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MSc Marketing

MSc Marketing

Students can choose to undertake a Professional Practice year, where they can gain hands-on experience through a paid placement.

Teaching and Learning During COVID-19

The current COVID-19 pandemic has meant that at Lincoln we are making changes to our teaching and learning approach and to our campus, to ensure that students and staff can enjoy a safe and positive learning experience here at Lincoln.

From autumn 2020 our aim is to provide an on-campus learning experience. Our intention is that teaching will be delivered through a mixture of face-to-face and online sessions. There will be social activities in place for students - all in line with appropriate social distancing and fully adhering to any changes in government guidance as our students' safety is our primary concern.

We want to ensure that your Lincoln experience is as positive, exciting and enjoyable as possible as you embark on the next phase of your life. COVID-19 has encouraged us to review our practices and, as a result, to take the opportunity to find new ways to enhance the Lincoln experience. It has challenged us to find innovative new approaches to supporting students' learning and social interactions. These learning experiences, which blend digital and face-to-face, will be vital in helping to prepare our students for a 21st Century workplace.

Of course at Lincoln, personal tutoring is key to our delivery, providing every student with a dedicated tutor to support them throughout their time here at the University. Smaller class sizes mean our academic staff can engage with each student as an individual, and work with them to enhance their strengths. In this environment we hope that students have more opportunities for discussion and engagement and get to know each other better.

Course learning outcomes are vital to prepare you for your future and we aim to utilise this mix of face-to-face and online teaching to deliver these. Students benefit from and enjoy fieldtrips and placements and, whilst it is currently hard to predict the availability of these, we are working hard and with partners and will aspire to offer these wherever possible - obviously in compliance with whatever government guidance is in place at the time.

We are utilising a range of different digital tools for teaching including our dedicated online managed learning environment. All lectures for larger groups will be delivered online using interactive software and a range of different formats. We aim to make every contact count and seminars and small group sessions will maximise face-to-face interaction. Practicals, workshops, studio sessions and performance-based sessions are planned to be delivered face-to-face, in a socially distanced way with appropriate PPE.

The University of Lincoln is a top 20 TEF Gold University and we have won awards for our approach to teaching and learning, our partnerships and industry links, and the opportunities these provide for our students. Our aim is that our online and socially distanced delivery during this COVID-19 pandemic is engaging and that students can interact with their tutors and each other and contribute to our academic community.

As and when restrictions start to lift, we aim to deliver an increasing amount of face-to-face teaching and external engagements, depending on each course. Safety will continue to be our primary focus and we will respond to any changing circumstances as they arise to ensure our community is supported. More information about the specific approaches for each course will be shared when teaching starts.

Of course as you start a new academic year it will be challenging but we will be working with you every step of the way. For all our students new and established, we look forward to welcoming you to our vibrant community this Autumn. If you have any questions please visit our FAQs or contact us on 01522 886644.

The Course

The MSc Marketing degree provides an opportunity for aspiring and experienced marketeers to advance their expertise and specialist knowledge in order to make a major contribution to the performance of an organisation.

Marketing is a key management task which is crucial for the success of tomorrow’s business professionals. At Lincoln, you will be taught by experienced practitioners and academics, giving you the opportunity to develop a thorough knowledge of marketing theory and the chance to develop the planning, strategic-thinking and managerial skills necessary to progress your career.

As part of the Lincoln International Business School you will have the opportunity to attend an impressive series of lectures from industry managers and business professionals. Our strong industry links inform the curriculum on this programme and you are encouraged to establish and build your own network of contacts.

You can start this programme in September or February. Please contact the School for further details lbs@lincoln.ac.uk

Highlights

  • You will have the opportunity to experience industry/marketing activities through projects and visiting speaker programmes.
  • You will have the chance to learn about digital and social media marketing through undertaking and analysing live projects.

The Course

MSc Marketing at the University of Lincoln gives students the opportunity to prepare themselves for a career in marketing by developing their understanding of marketing theory and acquire important skills that are necessary in today’s marketing environment, such as team working, written and oral presentations, and analysis of data for strategic thinking.

