Marketing and Supply Chain Research Group

Containers on the docks

What Are We Doing?

The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge that supports sustainable value for market, chain, and network stakeholders. Our research concerns value chains (supplier, customer, and consumer) and the building of social and resource sustainability within a network context.

Why Is It Important?

We link up with organisations and expertise globally, regionally, and locally. We aim to publish in leading and influential academic and business and media outlets and fora. We provide the platform and host debate via influential thematic and sectoral conferences, and produce impact from our research through business creation and positive social impact.

How Are We Different?

Our approach concerns marketing, business, and operations and is multi-sectoral (for example, via key strengths in agri-food, tourism, healthcare, military, and humanitarian arenas). We promote interdisciplinary, sectoral, organisational, and value chain learning between large, small, and micro businesses.

Group Researchers

Prof Martin Hingley, Professor of Strategic Marketing

Dr Eliseo Vilalta-Perdomo, Senior Lecturer

Mr Artem Khudenko, Senior Lecturer 

Mr Mizanur Rahman, Senior Lecturer 

Dr Ilenia Bregoli, Senior Lecturer 

Dr Claire May, Senior Lecturer

Nick Taylor, Subject Group Leader

Dr Jialin Hardwick, Senior Lecturer

Dr Jane Deville, Research Fellow

Dr Susel Arzuaga Palomino, Senior Lecturer

Dr Abi Hunt, Head of Department (Marketing and Tourism)

Dr Julie Donald, Senior Lecturer

Mr Mark Swainson, Deputy Head and Lead for Higher Education and Research and PhD Student

Mr Tony Clark, Senior Lecturer

Mrs Rosario Michel-Villarreal, Associate Lecturer

Mureadili Muhetaer, PhD Student

Research at LIBS