Business and Marketing | BA (Hons) | University of Lincoln

Course Overview

Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.

BA (Hons) Business and Marketing at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.

Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Professional Practice). Those who do not will receive a BA (Hons) Business and Marketing award.

Course Overview

Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.

You will have the opportunity to complete a one-year work placement or international year aborad, which will be reflected in the award title - BA (Hons) Business and Marketing (with Professional Practice), or BA (Hons) Business and Marketing (International Study Year). Those who choose not complete a placement or year abroad will receive a BA (Hons) Business and Marketing award, or equivalent exit award.

Why Choose Lincoln

Subject ranked in the top 20 in the UK for overall student satisfaction*

Accredited by the Chartered Institute of Marketing

Hands-on experience during a professional practice year

Undertake real-life, industry-related projects

Business insights from visiting practitioners and academics

Choose modules aligned to your personal interests

*Guardian University Guide 2023 (out of 67 ranking institutions)

Three students working on laptops in a seminar room

How You Study

From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.

The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.

Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide 'live' case material and can offer students access to industry contacts and careers advice.

The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

How You Study

Modules

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Business Environment (Micro) 2023-24ECO1032Level 42023-24This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, and finance, all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.CoreData Analytics for Business 2023-24ECO1031Level 42023-24This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques, and technology by which numerical information can be collected and analysed. In addition to helping students become competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.CoreFinance for non-specialists 2023-24FIN1012MLevel 42023-24This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreIntroduction to Advertising and Digital 2023-24ADV1004MLevel 42023-24This module introduces the theories and practice of advertising, to help provide an understanding of advertising and communications that will underpin the more specialist modules in the second and third years. Students can examine theories of advertising and conceptual frameworks which attempt to explain how advertising works. The module reflects on different media, across traditional and digital platforms, and introduces a range of core communication models, in order to analyse the likely impact of media messages. It will also reflect on advertising within the broader marketing environment, such as how advertising aids marketing management, ethical considerations, and the impact of new technologies.CoreOrganisational Behaviour 2023-24MGT1022MLevel 42023-24This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise, and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.CorePrinciples of Marketing 2023-24MKT1001MLevel 42023-24This module provides an introduction to the theory and practice of marketing, as well as marketing technologies that will underpin the more specialist marketing modules at higher levels. Students are introduced to the key concepts, terminologies, and issues of marketing not only in specific businesses, but also in a broad social context. The module shows how sustainable market success can be achieved through business environment analysis and customer-centred product/services development. It will examine the customer journey and stakeholder engagement to evaluate the impact of marketing activities on consumers, the environment, and society. Students can also benefit from gaining insights on the latest marketing thinking, trends, and techniques; learning from experienced marketing practitioners and developing creative mindset, cognitive flexibility, social and emotional intelligence to manage the plethora of opportunities and challenges that will help them to success in future world of work.CoreAdvanced French 1 2023-24MOD1393MLevel 42023-24OptionalAdvanced French 2 2023-24MOD1394MLevel 42023-24OptionalAdvanced German 1 2023-24MOD1395MLevel 42023-24OptionalAdvanced German 2 2023-24MOD1396MLevel 42023-24OptionalAdvanced Spanish 1 2023-24MOD1397MLevel 42023-24OptionalAdvanced Spanish 2 2023-24MOD1398MLevel 42023-24OptionalBusiness English Culture and Society 1 2023-24MOD1407MLevel 42023-24OptionalBusiness English Culture and Society 2 2023-24MOD1408MLevel 42023-24OptionalCore Chinese 1 2023-24MOD1399MLevel 42023-24OptionalCore Chinese 2 2023-24MOD1400MLevel 42023-24OptionalCore French 1 2023-24MOD1401MLevel 42023-24OptionalCore French 2 2023-24MOD1402MLevel 42023-24OptionalCore German 1 2023-24MOD1403MLevel 42023-24OptionalCore German 2 2023-24MOD1404MLevel 42023-24OptionalCore Italian 1 2023-24MOD1628MLevel 42023-24OptionalCore Italian 2 2023-24MOD1629MLevel 42023-24OptionalCore Spanish 1 2023-24MOD1405MLevel 42023-24OptionalCore Spanish 2 2023-24MOD1406MLevel 42023-24OptionalIntermediate French 1 2023-24MOD1409MLevel 42023-24OptionalIntermediate French 2 2023-24MOD1410MLevel 42023-24OptionalIntermediate German 1 2023-24MOD1411MLevel 42023-24OptionalIntermediate German 2 2023-24MOD1412MLevel 42023-24OptionalIntermediate Spanish 1 2023-24MOD1413MLevel 42023-24OptionalIntermediate Spanish 2 2023-24MOD1414MLevel 42023-24OptionalProfessional Development 2023-24MGT1027MLevel 42023-24This module is designed to enable students to identify potential career paths, understand power, emotional intelligence, and responsibility in a professional context. Moreover, the module can enhance the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students can learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.OptionalThe