5th October 2001

 

UNIVERSITY MARKETING BOOST FOR HONDA

 

PICTURE AVAILABLE

 

A major motor manufacturer has teamed up with the University of Lincolnshire & Humberside to give its marketing strategy a boost.

 

Lincolnshire Honda Dealer Group and the university will jointly run a Teaching Company Scheme (TCS), a government scheme which encourages technology and knowledge transfer by arranging two-year graduate placements in companies.

 

Honda’s objective is to develop an innovative customer relationship marketing strategy which could be applied to any Honda retailer throughout Europe.

 

“We knew we had to become more marketing-led but we realised we hadn’t got the expertise, so we approached the university,” commented David Beswick, managing director of the group.

 

“The TCS gave us the opportunity to take on a graduate calibre employee with professional support from the university - that gave us the comfort that we had the marketing knowledge and expertise we needed.

 

“If the scheme achieves its aims we will have a marketing manager in two years’ time as marketing becomes central to everything we do.”

 

“Honda UK is very supportive of this, having part-funded the project. They aim to use it as a pilot scheme,” commented Simon Weakley, a marketing lecturer based at the university’s Cottingham Road campus in Hull.

 

Damien Baxter (23), who studied BA (Hons) Management, will start work as the graduate on the scheme at Honda in Lincoln on Monday.

 

“The scheme give graduates the chance to get into a career without having to have years of experience,” said Damian. “It also means that I will be able to do a Masters in Marketing whilst working.”

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NB: The Lincolnshire Honda Dealer Group has dealers in Lincoln, Grantham and Boston

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For more information contact: Jez Ashberry,

University of Lincolnshire & Humberside

Tel: 01522 886042 / e-mail: jashberry@lincoln.ac.uk

Check for the latest university news at http://www.lincoln.ac.uk/news