Marketing Research Cluster | Publications and Scholarly Activity

Conference Papers

View our members' scholarly activities and research outputs, including peer-review journal articles, books, book sections, conference papers, research grants and projects.

2025

Glowka, K. (2025) The Role of Epideictic Rhetoric in AI-Generated LinkedIn Posts. Rhetoric in Society 9 Conference: Rhetoric in the Digital Age, 18-21 June 2025, Zagreb, Croatia.
Glowka, K. (2025) Decarbonising Fashion at Scale: Industry 4.0 Innovations and Digital Technologies for Sustainable Transformation. 3rd Sustainability Multidisciplinary Meet-up: SHAPEing Net Zero, 8–9 April 2025, Bristol, UK.
Glowka, K. and Vacca, A. (2025) Community Engagement in Net Zero Initiatives: A Pathway to Sustainable Development. Twenty-first International Conference on Environmental, Cultural, Economic & Social Sustainability, 23–25 January 2025, Miami, United States of America.
Ellis-Vowles, V. (2025) Roundtable. After Last Orders? Research Symposium Examining the Causes and Consequences of Pub Closures in the UK. 15 July 2025, Loughborough University, UK.
Mak. C. and Edihiamen A. (2025) Applying the walking-with method to social adaptation research: the case of cultural coping of international students in the UK. International Conference on Higher Education Studies (ICHES – 25), 22-23 August 2025, Glasgow, UK.
Mak. C. (2025) En-route consumption practices and identity switch: Spatial and Temporal enabling through digitals”, 2025 Global Marketing Conference, 24-27 July 2025, The Hong Kong Polytechnic University, Hong Kong.

2024

Mak, C. (2024) En-route practices and identity switch: spatial and temporal enabling through electrics. Standing Conference on Organizational Symbolism (SCOS) 2024, 9-12 July 2024, Newcastle upon Tyne, UK.
Nguyen, H.T. (2024) Understanding Customers' Negative Responses When Forced to Use Service Chatbots: A Conceptual Framework. The 53rd Annual Conference of the European Marketing Academy, 28-31 May 2024, Bucharest, Romania.
Nguyen, N. (2024) Activating Persistence-Licensing Response Measure in Sustainable Consumptions. The 53rd Annual Conference of the European Marketing Academy, 28-31 May 2024, Bucharest, Romania. 
Ehidiamen, A., Mak, C. and Onwumere, I. (2024) “A brand I once loved”: The consumer breakup journey and the role of hedonic and utilitarian brands. Global Brand Conference 2024, 22-24 April 2024, Edinburgh, UK.
Hardwick J. and Ardley, B. (2024) Digital engagement via Social Network Platforms (SNPs) in the commercialisation of innovation: A case study of high-tech small firm. 7th Industrial Marketing Management Summit, University of Leeds Business School, 8-11 January 2024, Leeds, UK.
Ellis-Vowles, V. (2024) Title challengers, social traitors and the reluctant customer: Embedded deviant customer behaviours in a rural pub. Diversity and Identity Seminar Series. University of Leicester. 4th December.
Mills, D. S., Strewart, C., Ellis-Vowles, V., Hardwick, J., Johnson, T., Ventura, B., Shoesmith, E., Ratschen, E., and Hall, S. (2024) Study Report. Understanding why campaign animal welfare campaigns may fail: The paradoxical effect of scientific information on carers. Universities Federation of Animal Welfare
Glowka, K. (2024) Human-centered design of office buildings. Market demand and trends in Europe. Promoting cross-disciplinary knowledge exchange in office building energy management, 14 November 2024, Lincoln, UK.
Glowka, K. (2024) The effectiveness of business simulations in higher education. Learning Together: Teaching Showcase 2024, 4 September 2024, Lincoln, UK.
Glowka, K. (2024) Green marketing and othering on TikTok. 5th International Conference on Semiotics of Culture and Visual Communication: The Semiotics of Otherness-Nature as the Other: Empathy, Arts & Sustainability, 26–28 June, Limassol, Cyprus.
Glowka, K. and Vacca, A. (2024) From rhetoric to reality: analysing greenwashing tactics in fashion brands’ Instagram narratives. Marketing and legal perspectives for industry 4.0: Sustainable Fashion Forum, 7 May 2024, Lincoln, UK.
Glowka, K. (2024) Greenwashing vs. Circularity: Evolving Narratives of Sustainable Fashion on Social Media. Swap, Stitch n' Shop', 30 April 2024, Lincoln, UK.
Glowka, K. and Vacca, A. (2024) Bridging legal and marketing perspectives on greenwashing strategies in the fashion industry’s Instagram narratives. Plastics: Sustainability in Health & Environmental System Workshop, 5 February 2024, Lincoln, UK.
Glowka, K. and Vacca, A. (2024) Sustainability and deception: unveiling greenwashing strategies in the fashion industry’s Instagram narratives. Twentieth International Conference on Environmental, Cultural, Economic & Social Sustainability, 24–26 January 2024, Aveiro, Portugal.
Mak. C. (2024) En-route practices and identity switch: spatial and temporal enabling through electrics. Standing Conference on Organizational Symbolism (SCOS) 2024. 9-12 July 2024, Newcastle University Business School, Newcastle University, UK.

