Why Choose Lincoln
ATLAS membership*
Hear from expert industry speakers
Take part in industry workshops and events
Explore contemporary themes such as sustainability
Tourism Management Institute recognition
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MSc
International Tourism, Hospitality and Events Management
MSc
International Tourism, Hospitality and Events Management
Key Information
Course Overview
One of the largest industries in the world, global tourism sees millions of visitors crossing borders each year in search of the perfect getaway. This course aims to equip graduates with the skills needed to work at senior levels in this growing global sector.
Lincoln's MSc International Tourism, Hospitality, and Events Management is designed in collaboration with industry to respond to the complex needs of employers, preparing students for a changing business landscape. Important themes such as entrepreneurship, sustainability, and globalism are integral to the programme. Traditional teaching methods are augmented by industry events and workshops, and mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.
Students have the opportunity to take part in a field trip, usually organised in an international location, where they will have the opportunity to examine tourism related issues through hands-on experience. All costs for the trip are covered by the University.
Course Overview
One of the largest industries in the world, global tourism sees millions of visitors crossing borders each year in search of the perfect getaway. This course aims to equip graduates with the skills needed to work at senior levels in this growing global sector.
Lincoln's MSc International Tourism, Hospitality, and Events Management is designed in collaboration with industry to respond to the complex needs of employers, preparing students for a changing business landscape. Important themes such as entrepreneurship, sustainability, and globalism are integral to the programme. Traditional teaching methods are augmented by industry events and workshops, and mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.
Students have the opportunity to take part in a field trip, usually organised in an international location, where they will have the opportunity to examine tourism related issues through hands-on experience. All costs for the trip are covered by the University.
How You Study
The taught element of the programme consists of eight core modules. Students can then progress to complete the compulsory final project, which incorporates a Research Methods component and provides an opportunity to apply and develop the skills and knowledge acquired during the taught element of the programme.
Weekly contact hours on this programme may vary depending on the stage of study. Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures, seminars and workshops. As a general guide, for every hour spent in class, students are expected to spend at least four to five hours in independent study. For more detailed information please contact the Programme Leader.
How You Study
The taught element of the programme consists of eight core modules. Students can then progress to complete the compulsory final project, which incorporates a Research Methods component and provides an opportunity to apply and develop the skills and knowledge acquired during the taught element of the programme.
Weekly contact hours on this programme may vary depending on the stage of study. Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures, seminars and workshops. As a general guide, for every hour spent in class, students are expected to spend at least four to five hours in independent study. For more detailed information please contact the Programme Leader.
Modules
Module Overview
The Visitor Economy does not operate in isolation from its external political, economic, social, technological and environmental context – but interacts with it. Numerous contemporary issues (e.g., political instability, global environmental crisis, human rights) shape the Visitor Economy and the Visitor Economy, in return, influences these issues.
This module seeks to analyse contemporary issues and their interrelationship with the Visitor Economy and to critically evaluate stakeholder responses to manage these issues with the aim of developing a comprehensive approach for improvement. Thus, the module focuses strongly on the supply side of the Visitor Economy.
The module provides students with the opportunity to develop deeper critical understanding of the interrelationship between contemporary issues and the Visitor Economy. By equipping students with critical understanding and critical management skills, the module ultimately seeks to develop students as reflective practitioners who have the capacity to transform the Visitor Economy for the better.
Module Overview
This module explores the role of creativity to give students the relevant academic and practical skills to enable the effective planning, organisation, and execution of a live project in tourism, events or/ and hospitality.
In the first term, students will engage with a series of interactive lectures and seminars, featuring insights from academics and external guest speakers who are industry leaders. The focus will be on understanding the foundational theories and concepts that underpin creativity in these sectors. The module will have a close collaboration with two university key cultural assets - Lincoln Arts Centre (LAC) and Barbican Creative Hub.
In the second term, students will apply their learning through live projects. They will work closely with industry partners to gain hands-on experience in their selected areas. This practical approach will allow students to develop and implement creative solutions to real-world challenges.
Module Overview
This module critically examines and integrates theoretical perspectives of the experiences within the context of global tourism, hospitality, and events management from demand positions. It offers learners the prospect of developing and advancing skills and techniques essential to meet contemporary global perspectives. The module facilitates a comprehensive understanding of consumer experiences, encompassing their foundational underpinnings, design, and effective management.
Module Overview
The Independent Project (Pathways) module enables you to undertake a substantive project in the context of your chosen degree specialism, and within the Lincoln International Business School’s commitment to sustainable and responsible management practice. The aim of the module is to clearly illustrate your ability to synthesise the different business domains and management perspectives studied during your course and apply them through an independent project. You can engage with contemporary business and research themes as you explore innovative and creative ways to complete their chosen pathway.
