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18th June 2012, 2:43pm
Students' edgy products give market a SLAM
Image of duck wall pegs for coats, called Put it on my bill by Ed Waplington Product Design students from the University of Lincoln have secured a contract with market-leading giftware company SLAM, which will potentially see 11 of their designs on the shelves within the next few months.

The students assigned to the SLAM project this year generated approximately 300 concepts for new products, described as ‘functional ornaments for the domestic environment’. They included a porcelain pigeon hole for leaving messages and a series of flying duck coat pegs.

This extensive list was eventually worked down to a select 25 which were developed further into prototypes and presented to SLAM who chose 11 for possible production, following initial presentations to buyers.

A contract between the programme and SLAM has also been drawn up so that products going into production will create royalty payments for both the University and students.

Product Design Programme Leader at the University of Lincoln, David Bramston, said he was delighted students had  so many of their designs considered for production.

He said: “The standard of work by the studios is high, and the programme has managed to ensure that the students have experienced an exciting design scenario supported by the experience and creativity of SLAM.”

The collaboration between SLAM and the University of Lincoln began in 2009 when the company - which retails in more than 11 countries, approached the Product Design programme.

Co-director of SLAM, George Crane, said he believed students on the Product Design programme would bring a fresh approach.

He said: “I knew the quality of the students’ work was of a high standard. I wanted a different take on products and knew innovative students could provide the answer.”

The Product Design programme is set to work on a further collection with SLAM during the next two years and is also looking to engage their international partners at Philadelphia University.

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