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BA (Hons) Sports Business Management

BA (Hons) Sports Business Management

Previous students have undertaken optional study visits to sports venues, including London’s Queen Elizabeth Olympic Park and major UK football clubs.

The Course

The BA (Hons) Sports Business Management degree at Lincoln is designed for students seeking to critically examine the sports sector using examples from the international world of business. It enables you to explore the culture, policy, impact, management and delivery of sporting opportunities, particularly in a commercial context. You will also be encouraged and supported to develop your skills for the critical analysis of sport, sport spaces, products, services and operations.

According to Standard Life, the business of sport was worth £20billion to the UK economy, generating over 450,000 jobs in 2015. Globally, PwC estimated that the market for sports was valued at over US$145 billion. Whilst, ticket revenues, sponsorship, TV rights and merchandising constitute main segments in high profile sports and sports clubs, even third sector and grassroots sports organisations require management and organisational skill. The world of sport provides not only potentially lucrative opportunities but also a fascinating context within which to study sport and develop business acumen.

The course offers the opportunity to develop your knowledge and skills in relation to the sports industry – its connection to the socio-cultural environment, global structure and complexity, and the challenges and issues involved in reconciling government objectives with personal and community aspirations. Lincoln International Business School aims to enable you to develop a strong business acumen, transferable skills and confidence to engage with practitioner experiences.

The Course

Sport can be a lucrative business for those at the pinnacle, but this sporting and commercial success is dependent on teams of people working behind the scenes. This course offers an insight into how the sports industry operates.

The BA (Hons) Sports Business Management degree at Lincoln is designed for students seeking to examine critically the sports sector using examples from the international world of business. It explores the culture, policy, impact, management, and delivery of sporting opportunities, particularly in a commercial context, and aims to develop students’ skills for the critical analysis of sport, sport spaces, products, services, and operations.

The course also examines the breadth and power of sports participation and business on individuals and societies. Engagement with industry practitioners is a key component of the programme and creating sector connections is encouraged throughout the course.

Students have the opportunity to take options from their second year onwards which allows for the development of particular expertise from various areas of the School (finance, HR, marketing and advertising). The opportunity to undertake an optional 12-month work placement (Professional Practice) between Years 2 and 3 can allow students to further develop their sport business/management knowledge and transferable skills within a real work environment, whilst significantly enhancing their employability on completion of the programme.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Foundations of Sports Management (Core)
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Foundations of Sports Management (Core)

This module aims to introduce students to the business of sport. Students can develop an understanding of the contexts within which sport business managers need to operate, the technological changes and innovations which affect the way sport is experienced and managed. The globalisation of sport business is explained along with changing governance structures.

There is an ever increasing demand to deliver effective sports management at international, nation, regional and local levels. This requires systems with accountable delivery mechanisms. Sport no longer stands alone and there is an increasing need to work in partnerships with other stakeholders. These partnerships not only provide a complex network structuring the management of sport business but also pressure it to be sustainable, equitable and empowering. Sports Business Managers need to be aware not only of the different contexts within which sport is managed, but also how responsible management can be practised.

Introduction to Advertising (Core)
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Introduction to Advertising (Core)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
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Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy (Core)
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Investigating the Experience Economy (Core)

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Core)
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Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
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Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Sport Studies: Techniques and Applications (Core)
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Sport Studies: Techniques and Applications (Core)

This module examines the ways of understanding and investigating sport in contemporary society. Students can develop the tools of analysis needed to investigate the world of sport. Through exploring how sport is structured and bounded by politics, power and societal change, students can develop an understanding about how the sports industry evolves. The market for sport is explored through the lens of institutional, psychological and societal drivers or barriers to sports participation. Issues of power, gender, race, disability and identity will be explored. Students will also be introduced to the sources and methods used in sports related research.

Budgeting for Business (Option)
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Budgeting for Business (Option)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Option)
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Buyer Behaviour (Option)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Client Based Project (Option)
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Client Based Project (Option)

The basis of this module is that students work in groups to undertake a ‘live’ project, with a particular critical focus, for a tourism/events/sports local employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as a consultancy project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations. This process will enable students to gain insights into the internal and external environments in which organisations operate, and put into practice some of the frameworks acquired in the degree programme to date as a response to a client brief.

Commercial Sports Club Management (Core)
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Commercial Sports Club Management (Core)

This module aims to develop knowledge of the structures, systems and operations of sports clubs, and examines methods and issues specific to the management of these clubs. It addresses issues of sports premises and facilities management, including environmental impacts and considerations. There is an examination of the major areas of club activity, including food and beverage provision, community interaction, and event/tournament management. The module also examines legal and financial considerations in the management of members and memberships, players, staff and visitors.

