Marketing Research Group | Research Seminars and Public Engagements
Research Seminars and Public Engagements
I too want to hear 'welcome back home' from the officer: a critical incident approach to airport border-crossing experiences of non-resident citizens
Dr Samira Zare
29 May 2024
Abstract
Although freedom of movement has been recognised as a fundamental human right, inequalities exist unchallenged in many settings, including airport borders, for various groups of travellers, such as non citizen residents of a country.
The 'guilty until proven innocent' attitude at the borders creates a sense of unwelcome and never-quite-belonging for the residents. In this seminar, I deconstruct the predominant airport border experiences of non-citizen residents in the UK in the hope of challenging and changing the status quo.
Dr Samira Zare is a senior lecturer in Advertising and Marketing in the department of Marketing, Languages and Tourism at the University of Lincoln, UK. Her current research interests lie within mobility injustice in tourism, airport border experiences, academic mobility, tourists' pro environmental behaviours, and sustainable experience design.
Harmonising Yoga Philosophy in Yoga Tourism Research: A Reflective Journey and a Small Step Toward Decolonization(?)
Rajesh Nautiyal
01 May 2024
Abstract
Despite being nascent, the literature on yoga tourism is shaped by the business-orientated, Anglo Saxon hegemony, akin to any other sub-field within tourism studies. Moreover, given the multiplicity of perspectives to explicate a phenomenon, it becomes imperative for me, as an inquirer, to introspect on my position within the inquiry of my research inquiry in the field of yoga tourism. Consequently, through this seminar, I will reflect upon my practice of researching yoga tourism to explain the intersection of yoga philosophy, ontology and epistemology while interrogating (or not?) established research paradigms.
Rajesh Nautiyal is a lecturer in the department of Marketing, Languages and Tourism, University of Lincoln, UK. His primary research is within the domain of yoga tourism, folklore, and indigenous research paradigms.
Sustainability Content, Tourist Voice Assistant Engagement, and Adoption Intention: Moderating Effects of Cultural Orientation and Purpose of Use
Dr Wesley Yuen
16 April 2024
Abstract
Voice Assistant (VA) has been widely used to facilitate interaction with tourists and furnish travel recommendations. Despite the escalating embrace of environmental sustainability practices and tourist consciousness, there is a notable lack of research on the effectiveness of VA in advancing sustainable consumptions in tourism. This research posits that customising environmental content within VA has an impact on user engagement with VA, thereby affect the adoption of VA recommendations. A scenario-based experiment (n=649) unveils that the incorporation of environmental sustainability content into VA recommendations significantly amplifies tourists' inclination to adopt eco-consciousness products/services through the enhanced user engagement with the VA. Such effects can be moderated by cultural orientations of tourists and purpose of VA utilisation. These findings contribute to the managerial and theoretical dimensions of the discourse.
Dr Wesley Yuen is currently a lecturer in Marketing at Royal Holloway, University of London. His main research areas are brand management, integrated marketing communications and consumer psychology (mainly in personality, cognition and emotion). Wesley has published in internationally-recognised journals and conferences, such as Journal of Business Research, International Journal of Contemporary Hospitality Management, Resources, Conservation and Recycling, Journal of Marketing Communications, European Academy of Marketing Conference (EMAC), Global Marketing Conference (GMC) and American Marketing Association Conference (AMA).
Investigating drivers of customer experience with Virtual Conversational Agents
Dr Huu Nguyen
13 March 2024
Abstract
This study develops an integrated framework, blending uses and gratification theory with the stimulus-organism-response model, to explore factors influencing customer experiences (utilitarian, hedonic, anthropomorphism and social presence) with chatbots across developed and developing countries.
Findings from 417 participants in the UK and 359 in Vietnam reveal crucial factors like perceived informativeness, credibility, enjoyment, functionality and communication style similarity can enhance user satisfaction. Notably, while anthropomorphism and social presence significantly impact satisfaction in developed countries, transparency of information is paramount in developing countries.
Dr Huu Nguyen is a lecturer in Marketing and Advertising at the University of Lincoln. He received the MBA from University of Bolton, UK, in 2015, the Msc in Marketing from the University of Liverpool, UK, in 2016 and the PhD in Marketing from the University of Bradford, UK, 2022.