Module Overview
Inner Development and Global Mindset aims at crafting and sharing a strong narrative with student learners by fostering critical thinking that focuses on the significance and impact of personal inner development for sustainable outer change. The module is mapped on the Inner Development Goals (IDGs) framework of transformative skills for sustainable development. The IDG initiative started in Sweden as an urgent need to address the lack of progress in addressing UN Sustainable Development Goals (SDGs).
The module is delivered using a group learning approach based on the Finnish Tiimiakatemia model. Students are team coached for the duration of the module and receive mentoring/coaching from a range of business and academic change-makers.
For many this model of self-determined learning presents a distinct challenge as it encourages a departure from traditional pedagogic delivery.
Module Overview
“People, Places and Communities” module aims at developing an understanding of the relationships between human behaviour, improved community wellbeing and the physical and social environment. Tourism destinations will be examined from a management perspective, focusing on understanding how a place becomes a destination and addressing topics such as policy, development, governance, stakeholder relationships, strategy, community wellbeing, future of destinations. A wide variety of issues will be explored with an emphasis on how to develop, manage and make places and communities better for those within them and outside. The weekly topics will be considering the Sustainable Development Goals (SDGs) challenges and opportunities.
Module Overview
This module prepares you to undertake a substantial independent project. It introduces you to the core principles of research design and methods you are likely to encounter during independent study. The module seeks to develop your competency and confidence in research methodology to a Master's level.
Module Overview
This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value-systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.
Module Overview
The module equips business students with the skills and knowledge to understand the role of data analytics and AI in contemporary business contexts. Students will explore different types of data analytics and AI concepts and their application in business. Through the module students will learn through hands-on experience with both traditional & specialist data analysis software to develop skills to manage data and information in digital contexts.
Module Overview
This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
Modules
Module Overview
The Visitor Economy does not operate in isolation from its external political, economic, social, technological and environmental context – but interacts with it. Numerous contemporary issues (e.g., political instability, global environmental crisis, human rights) shape the Visitor Economy and the Visitor Economy, in return, influences these issues.
This module seeks to analyse contemporary issues and their interrelationship with the Visitor Economy and to critically evaluate stakeholder responses to manage these issues with the aim of developing a comprehensive approach for improvement. Thus, the module focuses strongly on the supply side of the Visitor Economy.
The module provides students with the opportunity to develop deeper critical understanding of the interrelationship between contemporary issues and the Visitor Economy. By equipping students with critical understanding and critical management skills, the module ultimately seeks to develop students as reflective practitioners who have the capacity to transform the Visitor Economy for the better.
Module Overview
This module explores the role of creativity to give students the relevant academic and practical skills to enable the effective planning, organisation, and execution of a live project in tourism, events or/ and hospitality.
In the first term, students will engage with a series of interactive lectures and seminars, featuring insights from academics and external guest speakers who are industry leaders. The focus will be on understanding the foundational theories and concepts that underpin creativity in these sectors. The module will have a close collaboration with two university key cultural assets - Lincoln Arts Centre (LAC) and Barbican Creative Hub.
In the second term, students will apply their learning through live projects. They will work closely with industry partners to gain hands-on experience in their selected areas. This practical approach will allow students to develop and implement creative solutions to real-world challenges.
Module Overview
This module critically examines and integrates theoretical perspectives of the experiences within the context of global tourism, hospitality, and events management from demand positions. It offers learners the prospect of developing and advancing skills and techniques essential to meet contemporary global perspectives. The module facilitates a comprehensive understanding of consumer experiences, encompassing their foundational underpinnings, design, and effective management.
Module Overview
The Independent Project (Pathways) module enables you to undertake a substantive project in the context of your chosen degree specialism, and within the Lincoln International Business School’s commitment to sustainable and responsible management practice. The aim of the module is to clearly illustrate your ability to synthesise the different business domains and management perspectives studied during your course and apply them through an independent project. You can engage with contemporary business and research themes as you explore innovative and creative ways to complete their chosen pathway.
Module Overview
Inner Development and Global Mindset aims at crafting and sharing a strong narrative with student learners by fostering critical thinking that focuses on the significance and impact of personal inner development for sustainable outer change. The module is mapped on the Inner Development Goals (IDGs) framework of transformative skills for sustainable development. The IDG initiative started in Sweden as an urgent need to address the lack of progress in addressing UN Sustainable Development Goals (SDGs).
The module is delivered using a group learning approach based on the Finnish Tiimiakatemia model. Students are team coached for the duration of the module and receive mentoring/coaching from a range of business and academic change-makers.
For many this model of self-determined learning presents a distinct challenge as it encourages a departure from traditional pedagogic delivery.
Module Overview
“People, Places and Communities” module aims at developing an understanding of the relationships between human behaviour, improved community wellbeing and the physical and social environment. Tourism destinations will be examined from a management perspective, focusing on understanding how a place becomes a destination and addressing topics such as policy, development, governance, stakeholder relationships, strategy, community wellbeing, future of destinations. A wide variety of issues will be explored with an emphasis on how to develop, manage and make places and communities better for those within them and outside. The weekly topics will be considering the Sustainable Development Goals (SDGs) challenges and opportunities.
