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MSc Marketing

MSc Marketing

1 year 2 years Lincoln Business School Lincoln Campus [L] Validated 1 year 2 years Lincoln Business School Lincoln Campus [L] Validated

Student Testimonial

Lincoln International Business School MSc Students talk on You Tube


MSc students talk about their experiences at Lincoln on YouTube.

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Virtual Open Day

You can start this programme in September or February. Please contact the School for further details lbs@lincoln.ac.uk

Highlights

  • You will have the opportunity to experience industry/marketing activities through projects and visiting speaker programmes.
  • You will have the chance to learn about digital and social media marketing through undertaking and analysing live projects.
  • You will have an opportunity to apply for an optional two-week placement.

Introduction

The MSc Marketing degree provides an opportunity for aspiring and experienced marketeers to advance their expertise and specialist knowledge in order to make a major contribution to the performance of an organisation.

Marketing is a key management task which is crucial for the success of tomorrow’s business professionals. At Lincoln, you will be taught by experienced practitioners and academics, giving you the opportunity to develop a thorough knowledge of marketing theory and the chance to develop the planning, strategic-thinking and managerial skills necessary to progress your career.

As part of the Lincoln International Business School you will have the opportunity to attend an impressive series of lectures from industry managers and business professionals. Our strong industry links inform the curriculum on this programme and you are encouraged to establish and build your own network of contacts.

You can also apply for a two week optional placement that takes place either between the first and second semesters or in the summer. The placement is an opportunity to gain work experience from a UK-based employer and build a CV towards a career in your area of interest. For more details, including costs relating to these opportunities, please see ‘Other Costs’ in the Fees Tab

How You Study

The MSc Marketing is designed to reflect current marketing practice and thinking within the academic discipline, including the growing interdependency of skills required in the sector. The modules on this programme have been designed to incorporate the current developments in the marketing industry.

Eight taught modules and a supervised dissertation/consultancy/start-up project underpin the curriculum. All students take a compulsory Research Design and Methods module as a part of the independent study element.

The modules in the programme are as follows:

  • Brand Management
  • Consumer Behaviour
  • Digital Marketing
  • Global Relationship Marketing
  • Finance and Accounting
  • Marketing Communications
  • Sustainability and Responsibility in Marketing
  • Dissertation/Consultancy/Start-up project


Students also have the opportunity to select one optional module as outlined in the Modules tab. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff's research interests, they may alter over time due to staff availability

Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

How You Are Assessed

Assessment methods for individual modules reflect a variety of theoretical and practical approaches and learning outcomes. In some cases, students will have the opportunity to negotiate themselves on how best they could meet the learning outcomes, ensuring there is an element of individual choice.

Assessment methods vary in different components and modules to give students the best opportunity to perform and succeed. Oral examinations, computer-aided multiple choice exams, presentations, assignments are examples of the variety in assessment methods utilised throughout this programme.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

Entry Requirements

A minimum 2:2 honours degree.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit http://www.lincoln.ac.uk/isc

Key Contacts

Academic:
Mizanur Rahman
mrahman@lincoln.ac.uk
+44 (0)1522 835599

Enquiries:
rbotham@lincoln.ac.uk
+44 (0)1522 835532

Master's Level

Brand Management (Core)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour (Core)

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Crisis Communications (Option)

This module is designed to provide students with the opportunity to develop an understanding of how organisations, individuals and countries prepare for and manage a crisis. The typical causes of crises both internal and external are analysed and strategies to address the often competing interests of stakeholders are discussed. The role of ICT (especially social media) in warning and response activities is analysed.

Digital Marketing (Core)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Disaster Management (Option)

The module follows a coherent and holistic approach to disaster management in its reconciliation of the key processes of preparedness, response, recovery and rehabilitation. It draws upon experience from major disasters around the world – both historical and contemporary.

Finance and accounting (Core)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Global Relationship Marketing (Core)

Relationship marketing can be seen as the process of creating added value for organisations by managing their connections with internal and external stakeholders. This can include customers, employees, suppliers and distributors. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences.

Humanitarian Logistics (Option)

This module is designed to introduce the key concepts and challenges in humanitarian logistics, while tying into larger concepts of non-profit management, disaster preparedness and response, as well as agile and transient supply chains.

Students are expected to address management issues far beyond the realm of humanitarian responses. The approach taken to this module is interactive, with a focus on case studies and insights from practitioners, as well as academics.

Marketing Communications (Core)

Marketing Communications is the process of informing, persuading and reminding customers, intermediaries, employers and publics of a company’s product and or services. The module aims to define the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.