His work focuses on customer behaviour within AI context. In addition, he is particularly interested in finding how customers behave in different social media platforms.
Quiet Quitting: work affect in the post-pandemic workplace
Dr Susel Arzuaga and Ms Taryn Johnston
10 January 2024
Abstract
The COVID-19 pandemic precipitated the adoption of new workplace practices and a reassessment of our relationship with work. 'Quiet quitting' emerged as a pervasive phenomenon in the workplace post-COVID, generating concern amongst employers and contradictory conceptualisations amongst industry experts. This paper analyses the inherent tension within the construct "quiet-quitting" and its impact.
Susel is a corporate communication specialist with international industry experience. Her research interests encompass strategic communication in the workplace, with a special focus on work affect.
Taryn launched her career in the media industry with companies such as Global One and Bell Cable Media with a focus in marketing and project management. in 2008, she launched FCM Media specialising in digital marketing, and later the award-winning FCM Publishing and Chronos Publishing to assume a focus in fiction and autobiographical titles, which attract several celebrity authors. Her teaching style, emphasising professional practices, also inspires several of her students to create their own business.
Activating Consumers' Self-Control in Sustainable Consumptions
Ngoc Nguyen
22 November 2023
Abstract
Self-control has been well-documented as a crucial factor contributing to adaptive consumers behaviours in social sciences. Dissimilar to contexts previously examined in self-control research which ultimately aim at maximising consumers' personal benefits (e.g. eating, exercising, studying, saving), sustainable consumptions require consumers forgoing their personal immediate desire for positive benefits yet external to self (e.g. for future generations, for the environment). Despite this, little is known about the effect of self-control in sustainable actions, triggers to activate self-control efforts in sustainable consumptions has been empirically unexplored.
The Persistence-Licensing Response Measure (PLRM) has been recently developed as an individual self-control trait, yet activated by the perception of sub-goal success, to predict Persistence-Licensing Intentions. This paper first evaluates the PLRM's usefulness in the sustainable consumption context. Then. it exceeds the original framework by examining the role of self-control conflict experience as an additional pre-condition for the PLRM operation. This work provides important sustainable marketing practices based on self-control strategies and opens potential avenues for future replication studies.
Ngoc Nguyen started her academic career in 2018. She joined Lincoln International Business School in August 2023. Prior to that Ngoc were appointed to the roles of Teaching Associate and Research Assistant in Bangor University (Wales, UK), Teaching Fellowship in NHL Stenden University of Applied Sciences (the Netherlands) and Lecturer in University of Economics Ho Chi Minh City (Vietnam).
Her research interests lie in sustainable consumption under consumers' perspectives including understanding consumer decision-making regarding ethics and responsible choices.
She is currently working in an interdisciplinary research project, funded by AHRC/UKVI (over £450k), examining the influence of media communications and consumer identities on sustainability issues regarding consumers' mask wearing choices.
Toxic Personalities in Hotels' - Third Talk
Dr Alisha Ali
26 October 2023
Abstract
Destructive workplace behaviours are having debilitating impacts on hospitality organisations. Whilst research has tended to concentrate on the more adverse types of deviant behaviours such as violence, harassment and alcoholism, more knowledge is required to understand a more subtle kind of deviancy that many employees experience: toxic personalities.
These employees portray behaviours that usually involve intimidation, backstabbing, condescension, and marginalising colleagues. The law or HR policy does not easily address these types of behaviours.
This talk will focus on current research on how resort managers cope with toxic personalities and develop an understanding of whether COVID-19 has led to more significant toxicity in the workplace.
Dr Alisha Ali is a Principal Lecturer and PhD Programme Leader in the Sheffield Business School (Sheffield Hallam University). Her research interests are in sustainable development, ICT, innovation, operations management, corporate social responsibility, destination management, hospitality and tourism, consultancy, employability and how students' learn. She has published over 30 publications in peer reviewed journal articles, books, book chapters, conference papers, book reviews and articles in the trade press. She is the Regional Editor - Europe - Journal of Hospitality and Tourism Technology (JHTT).
