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BSc (Hons)

BSc (Hons)

Select year of entry:
3-4 Years Lincoln Business School Lincoln Campus [L] Validated BBC (or equivalent qualifications) N820 3-4 Years Lincoln Business School Lincoln Campus [L] Validated BCC (104 UCAS Tariff points) (or equivalent qualifications) N820

Introduction

The BSc (Hons) Events Management degree at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem-solving abilities while building a critical understanding of the theory behind successful events.

Events Management at Lincoln is a cross-disciplinary subject which gives students the opportunity to develop an understanding of events in a physical, social and cultural context. The course provides students with opportunities to undertake live projects and work placements to gain practical event experience.

Is This Course Right For Me?

This course is designed for those interested in understanding the economic and social imperatives of events and the theory and practice of events management.

How You Study

In the first year, the course introduces the broad subject areas that feed into the organisation and management of events, including financial communications, advertising, the experience economy and marketing.

The second year focuses more closely on specific events practices, and students can organise and host an assessed event. Students have the opportunity to focus more closely on events themselves.

At this stage, students have the opportunity to study abroad for two terms at a partner institution and in the final year, students may write a dissertation or take part in a live consultancy project. Costs relating to studying abroad are highlighted in the Features tab.

Students are invited to visit event locations and venues throughout the course. Costs for compulsory trips will be covered by the University but students will be required to meet some or all of the costs for optional trips.

Students who choose the option to study abroad are also required to pay any travel, accommodation and general living costs.


Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Spanish or Mandarin Chinese.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

How You Are Assessed

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2017-18

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: A minimum of 45 level 3 credits at merit or above will be required.

In addition, applicants must have a minimum of five GCSEs (or the equivalent) at grade C or above, including English and Maths.

We encourage applications from mature students and we will give special individual consideration to those that are in this category and do not have the standard entry requirements.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Event Management: Concepts and Practices (Core)

Students will be introduced to the history and context regarding event management before moving on to study some specific and contemporary elements of event management. Key focus topics within this module have been chosen as a direct relation to analysing, organising and managing successful events in relation to changing political and social contexts.

Introduction to Advertising (Option)

This module examines the theories of advertising and introduces the students to the various conceptual frameworks which attempt to explain how advertising works. It provides an introduction to the different media. Emphasis is placed on the advertising agency, its relationship with their clients and the media selection and buying process. Issues such as how the advertising industry manages and regulates good practice are explored.

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy (Core)

This module will provide students with the opportunity to develop the skills and tools to give justification for their ideas within a business setting. It is more important than ever to be able to prove an increase in quality visitor experience; this can be measured via increased satisfaction levels, a rise in participation numbers or increased revenue into the organisation.

Organisational Behaviour (Option)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)

This module of the programme is designed for students who have little or no marketing knowledge. The aim is to familiarise students with the key concepts and issues of marketing, giving them a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them.

Space, Mobilities and the Experience Economy (Core)

With mobility, globalisation and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them.

In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.

Level 2

Budgeting for Business (Option)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Option)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Corporate Reputation and Public Relations (Option)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Cross Cultural Management (Option)

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures

Event Management (Core)

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Human Resource Management For Tourism and Events (Core)

This module will examine the human side of management, and how this impacts on tourism and events related organisations: their staff, customers and other stakeholders. People are the primary focus for this module.

Managing the Environment for Tourism and Events (Option)

This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.

This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Media Planning for Advertising (Option)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Operations Management (Option)

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Project Management for Events (Core)

Understanding project management processes and the acquisition of project management skills is essential for events managers. All events can be considered as time limited (if often recurring) projects which have to be managed to a successful conclusion, which relies on complex and important decisions being made through phases of planning, monitoring and controlling. The module focuses on the issues of planning, organisational, procedural, systematic and financial management in order to create a project management structure for a modern event context.

Relational Strategies and Interactive Media (Option)

This module provides students with the opportunity to develop an understanding the various concepts associated with relationship marketing and direct marketing, and analysing how these impact on organisations in a marketing context. The module then provides the chance for students to develop an understanding of the role of interactive and traditional media for developing and maintaining relationships with customers.

Research Methods for Tourism and Events (Core)

This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. In so doing it aims to prepares students for their final year dissertation by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Short Term Study Abroad (Option)

This exchange programme is an optional requirement for the award of the BA (Hons) International Business Management, BA (Hons) International Tourism Management and BSc (Hons) Events Management. The study placement takes place in terms 2 and 3 of the second year. During the period abroad students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of the business management, tourism and events businesses in their respective countries and to 'socialise' in another culture. Please note that students who choose to study abroad are required to pay any travel, accommodation and general living expenses.