Module Overview
This module prepares you to undertake a substantial independent project. It introduces you to the core principles of research design and methods you are likely to encounter during independent study. The module seeks to develop your competency and confidence in research methodology to a Master's level.
Module Overview
This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value-systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.
Module Overview
The module equips business students with the skills and knowledge to understand the role of data analytics and AI in contemporary business contexts. Students will explore different types of data analytics and AI concepts and their application in business. Through the module students will learn through hands-on experience with both traditional & specialist data analysis software to develop skills to manage data and information in digital contexts.
Module Overview
This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
What You Need to Know
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, and contact hours.
What You Need to Know
We want you to have all the information you need to make an informed decision on where and what you want to study. In addition to the information provided on this course page, our What You Need to Know page offers explanations on key topics including programme validation/revalidation, additional costs, and contact hours.
How you are assessed
Delivery and assessment are based on real-life case studies, preparing students for a changing business landscape. Assessment and feedback is provided from both academics and industry representatives as per individual module specifications. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.
Students also have the option to participate in a field trip which will be delivered and assessed as part of the degree.
How you are assessed
Delivery and assessment are based on real-life case studies, preparing students for a changing business landscape. Assessment and feedback is provided from both academics and industry representatives as per individual module specifications. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in the field.
Students also have the option to participate in a field trip which will be delivered and assessed as part of the degree.
Memberships
The course is recognised by the Tourism Management Institute (TMI), a professional organisation for anyone working in tourism destination management. TMI’s recognition provides an assurance that a course meets a set of criteria, benchmarks, and standards aligned to the needs of the broadly-defined tourism sector. This enhances the relevance of courses and the future employment prospects of graduates.
The Association for Tourism and Leisure Education and Research (ATLAS) membership recognises institutions that are committed to teaching excellence and outstanding research in tourism and events management. Membership is open to institutions and professional bodies with educational, research, or professional interests in tourism, leisure, and related areas. Members include 1,400 researchers and teachers at 148 universities and research institutes, across 45 countries.
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The programme has equipped me with essential industry knowledge while developing soft skills such as communication, leadership, and critical thinking. Course content stays up to date with contemporary issues such as sustainability, big data, and commercialisation, and you have opportunities to apply what you learn to real-world problems.
Chi Nguyen
MSc International Tourism Management
Industry Expertise
Delivery and assessment is based on real-life case studies throughout, with the aim of preparing students for the changing business landscape. The course aims to equip students with the practical and professional skills required in industry. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in their fields.
Lincoln International Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors, and Sir David Tweedie (ex-Chairman of the IASB). The School also has links with Visit Lincoln and East Lindsay District Council, and the course is delivered in collaboration with the Association of British Travel Agents (ABTA).
Students have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering, or becoming a Student Ambassador.
How to Apply
Postgraduate Application Support
Applying for a postgraduate programme at Lincoln is easy. Find out more about the application process and what you'll need to complete on our How to Apply page. Here, you'll also be able to find out more about the entry requirements we accept and how to contact us for dedicated support during the process.
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Entry Requirements 2025-26
Entry Requirements
A second class honours degree or equivalent.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications: https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/
Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page: https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses: https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/
These specialist courses are designed to help students meet the English language requirements for their intended programme of study.
Entry Requirements 2026-27
Entry Requirements
A second class honours degree or equivalent.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications: https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/
Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page: https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses: https://www.lincoln.ac.uk/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/
These specialist courses are designed to help students meet the English language requirements for their intended programme of study.
Course Fees
You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.
The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.
Course Fees
You will need to have funding in place for your studies before you arrive at the University. Our fees vary depending on the course, mode of study, and whether you are a UK or international student. You can view the breakdown of fees for this programme below.
The University offers a range of merit-based, subject-specific, and country-focused scholarships for UK and international students. To help support students from outside of the UK, we offer a number of international scholarships which range from £1,000 up to the value of 50 per cent of tuition fees. For full details and information about eligibility, visit our scholarships and bursaries pages.
Funding Your Study
Postgraduate Funding Options
Find out more about the optional available to support your postgraduate study, from Master's Loans to scholarship opportunities. You can also find out more about how to pay your fees and access support from our helpful advisors.
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Career Development
MSc International Tourism, Hospitality and Events Management aims to prepare students for a career in a wide range of sectors, including the leisure, tourism, and events industries.
Academic Contact
For more information about this course, please contact the Programme Leader.
Dr Georgiana Els
gels@lincoln.ac.uk
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
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Postgraduate Events
To get a real feel for what it is like to study at the University of Lincoln, we hold a number of dedicated postgraduate events and activities throughout the year for you to take part in.
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