Marketing Professional 2023-24MKT1006Level 42023-24This module is designed to enhance the knowledge, understanding, and skills students need to foster a career in marketing. The module aims to increase awareness of the role of marketing within the organisation and the key concepts that underpinned the activities of the marketer. Students will have the opportunity to start planning for their careers and developing their employability skills for a marketing environment.OptionalConsumer Behaviour 2024-25MKT2017MLevel 52024-25Understanding how consumers really behave has been identified as one of the fundamental issues which serve to distinguish marketing from other disciplines. This module explores the thoughts , feelings, and actions of people in the consumption process. The module is designed to equip students with the knowledge and skills to understand what consumer behaviour is, why it is important for marketers and organisations, and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be around exploring how consumer attitudes and behaviours are formed and strategies adopted by marketers to influence the consumer decision-making process.CoreEthics, Sustainability and Responsibility 2024-25MGT2291MLevel 52024-25This module builds on the principles of the United Nations Global Compact and the purpose of the Principles of Responsible Management Education, as well as the essence of the World Business Council for Sustainable Development, Vision 2050, to develop the knowledge, skills, and capabilities of students to be future creators of sustainable value for business, and to work towards an increasingly inclusive society and a more sustainable global economy. This involves rethinking and reengineering business strategies and activities, to understand organisational constructs and influences, as well as that of their own agency, to be the change that produces and secures economic, social, and environmental value for current and future generations. This means systematically examining contemporary business, economic development, and the historic relationships with a Eurocentric social-cultural construct within global commerce and management, to discover a fairer and increasingly viable future. As a consequence, this module will ask students to explore and reflect on responsible management, sustainability, and ethical practice, as well as the resultant effects on global society, and the environmental costs created by human interaction as they analyse and evaluate contrasting strategies and approaches. This will not only provide a better understanding of the challenges of responsibly managing sustainability and ethical practice but will also identify and emphasise the questions to be addressed in respect of their future management endeavours.CoreInternational Business Environment 2024-25ECO2205Level 52024-25This module explains the gains to be made from economic integration and the globalisation process. It examines the main patterns of trade and exchange and shows how free trade can be influenced by the government and the future risks of protectionism. Trade is also supported by international capital markets and exchange rate determination as well as international policy coordination and these factors need to be well understood.CoreMarketing Communications in the Digital Era 2024-25MKT2156MLevel 52024-25The module places the development of marketing communications in the context of business and marketing strategies within a changing digital landscape. Theories of information processing and buyer behaviour around a target audience are explored and applied in the development of an integrated marketing communications plan (IMC). Emphasis is placed on the critique of the elements of the communications mix, the media selection, and the evaluation of the effectiveness and efficiency of communications deployed.CoreOperations Management 2024-25BUS2141MLevel 52024-25This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.CoreStrategic Marketing Planning 2024-25MKT2021MLevel 52024-25The module takes students towards a strategic marketing perspective in preparation for their final level studies by emphasising the 3Cs: customers, competitors, and competences. It considers how changing macro- and micro-environmental influences impact, and are incorporated into, the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.CoreAdvanced French for Business 3 2024-25MOD2585MLevel 52024-25OptionalAdvanced French for Business 4 2024-25MOD2586MLevel 52024-25OptionalAdvanced German for Business 3 2024-25MOD2587MLevel 52024-25OptionalAdvanced German for Business 4 2024-25MOD2588MLevel 52024-25OptionalAdvanced Spanish for Business 3 2024-25MOD2589MLevel 52024-25OptionalAdvanced Spanish for Business 4 2024-25MOD2590MLevel 52024-25OptionalBudgeting for Business 2024-25FIN2142MLevel 52024-25OptionalBusiness English and Communication A 2024-25MOD2370MLevel 52024-25This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalBusiness English and Communication B 2024-25MOD2371MLevel 52024-25This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalBusiness Finance Practice 2024-25FIN2020MLevel 52024-25This module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practice. At its conclusion, students should have a solid understanding of the key elements of financial management that inform and affect the choices made by business. Furthermore, students have a platform in the principles, models, and issues that underpin the advanced aspects of the subject area. Business Finance Practice is concerned with the efficient and effective management of the finances of an organisation in order to achieve its objectives. It involves planning and controlling: where funds are raised from, where funds are deployed to, and whether funds are being used effectively or not. In many organisations, Finance is recognised as one of the major management functions alongside others such as marketing, production and human resources. In this module, students can develop an understanding of several principles that underpin business finance as a discrete discipline. Students are able to