The Marketing and Supply Chain Research Group (MaSC) exists to develop knowledge that supports sustainable value for market, chain, and network stakeholders. Our research concerns value chains (supplier, customer, and consumer) and the building of social and resource sustainability within a network context.
We link up with organisations and expertise globally, regionally, and locally. We aim to publish in leading and influential academic and business and media outlets and fora. We provide the platform and host debate via influential thematic and sectoral conferences, and produce impact from our research through business creation and positive social impact.
Our approach concerns marketing, business, and operations and is multi-sectoral (for example, via key strengths in agri-food, tourism, healthcare, military, and humanitarian arenas). We promote interdisciplinary, sectoral, organisational, and value chain learning between large, small, and micro businesses.
Prof Martin Hingley, Professor of Strategic Marketing
Dr Eliseo Vilalta-Perdomo, Senior Lecturer
Mr Artem Khudenko, Senior Lecturer
Mr Mizanur Rahman, Senior Lecturer
Dr Ilenia Bregoli, Senior Lecturer
Dr Claire May, Senior Lecturer
Nick Taylor, Subject Group Leader
Dr Jialin Hardwick, Senior Lecturer
Dr Jane Deville, Research Fellow
Dr Susel Arzuaga Palomino, Senior Lecturer
Dr Abi Hunt, Head of Department (Marketing and Tourism)
Dr Julie Donald, Senior Lecturer
The group researches community organisation, self-organisation and development within Third Sector organisations, multi-agency networks and community groups, focusing on community-based research in Active Citizenship, Wellbeing and Community Development.
The group brings together academics, graduate students, and a diverse network of collaborators, with the aim to facilitate the creation and diffusion of rigorous and policy-relevant research, within the University, the local community, and the society at large.
The group has a growing track record of social and economic development research, including locally, nationally, and internationally funded projects aimed at investigating the role of innovation and entrepreneurship in the developments of regions.