/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/Business,Management,2.jpg )
Marketing, Events, and Tourism at Lincoln give you the tools to understand audiences and shape how they connect with brands, places, and experiences. You’ll explore how stories, strategy, and data influence behaviour across global industries, from digital marketing to destination management and event design.
With teaching grounded in real-world examples and industry insight, you’ll build practical skills and creative confidence to thrive in fast-moving sectors shaped by innovation and human experience.
Marketing at Lincoln ranked 2nd for student satisfaction in the Complete University Guide 2025
Marketing at Lincoln is ranked in the top 10 in the UK for teaching in the National Student Survey 2024
Options to study abroad at partner institutions
Tourism, Transport and Travel is ranked in top 10 in the UK for teaching in the National Student Survey 2024
Our full-time undergraduate students may have the opportunity to take a year-long professional practice placement after the second year. A placement enables you to gain valuable experience and apply your knowledge in a real business setting, preparing you for your future career.
Marketing, Events, and Tourism graduates from the University of Lincoln have gone on to work for major organisations, including Asos, BAE Systems, Bentley, Boots, Bosch, Cummins, Disney, Dunlop, England Golf, Goodyear, GSK, HP, IBM, Leicester Tigers, L'Oréal, Marks and Spencer, Microsoft, Panasonic, PwC, Ricoh, Siemens, Sky, Urban Outfitters, Vauxhall, Volkswagen, and Warner Bros.
Many of our full-time undergraduate students will have the opportunity to study abroad at a partner institution, with the potential for further opportunities to work or volunteer whilst away. This opportunity allows our students to think about their course in an international context, as well as experience new cultures.
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/globalopportunities/Opportunities,Banner,1600X600-1000X700.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/abouttheuniversity/Appraisals,700X560-450X450.jpg)
Marketing, Events, and Tourism
Explore Marketing, Events, and Tourism theses, journal articles, book chapters, and papers from our academics, many of whom are working across our research institutes, centres, and groups.
Programme-specific accreditations give successful graduates the opportunity to gain industry-recognised status alongside their degree. Find out more on our course pages.
I never thought that I would have my own business. Looking back, now that I am a business owner, my degree gave me a solid foundation in advertising and marketing.
Amy Wallis
BA (Hons) Advertising and Marketing Graduate
Lincoln International Business School
University of Lincoln
Brayford Pool Campus
Lincoln
LN5 7AT
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/coursepage/backgrounds/Advertising-and-Marketing.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/collegeofartssocialsciencesandhumanities/Sports,bus,mgt,web,header2.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/images/course/coursebanner/International,Tourism,Management.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/coursepageheaders/Business,Economics.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/MPhil,PhD,Marketing,header.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/Tourism,header.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/images/course/coursebanner/Culture,and,High,Performing,Teams,MC2,1600X600.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/images/course/coursebanner/Int,Toursim,management,banner.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/images/course/coursebanner/MSc,Marketing.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/Economics,and,Finance.jpg)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/departmentpages/marketingandtourism/marketingaccreditationlogos/MKT_ACCREDITATION_AMI.png)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/departmentpages/marketingandtourism/marketingaccreditationlogos/MKT_ACCREDITATION_CIM.png)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/departmentpages/marketingandtourism/tourismandeventsaccreditationlogos/MKT_ACCREDITATION_IoH.png)
/filters:format(webp)/prod01/university-of-lincoln-cdn-pxl/media/responsive2017/lincolninternationalbusinessschool/departmentpages/marketingandtourism/tourismandeventsaccreditationlogos/T&E_ACCREDITATION_TMI.png)