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5th June 2013, 11:57am  (updated 5th June 2013, 3:02pm)
‘Owzat for Sporty Technology?
Cricket pull shot Cricket fans can practice their batting and see the action played back in 3D at Lincolnshire’s first ever international cricket fixture.

The University of Lincoln is providing equipment and expertise for the Lincolnshire County Council-run onlincolnshire project, which will see 3D cameras, a 3D television and the latest in motion capture technology set up for the England v Pakistan women’s match at Louth Cricket Ground on 1st July.

Those with tickets to the match will have the opportunity to get plugged in to the cutting-edge kit, test their batting style and watch the results in 3D at the onlincolnshire marquee.  

The equipment is being piloted to garner what interest there is from businesses in accessing a range of digital technology ahead of the launch of a Lincolnshire Technology Hub at the Meridian Leisure Centre in Louth later this year.

David Mullineaux, Professor in Sports Science at the University of Lincoln’s School of Sport and Exercise Science, said: “Sport provides a versatile setting to demonstrate the benefits of 3D technology that can give businesses an appreciation of its application in a risk-free environment. Cricket is popular throughout Lincolnshire, and as such involves a wide range of ages and skills on which to test this technology. We hope this hub will spur ideas and stimulate discussions on the development and applications that will benefit commerce and industry.”

There will be two types of 3D technology used at the event.  The first will be specialist cameras and a 50” TV which work together to show 3D images without the need for glasses – something called autostereoscopic imaging.

There will also be a variety of motion capture systems, which are most commonly used to create animation in films or computer games.  Participants are hooked up with small spherical markers at different points on their bodies, while multiple cameras emit an infrared light which reflects off the markers back to the camera.  The camera records the motion of those markers alone, allowing the markers’ movements to be relayed back in real time as they perform an action – such as a batting stroke.

Councillor Colin Davie from Lincolnshire County Council said: “Taking our 3D technology and the university’s motion capture equipment to the international cricket match is a great way to introduce people to what can be expected at the new Louth Technology Hub later this year. Our hubs, and indeed the onlincolnshire project, is about opening up a world of digital technology and possibilities to areas which might not otherwise have access to such things.  Hundreds of sports fans will be at the match, so we can’t wait to test their batting technique.”

The cricket match is part of East Lindsey Live and also coincides with SO Festival 2013 which runs from Friday 28th June to Sunday 7th July.

You can follow the conversation about the 3D technology on Twitter with the hashtag #louth3Dhub as well as at

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