Research Design and Methods (Core)

This module seeks to introduce students to the core principles of the research methods they are likely to encounter in their research and the basics of research design. For students who have registered for a Masters dissertation, the module covers planning for and organising independent study.

Both qualitative and quantitative methods of data collection and analysis can be explored. In the context of qualitative data, students have the opportunity to learn how to conduct, transcribe and analyse semi-structured interviews. The principles and procedures of survey design and statistical modelling can also be introduced. Students are expected to develop and present their dissertation ideas as an extended research proposal.

Sustainability & Responsibility in Marketing (Core)

This module aims to introduce some critical perspectives towards marketing and potential solutions. The module considers the role and ethics of marketing and presents an overview of the some of the pertinent ecological and social problems facing businesses and marketers today. It aims to provide suggestions as to the positive role marketing could play in society.

Special Features

  • The Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.

Placements

Students can apply for a two week placement that takes place between the first and second semesters. The placement is an opportunity to gain work experience from a UK-based employer and build a CV towards a career in your area of interest.

Please note that students are expected to cover their own accommodation (if applicable), travel and general living expenses when taking part in a placement.

Facilities

The Lincoln International Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

The building provides high quality spaces for teaching and group learning and is the perfect setting for successful Business School students to learn and develop.

Sage 50 and SPSS software is available within the Business School for student use.

Career and Personal Development

Graduates with Master’s-level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as extremely beneficial to those running their own enterprises. Some students go on to careers in research or academia.


Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Other Costs

For each course you may find that there are additional costs.

Students who undertake an optional two week placement will be required to cover their own travel and living costs and any possible accommodation costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

You can start this programme in September or February. Please contact the School for further details lbs@lincoln.ac.uk

Highlights

  • You will have the opportunity to experience industry/marketing activities through projects and visiting speaker programmes.
  • You will have the chance to learn about digital and social media marketing through undertaking and analysing live projects.

Introduction

The MSc Marketing degree provides an opportunity for aspiring and experienced marketeers to advance their expertise and specialist knowledge in order to make a major contribution to the performance of an organisation.

Marketing is a key management task which is crucial for the success of tomorrow’s business professionals. At Lincoln, you will be taught by experienced practitioners and academics, giving you the opportunity to develop a thorough knowledge of marketing theory and the chance to develop the planning, strategic-thinking and managerial skills necessary to progress your career.

As part of the Lincoln International Business School you will have the opportunity to attend an impressive series of lectures from industry managers and business professionals. Our strong industry links inform the curriculum on this programme and you are encouraged to establish and build your own network of contacts.

How You Study

The MSc Marketing is designed to reflect current marketing practice and thinking within the academic discipline, including the growing interdependency of skills required in the sector. The modules on this programme have been designed to incorporate the current developments in the marketing industry.

Students study seven compulsory core modules and have the opportunity to select an additional optional module. Students can then progress to undertake the final dissertation stage of the programme. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.


Core modules:

  • Consumer Behaviour
  • Finance and Accounting
  • Global Relationship Marketing
  • International Marketing and Customers
  • Marketing Communications
  • Research Methods and Design
  • Digital Marketing


Students also have the opportunity to select one optional module as outlined in the Modules tab. Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.

This programme is available for a February start. Students who enrol on a February start for this programme will be offered the core modules, but electives will be restricted. Availability of electives will be subject to student numbers, timetabling and staffing constraints.

For MSc Marketing Students will chose one from:

  • Group Consultancy Project
  • International Entrepreneurship


Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per semester and therefore 8-12 hours per week.

Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

If you are planning to study the degree on a part time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.

How You Are Assessed

Assessment methods for individual modules reflect a variety of theoretical and practical approaches and learning outcomes. In some cases, students will have the opportunity to negotiate themselves on how best they could meet the learning outcomes, ensuring there is an element of individual choice.

Assessment methods vary in different components and modules to give students the best opportunity to perform and succeed. Oral examinations, computer-aided multiple choice exams, presentations, assignments are examples of the variety in assessment methods utilised throughout this programme.


Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.

Entry Requirements

A minimum 2:2 honours degree.

International Students will require English Language at IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

Key Contacts

Academic:
Mizanur Rahman
mrahman@lincoln.ac.uk
+44 (0)1522 835599

Enquiries:
pgenquiries@lincoln.ac.uk
+44 (0)1522 886644

Master's Level

Brand Management (Option)

Brands are ubiquitous in our current world and influence our consumption behaviour in both indirect and direct ways. This module provides students with the opportunity to develop a critical understanding of the different elements of branding including brand value, identity, and associations. The lectures focus on branding theory while the seminars involve case analysis with an emphasis on applying theoretical knowledge to real-life situations.

