Key Information

Full-time

3 years

Typical Offer

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Campus

Brayford Pool

Validation Status

Validated

Fees

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UCAS Code

W213

Course Code

AADAADUB

Key Information

Full-time

3 years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

W213

Course Code

AADAADUB

BA (Hons) Creative Advertising BA (Hons) Creative Advertising

96% of BA (Hons) Creative Advertising students at Lincoln were satisfied overall with their course according to the National Student Survey 2021.

Key Information

Full-time

3 years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

W213

Course Code

AADAADUB

Key Information

Full-time

3 years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

W213

Course Code

AADAADUB

Select Year of Entry

Dave Pettitt - Programme Leader

Dave Pettitt - Programme Leader

Before joining the University as a Senior Lecturer, Dave had an extensive career working as a Creative Director in agencies all over the UK. He's an Art Director by trade and a visually driven creative. He has created campaigns across a mix of market sectors for a range of clients, such as BT, E.ON, De Montfort University, Ronseal, Yamaha, Triumph, Slimming World, Age UK, Hanson, Gala Bingo, and Thorntons.

School Staff List

Welcome to BA (Hons) Creative Advertising

In increasingly competitive global markets, it is the brands with creative, engaging, and innovative advertising that stand out from the crowd.

The BA (Hons) Creative Advertising degree at Lincoln encourages students to become adaptive creative thinkers, who can work in small teams to develop their thoughts into concepts that can be turned into creative campaigns.

The course explores the relationship between conceptual thinking, copywriting, and design. It gives students the tools to develop an understanding of the integrated nature of effective advertising.

Students have the opportunity to work on creative briefs for clients through a range of media, from television and print to digital and ambient advertising, gaining the practical skills and insight needed to meet real-world challenges.

Our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. The course has an extensive range of long-standing relationships with some of the biggest advertising agencies in the world such as VCCP, Grey, Leo Burnett, Saatchi & Saatchi, and Ogilvy.

Students have the opportunity to enter prestigious international competitions, such as Design and Art Direction (D&AD), You Can Now (YCN), and Cannes Future Lions. Find out more about our students' recent competition success: https://www.lincoln.ac.uk/home/lsd/studentawards

You can also find out more about the work of our staff and students by following our dedicated Creative Advertising Instagram account: https://www.instagram.com/ca_lincoln/

Welcome to BA (Hons) Creative Advertising

In increasingly competitive global markets, it is the brands with creative, engaging, and innovative advertising that stand out from the crowd.

The BA (Hons) Creative Advertising degree at Lincoln encourages students to consider creative solutions for the challenges of global marketing. It prepares them to learn how to develop their thoughts into concepts that can be turned into creative campaigns.

The course explores the relationship between conceptual thinking, copywriting, and design. It gives students the tools to develop an understanding of the integrated nature of effective advertising.

Students have the opportunity to work on creative briefs for clients through a range of media, from television and print to digital and ambient advertising, gaining the practical skills and insight needed to meet real-world challenges.

Our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. The course has an extensive range of long-standing relationships with some of the biggest advertising agencies in the world such as VCCP, Grey, Leo Burnett, Saatchi & Saatchi, and Ogilvy.

Students are encouraged to enter, and have been successful in, national and international competitions, such as Design and Art Direction (D&AD), You Can Now (YCN), and Cannes Future Lions. Find out more about our students' recent competition success:

https://www.lincoln.ac.uk/home/lsd/studentawards

You can also find out more about the work of our staff and students by following our dedicated Creative Advertising Instagram account: https://www.instagram.com/ca_lincoln/

How You Study

Throughout a career-focused curriculum, students can develop the professional skills and knowledge and the digital literacy and teamworking abilities to produce original ideas through high level creative thinking. Students can embrace various creative advertising roles required throughout a wide range of advertising projects, working in collaborative teams.

Tutor-led, student-led, and independent learning sessions are at the core of our teaching approach. The learning experience encourages students to push their creative thinking so that they embrace learning through failed ideas and concepts, as this is the path to innovative and original project solutions. This is alongside students learning to respond to advertising briefs which require a sound grasp of commercial communications, and the ability to identify and reach defined audiences.

Through extensive practice in the studio, students can develop their strategic, conceptual, copywriting, planning, pitching, and creative problem-solving skills. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different communication channel.

