Marketing Research Cluster | Publications and Scholarly Activity

Publications & Scholarly Activities | 2023 - 2025

View our members' scholarly activities and research outputs, including peer-review journal articles, books, book sections, conference papers, research grants and projects.

2025

• Glowka, K. (2025) 'Invisible and Visible Borders: Negotiating Belonging as a Polish Woman Academic in Post-Brexit Britain', in Rydzik, A. and Gebbels. M. (eds.) Central and Eastern European women academics: Making Britain Home, London: Routledge, forthcoming. (Accepted)
• Vacca, A., Glowka, K. (2025) The Role of Public Involvement in Achieving Net Zero Goals. Journal of the British Academy, forthcoming. (Accepted)
• Mak, C. K. Y. and Xu, J. (Bill) (2025) The role of pre-migratory aspirations-capabilities in shaping post-migratory agentic socialisation and the pursuit of belonging: A comparative study of Mainlander and Taiwanese Chinese migrants in Hongkong. in Hospitality & Society, Special Issue : Migration, (In)Hospitality and Belonging in Uncertain Times, 15 (1-2), 129- 152.   https://doi.org/10.1386/hosp_00093_1
• Zaman, M., Hasan, P.R., Vo-Thanh, T., Shams, R., Rahman, M. and Jasim, K.M. (2025), "Adopting the metaverse in the luxury hotel business: a cost–benefit perspective", International Journal of Contemporary Hospitality Management, Vol. 37 No. 4, pp. 1309-1331. https://doi.org/10.1108/IJCHM-08-2023-1265

2024

• Bosworth, G. Price, L. Ardley, B. Westwood C (2024), Examining the need for organisational learning and entrepreneurialism to meet the changing roles and expectations of rural and agricultural shows in the UK. Journal of Rural Studies Vol 106, (Feb) https://doi.org/10.1016/j.jrurstud.2024.103222
• Ardley, B., & Hardwick, J. (2024). Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities. Open Journal of Business and Management, 12, 1429-1446. https://doi.org/10.4236/ojbm.2024.123077
• Nguyen, N.T. and Hassan, L., 2024. Experience of self-control conflict: A key to unlock the exertion of self-control effort in sustainable consumption. In Responsible Marketing for Well-being and Society (pp. 48-67). Routledge.
• Ardley, Barry; Hardwick, Jialin (2024). The Honeycomb and the SME: Facilitating Growth Through Social Media in a High Technology Enterprise. University of Lincoln. Journal contribution. https://hdl.handle.net/10779/lincoln.28369511.v1
• Ellis-Vowles, V. (2024) The publican suggested leaving his pub using two words containing three f’s: Learning from difficulties in recruiting participants. SAGE Research Methods Case Studies.
• Glowka, K. (2024) Creating commercial mythologies with experiential marketing: artistic advertisements as myths. Semiotics and Visual Communication IV, pp. 240-255.
• Doan, L. T. M., Rahman, M., & Vo, X. V. (2024). Mitigating overconsumption through mindfulness: the role of cashless payments in impulsive buying and sustainable consumer behaviour. Journal of Chinese Economic and Business Studies, 23(2), 209–232. https://doi.org/10.1080/14765284.2024.2415728

2023

• Arzuaga, S., Gandolfi, F., & Johnston, T. (2023). Quiet Quitting: Work Affect in the Post-Pandemic Workplace. European Economic Letters (EEL), 13(5), 951-961.
• Nguyen, H.T. (2023). Understanding the Impact of Low Personalization on Customers’ Prior Negative Experience with Virtual Conversational Agents: A Conceptual Framework. In: Thuan, N.H., Nguyen, H., Pham, H.C., Halibas, A. (eds) Business Innovation for the Post-pandemic Era in Vietnam. Springer, Singapore.
• Ardley, B. Hunt, A. Taylor, N. (2023). Knowledge Acquisition and Client Organisations: Case Study of a Student as Producer. International Journal of Educational and Pedagogical Sciences Vol:17, No:8 pp 517-21 https://publications.waset.org/10013202/knowledge-acquisition-and-client-organisations-case-study-of-a-student-as-producer
• Glowka, K. (2023) 'The rhetoric of visual representations: visualizing the COVID-19 pandemic in Polish media', in Vakoch, D.A., Pollock, J.C., and Caleb, A.M. (eds.) COVID communication – exploring pandemic discourse. Springer Nature, pp. 89-99. https://doi.org/10.1007/978-3-031-27665-1