Consumer Behaviour (Core)

This module aims to introduce consumer learning, attitude formation and change, and the complex consumer decision making process, which are illustrated by examples from multiple sectors including retail and tourism.

Destination Management and Marketing (Option)

The module is designed to provide a comprehensive approach to the international destination management and marketing. Destinations continue the growth and face the fierce competition in a global tourism market. Through this module, students can learn conventional and contemporary management and marketing trends and issues in light of the global tourism situation.

International case studies aim to enhance the understanding of destination management and marketing on a global scale, and a field trip to a popular tourism destination provides a first-hand experience of examining attributes of the destination and suggesting the management and marketing strategy to the destination.

Digital Marketing (Core)

This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.

Dissertation (Core)

The dissertation provides an opportunity for students with a range of experience and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity; together with the application of analytical skills and critical reasoning. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project.

Finance and accounting (Core)

This module is designed to introduce concepts and techniques for costing and break-even analysis and brings in the notion of pricing from a larger viewpoint in the market as well as from a strategic management view. Later, the module aims to cover the topics of financial analysis, budgeting and planning, and the sources of finance.

Global Relationship Marketing (Core)

Relationship marketing can be seen as the process of creating added value for organisations by managing their connections with internal and external stakeholders. This can include customers, employees, suppliers and distributors. Central to the module is the development of a perspective that sees an increasing role for co-creation with consumers in relationships and the effective implementation of appropriate customer experiences.

Group Consultancy Project (Option)

This module aims to further enhance managerial competence and capability by providing the opportunity for students to develop the skills to become competent management consultants. Such competency is highly valued as it can help facilitate internal and external organisational consultancy interventions that add value at both an operational and strategic level.

International Entrepreneurship (Option)

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development and problem solving with expression, communication and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities. This module draws on the latest UK QAA Guidance on Enterprise & Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

International Marketing and Customers (Core)

The aim of this module is to provide students with the opportunity to develop an understanding of marketing concepts applied in an international context. The module is designed to provide students with a clear comprehension of marketing tools available and their use within an international environment, understanding the cultural diversity of their customers.

Marketing Communications (Core)

Marketing Communications is the process of informing, persuading and reminding customers, intermediaries, employers and publics of a company’s product and or services. The module aims to define the task of communications from a managerial perspective within an international context. The module principally focuses upon the nature of the communication process, the obstacles that are encountered in international communication and the ways in which these problems are overcome.

Research Methods and Design (Core)

This module aims to prepare students for undertaking the research for their dissertation and other assignments. It is designed to introduce students to the core principles of the research methods they are likely to encounter in their research, the basics of research design and the organisation of independent study.

Sustainability & Responsibility in Marketing (Option)

This module aims to introduce some critical perspectives towards marketing and potential solutions. The module considers the role and ethics of marketing and presents an overview of the some of the pertinent ecological and social problems facing businesses and marketers today. It aims to provide suggestions as to the positive role marketing could play in society.

Special Features

  • The Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
  • The Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.

Facilities

The Lincoln International Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff.

The building provides high quality spaces for teaching and group learning and is the perfect setting for successful Business School students to learn and develop.

Sage 50 and SPSS software is available within the Business School for student use.

Career and Personal Development

Graduates with Master’s-level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as extremely beneficial to those running their own enterprises. Some students go on to careers in research or academia.


Careers Service

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages here http://bit.ly/1lAS1Iz.

Other Costs

For each course you may find that there are additional costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and you will find that our extensive library holds either material or virtual versions of the core texts that you are required to read. However, you may prefer to purchase some of these for yourself and you will be responsible for this cost.

Tuition Fees

   2016/17 Entry* 2017/18 Entry*
Home/EU £7,400 £7,600
Home/EU 
(including Alumni Scholarship** 30% reduction)
£5,180 £5,320
Home/EU 
(including Non-Alumni Scholarship** 20% reduction)
£5,920 £6,080
International £13,700 £13,000
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£11,700 £11,000
     
Part-time Home/EU £41 per credit point £42 per credit point
Part-time International £76 per credit point £72 per credit point

* Academic year September- July
** Subject to eligibility

Loans

A new system of postgraduate loans for Master's courses will be introduced in the UK, beginning from the 2016-17 academic year. Under the new scheme Individuals will be able to borrow up to £10,000 for the purpose of completing an eligible postgraduate Master's qualification.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £38, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2280.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.