PRESS AND MEDIA SECTION PRESENTATION
Our section handles all the media-related issues for the university plus the Annual Report and many requests for information on facts and figures about the university.
1. PRESS RELEASES
We spend about 70% of our time writing and researching press releases to publicise the university as positively as possible.
Every day we send the press releases out on e-mail to keep everyone informed at the university what’s going on.
2. MEDIA EXPOSURE REPORT
· Every month we put together a report on how well or badly the university has done publicity-wise in the local and national media.
· We enclose a copy of all newspaper cuttings and assess the amount of coverage in local papers in Hull and Lincoln.
· In February there were 168 stories in the press about the university.
· We also assess how well each faculty does compared to the others in getting positive stories in the news, and how many times we were mentioned on television and radio.
Also take any enquiries from the media. From local papers these will usually be requests for experts or interviews about current issues, student housing, new developments etc. Nationally we have to deal with the league tables and prepare statements denying their value or promoting them depending on the emphasis and how we did.
Every two months we produce the staff newsletter using updated versions of stories sent out to the press. This expanded from four pages to eight in September to accommodate as much news as possible.
I also look after the Contact mailing database - we send copies both internally and externally.
4. ANNUAL REPORT
The Annual Report 1998/99 will be printed in the next couple of weeks hopefully. Me and Jez provide all the text for the report which is basically a synopsis of the year’s events. This is sent out to about 800 external individuals and organisations. This mailing database is also my responsibility and we’ve just finished updating it, which was no mean feat.
We get a lot of requests for course information and statistics on student number etc from student guides such as Prospects Postgraduate or the Student Book. Some are more politicised than others and give their own views, so we have to be careful what we tell some of them.