BSc (Hons)
Marketing

Professional Practice Year

Full-time students have the option of a year-long professional practice placement after the second year, providing real-world experience. A Placement Year Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. Students are expected to cover their own travel, accommodation, and living costs.

International Year Abroad

All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year. The IYA enables you to study in a cross-cultural environment with wider cultural experience, and can enhance your future employment opportunities by increasing your cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students in Lincoln International Business School. It is a year-long module which enables students to spend time studying abroad at one of the University's approved partner institutions.

During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.

Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.

Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. Successful completion of the International Year Abroad will be reflected in the award title - BA (Hons) Business and Marketing (International Study Year).

A Study Abroad Tuition Fee is payable to the University of Lincoln during this year for students joining in 2025/26 and beyond. No extra tuition fee is payable to the host university, but students are expected to cover their own travel, accommodation, and living costs. Travel grants and an overseas rate maintenance loan may be available for eligible students from Student Finance. The University’s Global Opportunities Team can provide further support and guidance.   

Optional Field Trips

Students are invited to join optional field trips throughout their studies to see effective marketing in action. Previously trips have included visits to Jaguar Land Rover, the Museum of Brands, and the World Marketing Summit. These trips may have an additional cost.

What Can I Do with a Marketing Degree?

Recent graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.