learn to analyse real world companies stock and financial performance as well as financial health. Students can also learn to solve finance problems and provide data and information using computer technology.OptionalCore Chinese for Business 3 2024-25MOD2592MLevel 52024-25OptionalCore Chinese for Business 4 2024-25MOD2605MLevel 52024-25OptionalCore French for Business 4 2024-25MOD2594MLevel 52024-25OptionalCore French for Business 3 2024-25MOD2593MLevel 52024-25OptionalCore German for Business 3 2024-25MOD2595MLevel 52024-25OptionalCore German for Business 4 2024-25MOD2596MLevel 52024-25OptionalCore Italian for Business 3 2024-25MOD2608MLevel 52024-25OptionalCore Italian for Business 4 2024-25MOD2609MLevel 52024-25OptionalCore Spanish for Business 3 2024-25MOD2603MLevel 52024-25OptionalCore Spanish for Business 4 2024-25MOD2604MLevel 52024-25OptionalInnovation Management 2024-25BUS2177MLevel 52024-25The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation. As a result of the module, students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.OptionalIntermediate French for Business 3 2024-25MOD2597MLevel 52024-25OptionalIntermediate French for Business 4 2024-25MOD2598MLevel 52024-25OptionalIntermediate German for Business 4 2024-25MOD2600MLevel 52024-25OptionalIntermediate German for Business 3 2024-25MOD2599MLevel 52024-25OptionalIntermediate Spanish for Business 3 2024-25MOD2601MLevel 52024-25OptionalIntermediate Spanish for Business 4 2024-25MOD2602MLevel 52024-25OptionalLIBS International Year Abroad 2024-25MGT2286MLevel 52024-25Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalPrinciples of Project Management 2024-25BUS2040MLevel 52024-25This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk). To adequately balance the hard skills learned, the module also involves an appreciation of how to communicate with project stakeholders and an understanding of the organisational and human issues involved in managing projects.OptionalProfessional Practice 2024-25MGT2037MLevel 52024-25This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three-way cooperative activity between employer, student, and the University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalServices Marketing and Relationship Strategies 2024-25MKT2115Level 52024-25Increasing standards of living and wealth in society has resulted in more of our income spent on services rather than manufactured goods. In a similar vein, more of the working population are earning their living from providing services. Meanwhile, traditional marketing and marketing units tend to be product based rather than reflecting the importance of the consumption of services and the implications. The more recent trend of sustainable business shifts strategic attention to building consumer relationships through various components and concepts of services marketing, putting more emphasis on fostering customer loyalty and retention. In view of the economic and marketing trends, this module is not simply an extension of traditional marketing. It provides students with an understanding of services marketing and relationship strategies in business to prepare them for entering a broader scope of industries both within UK and international contexts. Topics currently analysed in academic research and adopted by industry will be explored to provide currency and timely application of these insights. The module will include but is not limited to exploring the environmental context of services business and the way the extended marketing mix can be used to evaluate the service environment. Principles of relational marketing will be introduced with specific focus on the development of customer retention strategies. Tactical use of services marketing will be explored to develop customer relationships that build loyalty and increase value.OptionalStudy Abroad Replacement Credit (1) 2024-25MKT2157MLevel 52024-25Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalStudy Abroad Replacement Credit (2) 2024-25MKT2158MLevel 52024-25Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalStudy Abroad Replacement Credit (3) 2024-25MKT2159MLevel 52024-25Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalStudy Abroad Replacement Credit (4) 2024-25MKT2160MLevel 52024-25Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalCorporate Reputation and PR 2025-26MKT3098Level 62025-26We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students apply their understanding of corporate reputation and PR to real-world case studies. This module contributes to students understanding of the environment in which businesses, advertising, and marketing operate by reflecting on issues that affect the conduct of businesses, institutions, and non-profit organisations in a variety of industries and contexts. It can add strategic and operational skills in managing reputation and develop research abilities through a combination of primary and secondary data collection, interpretation, and reporting. The skills developed in this module may be useful for students interested in corporate reputation and public relations. Students will be able to apply these skills to a wide range of careers from starting a business to internships or becoming self-employed.CoreDigital Marketing and E-Commerce 2025-26MKT3094Level 62025-26The central theme of this module revolves around understanding the various concepts, theories and models associated with developing and marketing an ecommerce business and applying them to organisations, customers and stakeholders. Students are provided with opportunities to practice and conceptualise their own ecommerce business and consider the role of digital marketing in terms of how it contributes to the maintenance and development of an online business. This module explores the role of e-commerce on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user /the human and the digital interface.Students are offered an opportunity to develop important subject specific practical and digital skills and knowledge that most organisations would recognise as being highly important or alternatively