Sponsorship and Corporate Hospitality (Core)

This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.

Tourism Enterprise Project (Option)

The basis of this module is that students work in groups of four to undertake a ‘live’ project, with a particular critical focus, for a tourism employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations.

Understanding the Visitor Experience (Core)

This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc.

For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Level 3

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture (Option)

This module offers students the opportunity to examine the role of cultural change in shaping patterns of contemporary consumption. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism and events consumption can be understood and explained.

Crisis and Disaster Management (Option)

This module provides students with the opportunity to explore the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it provides students with the chance to develop a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners aims to enhance the students' practical knowledge of the processes and procedures associated with crisis management.

Students who take this optional module can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.

Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Dissertation in Tourism and Sport Business Management (Option)

This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Events and Sustainability (Core)

Sustainability and responsible management are key concepts for businesses and events organisers. Events managers have usually focused on the experiential aspects of events, and whilst they should be engaging and ‘fun’, increasingly we need to consider the wider impacts events have on the environment.

This module provides students with an opportunity to explore the nature of sustainable and responsible management, with the aim of helping to develop a critical understanding of the key issues and ideas underpinning this important shift in event management practice.

International case studies of different kinds events can be analysed to identify best practice and understand how events can sometimes fall short of expectations.

Planning and Evaluating Event Legacy (Core)

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts.

This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.

Strategic Management for Tourism and Events (Core)

This module draws upon and integrates a range of business disciplines in examining the theory and practice of strategic management within a changing tourism, sports and events business environment. As well as examining the local and national dimensions of business strategy, the module recognises the increasingly international context of contemporary business activity. In so doing, the module bridges the gap between discrete functionalist disciplines and the broader issues involved in general business activity. Learning focuses on encouraging critical evaluation of the nature of strategy, its roles in contemporary tourism, sports and events business and the practical difficulties in formulating and implementing business strategy appropriate to tourism, sports and events related operations and activities.

The Professional Practice Year (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation; normally this should be paid work.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Special Features

Study Abroad

A number of our degrees include the opportunity to complete a study period abroad. Students on this course have the chance to spend around four months learning at an overseas university as part of our exchange programme.

The study placement takes place in the second semester of the second year. Students share classes with local students, allowing the opportunity to examine the nature of their chosen subject area in the host country, as well as the chance to socialise in another culture. Opportunities for study abroad are currently available in Mexico, China, India, Malaysia, USA, France, Spain, Germany, Switzerland, Malta, Sweden and Finland.

Please note that there may be additional tuition fees associated with the Study Abroad scheme, based on where you choose to take your study placement. Students will also need to pay for all travel, accommodation and general living expenses while abroad.

Placements

Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Some of our previous students have been offered a job with their placement employer before they graduate. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

The Lincoln Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

Sage 50 and SPSS software is available within the Business School for students to use.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

The events industry employs more than half a million people in the UK. Events Management at Lincoln aims to develop graduates with the strong portfolio and workplace experience that will enable them to undertake a range of roles in the events industry and adapt to the changing needs of the sector. Lincoln graduates have gone on to work in roles in events management, wedding organisation, marketing, public relations and corporate hospitality.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

Lincoln’s BA (Hons) International Business Management course aims to provide students with the opportunity to develop a solid grounding in business process and mechanics, the skills to operate in a global environment and an in-depth understanding of the international marketplace.
The BA (Hons) International Tourism Management degree at Lincoln is designed to provide an insight into the contemporary global tourism industry, including its impact, interdependencies and importance to the economy. Tourism is one of the world’s fastest growing industries, it is worth billions to the global economy and can offer exciting career prospects.
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme and students get the opportunity to develop digital skills from the first year.
The BA (Hons) Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multi-media approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

Introduction

The BSc (Hons) Events Management degree at Lincoln aims to help aspiring events professionals to develop their creativity, organisational skills and practical problem-solving abilities while building a critical understanding of the theory behind successful events.

Events Management at Lincoln is a cross-disciplinary subject which gives students the opportunity to develop an understanding of events in a physical, social and cultural context. The course provides students with opportunities to undertake live projects and work placements to gain practical event experience.

Is This Course Right For Me?

This course is designed for those interested in understanding the economic and social imperatives of events and the theory and practice of events management.

