BA (Hons) Advertising and Marketing

BA (Hons) Advertising and Marketing

90% of BA (Hons) Advertising and Marketing students at Lincoln agreed they were satisfied overall with their course according to the National Student Survey 2018.

The Course

The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society.

Students have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives.

The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.

The Course

Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver impactful national and international campaigns are highly sought after.

The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. Students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.

The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

Further details can be found on the CIM website: http://www.cim.co.uk/qualifications/graduate-gateway/

In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management and the principles of marketing.

In the second year, this course explores concepts and processes such as buyer behaviour, market research and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising.

In addition, there is the opportunity for all full-time students on this course to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with these placements are outlined in the Features tab.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Analysis of Business Data (Core)
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Analysis of Business Data (Core)

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Employability and Careers (Core)
Find out more

Employability and Careers (Core)

This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.

Introduction to Advertising (Core)
Find out more

Introduction to Advertising (Core)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
Find out more

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Marketing Research Insights (Core)
Find out more

Marketing Research Insights (Core)

The focus of this module is to provide the students with the marketing research skills in preparation for implementing at subsequent levels. The ability to understand and interpret report content is vital to potential Marketing Professionals. This will develop both practical and critical skills, preparing students for (possible) work placements and graduate careers in the field of marketing.

Organisational Behaviour (Core)
Find out more

Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
Find out more

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Principles of Microeconomics (Core)
Find out more

Principles of Microeconomics (Core)

This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.

Buyer Behaviour (Core)
Find out more

Buyer Behaviour (Core)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Corporate Reputation and Public Relations (Core)
Find out more

Corporate Reputation and Public Relations (Core)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Media Planning for Advertising (Core)
Find out more

Media Planning for Advertising (Core)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Professional Practice (Option)
Find out more

Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Services Marketing (Core)
Find out more

Services Marketing (Core)

This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.

Social and Sustainability Marketing (Core)
Find out more

Social and Sustainability Marketing (Core)

This module will present an overview of current sustainability issues within society. It will give students an introductory understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. It then aims to provide suggestions as to the positive role marketing could play in society and the transformation towards sustainability; including the role of social marketing. It serves to equip students with an introductory understanding of pertinent issues facing marketers in the twenty-first century in order to underpin preparation for further study within their programme. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.

Strategic Marketing Planning (Core)
Find out more

Strategic Marketing Planning (Core)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

The Advertising Process (Core)
Find out more

The Advertising Process (Core)

This module aims to look how advertising works at a number of different levels. It seeks to examine the effects of advertising on economies, markets and brands. The sales effectiveness of advertising is considered and how this can be understood, observed and interpreted. The module aims to examine how people respond to advertising psychologically, and how this can be conceptualised. How these responses can be predicted and measured is also addressed. Students also have the opportunity to examine the implications for advertising strategy, remuneration and evaluation.

Consultancy Project (Business) (Option)
Find out more

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Developing Brands Through Advertising (Core)
Find out more

Developing Brands Through Advertising (Core)

This is a two term module designed to look at branding, brand management and digital marketing and advertising. In the first term the module aims to equip students with the knowledge, skills and tools to successfully analyse, audit and manage a brand in today’s competitive marketplace environment. The second part of this module explores digital marketing and how it can be used to communicate and engage effectively with customers in the brand management process and is intended to develop students’ critical understanding of the challenges and opportunities that organisations face when ‘advertising’ their brands using digital marketing techniques.

Entrepreneurial Marketing (Core)
Find out more

Entrepreneurial Marketing (Core)

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Global Marketing Strategy (Option)
Find out more

Global Marketing Strategy (Option)

This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world.

This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.

Marketing Communications (Option)
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Marketing Communications (Option)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

For this course assessment is 48.1% coursework, 20% practical exams and 31.9% written exams in the first year. For the second year this 56.88% coursework, 18.75% practical exams, and 24.38% written exams, and in the third year 56.7% coursework, 25% practical exams and 18.3% written exams.

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used may include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.

Optional Field Trips

There are opportunities for students to go on study visits that reflect the techniques they are working on. These activities are over and above timetabled lectures and seminars and are therefore not mandatory, but are designed to make the difference when discussing theory in practice.

Students have previously visited the Technology for Marketing event at Earls Court, LandRover Jaguar, Cadbury World and Meadowhall. There may be additional costs associated with these trips.

Research

At Lincoln International Business School, we take an international perspective and our research informs teaching on all of our courses. We carry out research with businesses, government and not-for-profit organisations to deepen knowledge and understanding in order to make a tangible difference to industry and society.

