BA (Hons) Creative Advertising

97% of BA (Hons) Creative Advertising students at Lincoln stated that they were satisfied overall with their course according to the National Student Survey 2018.

The Course

In increasingly competitive global markets, it is the brands with creative, engaging, and innovative advertising that stand out from the crowd.

The BA (Hons) Creative Advertising degree at Lincoln encourages students to consider creative solutions for the challenges of global marketing. It prepares them to learn how to develop their thoughts into concepts that can be turned into creative campaigns.

The course explores the relationship between conceptual thinking, copywriting, and design. It gives students the tools to develop an understanding of the integrated nature of effective advertising.

Students have the opportunity to work on creative briefs for clients through a range of media, from television and print to digital and ambient advertising, gaining the practical skills and insight needed to meet real-world challenges.

Many of our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. The course has an extensive range of long-standing relationships with some of the biggest advertising agencies in the world such as VCCP, Grey, Leo Burnett, Saatchi & Saatchi, and Ogilvy.

Students are encouraged to enter, and have been successful in, national and international competitions, such as Design and Art Direction (D&AD), You Can Now (YCN), and Cannes Future Lions. Find out more about our students' recent competition successes:

Throughout the course students are able to respond to advertising briefs which require a sound grasp of commercial communications and the ability to identify and reach defined audiences.

Students can study visual language, problem solving, and communication techniques, while placing advertising in its socio- historical context. Strategy, concept, and execution can also be studied through extensive practice in the studio. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different
communication channels.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

Advertising: Context and Culture 1 (Core)
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Advertising: Context and Culture 1 (Core)

An introduction to themes that explore both historical and contemporary cultural production and consumption. It is primarily aimed at developing a working awareness of the wide-range of social, political and historical conditions, which inform visual culture and communication. Inter-disciplinary study is central to this module. Ways of understanding how culture impacts upon advertising and visual communication will be informed by concepts drawn from visual and material culture, social and cultural history, philosophy, sociology, and psychology. Research skills required for the presentation of findings are introduced and applied.

Creative Advertising 1 (Core)
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Creative Advertising 1 (Core)

This module is an introduction to visual communication and creative advertising practice. Studio-based activities are aimed at developing creative and critical practices that underpin the principles of visual language and perception by focusing on key communication themes. Working methodologies are introduced that facilitate the generation of ideas and concepts with a view to producing extensive open-minded, speculative and informed solutions. Studio-based projects explore concept-generation skills and the application of imagery as a means of effective transmission of message. It will also examine certain psychological and cultural factors that influence and determine the process of visual perception and communication.

Image and Communication 1 (Core)
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Image and Communication 1 (Core)

The module presents a broad programme of practical, studio-based study that requires the application of both analytical and lateral thinking processes. Research will inform the generation of creative ideas and the imaginative use of media, materials and techniques. Through the development of typographic, lens-based and visualising competencies, project work enables the creative investigation of a wide range of 2D, 3D, digital and time-based media that informs the realisation of inventive visual communication. It will also examine certain psychological and cultural factors that can influence visual solutions. Studio-based projects explore creative writing skills combined with the application of imagery in the effective transmission of message.

Advertising: Context and Culture 2 (Core)
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Advertising: Context and Culture 2 (Core)

This module aims to further develop understanding of contemporary issues that affect the practice of creative advertising. The objective of the module is to provide a framework for the exploration and effective articulation of theoretical issues that contextualise advertising, including the social context. The module also aims to provide an opportunity to further develop and enhance research, project planning and presentation methodologies, which are essential preparation for level three study. As such, students will have the opportunity to develop skills in relation to research, analysis, evaluation and communication of information leading to a greater level of creative confidence and autonomy.

Creative Advertising 2 (Core)
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Creative Advertising 2 (Core)

A deeper understanding of advertising practice can be gained through the scrutiny of ‘strategy – concept – execution’ as an important creative process. Techniques for the generation of copious ideas and strategies to solve a wide range of problems combined with effective teamwork underpin activities in this module. Psychology and communication theories inform the practical projects that explore the wide variety of advertising media available to creative advertising practitioners. The advertising industry is examined and contextualised through studio-based activities with a view to inform level three study and individual creative career ambitions.