would serve them well in the development of their own business. The module delves into how to market an e-commerce business, learning practical digital skills and applies digital marketing skills which will typically include; search engine optimisation, key word placement, PPC advertising, social media marketing and digital lead generation tactics to support sales through an e-commerce platform.CoreLeadership Practice 2025-26MGT3289Level 62025-26The module adopts a practice-based approach. The module will explore skills associated with leadership practice and provide an opportunity to rehearse and develop these skills in a supportive and safe environment. Participants can learn about their own behaviours and those of others and receive and give feedback to enable personal development.CoreStrategy 2025-26MGT3286Level 62025-26CoreAdvanced French Business, Culture and Society 5 2025-26MOD3338MLevel 62025-26OptionalAdvanced French Business, Culture and Society 6 2025-26MOD3339MLevel 62025-26OptionalAdvanced German Business, Culture and Society 5 2025-26MOD3340MLevel 62025-26OptionalAdvanced German Business, Culture and Society 6 2025-26MOD3341MLevel 62025-26OptionalAdvanced Spanish Business, Culture and Society 5 2025-26MOD3342MLevel 62025-26OptionalAdvanced Spanish Business, Culture and Society 6 2025-26MOD3343MLevel 62025-26OptionalBusiness Ethics in the 21st Century 2025-26BUS3577MLevel 62025-26Students studying this module will understand that business ethics comprises of complex ideas, applications, and interpretations about not only what is right and wrong, but also why things are considered right and wrong. Business ethics is key part of developing responsible leadership at all levels of organisations.OptionalCore Chinese Business, Culture and Society 5 2025-26MOD3344MLevel 62025-26OptionalCore Chinese Business, Culture and Society 6 2025-26MOD3345MLevel 62025-26OptionalCore French Business, Culture and Society 5 2025-26MOD3346MLevel 62025-26OptionalCore French Business, Culture and Society 6 2025-26MOD3347MLevel 62025-26OptionalCore German Business, Culture and Society 5 2025-26MOD3348MLevel 62025-26OptionalCore German Business, Culture and Society 6 2025-26MOD3349MLevel 62025-26OptionalCore Italian Business, Culture and Society 5 2025-26MOD3354MLevel 62025-26OptionalCore Italian Business, Culture and Society 6 2025-26MOD3355MLevel 62025-26OptionalCore Spanish Business, Culture and Society 5 2025-26MOD3350MLevel 62025-26OptionalCore Spanish Business, Culture and Society 6 2025-26MOD3351MLevel 62025-26OptionalEssential English Leadership Skills A 2025-26MOD3357Level 62025-26This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.OptionalEssential English Leadership Skills B 2025-26MOD3358Level 62025-26This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.OptionalFinancial Management For Business 1 2025-26FIN3031MLevel 62025-26This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.OptionalFinancial Management For Business 2 2025-26FIN3032MLevel 62025-26This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.OptionalGlobal Entrepreneurship 2025-26BUS3578MLevel 62025-26OptionalGlobal Marketing Strategy 2025-26MKT3088Level 62025-26The aim of this module is to provide students with a thorough understanding of global marketing, including historical perspectives, trends, and issues characterising international markets, and considers the strategic marketing implications for companies operating in a rapidly changing and dynamic global business environment. For many organisations, the importance of a global perspective and strategy is vital to long-term success. Competitive marketing strategy, examined in a global context, is a market-oriented approach that establishes a profitable and sustainable position for the firm against all the forces that determine industry and ultimately international conditions of trading. The module introduces different global marketing strategies and approaches, specifically market entry strategies and the impact that macro- and micro-environments have on international operations. Students can further develop an understanding of effective marketing communication and branding within a global context.OptionalIndependent Project - Research 2025-26MKT3095MLevel 62025-26The Final Independent Research Project, allows students to undertake a substantive piece of research in the context of both their chosen degree specialism and Lincoln International Business School's commitment to principles of responsible management. Research areas will be framed by areas of research expertise existing with relevant departments. Students will progress through guided research and workshops to supervised independent study.OptionalIndependent Project - Responsible Enterprise 2025-26MKT3097MLevel 62025-26Students can elect to undertake their final project as an enterprise project, culminating the development of a business plan for a new enterprise. Planned ventures will be framed by Lincoln International Business Schools commitment to Principles of Responsible Management and as such prospective start-ups will need to evaluate their proposed venture in the context of sustainable development. Student will be provided with appropriate academic support and business advice.OptionalIndependent Project- Negotiated Client Based Project 2025-26MKT3096MLevel 62025-26The Negotiated Client Based Project is an elective which develops the skills and understanding of what makes a successful consultant, whilst reviewing industry sustainability issues and what is needed to support a company through change. The Negotiated Client Based Project (NCBP) sits alongside other forms of independent study at Level 6 including (but not exclusively) Independent Research Project, or Independent Responsible Enterprise Project. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions on behalf of a client in a live business environment. This module enables students to consider success and failure aspects of business and marketing within the context of LIBS commitment to Principles of Responsible Management and sustainable development.Optional

