the University's approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. Successful completion of the International Year Abroad will be reflected in the award title - BA (Hons) Business and Marketing (International Study Year).
A Study Abroad Tuition Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. No extra tuition fee is payable to the host university, but students are expected to cover their own travel, accommodation, and living costs. Travel grants and an overseas rate maintenance loan may be available for eligible students from Student Finance. The University’s Global Opportunities Team can provide further support and guidance.
Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.
Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.
I have so many great memories and I owe a lot to the friends, lecturers, and opportunities I had as they really did make my time at the University of Lincoln so amazing.
Kayleigh Terry
BA (Hons) Business and Marketing
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
104 UCAS Tariff points from a minimum of 2 A Levels or equivalent level 3 qualifications.
BTEC Extended Diploma: Distinction, Merit, Merit.
T Level: Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points
International Baccalaureate: 28 points overall.
GCSE's: Minimum of three at grade 4 or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
The University accepts a wide range of qualifications as the basis for entry and do accept a combination of qualifications which may include A Levels, BTECs, EPQ etc.
We may also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
The University of Lincoln's International College also offers university preparation courses for international students who do not meet the direct entry requirements. Upon successful completion, students can progress to Bachelor's study at the University of Lincoln. Please visit https://www.lincoln.ac.uk/internationalcollege/ for more information.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
96 to 104 UCAS Tariff points.
This must be achieved from a minimum of 2 A Levels or equivalent Level 3 qualifications. For example:
A Level: CCC to BBC
BTEC Extended Diploma: Distinction Merit Merit
T Level: Merit Overall
Access to Higher Education Diploma: 96 to 104 UCAS points to be achieved from 45 Level 3 credits.
International Baccalaureate: 28 points overall.
GCSE's: Minimum of three at grade 4 or above, which must include English. Equivalent Level 2 qualifications may be considered.
The University accepts a wide range of qualifications as the basis for entry and do accept a combination of qualifications which may include A Levels, BTECs, Extended Project Qualification (EPQ).
We may also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages
https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. To help support students from outside of the UK, we are also delighted to offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.
Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. To help support students from outside of the UK, we are also delighted to offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.
The best way to find out what it is really like to live and learn at Lincoln is to visit us in person. We offer a range of opportunities across the year to help you to get a real feel for what it might be like to study here.