How You Study

In the first year, the course introduces the broad subject areas that feed into the organisation and management of events, including financial communications, advertising, the experience economy and marketing.

The second year focuses more closely on specific events practices, and students can organise and host an assessed event. Students have the opportunity to focus more closely on events themselves, and modules can include Research Methods for Tourism and Events, Managing the Environment for Tourism and Events, and Understanding the Visitor Experience.

At this stage, students have the opportunity to study abroad for two terms at a partner institution. Students who choose to study abroad must pay any travel, accommodation and general living costs. In the final year, students may write a dissertation or take part in a live consultancy project. Costs relating to studying abroad are highlighted in the Features tab.

Students may also be able to take part in optional study visits throughout the course to events such as exhibitions. Students who select to take the optional third-year module Crisis and Disaster Management can choose to travel to Sri Lanka as part of a study visit.

Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Business English, Spanish or Mandarin Chinese.

In the first year of the degree, students will have the opportunity to study visual language, problem-solving and communication techniques, while placing advertising in its socio-historical context. Students can progress to answering advertising briefs, which require a sound grasp of commercial communications and the ability to identify and reach defined audiences. In the final year, students have the chance to refine their portfolio of work, which is a showcase of professional standard advertising campaigns across different communication channels.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

How You Are Assessed

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2018-19

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: A minimum of 45 level 3 credits to include 30 at merit or above will be required.

In addition, applicants must have a minimum of three GCSEs (or the equivalent) at grade C or above, including English and Maths.

We encourage applications from mature students and we will give special individual consideration to those that are in this category and do not have the standard entry requirements.

Degree preparation courses for international students:

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Event Management: Concepts and Practices (Core)

Students will be introduced to the history and context regarding event management before moving on to study some specific and contemporary elements of event management. Key focus topics within this module have been chosen as a direct relation to analysing, organising and managing successful events in relation to changing political and social contexts.

Introduction to Advertising (Option)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy (Core)

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyse and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Option)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Space, Mobilities and the Experience Economy (Core)

With mobility, globalisation and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them.

In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.

Level 2

Budgeting for Business (Option)

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.

Buyer Behaviour (Option)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Corporate Reputation and Public Relations (Option)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Cross Cultural Management (Option)

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures

Event Management (Option)

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Finance for Business (Option)

The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.

Human Resource Management For Tourism and Events (Core)

This module will examine the human side of management, and how this impacts on tourism and events related organisations: their staff, customers and other stakeholders. People are the primary focus for this module.

Managing the Environment for Tourism and Events (Option)

This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.

This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Media Planning for Advertising (Option)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Operations Management (Option)

This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.

Principles of Project Management (Option)

This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).

Project Management for Events (Core)

Understanding project management processes and the acquisition of project management skills is essential for events managers. All events can be considered as time limited (if often recurring) projects which have to be managed to a successful conclusion, which relies on complex and important decisions being made through phases of planning, monitoring and controlling. The module focuses on the issues of planning, organisational, procedural, systematic and financial management in order to create a project management structure for a modern event context.

Relational Strategies and Interactive Media (Option)

This module provides students with the opportunity to develop an understanding the various concepts associated with relationship marketing and direct marketing, and analysing how these impact on organisations in a marketing context. The module then provides the chance for students to develop an understanding of the role of interactive and traditional media for developing and maintaining relationships with customers.

Research Methods for Tourism and Events (Option)

This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. In so doing it aims to prepares students for their final year dissertation by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Short Term Study Abroad (Option)

This exchange programme is an optional requirement for the award of the BA (Hons) International Business Management, BA (Hons) International Tourism Management and BSc (Hons) Events Management. The study placement takes place in terms 2 and 3 of the second year. During the period abroad students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of the business management, tourism and events businesses in their respective countries and to 'socialise' in another culture. Please note that students who choose to study abroad are required to pay any travel, accommodation and general living expenses.

Sponsorship and Corporate Hospitality (Option)

This module introduces the differing models of sponsorship and how these can be adapted to suit a variety of corporate settings. Students will be expected to take full advantage of module visits and incorporate these experiences into academic research and writing. Corporation visits will be amalgamated with lectures and seminars relating to endorsements, ambush marketing and the relationship between sponsorship and corporate hospitality.

Tourism Enterprise Project (Option)

The basis of this module is that students work in groups of four to undertake a ‘live’ project, with a particular critical focus, for a tourism employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations.