Modules

Business Environment (Micro) 2024-25ECO1032Level 42024-25This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, and finance, all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.CoreData Analytics for Business 2024-25ECO1031Level 42024-25This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and analysed. In addition to ensuring that students are competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.CoreFinance for non-specialists 2024-25FIN1012MLevel 42024-25This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreIntroduction to Advertising and Digital 2024-25ADV1004MLevel 42024-25This module introduces the theories and practice of advertising, to help provide an understanding of advertising and communications that will underpin the more specialist modules in the second and third years. Students can examine theories of advertising and conceptual frameworks which attempt to explain how advertising works. The module reflects on different media, across traditional and digital platforms, and introduces a range of core communication models, in order to analyse the likely impact of media messages. It will also reflect on advertising within the broader marketing environment, such as how advertising aids marketing management, ethical considerations, and the impact of new technologies.CoreOrganisational Behaviour 2024-25MGT1022MLevel 42024-25This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.CorePrinciples of Marketing 2024-25MKT1001MLevel 42024-25This module provides an introduction to the theory and practice of marketing, as well as marketing technologies that will underpin the more specialist marketing modules at higher levels. Students are introduced to the key concepts, terminologies, and issues of marketing not only in specific businesses, but also in a broad social context. The module shows how sustainable market success can be achieved through business environment analysis and customer-centred product/services development. The module will examine the customer journey and stakeholder engagement to evaluate the impact of marketing activities on consumers, the environment, and society. Students will also benefit from gaining insights on the latest marketing thinking, trends, and techniques; learning from experienced marketing practitioners and developing creative mindset, cognitive flexibility, social and emotional intelligence to manage the plethora of opportunities and challenges that will help them to success in future world of work.CoreAdvanced French 1 2024-25MOD1393MLevel 42024-25OptionalAdvanced French 2 2024-25MOD1394MLevel 42024-25OptionalAdvanced German 1 2024-25MOD1395MLevel 42024-25OptionalAdvanced German 2 2024-25MOD1396MLevel 42024-25OptionalAdvanced Spanish 1 2024-25MOD1397MLevel 42024-25OptionalAdvanced Spanish 2 2024-25MOD1398MLevel 42024-25OptionalBusiness English Culture and Society 1 2024-25MOD1407MLevel 42024-25OptionalBusiness English Culture and Society 2 2024-25MOD1408MLevel 42024-25OptionalCore Chinese 1 2024-25MOD1399MLevel 42024-25OptionalCore Chinese 2 2024-25MOD1400MLevel 42024-25OptionalCore French 1 2024-25MOD1401MLevel 42024-25OptionalCore French 2 2024-25MOD1402MLevel 42024-25OptionalCore German 1 2024-25MOD1403MLevel 42024-25OptionalCore German 2 2024-25MOD1404MLevel 42024-25OptionalCore Italian 1 2024-25MOD1628MLevel 42024-25OptionalCore Italian 2 2024-25MOD1629MLevel 42024-25OptionalCore Spanish 1 2024-25MOD1405MLevel 42024-25OptionalCore Spanish 2 2024-25MOD1406MLevel 42024-25OptionalIntermediate French 1 2024-25MOD1409MLevel 42024-25OptionalIntermediate French 2 2024-25MOD1410MLevel 42024-25OptionalIntermediate German 1 2024-25MOD1411MLevel 42024-25OptionalIntermediate German 2 2024-25MOD1412MLevel 42024-25OptionalIntermediate Spanish 2 2024-25MOD1414MLevel 42024-25OptionalIntermediate Spanish 1 2024-25MOD1413MLevel 42024-25OptionalProfessional Development 2024-25MGT1027MLevel 42024-25This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.OptionalThe Marketing Professional 2024-25MKT1006Level 42024-25This module is designed to enhance the knowledge, understanding, and skills students need to foster a career in marketing. The module aims to increase awareness of the role of marketing within the organisation and the key concepts that underpinned the activities of the marketer. Students will have the opportunity to start planning for their careers and developing their employability skills for a marketing environment.OptionalConsumer Behaviour 2025-26MKT2017MLevel 52025-26Understanding how consumers really behave has been identified as one of the fundamental issues which serve to distinguish marketing from other disciplines. This module explores the thoughts , feelings, and actions of people in the consumption process. The module is designed to equip students with the knowledge and skills to understand what consumer behaviour is, why it is important for marketers and organisations, and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be around exploring how consumer attitudes and behaviours are formed and strategies adopted by marketers to influence the consumer decision-making process.CoreEthics, Sustainability and Responsibility 2025-26MGT2291MLevel 52025-26This module builds on the principles of the United Nations Global Compact and the purpose of the Principles of Responsible Management Education, as well as the essence of the World Business Council for Sustainable Development, Vision 2050, to develop the knowledge, skills, and capabilities of students to be future creators of sustainable value for business, and to work towards an increasingly inclusive society and a more sustainable global economy. This involves rethinking and reengineering business strategies and activities, to understand organisational constructs and influences, as well as that of their own agency, to be the change that produces and secures economic, social, and environmental value for current and future generations. This means systematically examining contemporary business, economic development, and the historic relationships with a Eurocentric social-cultural construct within global commerce and management, to discover a fairer and increasingly viable future. As a consequence, this module will ask students to explore and reflect on responsible management, sustainability, and ethical practice, as well as the resultant effects on global society, and the environmental costs created by human interaction as they analyse and evaluate contrasting strategies and approaches. This will not only provide a better understanding of the challenges of responsibly managing sustainability and ethical practice but will also identify and emphasise the questions to be addressed in respect of their future management endeavours.CoreInternational Business Environment 2025-26ECO2205Level 52025-26This module explains the gains to be made from economic integration and the globalisation process. It examines the main patterns of trade and exchange and shows how free trade can be influenced by the government and the future risks of protectionism. Trade is also supported by international capital markets and exchange rate determination as well as international policy coordination and these factors need to be well understood.CoreMarketing Communications in the Digital Era 2025-26MKT2156MLevel 52025-26The module places the development of marketing communications in the context of business and marketing strategies within a changing digital landscape. Theories of information processing and buyer behaviour around a target audience are