Course Information
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25 November and 13 December 2017
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3-4 years Lincoln Business School Lincoln Campus [L] Validated BCC (or equivalent qualifications) PN25 3-4 years Lincoln Business School Lincoln Campus [L] Validated BCC (104 UCAS Tariff points) (or equivalent qualifications) PN25

Introduction

The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society.

Students have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives.

Accreditations

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

Further details can be found on the CIM website: http://www.cim.co.uk/qualifications/graduate-gateway/

How You Study

In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management and the principles of marketing.

In the second year, this course explores concepts and processes such as buyer behaviour, market research and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising.

In addition, there is the opportunity to take a year-long work placement (Professional Practice) after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with these placements are outlined in the Features tab.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please see:

http://www.lincoln.ac.uk/home/lbs/workplacements/.


Direct Entry Students

For students starting this programme in 2016 via direct entry onto either years 2 or 3, modules will differ to those showing within the modules tab. Please contact the programme leader for further details.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

How You Are Assessed

The assessment strategy is designed to address the intended learning outcomes of individual modules, and reflect progression through the various levels of the course.

Examinations are included to test students' ability to work under time-constrained conditions and test knowledge of basic principles.

Assignments are designed to allow students to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, and oral presentations prepared individually and in groups.

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above)..

Methods of Assessment

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2017-18

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit.

Access to Higher Education Diploma: A minimum of 45 level 3 credits at merit or above will be required.

Applicants will also be required to have at least five GCSEs at grade C or above (or the equivalent), including English and Maths.

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

We will also consider applicants with extensive relevant work experience.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Analysis of Business Data (Core)

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Introduction to Advertising (Core)

This module examines the theories of advertising and introduces the students to the various conceptual frameworks which attempt to explain how advertising works. It provides an introduction to the different media. Emphasis is placed on the advertising agency, its relationship with their clients and the media selection and buying process. Issues such as how the advertising industry manages and regulates good practice are explored.

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)

This module of the programme is designed for students who have little or no marketing knowledge. The aim is to familiarise students with the key concepts and issues of marketing, giving them a thorough grasp of the sort of marketing decisions there are to be made and what factors affect them.

Principles of Microeconomics (Core)

This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.

Social and Sustainability Marketing (Core)

This module aims to present an overview of current sustainability issues within society. It will provide students with the chance to develop an understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.

The Marketing Professional (Core)

The focus of this module is to challenge students to understand the work of marketing professionals, to think critically, develop their practical skills, and start preparing themselves for (possible) work placements and graduate careers in the field of marketing.

Level 2

Buyer Behaviour (Core)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Corporate Reputation and Public Relations (Core)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Media Planning for Advertising (Core)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Research and Consultancy Methods (Core)

This module explores various qualitative and quantitative methods of data collection and analysis. Students will have the chance to learn how to conduct, transcribe and analyse semi-structured and open-ended interviews and other forms of text. The principles and procedures of survey design and statistical modelling will also be discussed; students are expected to use appropriate computer-based statistical software, such as Stata, Eviews and SPSS, to analyse data.

Services Marketing (Core)

This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.

Strategic Marketing Planning (Core)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

The Advertising Process (Core)

This module aims to look how advertising works at a number of different levels. It seeks to examine the effects of advertising on economies, markets and brands. The sales effectiveness of advertising is considered and how this can be understood, observed and interpreted. The module aims to examine how people respond to advertising psychologically, and how this can be conceptualised. How these responses can be predicted and measured is also addressed. Students also have the opportunity to examine the implications for advertising strategy, remuneration and evaluation.

Level 3

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Developing Brands Through Advertising (Core)

This is a two term module designed to look at branding, brand management and digital marketing and advertising. In the first term the module aims to equip students with the knowledge, skills and tools to successfully analyse, audit and manage a brand in today’s competitive marketplace environment. The second part of this module explores digital marketing and how it can be used to communicate and engage effectively with customers in the brand management process and is intended to develop students’ critical understanding of the challenges and opportunities that organisations face when ‘advertising’ their brands using digital marketing techniques.

Dissertation (Business) (Option)

The dissertation is a major independent piece of work intended to develop a student’s ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis and critique. In undertaking dissertation research, students are required to demonstrate the ability to identify, organise and select from a large body of material in order to produce a coherent, well-defined and internally consistent representation of their findings.

