16th May 2003

 

UNIVERSITY CHALLENGE FOR CORUS

 

Cooperation between the UK’s leading steel producer and the University of Lincoln is providing a unique opportunity for students from across Europe – thanks to the efforts of one of the university’s former undergraduates.

 

Scunthorpe-based steel firm Corus is working with Marketing tutors at the university to offer valuable research experience to students on its Marketing degree course.

 

As well as providing students with first-hand experience of real market research, the reports they produce provide Corus with valuable market information.

 

The collaboration was initiated by former marketing student Mio Sembring, now a market analyst in the steel plates business at Corus.

 

“Each year we contact the university with a number of possible research projects for its third year marketing students to take on,” said Mio.

 

“This year we asked the students to conduct secondary and primary research into steel plate profilers and the wind tower industry.”

 

Two groups of students from Sweden, Finland, Spain, France and Germany took up the projects last autumn and presented their findings to Corus in April. The students carried out detailed research into the industries concerned and conducted market research interviews with more than 100 businesses.

 

The reports they produced not only analysed the results of their research, but also provided recommendations and suggested future prospects for Corus in each market.

 

“The projects are a very valuable part of the marketing course, which our students thoroughly enjoy,” said Dr Ying Fan, principal lecturer in Marketing at the university,

 

“There is no substitute for hands-on practical experience and we are very happy to be working with Corus to give our students this opportunity.

 

“It is particularly valuable for third-year students, since it gives them the chance to enter the job market with some in-depth practical work behind them. We very much look forward to continuing to work with Corus in the future.”

 

 

For more information contact: Jez Ashberry, Press and Media Relations Manager

University of Lincoln (tel: 01522 886042)                 email: jashberry@lincoln.ac.uk