Corporate Reputation and Public Relations (Option)
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Corporate Reputation and Public Relations (Option)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Cross Cultural Management (Option)
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Cross Cultural Management (Option)

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures

Event Management (Option)
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Event Management (Option)

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Finance for Business (Option)
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Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Human Resource Management in the Visitor Economy (Core)
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Human Resource Management in the Visitor Economy (Core)

Human Resource Management in the Visitor Economy examines the nature of work in the service industries. The nature of the service relationship is examined critically as being essential to the successful growth of organisations in the service industry and it is therefore necessary to understand the specific requirements for effective human resource management.

The module will also seek to engage students in critical debate about the implications of sustainability in employment as part of the commitment to the Principles of Responsible Management Education (PRME).

Law for Tourism, Events and Sports Managers (Core)
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Law for Tourism, Events and Sports Managers (Core)

This module introduces students to the structure and legal frameworks within which the providers of tourism, events and sports services are permitted to operate. Management from the tourism, events and sports sector involve live interaction with a range of ‘stakeholders’: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.

Operations Management (Option)
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Operations Management (Option)

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

Principles of Project Management (Option)
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Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Professional Practice (Option)
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Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Research Methods for Tourism, Events and Sport (Core)
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Research Methods for Tourism, Events and Sport (Core)

This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Sponsorship and Corporate Hospitality (Core)
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Sponsorship and Corporate Hospitality (Core)

This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.

Sport, Society and Cultural Values (Core)
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Sport, Society and Cultural Values (Core)

This module explores the ways in which contemporary sport is reflective of cultural values that are identifiable in wider society. A central component will be an examination of the way sport is presented in the present day media.

Strategic Marketing Planning (Option)
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Strategic Marketing Planning (Option)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

Consultancy Project (Business) (Option)
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Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture (Option)
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Consumer Culture (Option)

This module offers students the opportunity to examine the role of cultural change in shaping patterns of contemporary consumption. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism and events consumption can be understood and explained.

Crisis Management (Option)
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Crisis Management (Option)

This module addresses the implications of interruption to business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective. The module examines the positioning of crisis management within an organisation’s overall strategic plan by reference to examples of good practice from organisations at home and abroad.

Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.

Digital Economy and Digital Cultures (Option)
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Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Dissertation in Tourism and Sport Business Management (Option)
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Dissertation in Tourism and Sport Business Management (Option)

This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)
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Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)

The module provides students with an understanding of the theory and practice of strategy and enterprise in a range of settings and contexts aligned with events, tourism and sport management. The module will encourage students to think conceptually and critically about the process of strategy formulation and implementation and to consider how the decision making process influences the direction of both start-up and established organisations.

Focused on the discrete market sectors of events, tourism and sport, strategic analysis and enterprise go hand in hand in seeking to attain competitive advantage. Providing a range of frameworks, tools and techniques to critically evaluate success and influence decision making within the distinctive contexts of events, tourism and sport management.

Financial Management For Business 1 (Option)
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Financial Management For Business 1 (Option)

This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.

Financial Management For Business 2 (Option)
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Financial Management For Business 2 (Option)

This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.

Leadership and High Performance Teams (Option)
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Leadership and High Performance Teams (Option)

This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'

Marketing Communications (Option)
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Marketing Communications (Option)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

Planning and Evaluating Event Legacy (Core)
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Planning and Evaluating Event Legacy (Core)

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts.

This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.

Policies and Planning for Sport (Core)
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Policies and Planning for Sport (Core)

This module is designed to explore the development of policy and planning for sport within a business environment. The evolution of sports policy development is investigated and provides the historical context on which this module is based. The important role of national agencies in developing policy and plans will be considered in some detail at local, regional, national and international levels.

Furthermore, sport policy, planning and governance will be a key focus, and the relationships between the different sectors will be addressed. Theoretical examinations will be based on sociological, financial, political and economic principles in relation to the position of sport in society.

Students are encouraged to research a range of contemporary issues in sport policy and planning formulation and where possible to relate them to industrial practices.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

In the first year, assessment is 51% coursework, 19% practical exams, and 30% written exams. In the second year it is 68% coursework, 21% practical exams, and 11% written exams. In the third year it is 70% coursework, 11% practical exams, and 19% written exams.

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests.

The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.