2023

Ardley, B. Hunt, A, Taylor, N. (2023) Learners as Consultants: Knowledge Acquisition and Client Organisations-A Student as Producer Case Study. World Academy of Science, Engineering and Technology, International Conference on Higher Education Teaching, Learning, Pedagogy and Assessment, 17-18 August 2023, London, UK.
Mak, C. (2023). Using Walking-with Approach to explore Embodied Dining Practices for Workplace Impression Management, Global Marketing Conference, 20-23 July 2023, Seoul, S. Korea,, p.874-875.  https://db.koreascholar.com/Article/Detail/422921
Glowka, K. (2023) Smart living: market demand for smart residential buildings in Europe. EUSEW Sustainable Energy Friday, 30 June 2023, Lincoln, UK.
Glowka, K. (2023) Teaching forward: ideas for educators. LIBS Looking Forward – Discontinuities and Opportunities, 29 June 2023, Lincoln, UK.

2022

Mak, Connie and Xu, Bill (2022) Cultural capital and consumption practices for embodied acculturation: The case of educated and affluent Chinese immigrants in Hong Kong. In: The Migration Conference 2022, 7-10 September 2022, Rabat, Morocco.
Bosworth G, Westwood C, Price L, Ardley B (2022), Rural and agricultural shows: New strategies for supporting entrepreneurs, Rural Entrepreneurship Conference, Northumbria University June 21st -24th.
Hardwick, Jialin, Xiong, Lin and James, Imaobong (2022) Entrepreneurial engagement with customers in co-creation of value through digitalisation in Covid-19. In: Research Away Day Conference, Lincoln International Business School, University of Lincoln, 16th June 2022, Lincoln, UK.
Glowka, K. (2022) Creating commercial mythologies with experiential marketing: artistic advertisements as myths. 4th International Conference on Semiotics and Visual Communication. 17-19 June 2022, Limassol, Cyprus.

2021

Ardley, Barry and Bosworth, Gary (2021) “A voice in the Dark”: Innovation in Rural and Agricultural Shows. In: rural entrepreneurship conference, 15th -17th July, Swansea university.
Hardwick, Jialin and Anderson, Alistair (2021) Collaboration in new product development using videoconferencing in entrepreneurial SMEs. In: Digitalisation Research Theme Showcase, 11th June 2021, University of Lincoln.
Mak, Connie (2021) Revisiting symbolic consumption – cultural capital and habitus for gestalt self-performance. In: 2021 Global Fashion Management Conference (GFMC), 5-7 Nov 2021, Seoul, Korea.
Mak, Connie and Xu, Jing (Bill) (2021) Using Transborder cultural capital for acculturation. In: RGS-IBG Annual International Conference 2021, 31 Aug to 3 Sep 2021, Virtual.
Mak, Connie (2021) Walking beyond we are what we have: Making Distinction through "Gestalt Performance of Self". In: Standing Conference on Organisational Symbolism, 5-6 July 2021, Online/Copenhagen, Denmark.
Nuery, Nuzhat, Yannopoulou, Natalia, Manika, Danae and Alamanos, Eleftherios (2021) The difference in the impact of users' positive and negative caption accompanying a sustainability ad on social media, on other users' social media engagement with the ad and behavioural intentions, in terms of brand purchase and other sustainable behaviour. In: 021 AMA Winter Academic Conference. Focusing on: The Human Side of Marketing in an Age of Digital Transformation, 12-17 February 2021, USA.

2020

Hardwick, Jialin and Ardley, Barry (2020) Virtual Technological Product Innovation and PGT (Post-graduate) Students' Marketing Project Experiences. In: eaching and Learning Conference 2019-20, Lincoln International Business School, University of Lincoln, 10th June 2020, Lincoln, UK.
Mak, Connie (2020) Walking towards the ‘Gestalt Performance of Self’. In: The 7th INTCESS International Conference on Education and Social Sciences, 20-22 Jan 2020, Dubai.
Mak, Connie (2020) Walking towards ‘self-field congruity’ in the workplace. In: The 11th Asian Conference on the Social Sciences (ACSS2020), 24-25 May 2020, Tokyo, Japan.
Ardley, Barry, Taylor, Nick and Hardwick, Jialin (2020) Developing Entrepreneurial Marketing Competencies (Chapter 25). In: Entrepreneurship Marketing. Routledge, London. ISBN 9781138585232

