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10th January 2012, 8:58am
Food sector expert wrestles with retail power balance
Professor Martin Hingley A food sector expert will discuss the power balance between retailers and their suppliers in a free public lecture.

Professor Martin Hingley, Professor of Strategic Marketing at Lincoln Business School, will give his inaugural lecture in the Lincoln Academy series today (Tuesday 10th January 2012).

The talk, which starts at 6pm in the EMMTEC building on the University's main Brayford Pool campus, will apply relationship marketing theory to the supply of food in the UK, with a focus on the role of the predominant multiple retail sector.

The presentation, 'Relationships, co-operation and power in the supply of UK food', will cover inter-linked topics such as supply chain management, globalisation and re-localisation, co-operation and competition. It will also explore alternatives to the prevailing multiple retailer channels for fresh foods, including co-operative and socially/ environmentally sustainable routes to market.

Professor Hingley said: "The presentation will consider issues of establishing supply chains to meet demand from an increasingly diverse customer base who seek out the niche and the special as well as the challenges of meeting fundamental demands for good value, high quality and timely delivery."

Prof Hingley specialises in the teaching and study of agri-food marketing and supply chain management. He has wide-ranging experience in the international food industry. He has provided market and business analysis and industry-based training with the Institute of Grocery Distribution (IGD). He also held a three-year fellowship with the global retail chain Tesco plc. He joined Lincoln Business School from Harper Adams University College in 2011.

To book a place at Professor Martin Hingley's inaugural Lincoln Academy lecture, contact the University of Lincoln Events Office on 01522 837100, or

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