The programme utilises a dynamic mix of delivery methods to make for an enriched and engaged student experience. Up-to-date digital blended teaching methods are used to support an education that reflects the current landscape.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

How You Study

The programme utilises a dynamic mix of delivery methods to make for an enriched and engaged student experience. Tutor-led, student-led, and independent learning sessions are at the core of teaching. Teaching utilises up-to-date digital methods to reflect the current landscape. Learning will also come through embracing change and failure, and subsequent critical analysis of failure through which deeper learning can be reached.

Throughout the course students are able to respond to advertising briefs which require a sound grasp of commercial communications, and the ability to identify and reach defined audiences.

Students can study visual language, problem solving, and communication techniques, while placing advertising in its socio-historical context. Strategy, concept, and execution can also be studied through extensive practice in the studio. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different communication channels.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

Teaching and Learning During Covid-19

Information for Offer Holders Joining Us in Autumn 2021

Letter from Head of Lincoln School of Design

We are delighted you are interested in joining us at the University of Lincoln and I am writing to let you know about our planning for the new academic year. You currently have an offer of a place at the University and we want to keep you updated so you can start preparing for your future, should you be successful in meeting any outstanding conditions of your offer.

We fully intend your experience with us at Lincoln will be engaging, supportive and academically challenging. We are determined to provide our students with a safe and exciting campus experience, ensuring you benefit from the best that both face-to-face and online teaching offer. We have kept our focus on friendliness and community spirit at Lincoln and we look forward to your participation in that community.

As you know, the UK Government has published its roadmap for the easing of Coronavirus lockdown restrictions in England. There are still some uncertainties for universities around possible restrictions for the next academic year, particularly in relation to social distancing in large group teaching. We are planning in line with government guidance for both face-to-face and online teaching to ensure you have a good campus experience and can complete all the requirements for your programme. We are fully prepared to adapt and flex our plans if changes in government regulations make this necessary during the year.

Face-to-face teaching and interaction with tutors and course mates are key to students’ learning and the broader student experience. Face-to-face sessions will be prioritised where it is most valuable, particularly for seminars, tutorials, workshops, studio and practical sessions. Students tell us that there are real benefits to some elements of online learning within a blended approach, such as revisiting recorded materials and developing new digital skills and confidence. At Lincoln we aim to take forward the best aspects of both.

This letter sets out in detail various aspects of the planned experience at Lincoln for your chosen subject area, and we hope the information is helpful as you plan for your future.

Teaching and Learning

Your programme will follow an on-campus, blended-learning model. This will involve a range of different learning styles where you will be able to engage with your tutors and peers in physical and virtual environments.

We are planning the majority of your teaching to be delivered face to face. This means that you will be on campus for sessions like seminars, tutorials, workshops, practical and studio classes. We will also be using the benefits of online learning and teaching, particularly for large lectures, which may be delivered as live sessions in which you can interact with others, and/or recorded sessions that you can access whenever you want.

Our efforts to develop your employability within and outside of the curriculum will remain a key focus during your time at Lincoln. As your course progresses, you will be assessed in various ways, including coursework and examinations which may be online.

The spaces on campus where your teaching will take place (including our creative studios which simulate the design agency environment) will be managed in ways that maximise your learning experience while also safeguarding your health and wellbeing in line with the latest Government guidance.

Should a change in Government guidance require a return to lockdown, we are ready to move fully online for the required period. We did this twice last year and managed to successfully deliver our curriculum and maintain our sense of community. Any changes of this kind will be communicated by email from myself and/or the university.

To complete your assignments, you will need a laptop or desktop computer capable of running certain software, details of which will be provided by your programme team as part of your Welcome Pack. We will provide an Adobe Creative Cloud license so that you can access this software at the start of your studies. All students will be provided with full access to Microsoft Office 365.

To support you in your studies, you will be assigned a Personal Tutor – a member of academic staff who is your designated ‘go to’ person for advice and support, both pastoral and academic. You will meet with them regularly in person and/or online. It is important to remember that independent learning is an essential aspect of your programme. Guided reading and other independent engagement remain key to performing well in your studies.

We are very much looking forward to welcoming you on campus in October for your induction events and supporting you as you embark on this new and exciting chapter in your life.  

The University Campus

We are very proud of our beautiful and vibrant campuses at the University of Lincoln and we have used our extensive indoor and outdoor spaces to provide students with access to study and social areas as well as learning resources and facilities, adapting them where necessary in line with government guidance. All the mitigations and safety measures you would expect are in place on our campuses (at Lincoln, Riseholme and Holbeach), such as hand sanitisers, one-way systems, and other social distancing measures where these are required.