Students may be able to take part in optional study visits throughout the course to sports-related destinations. Students can expect to pay between £15 and £40 for each visit. Previous visits have included a visit to the Table Tennis World Cup at the Olympic Stadium and Aston Villa Football Club. Compulsory study visits that are linked to core modules will typically be free of charge to students.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Work Placement Year (Professional Practice)

The opportunity to take a year-long work placement (Professional Practice) after the second year is open to all full-time students on this course. Students are supported academically throughout the application process and when they take up a position in a professional business environment. This can allow them to gain valuable experience and apply their learning in practice. Students are responsible for any travel, accommodation and general living costs related to this placement. The University does not charge tuition fees for a work placement year.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2020/21 UK/EUInternational
Full-time £9,250 per level* £14,100 per level**
Part-time £77.00 per credit point†  N/A
Placement Year (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement Year (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

* UK/EU: The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

** International: The fees quoted are for one year of study. For continuing students fees are subject to an increase of 2% each year and rounded to the nearest £100.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost.

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
____________________________________________________

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
____________________________________________________

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
____________________________________________________

During the first and second years, students are able to study sport-specific modules to further their understanding of the sector, and grasp the foundations of sports management and sports studies. Modules on finance, sports club management, marketing, organisational behaviour, and visitor experiences underpin students’ learning.

During their final year, students can choose to work on client projects or develop their own independent, sports-focused research.

Students on this course are able to take a year-long work placement after their second year, providing a chance to gain experience and apply their learning in practice. Students are expected to source their own placement, but tutors can provide support during the process if required. Those who choose to take a placement do not pay tuition fees for that year, but must cover their own travel, accommodation, and living costs.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Foundations of Sports Management (Core)
Find out more

Foundations of Sports Management (Core)

This module aims to introduce students to the business of sport. Students can develop an understanding of the contexts within which sport business managers need to operate, the technological changes and innovations which affect the way sport is experienced and managed. The globalisation of sport business is explained along with changing governance structures.

There is an ever increasing demand to deliver effective sports management at international, nation, regional and local levels. This requires systems with accountable delivery mechanisms. Sport no longer stands alone and there is an increasing need to work in partnerships with other stakeholders. These partnerships not only provide a complex network structuring the management of sport business but also pressure it to be sustainable, equitable and empowering. Sports Business Managers need to be aware not only of the different contexts within which sport is managed, but also how responsible management can be practised.

Introduction to Advertising (Core)
Find out more

Introduction to Advertising (Core)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
Find out more

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy (Core)
Find out more

Investigating the Experience Economy (Core)

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Core)
Find out more

Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
Find out more

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Sport Studies: Techniques and Applications (Core)
Find out more

Sport Studies: Techniques and Applications (Core)

This module examines the ways of understanding and investigating sport in contemporary society. Students can develop the tools of analysis needed to investigate the world of sport. Through exploring how sport is structured and bounded by politics, power and societal change, students can develop an understanding about how the sports industry evolves. The market for sport is explored through the lens of institutional, psychological and societal drivers or barriers to sports participation. Issues of power, gender, race, disability and identity will be explored. Students will also be introduced to the sources and methods used in sports related research.

Budgeting for Business (Option)
Find out more

Budgeting for Business (Option)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Option)
Find out more

Buyer Behaviour (Option)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Client Based Project (Option)
Find out more

Client Based Project (Option)

The basis of this module is that students work in groups to undertake a ‘live’ project, with a particular critical focus, for a tourism/events/sports local employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as a consultancy project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations. This process will enable students to gain insights into the internal and external environments in which organisations operate, and put into practice some of the frameworks acquired in the degree programme to date as a response to a client brief.

Commercial Sports Club Management (Core)
Find out more

Commercial Sports Club Management (Core)

This module aims to develop knowledge of the structures, systems and operations of sports clubs, and examines methods and issues specific to the management of these clubs. It addresses issues of sports premises and facilities management, including environmental impacts and considerations. There is an examination of the major areas of club activity, including food and beverage provision, community interaction, and event/tournament management. The module also examines legal and financial considerations in the management of members and memberships, players, staff and visitors.

Corporate Reputation and Public Relations (Option)
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Corporate Reputation and Public Relations (Option)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Cross Cultural Management (Option)
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Cross Cultural Management (Option)

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures

Event Management (Option)
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Event Management (Option)

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Finance for Business (Option)
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Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise or in whichever country. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Human Resource Management in the Visitor Economy (Core)
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Human Resource Management in the Visitor Economy (Core)

Human Resource Management in the Visitor Economy examines the nature of work in the service industries. The nature of the service relationship is examined critically as being essential to the successful growth of organisations in the service industry and it is therefore necessary to understand the specific requirements for effective human resource management.

The module will also seek to engage students in critical debate about the implications of sustainability in employment as part of the commitment to the Principles of Responsible Management Education (PRME).

Law for Tourism, Events and Sports Managers (Core)
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Law for Tourism, Events and Sports Managers (Core)

This module introduces students to the structure and legal frameworks within which the providers of tourism, events and sports services are permitted to operate. Management from the tourism, events and sports sector involve live interaction with a range of ‘stakeholders’: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.

