18 March 2008


Fashion student in national final                                              


A University of Lincoln student has been named as one of only 12 finalists in the prestigious 2008 Fashion Awareness Direct competition. 


Fashion student Alice Binns beat hopefuls from 13 universities and colleges to win a coveted place in the competition to design a unique outfit.


The most promising young designers compete for a £2000 first prize and a work placement.


Alice entered the competition by designing an oriental-style dress complete with accessories that met with the brief outlined by the FAD. She has been working on her designs since January and submits her final designs in March.


Alice said: "I am happy with my design as I think it fits the brief really well. I have enjoyed experimenting with the colour palette that I had to work with and I am pleased with my final product. It is very exciting to be a finalist in this competition as it is a great opportunity to get my work seen by people in the fashion industry.”


Louise de Caires, Creative Director (Fashion Awareness Direct), said: “The concept laid out in the 2008 FAD competition brief challenged students to look beyond conventional points of reference to create a hybrid garment that could be transformed further through additional layers. The complexity of the brief is clearly demonstrated through the chosen finalists’ visually rich designs, subtle referencing and intricate detailing, which we have no doubt will impress on the catwalk.”


Alice’s final piece will be showcased to judges on the catwalk on 22 April at the Music Rooms in London when the winner will be announced.


Judges include Melanie Rickey (Fashion Features Editor, Grazia magazine) and Constan Hernandez (Founder & President, Hoss Intropia).



For general press enquiries contact:

Jennifer Kightley: Communications Officer (Press and Media)

(01522) 886042 jkightley@lincoln.ac.uk

Visit our news web pages: www.lincoln.ac.uk/news/latestnews.htm


Below are pictures of Alice's dress designs:


Alice's designs









Alice's designs









Alice Binns