explored and applied in the development of an integrated marketing communications plan (IMC). Emphasis is placed on the critique of the elements of the communications mix, the media selection, and the evaluation of the effectiveness and efficiency of communications deployed.CoreOperations Management 2025-26BUS2141MLevel 52025-26This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.CoreStrategic Marketing Planning 2025-26MKT2021MLevel 52025-26CoreAdvanced French for Business 3 2025-26MOD2585MLevel 52025-26OptionalAdvanced French for Business 4 2025-26MOD2586MLevel 52025-26OptionalAdvanced German for Business 3 2025-26MOD2587MLevel 52025-26OptionalAdvanced German for Business 4 2025-26MOD2588MLevel 52025-26OptionalAdvanced Spanish for Business 3 2025-26MOD2589MLevel 52025-26OptionalAdvanced Spanish for Business 4 2025-26MOD2590MLevel 52025-26OptionalBudgeting for Business 2025-26FIN2142MLevel 52025-26OptionalBusiness English and Communication A 2025-26MOD2370MLevel 52025-26This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalBusiness English and Communication B 2025-26MOD2371MLevel 52025-26This module is only for students whose first language is not English. The aim of the module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context, as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalBusiness Finance Practice 2025-26FIN2020MLevel 52025-26This module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practice. At its conclusion, students should have a solid understanding of the key elements of financial management that inform and affect the choices made by business. Furthermore, students have a platform in the principles, models, and issues that underpin the advanced aspects of the subject area. Business Finance Practice is concerned with the efficient and effective management of the finances of an organisation in order to achieve its objectives. It involves planning and controlling: where funds are raised from, where funds are deployed to, and whether funds are being used effectively or not. In many organisations, Finance is recognised as one of the major management functions alongside others such as marketing, production and human resources. In this module, students can develop an understanding of several principles that underpin business finance as a discrete discipline. Students are able to learn to analyse real world companies stock and financial performance as well as financial health. Students can also learn to solve finance problems and provide data and information using computer technology.OptionalCore Chinese for Business 3 2025-26MOD2592MLevel 52025-26OptionalCore Chinese for Business 4 2025-26MOD2605MLevel 52025-26OptionalCore French for Business 4 2025-26MOD2594MLevel 52025-26OptionalCore French for Business 3 2025-26MOD2593MLevel 52025-26OptionalCore German for Business 3 2025-26MOD2595MLevel 52025-26OptionalCore German for Business 4 2025-26MOD2596MLevel 52025-26OptionalCore Italian for Business 3 2025-26MOD2608MLevel 52025-26OptionalCore Italian for Business 4 2025-26MOD2609MLevel 52025-26OptionalCore Spanish for Business 3 2025-26MOD2603MLevel 52025-26OptionalCore Spanish for Business 4 2025-26MOD2604MLevel 52025-26OptionalInnovation Management 2025-26BUS2177MLevel 52025-26The module provides an introduction to the underlying theories and concepts relating to the innovation process in the firm. It clarifies the nature and definition of innovation in the form of varied types of new Activity including product and process innovation, service innovation and organisational and business model innovation. As a result of the module students are expected to have a better understanding of the innovation process and how it might be supported in a variety of organisations.OptionalIntermediate French for Business 3 2025-26MOD2597MLevel 52025-26OptionalIntermediate French for Business 4 2025-26MOD2598MLevel 52025-26OptionalIntermediate German for Business 4 2025-26MOD2600MLevel 52025-26OptionalIntermediate German for Business 3 2025-26MOD2599MLevel 52025-26OptionalIntermediate Spanish for Business 3 2025-26MOD2601MLevel 52025-26OptionalIntermediate Spanish for Business 4 2025-26MOD2602MLevel 52025-26OptionalLIBS International Year Abroad 2025-26MGT2286MLevel 52025-26Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalPrinciples of Project Management 2025-26BUS2040MLevel 52025-26This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk). To adequately balance the hard skills learned, the module also involves an appreciation of how to communicate with project stakeholders and an understanding of the organisational and human issues involved in managing projects.OptionalProfessional Practice 2025-26MGT2037MLevel 52025-26This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalServices Marketing and Relationship Strategies 2025-26MKT2115Level 52025-26Increasing standards of living and wealth in society has resulted in more of our income spent on services rather than manufactured goods. In a similar vein, more of the working population are earning their living from providing services. Meanwhile, traditional marketing and marketing units tend to be product based rather than reflecting the importance of the consumption of services and the implications. The more recent trend of sustainable business shifts strategic attention to building consumer relationships through various components and concepts of services marketing, putting more emphasis on fostering customer loyalty and retention. In view of the economic and marketing trends, this module is not simply an extension of traditional marketing. It provides students with an understanding of services marketing and relationship strategies in business to prepare them for entering a broader scope of industries both within UK and international contexts. Topics currently analysed in academic research and adopted by industry will be explored to provide currency and timely application of these insights. The module will include but is not limited to exploring the environmental context of services business and the way the extended marketing mix can be used to evaluate the service environment. Principles of relational marketing will be introduced with specific focus on the development of customer retention strategies. Tactical use of services marketing will be explored to develop customer relationships that build loyalty and increase value.OptionalStudy Abroad Replacement Credit (1) 2025-26MKT2157MLevel 52025-26Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalStudy Abroad Replacement Credit (2) 2025-26MKT2158MLevel 52025-26Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalStudy Abroad Replacement Credit (3) 2025-26MKT2159MLevel 52025-26Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalStudy Abroad Replacement Credit (4) 2025-26MKT2160MLevel 52025-26Students can elect to study up to 60 credits abroad at one of our partner universities , usually in the second semester. Usually students will elect to study for a semester and take 60 credits of study.OptionalCorporate Reputation and PR 2026-27MKT3098Level 62026-27We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students apply their understanding of corporate reputation and PR to real-world case studies. This module contributes to students understanding of the environment in which businesses, advertising, and marketing operate by reflecting on issues that affect the conduct of businesses, institutions, and non-profit organisations in a variety of industries and contexts. It can add strategic and operational skills in