Understanding the Visitor Experience (Option)

This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.

The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc.

For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Level 3

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Consumer Culture (Option)

This module offers students the opportunity to examine the role of cultural change in shaping patterns of contemporary consumption. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism and events consumption can be understood and explained.

Crisis and Disaster Management (Option)

This module provides students with the opportunity to explore the notion of risk and how this influences consumer behaviour and contemporary management practice. Through examination of a series of case studies, from organisations to places, it provides students with the chance to develop a critical understanding of risks, crises and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners aims to enhance the students' practical knowledge of the processes and procedures associated with crisis management.

Students who take this optional module can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.

Digital Economy and Digital Cultures (Option)

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Dissertation in Tourism and Sport Business Management (Option)

This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesise the differing disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Events and Sustainability (Core)

Sustainability and responsible management are key concepts for businesses and events organisers. Events managers have usually focused on the experiential aspects of events, and whilst they should be engaging and ‘fun’, increasingly we need to consider the wider impacts events have on the environment.

This module provides students with an opportunity to explore the nature of sustainable and responsible management, with the aim of helping to develop a critical understanding of the key issues and ideas underpinning this important shift in event management practice.

International case studies of different kinds events can be analysed to identify best practice and understand how events can sometimes fall short of expectations.

Planning and Evaluating Event Legacy (Core)

Events are multidimensional in nature, involving a range of stakeholders. This complicates evaluation as the ‘success’ of the event is viewed differently by different groups of stakeholders. Events can be evaluated from the perspective of the ‘business’ and/or the customer, but increasingly events organisers have to be able to justify events in a wider economic, environmental, socio-cultural and political contexts.

This module is designed to provide students with an opportunity to develop the tools required to undertake and present critical event evaluation.

Strategic Management for Tourism and Events (Core)

This module draws upon and integrates a range of business disciplines in examining the theory and practice of strategic management within a changing tourism, sports and events business environment. As well as examining the local and national dimensions of business strategy, the module recognises the increasingly international context of contemporary business activity. In so doing, the module looks to bridge the gap between discrete functionalist disciplines and the broader issues involved in general business activity. Learning focuses on encouraging critical evaluation of the nature of strategy, its roles in contemporary tourism, sports and events business and the practical difficulties in formulating and implementing business strategy appropriate to tourism, sports and events related operations and activities.

The Professional Practice Year (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Special Features

Study Visits

Students may also be able to take part in optional study visits throughout the course to events such as exhibitions and can expect to pay between £20 and £40 for each visit. Students who select to take the optional third-year module Crisis and Disaster Management can choose to travel to Sri Lanka as part of a study visit. The cost of this trip is approximately £900 and students can pay in instalments. Not all food is included and attendance is not assessed.

Studying a Modern Language

This course also includes the option to develop language skills at no extra cost with opportunities to study French, German, Business English, Spanish or Mandarin Chinese.

Placements

Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

The Lincoln Business School is based in the David Chiddick building. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

Sage 50 and SPSS software is available within the Business School for students to use.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

Events Management at Lincoln aims to develop graduates with a strong portfolio and workplace experience that will enable them to undertake a range of roles in the events industry and adapt to the changing needs of the sector. Lincoln graduates have gone on to work in roles in events management, wedding planning, marketing, public relations and corporate hospitality.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

Lincoln’s BA (Hons) International Business Management course aims to provide students with the opportunity to develop a solid grounding in business process and mechanics, the skills to operate in a global environment and an in-depth understanding of the international marketplace.
The BA (Hons) International Tourism Management degree at Lincoln is designed to provide an insight into the contemporary global tourism industry, including its impact, interdependencies and importance to the economy. Tourism is one of the world’s fastest growing industries, it is worth billions to the global economy and can offer exciting career prospects.
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme and students get the opportunity to develop digital skills from the first year.
The BA (Hons) Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multi-media approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

Tuition Fees

2017/18 Entry UK/EUInternational
Full-time £9,250 per level
£12,800 per level
Part-time £77.00 per credit point  N/A
Placement (optional) Exempt Exempt

 

2018/19 Entry UK/EUInternational
Full-time £9,250 per level
£13,800 per level
Part-time £77.00 per credit point  N/A
Placement (optional) Exempt Exempt

In 2018/19, fees for all new and continuing undergraduate UK and EU students will be £9,250.

Please note that not all courses are available as a part-time option.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions [www.lincoln.ac.uk/StudentAdmissionsTermsandConditions].