Entrepreneurial Marketing (Core)

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Global Marketing Strategy (Option)

This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world.

This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.

Marketing Communications (Option)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Special Features

Optional Field Trips

At Lincoln International Business School, we provide opportunities for students to go on study visits that reflect the techniques they are working on. These activities are over and above timetabled lectures and seminars and are therefore not mandatory, but are designed to make the difference when discussing theory in practice. There may be some small costs involved for some trips to cover travel.

Research

At Lincoln International Business School, we take an international perspective and our research informs teaching on all of our courses. We carry out research with businesses, government and not-for-profit organisations to deepen knowledge and understanding in order to make a tangible difference to industry and society.

Student Society

The Marketing, Advertising and Public Relations Society is open to all students with an interest in these areas. The group organises networking activities, trips, guest lectures and social events.

Placements

Students have the opportunity to take a year-long work placement (Professional Practice) after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

Lincoln International Business School is based in the David Chiddick building alongside Lincoln Law School. The building provides students with teaching and learning spaces, including lecture theatres, workshop rooms and an IT/language lab, along with places to meet and eat with friends and staff.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

Studying Advertising and Marketing at Lincoln may lead to careers in communications, market research and project management. Previous graduates have taken up roles in prestigious agencies including M&C Saatchi, Agency Republic, Ogilvy and Wieden+Kennedy.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, this course aims to consider creative solutions for the challenges of global marketing. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising.
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme and students get the opportunity to develop digital skills from the first year.
The BA (Hons) Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multi-media approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

Introduction

The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society.

Students have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives.

The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.

Accreditations

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

Further details can be found on the CIM website: http://www.cim.co.uk/qualifications/graduate-gateway/

How You Study

In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management and the principles of marketing.

In the second year, this course explores concepts and processes such as buyer behaviour, market research and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising.

In addition, there is the opportunity for all full-time students on this course to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with these placements are outlined in the Features tab.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please see:

http://www.lincoln.ac.uk/home/lbs/workplacements/.

On this course, students will be expected to engage in a minimum of 1,220 hours of study in their first year. Of these, in the first year as an Advertising and Marketing student you will typically receive 13 hours of contact time each week, which will include lectures and seminars. Third year students also receive additional tutorial sessions and project supervision.

As a general guide the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Students on the Advertising and Marketing degree learn from academic staff who are specialists in their field. In addition, students may attend talks from visiting experts, and they will be supported in their learning by other students.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

How You Are Assessed

For this course assessment is 48.1% coursework, 20% practical exams and 31.9% written exams in the first year. For the second year this 56.88% coursework, 18.75% practical exams, and 24.38% written exams, and in the third year 56.7% coursework, 25% practical exams and 18.3% written exams.

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used may include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.

Staff

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

For a comprehensive list of teaching staff, please see our Lincoln Business School Staff Pages.

Entry Requirements 2018-19

GCE Advanced Levels: BCC

International Baccalaureate: 28 points overall.

BTEC Extended Diploma: Distinction, Merit, Merit.

Access to Higher Education Diploma: A minimum of 45 level 3 credits to include 30 at merit or above.

Applicants will also be required to have at least three GCSEs at grade C or above (or the equivalent), including English and Maths.

The University of Lincoln offers international students (non EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit www.lincoln.ac.uk/isc

We will also consider applicants with extensive relevant work experience.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk.

Level 1

Analysis of Business Data (Core)

This module aims to introduce some quantitative techniques fundamental to the analysis of business data. It seeks to promote a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and communicated. Students have the opportunity to practice the systematic use of appropriate industry-standard computer technology for the acquisition, analysis and presentation of data (for example, Excel or SPSS).

Introduction to Advertising (Core)

The more we understand about how people communicate, the better position we shall be in to manage our organisation’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Organisational Behaviour (Core)

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Principles of Microeconomics (Core)

This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.

Social and Sustainability Marketing (Core)

This module aims to present an overview of current sustainability issues within society. It will provide students with the chance to develop an understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.

The Marketing Professional (Core)

The focus of this module is to challenge students to understand the work of marketing professionals, to think critically, develop their practical skills, and start preparing themselves for (possible) work placements and graduate careers in the field of marketing.

Level 2

Buyer Behaviour (Core)

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.