Image and Communication 2 (Core)
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Image and Communication 2 (Core)

Central to the module is the process of making informed decisions that result in appropriate creative solutions to advertising problems. By further developing inventive approaches of utilising visual languages, students have the opportunity to explore different methodologies and practical techniques for realising and executing creative ideas. Studio-based projects explore sonic and visual media together with copywriting techniques to enable the expression of creative concepts and strategies.

Advertising: Context and Culture 3 (Core)
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Advertising: Context and Culture 3 (Core)

The module provides an opportunity to explore a topic of individual choice that is appropriate to the context of advertising realised in the form of a dissertation.

Through a process of negotiation and tutorial support a distinctive programme of self-directed study and research is determined. The module enables the development of competences in self-managed study and the application of in-depth research methodologies. It requires the application of research and presentation skills developed earlier in the programme as a means of effectively communicating a deeper understanding of the theories, issues and themes that contextualise the practice of advertising. The development and underpinning of critical judgment that is central to this module requires strategies for liaison, engagement and interaction with relevant scholarly and professional subject sources and authorities.

Advertising: External Links (Core)
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Advertising: External Links (Core)

Through the production of a final portfolio of work and the documentation of ongoing liaison with the advertising industry this studio-based module aims to enable the students to explore opportunities and requirements of the creative communication industries.

An appreciation of professional practice standards and expectations is developed through the initiation of a dialogue with current practitioners within advertising and related communication disciplines. National and international competitions are undertaken as a means of understanding and gaining insight and knowledge of qualities appropriate to the industry. The final portfolio of work – together with a high standard of verbal presentation skills – is central to this unit enabling the student to demonstrate creative ability and comprehension of the discipline.

Creative Advertising 3 (Core)
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Creative Advertising 3 (Core)

This studio-based module allows for the exploration and production of engaging advertising campaigns that creatively exploit a wide range of different media and demonstrate the factors that impact upon effective communication such as insight and human truth. Innovation, initiative and creative independence are core components enabling the student to develop a higher level of autonomy. Strategies for successful teamwork – as well opportunities for individual study – are explored and developed. Students will have the opportunity to produce a final portfolio of highly effective and creative work that explores important themes including audience surprise, delight and engagement whilst demonstrating an advanced understanding of strategy origination, concept creation and effective execution.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Assessment for this course is by coursework. The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations, or review of creative output. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.
Portfolio Review

Successful applicants will be invited for a portfolio review where they will have the opportunity to go through their portfolio with a member of the academic team.

The portfolio review will be a very informal chat about what interests and inspires you. It will also be your opportunity to find out about the course so it’s a good idea to have some questions ready for us.

Before students attend their portfolio review it would be helpful to develop an awareness of recent advertising campaigns along with the ability to discuss the work of a range of practitioners in art and design. Students’ portfolios should provide evidence of creative thinking, enquiry, visual awareness, and problem solving. This could include drawing, design work, photography, and a willingness to utilise a range of media, materials, processes, and techniques.


Students are encouraged to enter, and have been successful in, national and international competitions, such as Design and Art Direction (D&AD), You Can Now (YCN), and Cannes Future Lions.

Industry Visits

Students on this course are able to benefit from a visiting lecturer series and study visits, enabling them to meet experts from professional advertising agencies from around the world. Previous agency visits have included representatives from Bartle Bogle Hegarty and Wieden+Kennedy, while student field trips have included visits to London and New York.

Adobe Creative Cloud

Students are currently provided with free access to Adobe Creative Cloud and Autodesk software, and for the duration of their studies.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.


Some courses offer students the opportunity to undertake placements. When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry (where available). Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Tuition Fees

Full-time £9,250 per level* £15,900 per level**
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt


Full-time £9,250 per level £15,900 per level
Part-time £77.00 per credit point†  N/A
Placement (optional) Exempt Exempt

†Please note that not all courses are available as a part-time option.

* UK/EU: The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

** International: The fees quoted are for one year of study. For continuing students fees are subject to an increase of 2% each year and rounded to the nearest £100.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

- In exceptional circumstances, students who are required to re-take modules can do so on an 'assessment only' basis. This means that students do not attend timetabled teaching events but are required to take the assessments/examinations associated with the module(s). The 'assessment only' fee is half of the £ per credit point fee for each module.

