18th October 2000
STEEL STAFF RETURN TO STUDY
Staff at the former British Steel works in Scunthorpe are reaping the benefits of a partnership scheme with marketing experts at the University of Lincolnshire & Humberside.
Academics Simon Weakley and Alison Cheeseman deliver an advanced certificate in marketing in-house to 10 ‘students’ who work in sales and promotions at the recently rebranded Corus steelworks.
The course is accredited by the Charted Institute of Marketing and was set up as a result of Corus’ promotions manager studying for her masters degree at the Hull campus of ULH.
“We had quite a bit of competition to overcome to deliver the course, which included a bid from the Charted Institute of Marketing itself,” said Simon, a senior marketing lecturer in the Hull Business School.
“Promotions manager Liz Varnish was receiving support from the university as she studied for her degree and she approached Corus about the possibility of getting ULH staff to deliver the in-house training scheme.”
The 10-month course will enable the staff to improve their qualifications, which will directly benefit Corus’ marketing strategy as it competes to retain and attract customers.
“The scheme is part of the university’s drive to improve its standing with industry, and on top of the programme now being delivered, we are in discussion with Corus to develop student placements and research projects,” Simon added.