Student Wellbeing and Support

The University’s Student Wellbeing Centre and Student Support Centre are fully open for face-to-face and online support. Should you, as one of our applicants, have any questions about coming to Lincoln in October or any other concerns, these specialist teams are here for you. You can contact Student Wellbeing and the Student Support Centre by visiting https://studentservices.lincoln.ac.uk where service details and contact information are available, or if you are in Lincoln you can make an appointment to meet a member of the team.

To enable you to make the most out of your experience in Lincoln and to help you access course materials and other services, we recommend that you have a desktop, laptop or tablet device available during your studies. This will enable you to engage easily with our online learning platforms from your student accommodation or from home. Students can use IT equipment on campus in the Library, our learning lounges, and specialist academic areas; however, there may not always be a space free when you have a timetabled session or an assessment to complete which is why we recommend you have your own device too, if possible. If you are struggling to access IT equipment or reliable internet services, please contact ICT for technical support and Student Support who can assist you with further advice and information.

We are committed to providing you with the best possible start to university life and to helping you to prepare for your time with us. As part of this commitment, you can access our Student Life pre-arrival online support package. This collection of digital resources, advice and helpful tips created by current students is designed to help you prepare for the all-important first steps into higher education, enabling you to learn within a supportive community and to make the most of the new opportunities that the University of Lincoln provides. When you are ready, you can begin by going to studentlife.lincoln.ac.uk/starting.

Students’ Union

Your Students’ Union is here to make sure that you get the most from every aspect of your student experience. They will be providing a huge range of in-person and virtual events and opportunities - you are sure to find something perfect for you! Meet people and find a new hobby by joining one of their 150 sports teams and societies. Grab lunch between teaching or a drink with friends in The Swan, Towers or The Barge. Learn new skills and boost your CV by taking part in training courses and volunteering opportunities in your spare time. Grab a bike from the Cycle Hire and explore the city you will be calling home.

To start off the new academic year, your Students’ Union will be bringing you The Official Lincoln Freshers Week 2021, with a huge line-up of social events, club nights, fayres and activities for you enjoy (restrictions permitting). Keep an eye on www.facebook.com/lincolnfreshers21 for line-up and ticket updates, so you don’t miss out.

Most importantly, your Students’ Union will always be there for you when you need it most; making sure that your voice as a student is always heard. The SU Advice Centre can provide independent advice and support on housing, finance, welfare and academic issues. As well as this, your Course Representatives are always on hand to make sure that you are getting the best from your academic experience. To find out more about the Students’ Union’s events, opportunities, support and how to get in contact go to: www.lincolnsu.com.

Student Accommodation

Many applicants will choose to live in dedicated student accommodation on, or close to, campus and you may well have already booked your student residence for the upcoming year. All University-managed student accommodation will have our Residential Wardens in place. Residential Wardens are here to help you settle into your new accommodation and will be offering flatmate and residential support activities throughout the year. If you have booked University accommodation, you will have already heard from us with further details on where you will be living to help you prepare. If you have not yet booked your accommodation, we still have plenty of options available. In the meantime, lots of advice and information can be found on the accommodation pages of our website.

The information detailed in this letter will form part of your agreement with the University of Lincoln. If we do not hear from you to the contrary prior to enrolment, we will assume that you acknowledge and accept the information contained in this letter. Adaptations to how we work may have to be made in line with any future changes in government guidance, and we will communicate these with you as necessary. Please do review the University’s Admissions Terms and Conditions (in particular sections 8 and 9) and Student Complaints Procedure so you understand your rights and the agreement between the University and its students.

We very much hope this information is useful to help you plan for the next step in your academic journey, and we look forward to welcoming you here at Lincoln this Autumn. This is the start of a new phase and will be an exciting time for all of us. If you have any questions, please do email me at achick@lincoln.ac.uk.