Corporate Reputation and Public Relations (Core)

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Media Planning for Advertising (Core)

This module aims to provide an insight into strategic media planning, emphasising critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Professional Practice (Option)

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Research and Consultancy Methods (Core)

This module explores various qualitative and quantitative methods of data collection and analysis. Students will have the chance to learn how to conduct, transcribe and analyse semi-structured and open-ended interviews and other forms of text. The principles and procedures of survey design and statistical modelling will also be discussed; students are expected to use appropriate computer-based statistical software, such as Stata, Eviews and SPSS, to analyse data.

Services Marketing (Core)

This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.

Strategic Marketing Planning (Core)

This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.

The Advertising Process (Core)

This module aims to look how advertising works at a number of different levels. It seeks to examine the effects of advertising on economies, markets and brands. The sales effectiveness of advertising is considered and how this can be understood, observed and interpreted. The module aims to examine how people respond to advertising psychologically, and how this can be conceptualised. How these responses can be predicted and measured is also addressed. Students also have the opportunity to examine the implications for advertising strategy, remuneration and evaluation.

Level 3

Consultancy Project (Business) (Option)

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real world environment.

Developing Brands Through Advertising (Core)

This is a two term module designed to look at branding, brand management and digital marketing and advertising. In the first term the module aims to equip students with the knowledge, skills and tools to successfully analyse, audit and manage a brand in today’s competitive marketplace environment. The second part of this module explores digital marketing and how it can be used to communicate and engage effectively with customers in the brand management process and is intended to develop students’ critical understanding of the challenges and opportunities that organisations face when ‘advertising’ their brands using digital marketing techniques.

Entrepreneurial Marketing (Core)

This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment.

The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a student’s employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically ‘how businesses grow’ and ‘how’ they as future employees can make positive contribution to this growth.

Global Marketing Strategy (Option)

This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world.

This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.

Marketing Communications (Option)

The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Special Features

Optional Field Trips

There are opportunities for students to go on study visits that reflect the techniques they are working on. These activities are over and above timetabled lectures and seminars and are therefore not mandatory, but are designed to make the difference when discussing theory in practice.

Students have previously visited the Technology for Marketing event at Earls Court, LandRover Jaguar, Cadbury World and Meadowhall. There may be additional costs associated with these trips.

Research

At Lincoln International Business School, we take an international perspective and our research informs teaching on all of our courses. We carry out research with businesses, government and not-for-profit organisations to deepen knowledge and understanding in order to make a tangible difference to industry and society.

Student Society

The Marketing, Advertising and Public Relations Society is open to all students with an interest in these areas. The group organises networking activities, trips, guest lectures and social events.

Placements

Students have the opportunity to take a year-long work placement (Professional Practice) after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information about this please visit:

http://www.lincoln.ac.uk/home/lbs/workplacements/

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Facilities

Lincoln International Business School is based in the David Chiddick building. The building provides students with teaching and learning spaces, including lecture theatres, workshop rooms and an IT/language lab, along with places to meet and eat with friends and staff.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

View our campus pages [www.lincoln.ac.uk/home/campuslife/ourcampus/] to learn more about our teaching and learning facilities.

Career Opportunities

Studying Advertising and Marketing at Lincoln may lead to careers in communications, market research and project management. Previous graduates have taken up roles in prestigious agencies including M&C Saatchi, Agency Republic, Ogilvy and Wieden+Kennedy.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information. [http://www.lincoln.ac.uk/home/campuslife/studentsupport/careersservice/]

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost. Where there may be exceptions to this general rule, information will be displayed in a section titled Other Costs below.

Related Courses

The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, this course aims to consider creative solutions for the challenges of global marketing. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising.
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme and students get the opportunity to develop digital skills from the first year.
The BA (Hons) Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multi-media approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

Tuition Fees

2017/18 Entry UK/EUInternational
Full-time £9,250 per level
£12,800 per level
Part-time £77.00 per credit point  N/A
Placement (optional) Exempt Exempt

 

2018/19 Entry UK/EUInternational
Full-time £9,250 per level
£13,800 per level
Part-time £77.00 per credit point  N/A
Placement (optional) Exempt Exempt

In 2018/19, fees for all new and continuing undergraduate UK and EU students will be £9,250.

Please note that not all courses are available as a part-time option.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [www.lincoln.ac.uk/home/studyatlincoln/undergraduatecourses/feesandfunding/] [www.lincoln.ac.uk/home/international/feesandfunding/]

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions [www.lincoln.ac.uk/StudentAdmissionsTermsandConditions].