Student Society

The Marketing, Advertising and Public Relations Society is open to all students with an interest in these areas. The group organises networking activities, trips, guest lectures and social events.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Students have the opportunity to take a year-long work placement (Professional Practice) after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placements

Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2020/21 UK/EUInternational
Full-time £9,250 per level* £14,100 per level**
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

* UK/EU: The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

** International: The fees quoted are for one year of study. For continuing students fees are subject to an increase of 2% each year and rounded to the nearest £100.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost.

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

University preparation courses for International students:

The University of Lincoln International Study Centre offers university preparation courses for international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course. Students can apply for an International Foundation Year or an International Year One course, depending on their current English language and academic level, and the programme availability.

Upon successful completion, students can progress to degree level study at the University of Lincoln.

For details of pathway programmes offered by the International Study Centre, please visit http://www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Unconditional Offer Scheme

The University of Lincoln Unconditional Offer Scheme has been created to identify outstanding undergraduate applicants who we think would excel at Lincoln and make a significant contribution to our academic community.

The University of Lincoln takes a holistic contextual view, looking at students in the round, including all the information supplied in their application and any additional relevant assessment required, such as a portfolio, or interview. The qualities required for success are therefore not exclusively academic, and students’ drive, ambition, creativity, and potential are important factors in those considered for the scheme.

Applicants selected for the scheme, who commit to the University of Lincoln as their first choice of university, will receive an unconditional offer. We expect students in receipt of an unconditional offer to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. In previous years students who were selected and joined through the Lincoln unconditional offer scheme have shown very good success rate in their studies.

Please remember that as you may receive a number of offers from the universities which you have applied to, you should take your time to consider all of the offers that you receive and carefully choose the university and course which is right for you. There is no need for you to make a decision ahead of the deadline and we would recommend that you wait to receive all of the responses from your chosen universities so that you can take a well-informed decision.

We expect all our offer holders to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. Your exam results will be important for your own personal satisfaction and also for your future career and life opportunities.

Find out more about the Unconditional Offer Scheme

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

Further details can be found on the CIM website: http://www.cim.co.uk/qualifications/graduate-gateway/

In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management, and the principles of marketing.

In the second year, this course explores concepts and processes such as buyer behaviour, market research, and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising.

The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose this route do not pay tuition fees for that year but will be required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, but tutors can provide support during the process if required.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Analysis of Business Data (Core)
Find out more

Analysis of Business Data (Core)

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Employability and Careers (Core)
Find out more

Employability and Careers (Core)

This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.

Introduction to Advertising (Core)
Find out more

Introduction to Advertising (Core)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)
Find out more

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Marketing Research Insights (Core)
Find out more

Marketing Research Insights (Core)

The focus of this module is to provide the students with the marketing research skills in preparation for implementing at subsequent levels. The ability to understand and interpret report content is vital to potential Marketing Professionals. This will develop both practical and critical skills, preparing students for (possible) work placements and graduate careers in the field of marketing.

Organisational Behaviour (Core)
Find out more

Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)
Find out more

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Principles of Microeconomics (Core)
Find out more

Principles of Microeconomics (Core)

This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.

Buyer Behaviour (Core)
Find out more

Buyer Behaviour (Core)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Corporate Reputation and Public Relations (Core)
Find out more

Corporate Reputation and Public Relations (Core)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Media Planning for Advertising (Core)
Find out more

Media Planning for Advertising (Core)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Professional Practice (Option)
Find out more

Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Services Marketing (Core)
Find out more

Services Marketing (Core)

This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.

Social and Sustainability Marketing (Core)
Find out more

Social and Sustainability Marketing (Core)

This module will present an overview of current sustainability issues within society. It will give students an introductory understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. It then aims to provide suggestions as to the positive role marketing could play in society and the transformation towards sustainability; including the role of social marketing. It serves to equip students with an introductory understanding of pertinent issues facing marketers in the twenty-first century in order to underpin preparation for further study within their programme. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.

Strategic Marketing Planning (Core)
Find out more

Strategic Marketing Planning (Core)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

The Advertising Process (Core)
Find out more

The Advertising Process (Core)

This module aims to look how advertising works at a number of different levels. It seeks to examine the effects of advertising on economies, markets and brands. The sales effectiveness of advertising is considered and how this can be understood, observed and interpreted. The module aims to examine how people respond to advertising psychologically, and how this can be conceptualised. How these responses can be predicted and measured is also addressed. Students also have the opportunity to examine the implications for advertising strategy, remuneration and evaluation.

Consultancy Project (Business) (Option)
Find out more

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Developing Brands Through Advertising (Core)
Find out more

Developing Brands Through Advertising (Core)

This is a two term module designed to look at branding, brand management and digital marketing and advertising. In the first term the module aims to equip students with the knowledge, skills and tools to successfully analyse, audit and manage a brand in today’s competitive marketplace environment. The second part of this module explores digital marketing and how it can be used to communicate and engage effectively with customers in the brand management process and is intended to develop students’ critical understanding of the challenges and opportunities that organisations face when ‘advertising’ their brands using digital marketing techniques.