managing reputation and develop research abilities through a combination of primary and secondary data collection, interpretation, and reporting. The skills developed in this module may be useful for students interested in corporate reputation and public relations. Students will be able to apply these skills to a wide range of careers from starting a business to internships or becoming self-employed.CoreDigital Marketing and E-Commerce 2026-27MKT3094Level 62026-27The central theme of this module revolves around understanding the various concepts, theories and models associated with developing and marketing an ecommerce business and applying them to organisations, customers and stakeholders. Students are provided with opportunities to practice and conceptualise their own ecommerce business and consider the role of digital marketing in terms of how it contributes to the maintenance and development of an online business. This module explores the role of e-commerce on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user /the human and the digital interface.Students are offered an opportunity to develop important subject specific practical and digital skills and knowledge that most organisations would recognise as being highly important or alternatively would serve them well in the development of their own business. The module delves into how to market an e-commerce business, learning practical digital skills and applies digital marketing skills which will typically include; search engine optimisation, key word placement, PPC advertising, social media marketing and digital lead generation tactics to support sales through an e-commerce platform.CoreLeadership Practice 2026-27MGT3289Level 62026-27The module adopts a practice based approach. The module will explore skills associated with leadership practice and provide an opportunity to rehearse and develop these skills in a supportive and safe environment. Participants will learn about their own behaviours and those of others and receive and give feedback to enable personal development.CoreStrategy 2026-27MGT3286Level 62026-27CoreAdvanced French Business, Culture and Society 5 2026-27MOD3338MLevel 62026-27OptionalAdvanced French Business, Culture and Society 6 2026-27MOD3339MLevel 62026-27OptionalAdvanced German Business, Culture and Society 5 2026-27MOD3340MLevel 62026-27OptionalAdvanced German Business, Culture and Society 6 2026-27MOD3341MLevel 62026-27OptionalAdvanced Spanish Business, Culture and Society 5 2026-27MOD3342MLevel 62026-27OptionalAdvanced Spanish Business, Culture and Society 6 2026-27MOD3343MLevel 62026-27OptionalBusiness Ethics in the 21st Century 2026-27BUS3577MLevel 62026-27Students studying this module will understand that business ethics comprises of complex ideas, applications, and interpretations about not only what is right and wrong, but also why things are considered right and wrong. Business ethics is key part of developing responsible leadership at all levels of organisations.OptionalCore Chinese Business, Culture and Society 5 2026-27MOD3344MLevel 62026-27OptionalCore Chinese Business, Culture and Society 6 2026-27MOD3345MLevel 62026-27OptionalCore French Business, Culture and Society 5 2026-27MOD3346MLevel 62026-27OptionalCore French Business, Culture and Society 6 2026-27MOD3347MLevel 62026-27OptionalCore German Business, Culture and Society 5 2026-27MOD3348MLevel 62026-27OptionalCore German Business, Culture and Society 6 2026-27MOD3349MLevel 62026-27OptionalCore Italian Business, Culture and Society 5 2026-27MOD3354MLevel 62026-27OptionalCore Italian Business, Culture and Society 6 2026-27MOD3355MLevel 62026-27OptionalCore Spanish Business, Culture and Society 5 2026-27MOD3350MLevel 62026-27OptionalCore Spanish Business, Culture and Society 6 2026-27MOD3351MLevel 62026-27OptionalEssential English Leadership Skills A 2026-27MOD3357Level 62026-27This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.OptionalEssential English Leadership Skills B 2026-27MOD3358Level 62026-27This module is only for students whose first language is not English. The module aims to enable students to gain high-level communication skills appropriate for leaders in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner appropriate for leadership.OptionalFinancial Management For Business 1 2026-27FIN3031MLevel 62026-27This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.OptionalFinancial Management For Business 2 2026-27FIN3032MLevel 62026-27This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.OptionalGlobal Entrepreneurship 2026-27BUS3578MLevel 62026-27OptionalGlobal Marketing Strategy 2026-27MKT3088Level 62026-27The aim of this module is to provide students with a thorough understanding of global marketing, including historical perspectives, trends, and issues characterising international markets, and considers the strategic marketing implications for companies operating in a rapidly changing and dynamic global business environment. For many organisations, the importance of a global perspective and strategy is vital to long-term success. Competitive marketing strategy, examined in a global context, is a market-oriented approach that establishes a profitable and sustainable position for the firm against all the forces that determine industry and ultimately international conditions of trading. The module introduces different global marketing strategies and approaches, specifically market entry strategies and the impact that macro- and micro-environments have on international operations. Students can further develop an understanding of effective marketing communication and branding within a global context.OptionalIndependent Project - Research 2026-27MKT3095MLevel 62026-27The Final Independent Research Project, allows students to undertake a substantive piece of research in the context of both their chosen degree specialism and Lincoln International Business School's commitment to principles of responsible management. Research areas will be framed by areas of research expertise existing with relevant departments. Students will progress through guided research and workshops to supervised independent study.OptionalIndependent Project - Responsible Enterprise 2026-27Level 62026-27Students can elect to undertake their final project as an enterprise project, culminating the development of a business plan for a new enterprise. Planned ventures will be framed by Lincoln International Business Schools commitment to Principles of Responsible Management and as such prospective start-ups will need to evaluate their proposed venture in the context of sustainable development. Student will be provided with appropriate academic support and business advice.OptionalIndependent Project- Negotiated Client Based Project 2026-27Level 62026-27The Negotiated Client Based Project is an elective which develops the skills and understanding of what makes a successful consultant, whilst reviewing industry sustainability issues and what is needed to support a company through change. The Negotiated Client Based Project (NCBP) sits alongside other forms of independent study at Level 6 including (but not exclusively) Independent Research Project, or Independent Responsible Enterprise Project. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions on behalf of a client in a live business environment. This module enables students to consider success and failure aspects of business and marketing within the context of LIBS commitment to Principles of Responsible Management and sustainable development.Optional

