16th July 2012, 2:05pm
Student film-maker commended in European competition
Student film-maker commended in European competition Third year Contemporary Lens Media student from the University of Lincoln, Kenny van Mierlo, has been named both national champion and European Champion runner-up in the 2012 Young Creative Chevrolet (YCC) video competition.

Focusing on the fields of fashion, photography, video and visual arts, the 2012 competition – which attracted entries from 155 applied arts schools from 22 European countries - challenged students of applied arts to look to Chevrolet’s new brand campaign ‘Make it Happen’ to create pieces of work that convey Chevrolet’s spirit of optimism and opportunity. In addition to a monetary prize, winners are offered a rare chance to work with professionals in their respective fields.

Kenny van Mierlo - whose short film depicts a young female hitchhiker outsmarting a male Chevrolet driver - said the competition was a great opportunity to get feedback from professionals.

“My main goal was to make an entertaining video, which would leave people feeling happy. The video shows that fun and happiness can arise in unexpected moments,” he said.

Judge and Chief Creative Officer for MoFILM, David Alberts, said Kenny’s film was: “a wonderfully simple short story that was well written, well acted, and well shot.”

The winners of each category were judged on the creativity of their work, as well as the innovation, aesthetics and positioning of the brand image. With such a high calibre of submissions, judges said decision-making proved to be a close call.  

Kenny van Mierlo will be honoured for his success in the competition at a gala YCC award night to be held in Hollywood in October.

To watch the film go to:
http://www.youtube.com/watch?feature=player_embedded&v=OXMW8x0UfJo
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