The programme is taught by a team of experienced academics and practitioners, helping students to acquire and advance the knowledge that will be useful in their academic as well as business careers. The programme is available for either a September or February start.

Students will have the chance to hear from guest speakers working in industry and may work on live projects provided by external businesses. Students can also take part field trips in the UK or abroad.

The course is offered with two separate pathways. Students can either complete one year of study or undertake a two-year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Please note: the Professional Practice pathway is only available for a September start.

The MSc Marketing is designed to reflect current marketing practice and thinking within the academic discipline, including the growing interdependency of skills required in the sector. The modules on this programme have been designed to incorporate the current developments in the marketing industry.

Students study seven compulsory core modules and have the opportunity to select an additional optional module. Students can then progress to undertake the final dissertation stage of the programme. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.


Core modules:

  • Consumer Behaviour
  • Finance and Accounting
  • Global Relationship Marketing
  • International Marketing and Customers
  • Marketing Communications
  • Research Methods and Design
  • Digital Marketing


Students also have the opportunity to select one optional module as outlined in the Modules tab. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.

This programme is available for a February start. Students who enrol on a February start for this programme will be offered the core modules, but electives will be restricted. Availability of electives will be subject to student numbers, timetabling and staffing constraints.

For MSc Marketing Students will chose one from:

  • Group Consultancy Project
  • International Entrepreneurship


Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term. You will normally study four modules per term and therefore 8-12 hours per week. Please note irrespective of whether you are a full-time or part-time student your hours of study may vary from term to term and can be spread throughout the week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four - five hours in independent study. For more detailed information please contact the programme leader.

Optional modules will run if at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.

If you are planning to study the degree on a part-time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

This programme is also available for a February start. Students who enrol on a February start for this programme will be offered the core modules, but electives will be restricted. Availability of electives will be subject to student numbers, timetabling and staffing constraints.

Please note that February admission is only available for full-time study.

Brand Management (Option)
Find out more

Brand Management (Option)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour (Core)
Find out more

Consumer Behaviour (Core)

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Destination Management and Marketing (Option)
Find out more

Destination Management and Marketing (Option)

The module is designed to provide a comprehensive approach to the international destination management and marketing. Destinations continue the growth and face the fierce competition in a global tourism market. Through this module, students can learn conventional and contemporary management and marketing trends and issues in light of the global tourism situation.

International case studies aim to enhance the understanding of destination management and marketing on a global scale, and a field trip to a popular tourism destination provides a first-hand experience of examining attributes of the destination and suggesting the management and marketing strategy to the destination.

Digital Marketing (Core)
Find out more

Digital Marketing (Core)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Dissertation (Core)
Find out more

Dissertation (Core)

The dissertation provides an opportunity for students with a range of experience and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project. The dissertation topic should be aligned to students' subject of study.

Finance and accounting (Core)
Find out more

Finance and accounting (Core)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Global Relationship Marketing (Core)
Find out more

Global Relationship Marketing (Core)

Relationship marketing can be seen as the process of creating added value for organisations by managing their connections with internal and external stakeholders. This can include customers, employees, suppliers and distributors. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences.

Group Consultancy Project (Option)
Find out more

Group Consultancy Project (Option)

This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.

International Entrepreneurship (Option)
Find out more

International Entrepreneurship (Option)

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises, and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development, and problem-solving with expression, communication, and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities.

This module draws on the latest UK QAA Guidance on Enterprise and Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

International Marketing and Customers (Core)
Find out more

International Marketing and Customers (Core)

The aim of this module is to provide students with the opportunity to develop an understanding of marketing concepts applied in an international context. The module is designed to provide students with a clear comprehension of marketing tools available and their use within an international environment, understanding the cultural diversity of their customers.

Marketing Communications (Core)
Find out more

Marketing Communications (Core)

Marketing Communications is the process of informing, persuading and reminding customers, intermediaries, employers and publics of a company’s product and or services. The module aims to define the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.