Professor Anne Chick

Head of Lincoln School of Design

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Argument & Ideation 2022-23AAD1014MLevel 42022-23This module focuses on fostering curiosity and enquiry based learning. It provides students with opportunities to question and interrogate a variety of themes. This module aims to encourage students to think critically and solve problems laterally and move away from prescribed and predictable outcomes. Audience and human observations are central to this module, students are therefore encouraged to move beyond the studio setting to engage with real world problems directly at source.CoreContextual Studies 1 2022-23DES1001MLevel 42022-23This module is designed to introduce students to relevant concepts, debates and case study examples concerning creativity and the creative process, as the basis for the development of a reflective creative practice. This aims to compliment and underpin the studio work students carry out with the programme-specific team during the rest of their programme of study.CoreCreative Communication 2022-23AAD1016MLevel 42022-23This module focuses on creative disciplines, introducing students to the foundations of visual communication, art direction, and copy writing. Students will be encouraged to play and experiment with a variety of media, to foster a stronger sense of visual awareness and consideration for craft. Through storytelling, character development and typography, students will be encouraged to explore and experiment to produce visually compelling work which is both considered and unexpected. Whilst building on the prerequisite skills needed for the creative industries, students will be encouraged to challenge existing practices whilst looking outward towards emerging trends.CoreCreative Rogues 2022-23AAD1017MLevel 42022-23This module focuses on the developing students' unique, creative voices. It provides opportunities to discover new ways of working and reinvent some tried and tested methods. Utilising our industry links, we have tailored this module to create mavericks, creative rebels, in short those who will stand apart from the crowd when looking for employment. This module aims to encourage students to take risks, embrace failure, and ultimately find fresh, novel approaches to problem-solving. As this module is largely focused on discovering the individuality of the students, teaching will be delivered in a range of ways to accommodate differences in learning styles, from large group discussions, to personal tutorials.CoreContextual Studies 2 2023-24DES2001MLevel 52023-24Building upon issues concerning the development of a reflective creative practice, Contextual Studies 2 introduces students to relevant concepts, debates, and case study examples concerning the professional, economic, and socio-cultural contexts of design within the creative industries. It will also discuss ethical issues as they relate to this professional context of the creative industries and shape the creative motivations of areas such as design activism, ecological orientations, and socially engaged creative practices. These themes and debates will form an overarching discussion of professional design practice.CoreCreative Fundamentals 2022-23AAD2006MLevel 52022-23The module aims to develop a deep and fundamental understanding of advertising practice through the scrutiny of strategy concept execution as an important creative process. Students can explore different practical techniques for idea generation, copywriting, and strategies to solve a wide range of advertising problems. The module is underpinned by teamwork. Psychology and communication theories inform the practical projects and explore a wide variety of current advertising media.CoreIndustry & Live Projects 2022-23AAD2007MLevel 52022-23This module links to industry with a focus on employability. The advertising industry is examined and contextualised through studio-based activities. Central to this module is the opportunity for the student to elect a self-initiated work placement, or alternatively a live brief from either an agency or end client. Students may gain real life experience and the opportunity to engage with industry in a contextualised manner as they start to prepare for their career.CoreVisual Communication & Craft 2022-23AAD2008MLevel 52022-23The module explores in more depth the skills and experience of visual communication, copywriting, and creative advertising developed in the first year of the programme. Central to the module is the process of making informed decisions that result in visually appropriate creative solutions to advertising problems. Students can explore different methodologies, practical techniques for realising and executing creative ideas, and creative concepts and strategies.CoreCompetition & Craft 2022-23AAD3004MLevel 62022-23This module aims to develop the visual craft skills and experience associated with creative advertising. Through the exploration of the visual and copywriting craft of their ideas students can engage with respected national and international competitions as a means of understanding and gaining insight and knowledge of qualities appropriate to the industry. Presentation skills may be developed to create high standards of verbal presentation and visual communication of the work.CoreContextual Studies 3 2024-25DES3001MLevel 62024-25Contextual Studies 3 is an independent research study module which takes the form either of a dissertation and/or a number of other options. The module offers students an opportunity to explore in depth a topic of their own choice, chosen generally, but not exclusively in relation to the practice and/or context of their programme-specific studies and studio practice.CoreCreative Advertising 2022-23AAD3006MLevel 62022-23This studio-based module covers the exploration and production of engaging advertising campaigns that creatively exploit a wide range of different media and demonstrate the factors that impact upon effective communication such as insight and human truth. Innovation, initiative, teamwork, and creative independence are core components enabling students the chance to develop a higher level of autonomy. Students are expected to produce a final portfolio of highly effective and creative work that explores important themes and demonstrates an advanced understanding of strategy origination, concept creation, and effective execution.CoreEmployability & External Links 2022-23AAD3007MLevel 62022-23At the core of this module is the production of a portfolio of work in preparation of entry to the advertising industry. This studio-based module enables the students to explore opportunities and requirements of the advertising and wider creative communication industries. An appreciation of professional practice standards and expectations may be developed through contact with current practitioners within advertising and related communication disciplines. Students can develop a high standard of visual and verbal presentation skills to demonstrate creative ability and comprehension of the discipline.Core