Operations Management (Option)
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Operations Management (Option)

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

Principles of Project Management (Option)
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Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Professional Practice (Option)
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Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Research Methods for Tourism, Events and Sport (Core)
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Research Methods for Tourism, Events and Sport (Core)

This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Sponsorship and Corporate Hospitality (Core)
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Sponsorship and Corporate Hospitality (Core)

This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.

Sport, Society and Cultural Values (Core)
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Sport, Society and Cultural Values (Core)

This module explores the ways in which contemporary sport is reflective of cultural values that are identifiable in wider society. A central component will be an examination of the way sport is presented in the present day media.

Strategic Marketing Planning (Option)
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Strategic Marketing Planning (Option)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

Consultancy Project (Business) (Option)
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Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture (Option)
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Consumer Culture (Option)

This module offers students the opportunity to examine the role of cultural change in shaping patterns of contemporary consumption. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism and events consumption can be understood and explained.

Crisis Management (Option)
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Crisis Management (Option)

This module addresses the implications of interruption to business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective. The module examines the positioning of crisis management within an organisation’s overall strategic plan by reference to examples of good practice from organisations at home and abroad.

Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.

Digital Economy and Digital Cultures (Option)
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Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Dissertation in Tourism and Sport Business Management (Option)
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Dissertation in Tourism and Sport Business Management (Option)

This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)
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Enterprise and Strategic Analysis in Tourism, Events and Sports (Core)

The module provides students with an understanding of the theory and practice of strategy and enterprise in a range of settings and contexts aligned with events, tourism and sport management. The module will encourage students to think conceptually and critically about the process of strategy formulation and implementation and to consider how the decision making process influences the direction of both start-up and established organisations.

Focused on the discrete market sectors of events, tourism and sport, strategic analysis and enterprise go hand in hand in seeking to attain competitive advantage. Providing a range of frameworks, tools and techniques to critically evaluate success and influence decision making within the distinctive contexts of events, tourism and sport management.

Financial Management For Business 1 (Option)
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Financial Management For Business 1 (Option)

This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.

Financial Management For Business 2 (Option)
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Financial Management For Business 2 (Option)

This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.

Leadership and High Performance Teams (Option)
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Leadership and High Performance Teams (Option)

This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'

Marketing Communications (Option)
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Marketing Communications (Option)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

Planning and Evaluating Event Legacy (Core)
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Planning and Evaluating Event Legacy (Core)

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts.

This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.

Policies and Planning for Sport (Core)
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Policies and Planning for Sport (Core)

This module is designed to explore the development of policy and planning for sport within a business environment. The evolution of sports policy development is investigated and provides the historical context on which this module is based. The important role of national agencies in developing policy and plans will be considered in some detail at local, regional, national and international levels.

Furthermore, sport policy, planning and governance will be a key focus, and the relationships between the different sectors will be addressed. Theoretical examinations will be based on sociological, financial, political and economic principles in relation to the position of sport in society.

Students are encouraged to research a range of contemporary issues in sport policy and planning formulation and where possible to relate them to industrial practices.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests.

The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.

Students may be able to take part in optional study visits throughout the course to sports-related destinations. Students can expect to pay between £15 and £40 for each visit. Previous destinations have included London’s Queen Elizabeth Olympic Park and major UK football clubs. Compulsory study visits that are linked to core modules will typically be free of charge.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Students on this course are able to take a year-long work placement after their second year, providing a chance to gain experience and apply their learning in practice. Students are expected to source their own placement, but tutors can provide support during the process if required. Those who choose to take a placement do not pay tuition fees for that year, but must cover their own travel, accommodation, and living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2020/21 UK/EUInternational
Full-time £9,250 per level* £14,100 per level**
Part-time £77.00 per credit point†  N/A
Placement Year (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement Year (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

* UK/EU: The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

** International: The fees quoted are for one year of study. For continuing students fees are subject to an increase of 2% each year and rounded to the nearest £100.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost.

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
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Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
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If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
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Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may also be supported in their learning by other students.

Dr Julie Donald

Programme Leader

Dr Julie Donald is furthering her research interests of sport consumption, sports fans, and stakeholder management; working on a research paper, which critically evaluates the measurement of fan identity and association to a sports team, and a paper on typologies of sports fans.


Your Future Career

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.

Our graduates have gone on to work in a variety of sectors and industries. Some have gained employment at professional football clubs, national governing bodies and sports marketing agencies, the hospitality industry, business management, logistics, digital marketing, and advertising.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.


Facilities

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories, and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career.

Students also make the most of the University's award-winning Great Central Warehouse Library, which provides access to more than 250,000 printed books and over 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.