The basis of this module is that students work in groups to undertake a ‘live’ project, with a particular critical focus, for a tourism/events/sports local employer as client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as a consultancy project director, undertake research, evaluate and synthesise the information acquired, and present it to their client with recommendations. This process will enable students to gain insights into the internal and external environments in which organisations operate, and put into practice some of the frameworks acquired in the degree programme to date as a response to a client brief.
This module aims to begin with a critical appraisal of contemporary theories and processes of cultural change and their effects on attitudes to leisure and tourism. It then provides students with the opportunity to examine the ways in which culture and heritage have been interpreted in the context of tourism, paying particular attention to the concepts of commodification, authenticity and interpretation.
Students have the chance to apply these to a variety of types of cultural and heritage attraction with the aim of gaining insight into how the visitor experience is managed. The module has a strongly international and multicultural perspective, drawing on a range of case studies from different cultural and country settings.
This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.
This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.
This module aims to introduce the structure and operating environment of the commercial tourism sector. This includes business, incentive and leisure travel, distribution, destination management, and connections with the transport and hospitality sectors. The main emphasis is on the application of business techniques/constraints in the management of tour operations.
As such, students have the opportunity to develop an understanding of commercial operations enabling them to examine relationships between different component sectors of the industry, transport, accommodation and services, in both generating and receiving areas.
Emphasis is also placed on providing the chance to develop an understanding of distribution systems in commercial travel and tourism operations so as to illustrate links between key providers, intermediaries and consumers. Students are also expected to draw on the regulatory frameworks in which the international travel and tourism business operates and to develop an understanding of provider and consumer environmental awareness.
The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.
Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.
The aim of this module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context,as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study.
The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.
This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.
This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures
This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.
Human Resource Management in the Visitor Economy examines the nature of work in the service industries. The nature of the service relationship is examined critically as being essential to the successful growth of organisations in the service industry and it is therefore necessary to understand the specific requirements for effective human resource management.
The module will also seek to engage students in critical debate about the implications of sustainability in employment as part of the commitment to the Principles of Responsible Management Education (PRME).
This module introduces students to the structure and legal frameworks within which the providers of tourism, events and sports services are permitted to operate. Management from the tourism, events and sports sector involve live interaction with a range of ‘stakeholders’: consumers, suppliers, performers, employees and regulatory agencies. It is therefore important therefore that managers and organisers have awareness and understanding of both substantive and procedural law in order that they are able to make an informed choice and can be held accountable for their 'real' world decisions.
Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students.
The optional year is intended to:
- enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience;
- facilitate reflexivity in learning and personal and professional development;
- enhance their future employment opportunities by increasing their cultural and professional mobility.
This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the University’s approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.
This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.
It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.
This module provides students with an opportunity to develop a range of research skills, both quantitative and qualitative. It enables students to understand the nature of evidence in research as well as undertake their own independent research. In doing so, it aims to prepare students for their final year dissertation (or consultancy project) by giving them the chance to develop skills, ideas and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.
The exchange programme is an optional element for the award of the BA (Hons) International Business Management. The study placement takes place in Semester B of Level Two. During the semester abroad, students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of business in their respective countries and to 'socialise' in another culture.
Students who choose the option to study abroad are responsible for their accommodation, travel and general living expenses.
This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is in essence identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest, and make sense of, these pleasures.
The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded; and remembered post-hoc.
For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.