Research Methods and Design (Core)
Find out more

Research Methods and Design (Core)

This module aims to prepare students for undertaking the research for their Masters dissertation or project, and other assignments. It is designed to introduce students to the core principles of research design, the research methods they are likely to encounter in their research, the basics of research design and the organisation of independent study.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Assessment methods for individual modules reflect a variety of theoretical and practical approaches and learning outcomes. In some cases, students will have the opportunity to negotiate themselves on how best they could meet the learning outcomes, ensuring there is an element of individual choice.

Assessment methods vary in different components and modules to give students the best opportunity to perform and succeed. Oral examinations, computer-aided multiple choice exams, presentations, assignments are examples of the variety in assessment methods utilised throughout this programme.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

  • The Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.
 2020/21 Entry*
Home/EU £8,800
Home/EU 
(including Alumni Scholarship** reduction)
£7,040
International £15,900
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,900
   
Part-time Home/EU £49 per credit point
Part-time International £88 per credit point

 

 2019/20 Entry*
Home/EU £8,600
Home/EU 
(including Alumni Scholarship** reduction)
£6,880
International £15,600
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,600
   
Part-time Home/EU £48 per credit point
Part-time International £87 per credit point

* Academic year September- July
** Subject to eligibility

Loans

Postgraduate Master's Loan can help with course fees and living costs while you study. Individuals** will be able to borrow up to £11,222 for the purpose of completing an eligible postgraduate Master's qualification. The amount available will depend on the start date of your course.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £49, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2,940.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

Exceptionally tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

Other Costs

For each course you may find that there are additional costs. With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/ . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

MSc Marketing aims to reflect current marketing practice and thinking within the academic discipline. The modules on this programme have been designed to incorporate the current developments in the marketing industry through the presentation of real-world examples and case studies. Students are expected to actively participate in lectures and seminars so that they can relate theories to practice.

All students will study the following core modules:

  • Consumer Behaviour
  • Finance and Accounting
  • Sustainability and Responsibility in Marketing
  • International Marketing and Customers
  • Marketing Communications
  • Research Methods and Design
  • Digital Marketing

Students can then progress to undertake the final dissertation, which can be on any marketing topic.

Students also have the opportunity to select one optional module among the following:

  • Brand Management
  • Global Relationship Marketing
  • Group Consultancy Project
  • International Entrepreneurship

Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students.

This programme is available for both a September and February start. Optional modules may be restricted for those choosing to enrol in February due to student numbers, timetabling, and staffing constraints. Please note that February admission is only available for full-time study and the Professional Practice year is not offered in the MSc Marketing February start.

Professional Practice

This course is available with a Professional Practice pathway. This two-year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.

The Professional Practice year is not assessed. However, students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc Marketing with Professional Practice. Those who do not will receive the MSc Management award, or equivalent exit award.

There are no tuition fees for the Professional Practice year, but students will need to cover their own travel, accommodation, and general living costs.

Contact Hours and Independent Study

Each module typically consists of three weekly teaching hours over a teaching term. Four modules are usually studied per term, equating to 12 hours per week. Hours of study may vary from term to term and can be spread throughout the week.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in independent study. For more detailed information please contact the Programme Leader.

Brand Management (Option)
Find out more

Brand Management (Option)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour (Core)
Find out more

Consumer Behaviour (Core)

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Digital Marketing (Core)
Find out more

Digital Marketing (Core)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Dissertation (Core)
Find out more

Dissertation (Core)

The dissertation provides an opportunity for students with a range of experience and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project. The dissertation topic should be aligned to students' subject of study.

Finance and accounting (Core)
Find out more

Finance and accounting (Core)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Global Relationship Marketing (Option)
Find out more

Global Relationship Marketing (Option)

Relationship marketing can be seen as the process of creating added value for organisations by managing their connections with internal and external stakeholders. This can include customers, employees, suppliers and distributors. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences.

Group Consultancy Project (Option)
Find out more

Group Consultancy Project (Option)

This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.

International Entrepreneurship (Option)
Find out more

International Entrepreneurship (Option)

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises, and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development, and problem-solving with expression, communication, and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities.

