12th May 2011, 5:56pm
Can Facebook change the air travel industry?
AETN The Airport Energy Technologies Network (AETN) will bring together a range of experts for a free one-day event organised by the University of Lincoln’s School of Engineering and members of the Lincoln Social Computing (LiSC) Research Centre.

Sustainable air travel, behaviour change and social media aims to summarise the state-of-the-art in using Online Social Networks (OSNs) and social media to facilitate behaviour change and will explore the potential of using such technology to deliver sustainable behaviour change in the context of the air-travel industry.

Speakers will discuss why it is important to address behaviour change in air travel, consumer attitudes to flying and sustainability and the gateways and barriers to behavioural change and consider how social media might have a role to play in encouraging this.

Online social media sites, such as Facebook, give a previously unachievable insight in to what friends collectively think and do. It is perhaps unsurprising that social media has been suggested as a powerful platform to deliver behaviour change interventions based on social norms and peer pressure. Emerging research has demonstrated this potential in applications such as domestic energy consumption, fitness and diet.

This one-day event will reveal research already in progress aimed at using OSNs to deliver behaviour change interventions in both domestic and organisational settings. It will explore issues pertinent to the air-travel industry such as transport to and from airports, passenger attitudes to air travel, airlines and destinations, public attitudes to air freight and sustainable food consumption, energy usage in airports and
international and multi-cultural agendas.

Many speakers are already engaged in delivering behaviour change interventions using ICT and social media across a number of societal issues and include: Prof Mark Blythe, Professor of Interdisciplinary Design from Northumbria University; Dr Tim Ryley from Loughborough University and co-investigator on the Airport Energy Technologies Network; Dr Charles Musselwhite from the Centre of Transport and Society at the University of the West of England; Dr Scott Cohen from the School of Tourism at Bournemouth University; Dr Paul Hooper from the Centre for Air Transport & the Environment at MMU; members of the LiSC team.

The EPSRC funded Airport Energy Technologies Network was founded in 2008 to develop the low carbon energy research community and its links with the key industrial and commercial players in the Airport, Airline and Aeronautical industries.

The Network participants are conducting research projects which represent high value to commerce and industry in terms of energy efficiency, reduced emissions, and compliance with future operating practices and legislation.

The core requirement of AETN membership is the generation of different perspectives, innovation, and fresh insights from disciplines and market sectors not traditionally associated with this field. It is this concept which is core to differentiating the Network from existing groups. It is unique in this aspect, and will undertake a vital role in bringing its members' high risk, high adventure research to general acknowledgement and acceptance.

The event takes place on Wednesday18 May 2011 and is free to attend but booking is required. Registration starts at 9.30 and the event runs from 10am to 4.45pm.To reserve a place contact Denise Bateman dbateman@lincoln.ac.uk

For more information on the Airport Energy Technologies Network visit www.aeroenergytech.co.uk
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