The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge which supports sustainable value for market, chain and network stakeholders.
We are concerned with the development of knowledge which supports value creation for market, chain and network stakeholders. Our research concerns value chains (supplier, customer and consumer) and the building of social and resource sustainability within a network context.
We link up with organisations and expertise globally, regionally and locally. We aim to publish in leading and influential academic and business and media outlets and fora. We provide the platform and host debate via influential thematic and sectoral conferences, and produce impact from our research through business creation and positive social impact.
Our approach is concerns marketing, business and operations and is multi-sectoral (for example, via key strengths in agri-food, tourism, healthcare, military and humanitarian arenas). We promote interdisciplinary, sectoral, organisational and value chain learning between large, small and micro businesses.
Prof Martin Hingley, Professor of Strategic Marketing
Dr Eliseo Vilalta-Perdomo, Senior Lecturer
Mr Artem Khudenko, Senior Lecturer
Mr Mizanur Rahman, Senior Lecturer
Dr Ilenia Bregoli, Senior Lecturer
Dr Claire May, Senior Lecturer
Barry Ardley, Senior Lecturer
Nick Taylor, Subject Group Leader
Dr Jialin Hardwick, Senior Lecturer
Dr Jane Deville, Research Fellow
Dr Susel Arzuaga Palomino, Senior Lecturer
Dr Abi Hunt, Head of Department (Marketing and Tourism)
Dr Julie Donald, Senior Lecturer
Mr Mark Swainson, Deputy Head and Lead for Higher Education and Research and PhD Student
Mr Tony Clark, Senior Lecturer
Mrs Rosario Michel-Villarreal, Associate Lecturer
Mureadili Muhetaer, PhD Student