26th November 2014, 9:27am
Leading neuroscientist to speak at University of Lincoln
Baroness Susan Greenfield One of the UK’s most eminent scientists will describe how modern technologies are changing human behaviour in a free public guest lecture  as part of the University of Lincoln’s Great Minds series.

Baroness Susan Greenfield, the neuroscientist and writer, will present her talk, entitled Mind Change: How 21st Century Technology is Leaving its Mark on Our Brains, on 12th December 2014, on the University’s main Brayford Pool Campus. The event will take place in the Jackson Lecture Theatre in the main Minerva Building, with registration at 5.30pm. Admission is free but booking is essential.

Her lecture will examine how and why we respond to the different technologies we use in everyday life.
Baroness Greenfield said: “The 21st century is delivering a vast range of new technologies that are transforming our environment in unprecedented ways, so it follows that the human brain, and thus our minds, could also be undergoing unprecedented changes, from youth through to old age.

“Nowadays the digital technologies impact on every sector of our professional and private lives, encompassing goods and services, insurance and risk management, the media, leadership, education and ultimately most of domestic and international policy planning.

“Neuroscience can give valuable insights by offering a perspective of how we might feel and think in unprecedented ways. If we are indeed anticipating more decades of long and healthy life than ever before, we need to devise the best ways for harnessing the power of the screen to ensure creative thinking and the optimum fulfilment of each individual’s potential.”

Baroness Greenfield was both an undergraduate and post graduate student at Oxford University, taking a DPhil in the Department of Pharmacology in 1977, before undertaking research fellowships in the Department of Physiology Oxford, the College de France Paris, and NYU Medical Center New York.

She received her Professorship at Oxford University in 1996, and currently holds a Senior Research Fellowship at Oxford’s Lincoln College. Baroness Greenfield previously served as Director of the Royal Institution of Great Britain, a post held jointly with her chair in Oxford, and is the founder, CEO and CSO of a biotech company Neuro-Bio (www.neuro-bio.com) that is developing a novel anti-Alzheimer drug based on her research exploring novel brain mechanisms linked to neurodegeneration.

The University of Lincoln’s Great Minds guest lecture series aims to provide inspirational insights into different aspects of society – from the entertainment world to elite sport – for school and college students in Years 11, 12 and 13. A limited number of places are also available to the public.

Previous Great Minds speakers include the multi-award-winning John Hurt, the Olympian and sports broadcaster Steve Cram,  Senior Curator at the Natural History Museum Dr Mark Spencer, and leader of the Red Arrows, ‘Red 1’ Squadron Leader David Montenegro.

To register for the Great Minds talk by Baroness Susan Greenfield, or find out more about upcoming events at the University of Lincoln, visit www.lincoln.ac.uk/events. Keep up with the conversation on Twitter using #GreatMindsUoL
--Ends--