This module draws on the latest UK QAA Guidance on Enterprise and Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

International Marketing and Customers (Core)
Find out more

International Marketing and Customers (Core)

The aim of this module is to provide students with the opportunity to develop an understanding of marketing concepts applied in an international context. The module is designed to provide students with a clear comprehension of marketing tools available and their use within an international environment, understanding the cultural diversity of their customers.

Marketing Communications (Core)
Find out more

Marketing Communications (Core)

Marketing Communications is the process of informing, persuading and reminding customers, intermediaries, employers and publics of a company’s product and or services. The module aims to define the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.

Professional Practice (Option)
Find out more

Professional Practice (Option)

This course is also alternatively available with a Professional Practice pathway. This two year version of the degree provides the opportunity to undertake a period of professional practice at the end of first year to gain hands-on experience through a paid work placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.

The professional practice (PP) period is not credit bearing and will not count towards the overall degree; however, to have the PP element attached to the degree, students are required to present a placement project linked to their experience while being in industry (e.g. learning outcomes, key skills developed, nature of the work and responsibilities). The presentation can be delivered face-to-face while the academic placement supervisor is visiting the student/organisation or via Skype if there are limitations (e.g. location). Throughout the PP period, students will be in touch with the University by having regular contact with their allocated supervisor. Students will be expected to complete a negotiated work based project as their dissertation.

Research Methods and Design (Core)
Find out more

Research Methods and Design (Core)

This module aims to prepare students for undertaking the research for their Masters dissertation or project, and other assignments. It is designed to introduce students to the core principles of research design, the research methods they are likely to encounter in their research, the basics of research design and the organisation of independent study.

Sustainability & Responsibility in Marketing (Core)
Find out more

Sustainability & Responsibility in Marketing (Core)

This module aims to introduce some critical perspectives towards marketing and potential solutions. The module considers the role and ethics of marketing and presents an overview of the some of the pertinent ecological and social problems facing businesses and marketers today. It aims to provide suggestions as to the positive role marketing could play in society.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

A range of assessments are used in different modules, giving students the best chance to develop skills that are highly valued in business. Among the different assessment methods used are oral presentations, assignments, and exams.

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days of the submission date.

Guest lectures with industry experts are organised in different modules of the programme.

A field trip abroad per year is also offered, although attendance is not compulsory.

For some of the modules, students may be provided with a live brief from a local company on which they will work for their assessment. The offer of live briefs is subject to business availability.

 2020/21 Entry*
Home/EU £8,800
Home/EU 
(including Alumni Scholarship** reduction)
£7,040
International £15,900
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,900
   
Part-time Home/EU £49 per credit point
Part-time International £88 per credit point

 

 2019/20 Entry*
Home/EU £8,600
Home/EU 
(including Alumni Scholarship** reduction)
£6,880
International £15,600
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,600
   
Part-time Home/EU £48 per credit point
Part-time International £87 per credit point

* Academic year September- July
** Subject to eligibility

Loans

Postgraduate Master's Loan can help with course fees and living costs while you study. Individuals** will be able to borrow up to £11,222 for the purpose of completing an eligible postgraduate Master's qualification. The amount available will depend on the start date of your course.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £49, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2,940.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

Exceptionally tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

Other Costs

For each course you may find that there are additional costs. With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/ . These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may also be supported in their learning by other students.

Ilenia Bregoli

Dr Ilenia Bregoli

Programme Leader

Dr Bregoli is a Senior Lecturer in Marketing at the Lincoln Business School. Her research interests are related to destination management and marketing; destination branding from the supply perspective; experiential marketing; and consumer behaviour. She has presented the results of her research in several international conferences and she has published in the Journal of Travel Research, Tourism Analysis, and the International Journal of Tourism Research.

Contact: ibregoli@lincoln.ac.uk


Your Future Career

Career and Personal Development

Graduates with Master’s-level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as extremely beneficial to those running their own enterprises. Some students go on to careers in research or academia.


Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Career and Personal Development

Graduates with Master’s level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.


Facilities

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career.

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.

Students can study and research in the University's Great Central Warehouse Library, which provides more than 250,000 printed books and approximately 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.