Marketing Research Cluster

Who We Are

The Marketing Research Group (MaRG) collates and develops the research calibre of a group of colleagues, both early career and well established, who are contributing to a wide range of marketing-related studies. These include marketing strategies, consumption, consumer culture, consumer behaviour, communications, advertising, digital and social media, brand management, entrepreneurial marketing and consumer technology.

By means of a wide range of scholarly activities, MaRG aims to enhance knowledge and offer insights for marketing and consumer studies in various local or global contexts, from a spectrum of perspectives that draw on cross-disciplinary approaches. Our research puts emphasis on creating and fostering sustainable values and resources for markets, consumers and related stakeholders.

With diverse background and scholarly interests of our members, we offer a number of undergraduate programmes (BA (Hons) Marketing and Advertising, and BA (Hon) Business and Marketing Management) as well as postgraduate programmes (MSc Digital Marketing, MSc Management with Marketing,  MSc Marketing, MPhil/PhD Marketing).

Our Research