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, contact hours, and our return to face-to-face teaching.

What You Need to Know

How you are assessed

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincoln's policy is to ensure that staff return assessments to students promptly.

How you are assessed

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM) to Certificate level. Upon successful completion students are awarded 'advanced standing' (exemptions) which enables students to study for CIM qualification without needing to complete all of the modules (requirement to pass one elective module to obtain the L4 Certificate in Professional Marketing or Professional Digital Marketing). Further details can be found on the CIM website.

CIM Website

Professional Practice Year

All full-time students on this course have the opportunity to take a year-long professional practice placement after the second year. A placement enables you to gain valuable experience and apply your knowledge in a real business setting. You don't have to pay tuition fees for this year, but you will need to cover your travel, accommodation, and general living costs.

Students who complete the one-year professional practice placement will be awarded a BA (Hons) Business and Marketing (with Professional Practice). Those who choose not to complete a placement will receive a BA (Hons) Business and Marketing, or equivalent exit award.

International Study Year

All full-time students on this course are able take an optional year abroad encompassing study at one partner institution (one term) with the option to work, volunteer, or continue your study abroad (second term). The International Year Abroad takes place between years two and three. Successful completion of the International Year Abroad will be reflected in the award title - BA (Hons) Business and Marketing (International Study Year). If you choose this option, you won't have to pay tuition fees for that year but will be required to cover your own travel, accommodation, and general living costs.

Broaden Your Horizons

Lincoln International Business School students can expand their horizons, visit our partner universities, and see international business in action by joining funded international trips to exciting overseas destinations. Places are awarded competitively to eligible students each academic year.

Our Field Trips

What Can I Do with a Business and Marketing Degree?

Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.

I have so many great memories and I owe a lot to the friends, lecturers, and opportunities I had as they really did make my time at the University of Lincoln so amazing.

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.

About the AACSB

United Kingdom

A Level: BBC (112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications).

International Baccalaureate: 29 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

T Level: Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

A combination of qualifications which may include A Levels, BTEC, EPQ, etc.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry. We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

The University of Lincoln's International College also offers university preparation courses for international students who do not meet the direct entry requirements. Upon successful completion, students can progress to Bachelor's study at the University of Lincoln. Please visit https://www.lincoln.ac.uk/internationalcollege/ for more information.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Entry Requirements 2024-25

United Kingdom
International

United Kingdom

112 UCAS Tariff points from a minimum of 3 A Levels or equivalent qualifications.

A Levels: BBC

International Baccalaureate: 29 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit or equivalent.

T Level: Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry and do accept a combination of qualifications which may include A Levels, BTECs, EPQ etc.

We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Fees and Scholarships

Course Fees

Find out More at an Open Day

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

Three students walking together on campus in the sunshine

BA (Hons)
Business and Marketing BA (Hons)
Business and Marketing

Key Information

Duration

Typical Offer

Campus

UCAS Code

Duration

Typical Offer

Campus

UCAS Code

Academic Years

United Kingdom

International

United Kingdom

International