2019

Michel-Villarreal, Rosario, Vilalta-perdomo, Eliseo Luis and Hingley, Martin (2019) Towards an understanding of farmers’ motivations and challenges within Short Food Supply Chains: The case of farmers' markets in Mexico. In: 6th International EurOMA Sustainable Operations and Supply Chains Forum, March 18-19, 2019, Chalmers University of Technology, Gothenburg, Sweden.
Mak, Connie (2019) Walking towards ‘Self-field Congruity’ in the workplace. In: 13th EIASM Colloquium on organizational change and development, 17-18 October 2019, Manchester, UK.
Mak, Connie (2019) Walking towards the ‘Gestalt Performance of Self. In: Standing Conference on Organisational Symbolism, 8-11 July 2019, York, UK.
Nuery, Nuzhat, Yannopoulou, Natalia, Manika, Danae and Filieri, Raffaele (2019) Common Reasons For Adopting Sustainable Consumption Behaviour And Digital Engagement: A Systematic Literature Review. In: Academy of Marketing Conference, 2, 3 and 4 July 2019, London.

2018

Vilalta-perdomo, Eliseo Luis, Michel-Villarreal, Rosario, Hingley, Martin and Garcia-Diaz, Cesar (2018) OR approaches for unbounded problems with undefined resources. In: 60th OR Society Annual Conference, 11-13 September 2018, Lancaster University.
Michel-Villarreal, Rosario, Hingley, Martin and Bregoli, Ilenia (2018) Defining alternative food networks: A systematic literature review. In: International Food Marketing Research Symposium, June 2018, University of Bournemouth, UK.
Mak, Connie, Davies, Andrea and Tsaousi, Christiana (2018) Walking Towards an Embodied Work Identity. In: RGS-IBG Annual International Conference 2018, 28-31 August 2018, Cardiff, UK.
Mak, Connie, Davies, Andrea and Tsaousi, Christiana (2018) Understanding Cultural Capital for Impression Management in Asian Executives. In: ACSCOS/SCOS Conference (Australasian Caucus (ACSCOS) and Standing Conference on Organizational Symbolism (SCOS)), 17-20 August 2018, Tokyo, Japan.
Mak, Connie, Davies, Andrea and Tsaousi, Christiana (2018) Consumption and Cultural Capital for Self-presentation in the Workplace. In: Global Marketing Conference, 26-29 July 2021, Tokyo, Japan.
Nuery, Nuzhat, Yannopoulou, Natalia and Filieri, Raffaele (2018) Antecedents of Online Engagement and Sustainability Related Behaviour. In: 3rd International Conference on Marketing, Strategy and Policy; focusing on: Technology, Sustainability, Wellbeing and Shared Economy: Role of Marketing Strategy and Policy, April 10th – 11th 2018, London.

2017

Ardley, Barry and Hardwick, Jialin (2017) Canons, competencies and critique: delivering an undergraduate entrepreneurial marketing module. In: Academy of Marketing Annual Conference, 3rd -7th July 2017, University of Hull.
Vilalta-perdomo, Eliseo Luis, Cruz-Mejia, Oliverio and Hingley, Martin (2017) Can merge-in-transit be sustainable? A micro-enterprise perspective. In: OR59 Annual Conference, 12-14 September 2017, Loughborough University.

2016

Arzuaga, Susel, May, Claire and Matthews, Lee (2016) Preaching to the converted: the value of organisationally supported carbon reduction initiatives. In: The 5th International Conference on Social Responsibility, Ethics and Sustainable Business, 6 - 7 October 2016, Bocconi University, Milan, Italy.
Arzuaga, Susel (2016) The effect of downsizing on affective organisational commitment: a contextual proximity perspective. In: British Academy of Management 2016 - Track 20, 6 - 8 September 2016, Newcastle, UK.
Kissoon, Chavan, Arzuaga, Susel and Summan, Sandhla (2016) Beyond turn on, tune in, drop out: incorporating students’ mobile devices into the classroom. In: Association for Learning Technology Conference (ALT-C), 6-8 Sept 2016, University of Warwick.
Hardwick, Jialin (2016) Virtual interactions via videoconferencing in open innovation: a networking perspective. In: High Technology Small Firms (HTSF) Conference on Technology based Entrepreneurship, 14 - 15 June 2016, British Academy of Management, University of Liverpool Foresight Centre, Liverpool.

2015

Hardwick, Jialin, Essam, Nadya, Windle, Karen, Togher, Fiona, Siriwardena, Niro, Phung, Viet-Hai and Vowles, Valerie (2015) Patient understanding of NHS 111 service: an exploratory study of patients aged 65 and over. In: The Health Services Research Network (HSRN) Symposium 2015, 1 - 2 July 2015, Nottingham Conference Centre, Nottingham.
Vilalta-perdomo, Eliseo Luis and Hingley, Martin (2015) Food supply arrangements. In: 27th European Conference of Operational Research, 12-15 July 2015, University of Strathclyde, UK.
Vilalta-perdomo, Eliseo Luis and Hingley, Martin (2015) Small businesses participation in community development: drivers, hindrances and triggers to collective action. In: IIE Annual conference and expo 2015, 30 May - 2 Jun 2015, Nashville, TN, USA.