Exceptionally, tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For more information and for details about funding your study, please see our UK/EU Fees & Funding pages or our International funding and scholarship pages. [] []

Additional Costs

For each course students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake field work or field trips. Where these are compulsory, the cost for the travel, accommodation and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation and meal costs.

With regards to text books, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will therefore be responsible for this cost.

Other Costs

Standard workshop induction costs are covered by the University, as are some initial printing and material costs. However, depending on the media/materials chosen by the student, there may be additional costs incurred.

The Creative Advertising programme aims to run trips to London advertising agencies once during the second year of study and once or twice during the third year. These trips are optional and will not impact upon student grades. Travel costs for these trips are the responsibility of the student. These can vary, however students are all given ample notice.

The programme also aims to run a trip to New York advertising agencies once during the second year of study, this is again optional and does not have an impact on any grades on the course. The cost of the New York trip is approximately £800 (based on 2015 prices).

The School aims to subsidise third year showcase work. However, students can expect to collectively raise additional funds between themselves towards a 'private view' entertainments budget, should they choose to do so. A figure of £200 is approximate and depends on the size of the year group and the number attending.

Other additional costs can include notebooks, A3 layout pads (approx. £5-£10 each), and marker/fineliner pens (approx. £1 - £3 each). Whilst it is difficult to state the exact number of these required, approximately two or three pads and maybe six pens per term are used in the normal run of things.

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element, or equivalent

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

For applicants who do not meet our standard entry requirements, our Arts Foundation Year can provide an alternative route of entry onto our full degree programmes:

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email

Unconditional Offer Scheme

The University of Lincoln Unconditional Offer Scheme has been created to identify outstanding undergraduate applicants who we think would excel at Lincoln and make a significant contribution to our academic community.

The University of Lincoln takes a holistic contextual view, looking at students in the round, including all the information supplied in their application and any additional relevant assessment required, such as a portfolio, or interview. The qualities required for success are therefore not exclusively academic, and students’ drive, ambition, creativity, and potential are important factors in those considered for the scheme.

Applicants selected for the scheme, who commit to the University of Lincoln as their first choice of university, will receive an unconditional offer. We expect students in receipt of an unconditional offer to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. In previous years students who were selected and joined through the Lincoln unconditional offer scheme have shown very good success rate in their studies.

Please remember that as you may receive a number of offers from the universities which you have applied to, you should take your time to consider all of the offers that you receive and carefully choose the university and course which is right for you. There is no need for you to make a decision ahead of the deadline and we would recommend that you wait to receive all of the responses from your chosen universities so that you can take a well-informed decision.

We expect all our offer holders to continue to apply themselves in their studies, both at school and when they join our academic community here at Lincoln. Your exam results will be important for your own personal satisfaction and also for your future career and life opportunities.

Find out more about the Unconditional Offer Scheme

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

Dave Pettitt - Creative Advertising

Dave Pettitt

Programme Leader

Before joining the University as a Senior Lecturer, Dave had an extensive career working as a Creative Director in agencies all over the UK. He's an Art Director by trade and a visually driven creative. He has created campaigns across a mix of market sectors for a range of clients, such as BT, E.ON, De Montfort University, Ronseal, Yamaha, Triumph, Slimming World, Age UK, Hanson, Gala Bingo and Thorntons.

Your Future Career

Some of our most recent Creative Advertising graduates have gone on to work in top creative companies around the world such as Grey, adam&eveDDB, Droga5, Fallon, WCRS, Achtung!, Leo Burnett, and Ogilvy. Many take on roles in communications and marketing, or set up their own businesses, while others go on to study further at Master’s or doctoral level.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise our graduates future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.

Visit our Careers Service pages for further information

Creative Advertising image for quote

The University of Lincoln provides an excellent start for those pursuing a design or creative career.

Ben Williams, Creative Advertising graduate


Designed by world-renowned architect Rick Mather, the Nicola de la Haye and Peter de Wint Buildings provide a creative and technical hub for a range of the University's creative courses. The buildings feature industry-standard studios and workshops, as well as a gallery, cafe and social areas.

Students can make the most of the University's Great Central warehouse Library, which is home to more than 250,000 journals and approximately 400,000 print and electronic books, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.