Marketing Research Group | Publications and Scholarly Activity

Publications & Scholarly Activities | 2011 - 2014

View our members' scholarly activties and research outputs, including peer-review journal articles, books, book sections, conference papers, research grants and projects.


  • Hardwick, Jialin, Delarue, Lauriane, Ardley, Barry and Taylor, Nick (2014) Mobile phones purchases and consumer decision-making process: the role of Facebook online advertising. In: Computer-mediated marketing strategies: social media and online brand communities. IGI Global. ISBN 9781466665958, 9781466665965
  • Spadoni, Roberta, Lombardi, Pamela, Canavari, Maurizio and Hingley, Martin (2014) Private food standard certification: analysis of the BRC standard in Italian agri-food. British Food Journal, 116 (1). pp. 142-164. ISSN 0007-070X
  • Ng, Peggy, Mak, Connie, Wong, Phoebe and Chan, Jason (2014) Factors affecting Student Satisfaction and Performance Gap in relation to the model of Strategic Enrolment, Graduation and Articulation (SEGA): the case of Self-financing Higher Education in Hong Kong. The Public Administration and Policy, an Asia-Pacific Journal, 18 (1). pp. 27-47. ISSN 2517-679X
  • Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.


  • Hardwick, Jialin, Anderson, Alistair R. and Douglas, Cruickshank (2013) Trust formation processes in innovative collaborations: networking as knowledge building practices. European Journal of Innovation Management, 16 (1). pp. 4-21. ISSN 1460-1060
  • Bosworth, Gary and Ellis, Victoria (2013) Rural development funding in the micro-brewery sector. In: Beeronomics 2013 Conference - The Economics of Beer and Brewing, 18-21 September 2013, University of York.
  • Gagalyuk, Taras, Hanf, Jon H. and Hingley, Martin (2013) Firm and whole chain success: network management in the Ukrainian food industry. Journal on Chain and Network Science, 13 (1). pp. 47-70. ISSN 1569-1829
  • Hingley, Martin and Lindgreen, Adam (2013) "Mini" special issue on experiential marketing in food retailing. British Food Journal, 115 (5). pp. 637-638. ISSN: 0007-070X
  • Hingley, Martin and Lindgreen, Adam (2013) Value in food and agriculture [guest editorial]. British Food Journal, 115 (10). pp. 1404-1406. ISSN ISSN: 0007-070X
  • Hingley, Martin, Lindgreen, Adam and Reast, Jon (2013) Corporate social responsibility in food and agriculture. British Food Journal, 115 (1). pp. 5-8. ISSN 0007-070x
  • Sodano, Valeria and Hingley, Martin (2013) The food system, climate change and CSR: from business to government case [in: Corporate social responsibility in food and agriculture]. British Food Journal, 115 (1). ISSN 0007-070X
  • Hingley, Martin and Lindgreen, Adam (2013) Barriers and facilitators to developing sustainable networks: cases in UK local and regional food. In: Sustainable value chain management: a research anthology. Gower, Aldershot, pp. 271-290. ISBN 9781409435082 (Hardback), 9781409471349 (Ebook), 9781409435099 (Ebook PDF)
  • Rahman, Mizan, Rasheed, Shaqer, Chowdhury, Dababrata and Hassan, Azizul (2013) Sense of a place: tourist's account of the political history and society of South Korea. Review of Enterprise and Management Studies, 1 (1). pp. 51-59.
  • Garbowsky, Daniela and Rahman, Mizan (2013) Environmental sustainability: a hygiene factor when branding a nation? The Marketing Review, 3 (13). pp. 233-239. ISSN 1469-347X
  • Hasan, Md. Rajibul, Rahman, Mizan and Khan, Mehedi Munsur (2013) Rural consumers' adoption of CRM in a developing country context. International Journal of Business and Management Invention, 2 (9). pp. 121-131. ISSN 2319-801X
  • Rahman, Mizan, Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). pp. 225-239. ISSN 1086-1718


  • Hardwick, Jialin Y., Cruickshank, Douglas and Anderson, Alistair R. (2012) Innovation in small business: comparing face-to-face with virtual networking. Journal of Business Strategy, 33 (5). pp. 51-58. ISSN 0275-6668
  • Lindgreen, Adam, Hingley, Martin, Grant, David B. and Morgan, Robert E. (2012) Value in business and industrial marketing: past, present, and future. Industrial Marketing Management, 41 (1). pp. 207-214. ISSN 0019-8501
  • Rahman, Mizan, Haque, Shamim Ehsanul and Rashid, Ahmed Tareq (2012) Nonprofits' engagement with the private and public sectors: the case of providing essential healthcare in rural Bangladesh. The Marketing Review, 12 (1). pp. 2-16. ISSN 1469-347X


  • Hingley, Martin, Mikkola, M., Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945
  • Hingley, Martin, Lindgreen, Adam, Grant, David and Kane, Charles (2011) Using fourth-party logistics management to improve horizontal collaboration among grocery retailers. Supply Chain Management: An International Journal, 16 (5). pp. 316-327. ISSN 1359-8546
  • Custance, Paul, Hingley, Martin and Wilcox, Debbie (2011) Developing a novel health and well-being service: the value of utilising the restorative benefits of nature in the UK. Journal of Marketing Management, 27 (3/4). pp. 386-400. ISSN 0267-257X
  • Lindgreen, Adam, Hingley, Martin and Antioco, Michael (2011) Value marketing in the health care industry. Journal of Marketing Management, 27 (3/4). pp. 199-206. ISSN 0267-257X
  • Lago da Silva, A., Piato, E. L., Lopes Pimenta, M., Hideyuki Yokoyama, M., Otavio Batalha, M., Hingley, M. and Freitas de Paula, V. A. (2011) Gestão de marcas próprias: novas dimensões para indústria, atacado e varejo. Atlas, São Paulo, Brazil. ISBN 9788522461257
  • Rahman, Mizan and Fatima, Nafeez (2011) Entrepreneurship and urban growth: dimensions and empirical models. Journal of Small Business and Enterprise Development, 18 (3). pp. 608-626. ISSN 1462-6004


View More Publications & Scholarly Activity

Select a date range below to view published activity.

Connect with Us


WordPress logo Linkedin logo Twitter Icon Facebook logo Instagram logo YouTube logo


Lincoln International Business School, University of Lincoln, Brayford Wharf East, Lincoln, LN5 7AT, UK

Telephone: +44 (0)1522 835509 | Email: