If our purpose is to transform lives, then we must start by transforming ourselves. We must have clarity of purpose in everything we do, from how we deliver our teaching and learning, to the focus and conduct of our research, and the nature of our university structures.

We are clear that everything we undertake must be:

- Done with Quality

- Efficiently Delivered

- Focused on Delivering Our Vision and Ambition

To enable this to happen the success of our strategy will be underpinned by nine supporting strategies. Led by our Teaching and Student Experience and Research and Knowledge Exchange strategies that are our raison d’être, our other strategies will create the culture and infrastructure that is needed for the University to achieve its ambitions.