21st January 2011, 1:27pm
Lincoln students first outside US to join world's biggest design body
Product Design students in USA The University of Lincoln has become home to the first international student chapter of the Industrial Designers Society of America (IDSA) - the world’s largest organisation dedicated to design.

Programme Leader for Product Design at the University, David Bramston, led the drive to represent the Society in the UK, which was first discussed with Steve Wilcox, a Fellow of the IDSA, in 2008. His students have recently been accepted again to the Milan Furniture Fair.

David said: “Steve has been a regular visitor to the studios here in Lincoln and has supported the direction of the Product Design programme at the University significantly in recent years.

“The opportunities to develop international dialogues, engage in diverse projects, knowledge and experiences that the IDSA supports through the Student Chapters was something that the programme wanted to pursue and embrace.

"We are very pleased to be able to say that we are the first Student Chapter outside of America; it will be of tremendous value to our design students.”

Founded in 1965, the IDSA is the world’s oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields.

IDSA’s CEO, Clive Roux, said: “We are excited to have the University of Lincoln as our first international student chapter.

“Through their IDSA membership, the students will be able to connect with professionals to learn more about the industrial design profession globally. They will also benefit from getting to know the American view on design, and we hope to gain a connection to the excellent, but different, views of British design.”

More information on Product Design at Lincoln and photos of student work: http://www.lincoln.ac.uk/lsad/_courses/undergraduate/product_design/student_work.asp
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