BA (Hons)
Marketing and Advertising

Module Overview

This module acts as a creative production lab where students learn how strategic decisions turn into creative work. Students will develop campaign assets, apply design and semiotics principles and design media plans for advertising. Through a hands-on approach and industry-style briefs, students will receive a solid preparation for careers in the advertising industry and in-house communication roles.

Module Overview

Responsible leaders are essential in contemporary business contexts shaped by rapid change, uncertainty, and increasing expectations for ethical and sustainable practice. You will examine how leaders make decisions that impact organisations, society, and the environment, and learn how to apply ethical reasoning and sustainability principles to real-world challenges. Through interactive discussions, case studies, and collaborative activities, you will develop your capacity to critically examine current practices and develop responsible solutions. This module will enhance your leadership potential and prepare you for future careers where ethical awareness, sustainability knowledge, and responsible leadership are increasingly valued by employers.

Module Overview

The module introduces you to the principles and practices of marketing research and their application in innovative marketing. It covers the full research process, including problem definition, research design, data collection, analysis, interpretation, and reporting. You will engage with research philosophy, methods of enquiry, and key conventions, including ethical considerations and professional standards. Combining theory with practical skills, the module enables you to use data-driven insights to develop innovative marketing solutions, including exploring how organisations generate, evaluate, and develop innovative ideas using market intelligence, customer insight, and data-driven strategies.

Module Overview

Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students.

The optional year is intended to:

- enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience;

- facilitate reflexivity in learning and personal and professional development;

- enhance their future employment opportunities by increasing their cultural and professional mobility.

This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the University’s approved partner institutions.

During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering.

Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.1 or above, dependent upon partner requirements) standard and successfully completed the application process.

Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.

Module Overview

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation.

It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.

Module Overview

This module presents the key principles, theories, and practices of branding, brand management, and advertising’s role in development of a brand, through experiential learning. Over the term this module builds from theory to skills development and practical application. In the first half of the term, students are able to gain the knowledge, skills, and tools needed to successfully analyse, audit, and strategically manage a brand in today’s competitive environment. The second part of this module explores marketing and advertising for brand building and new product launches, with consideration of digital and traditional communications to engage effectively with customers in the brand management process. At the heart of this module are the fundamental principles of branding and the role that advertising plays in the development of brands (building on previous advertising modules and extending principles of advertising strategically, and from a variety of perspectives).

Module Overview

This dynamic module gives students hands‑on experience in real‑world digital marketing practice. Working from an industry-style client brief they create themselves, students will design a professional social media marketing plan tailored to a client’s objectives and audience. They explore contemporary platforms, content strategies and analytics, all underpinned by key theories and academic models. The module culminates in a VIVA presentation where students pitch their ideas with confidence and creativity. Designed to build practical skills and strategic thinking, this module prepares graduates for the fast-paced digital marketing landscape.

Module Overview

Aligned with the CIM certificate qualification, this module enables you to undertake a substantial piece of applied marketing work, synthesising and using the knowledge and skills gained throughout your degree. Designed to equip you with the expertise and confidence to become industry-ready marketers, you will showcase your skills with a well-planned marketing project, implementing this in a structured way to achieve identified objectives. You will address the need to identify the target customer/audience, the importance of information gathering and analysis, how to deliver customer expectations and the need to alternative approaches, evaluation of activities and reflection on the success. Your project will demonstrate your

This module is an opportunity to showcase your skills in communication, problem solving, organisation and management, and commercial awareness, all of which boost your CV and employability.