The Redundancy of Space in Place-making
Thomas Kitchen
11 October 2023
Abstract
This study underscores the pivotal role 'place' plays in contemporary societal discourse, serving as a grounding concept amidst a sea of ambiguous and abstract place-making keywords such as 'space'. He argues that 'place', with its definable and tangible qualities, offers a navigable platform for structuring social relations, thereby providing clarity in the context of socio-cultural communication.The need for a more discerning use of 'space' in place-making discourses is also highlighted.
Thomas Kitchen is a Senior Lecturer in Tourism and Events Management/Programme Leader in the University of Lincoln. He delivers to students from across a range of programs, including Events Management, International Tourism Management, International Hospitality Management, Sports Business Management, and Fashion Management, at both undergraduate and postgraduate levels.
Concurrently, Thomas is pursuing a PhD in Culture and Heritage Management, focusing on the concept of Contested Place making.
Toxic Personalities in Hotels' - Second Talk
Dr Alisha Ali
31 May 2023
Abstract
Destructive workplace behaviours are having debilitating impacts on hospitality organisations. Whilst research has tended to concentrate on the more adverse types of deviant behaviours such as violence, harassment and alcoholism, more knowledge is required to understand a more subtle kind of deviancy that many employees experience: toxic personalities.
These employees portray behaviours that usually involve intimidation, backstabbing, condescension, and marginalising colleagues. The law or HR policy does not easily address these types of behaviours.
This talk will focus on current research on how resort managers cope with toxic personalities and develop an understanding of whether COVID-19 has led to more significant toxicity in the workplace.
Dr Alisha Ali is a Principal Lecturer and PhD Programme Leader in the Sheffield Business School (Sheffield Hallam University). Her research interests are in sustainable development, ICT, innovation, operations management, corporate social responsibility, destination management, hospitality and tourism, consultancy, employability and how students' learn. She has published over 30 publications in peer reviewed journal articles, books, book chapters, conference papers, book reviews and articles in the trade press. She is the Regional Editor - Europe - Journal of Hospitality and Tourism Technology (JHTT).
Authenticity Revisited
Richard Voase
08 February 2023
Abstract
'Authenticity' has received copious attention from tourism scholars. It receives this attention despite the fact, or maybe because of the fact, that it is an imprecise term in the English language. The purpose of the seminar is to elucidate what 'authentic' can mean in English; and consider what greater precision can be brought to our understanding by considering the German term used by Martin Heidegger, Eigentlichkeit. It will be argued that authenticity, like beauty, as the saying goes, 'is in the eye of the beholder'.
Richard Voase is a Visiting Fellow with the University of Lincoln, having retired from a salaried academic post in 2019. Richard joined the University of Lincoln when the tourism and events studies degree portfolio was first established.
Before that, he enjoyed a practitioner career in the local government service. His career included marketing positions at two coastal resorts and responsibility for arts and entertainment for one of England's central metropolitan authorities.
Richard holds a first degree in archaeology and a postgraduate degree in the sociology of contemporary culture. His twin research interests are consumer culture and the nature of enjoyment.
Richard's publications and conference papers can be found in his staff directory.
Toxic Personalities in Hotels'
Dr Alisha Ali
18 January 2023
Abstract
Destructive workplace behaviours are having debilitating impacts on hospitality organisations. Whilst research has tended to concentrate on the more adverse types of deviant behaviours such as violence, harassment and alcoholism, more knowledge is required to understand a more subtle kind of deviancy that many employees experience: toxic personalities.
These employees portray behaviours that usually involve intimidation, backstabbing, condescension, and marginalising colleagues. The law or HR policy does not easily address these types of behaviours.
This talk will focus on current research on how resort managers cope with toxic personalities and develop an understanding of whether COVID-19 has led to more significant toxicity in the workplace.
Dr Alisha Ali is a Principal Lecturer and PhD Programme Leader in the Sheffield Business School (Sheffield Hallam University). Her research interests are in sustainable development, ICT, innovation, operations management, corporate social responsibility, destination management, hospitality and tourism, consultancy, employability and how students' learn. She has published over 30 publications in peer reviewed journal articles, books, book chapters, conference papers, book reviews and articles in the trade press. She is the Regional Editor - Europe - Journal of Hospitality and Tourism Technology (JHTT).
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