Dissertation (Business) (Option)
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Dissertation (Business) (Option)

The dissertation is a major independent piece of work intended to develop a student’s ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis, and critique. In undertaking dissertation research, students are required to demonstrate the ability to identify, organise, and select from a large body of material in order to produce a coherent, well-defined, and internally consistent representation of their findings.

Entrepreneurial Marketing (Core)
Find out more

Entrepreneurial Marketing (Core)

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Global Marketing Strategy (Option)
Find out more

Global Marketing Strategy (Option)

This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world.

This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.

Marketing Communications (Option)
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Marketing Communications (Option)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date.

Methods of Assessment

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Optional Field Trips

There are opportunities for students to go on study visits that reflect the techniques they are working on. These activities are over and above timetabled lectures and seminars and are therefore not mandatory, but are designed to make the difference when discussing theory in practice.

Students have previously visited the Technology for Marketing event at Earls Court, LandRover Jaguar, Cadbury World, and Meadowhall. There may be additional costs associated with these trips.

Research

At Lincoln International Business School, we take an international perspective and our research informs teaching on all of our courses. We carry out research with businesses, government and not-for-profit organisations to deepen knowledge and understanding in order to make a tangible difference to industry and society.

Student Society

The Marketing, Advertising and Public Relations Society is open to all students with an interest in these areas. The group organises networking activities, trips, guest lectures, and social events.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Students have the opportunity to take a year-long work placement (Professional Practice) after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, but tutors can provide support during the process if required.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placements

Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

2020/21 UK/EUInternational
Full-time £9,250 per level* £14,100 per level**
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

 

2019/20UK/EUInternational
Full-time £9,250 per level £14,100 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


†Please note that not all courses are available as a part-time option.

* UK/EU: The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

** International: The fees quoted are for one year of study. For continuing students fees are subject to an increase of 2% each year and rounded to the nearest £100.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost.

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element, or equivalent http://www.lincoln.ac.uk/englishrequirements

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

University preparation courses for International students:

The University of Lincoln International Study Centre offers university preparation courses for international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course. Students can apply for an International Foundation Year or an International Year One course, depending on their current English language and academic level, and the programme availability.

Upon successful completion, students can progress to degree level study at the University of Lincoln.

For details of pathway programmes offered by the International Study Centre, please visit http://www.lincoln.ac.uk/isc

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Unconditional Offer Scheme

The University of Lincoln Unconditional Offer Scheme has been created to identify outstanding undergraduate applicants who we think would excel at Lincoln and make a significant contribution to our academic community.

The University of Lincoln takes a holistic contextual view, looking at students in the round, including all the information supplied in their application and any additional relevant assessment required, such as a portfolio, or interview. The qualities required for success are therefore not exclusively academic, and students’ drive, ambition, creativity, and potential are important factors in those considered for the scheme.

Applicants selected for the scheme, who commit to the University of Lincoln as their first choice of university, will receive an unconditional offer. We expect students in receipt of an unconditional offer to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. In previous years students who were selected and joined through the Lincoln unconditional offer scheme have shown very good success rate in their studies.

Please remember that as you may receive a number of offers from the universities which you have applied to, you should take your time to consider all of the offers that you receive and carefully choose the university and course which is right for you. There is no need for you to make a decision ahead of the deadline and we would recommend that you wait to receive all of the responses from your chosen universities so that you can take a well-informed decision.

We expect all our offer holders to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. Your exam results will be important for your own personal satisfaction and also for your future career and life opportunities.

Find out more about the Unconditional Offer Scheme

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may also be supported in their learning by other students.

Dr Julie Donald

Programme Leader

Dr Julie Donald is Programme Leader for BA (Hons) Advertising and Marketing and a Senior Lecturer on BA (Hons) Sport Business Management. Her specialisms are sports management, sports marketing, branding, consumer behaviour, identity, relationship marketing, and management of change.


Your Future Career

Studying Advertising and Marketing at Lincoln may lead to careers in communications, market research and project management. Previous graduates have taken up roles in prestigious agencies including M&C Saatchi, Agency Republic, Ogilvy and Wieden+Kennedy.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.

Studying Advertising and Marketing at Lincoln can lead to careers in communications, market research, and project management. Previous graduates have taken up roles in agencies including M&C Saatchi, Agency Republic, Ogilvy, and Wieden+Kennedy.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/.


Facilities

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career.

Students also make the most of the University's award-winning Great Central Warehouse Library, which provides access to more than 250,000 printed books and over 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.