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Argument & Ideation 2021-22AAD1014MLevel 42021-22This module is all about encouraging students to be more curious about the world to question and reimagine everything they see. Its about learning to think more critically and solve problems in more surprising and original ways, all the while looking closely at the audience and carefully observing human behaviour (which obviously means leaving the studio and heading out into real world to engage with problems directly).CoreContextual Studies 1 2021-22DES1001MLevel 42021-22This module is designed to introduce students to relevant concepts, debates, and case studies relating to the nature creativity and the creative process, as the basis for the development of a reflective creative practice. This aims to compliment and underpin the studio work students carry out with the programme-specific team during the rest of their programme of study.CoreCreative Communication 2021-22AAD1016MLevel 42021-22Focusing on some key creative disciplines, this module introduces students to the foundations of visual communication, art direction, and copywriting challenging existing ideas and practices. Its where we encourage students to experiment with different media and storytelling techniques to help develop a stronger sense of visual awareness which they can then practice transforming into compelling and unexpected visual solutions.CoreCreative Rogues 2021-22AAD1017MLevel 42021-22This module focuses on the developing students' unique, creative voices. Its about discovering new ways of working, as well as reinventing some tried and tested methods all to help students establish a distinct creative process that will help them stand out from the crowd. Its a module that encourage students to take risks, embrace failure, and discover their own individual approach to solving problems.CoreContextual Studies 2 2022-23DES2001MLevel 52022-23Building upon issues concerning the development of a reflective creative practice, Contextual Studies 2 introduces students to relevant concepts, debates, and case study examples concerning the professional, economic, and socio-cultural contexts of design within the creative industries. It will also discuss ethical issues as they relate to this professional context of the creative industries and shape the creative motivations of areas such as design activism, ecological orientations, and socially engaged creative practices. These themes and debates will form an overarching discussion of professional design practice.CoreCreative Fundamentals 2021-22AAD2006MLevel 52021-22The module aims to develop a deep and fundamental understanding of advertising all built on the foundation of strategy, concept, and execution as the core creative process. Creating solutions for different media, students will explore many different techniques for idea generation, copywriting and strategic problem solving, while learning about the psychology and communication theory that make adverts effective.CoreIndustry & Live Projects 2021-22AAD2007MLevel 52021-22With an emphasis on employability this module aims to give students a better understanding of the advertising industry and how it works. Working on live briefs from creative agencies and brands and presenting solutions to the client students can get real-life experience of working in the industry, preparing them for a career as a professional creative.CoreVisual Communication & Craft 2021-22AAD2008MLevel 52021-22A more in-depth look at the craft of effective visual communication, this module can help students to better understand key techniques and methods for executing creative concepts and strategy, finding and producing the best visual solution for their ideas.CoreCompetition & Craft 2021-22AAD3004MLevel 62021-22With a focus on the key visual skills used in creative advertising, this module is all about helping students to craft ideas into effective ads and present them in a persuasive way. Its also where students have the chance to enter prestigious creative awards, allowing them to better understand the sort of qualities professional creatives look for in the people they hire.CoreContextual Studies 3 2023-24DES3001MLevel 62023-24Contextual Studies 3 is an independent research study module which takes the form either of a dissertation and/or a number of other options. The module offers students an opportunity to explore in depth a topic of their own choice, chosen generally, but not exclusively in relation to the practice and/or context of their programme-specific studies and studio practice.CoreCreative Advertising 2021-22AAD3006MLevel 62021-22In this module, students explore in-depth the qualities of an engaging advert by getting them to produce campaigns across a wide range of different media that are always built on human truth and original insights. Its where students can learn to work in an innovative and proactive way, developing both teamwork and independent creativity. Its also where they can perfect their understanding of strategy, concept, and execution, building all three elements into the creative process.CoreEmployability & External Links 2021-22AAD3007MLevel 62021-22In this module, the focus is on producing the sort of skills and portfolio students will need to start their career in the advertising industry. There will also be regular opportunities to practice and refine their creative and presentation skills, working with creative professionals from industry as well as in regular studio sessions.Core

How you are assessed

Assessment for this course is by coursework. The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations, or review of creative output. The University of Lincolns policy is to ensure that staff return assessments to students promptly.

Assessment for this course is by coursework. The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations, or review of creative output. The University of Lincolns policy is to ensure that staff return assessments to students promptly.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Course-Specific Additional Costs

Standard workshop induction costs are covered by the University, as are some initial printing and material costs. However, depending on the media/materials chosen by the student, there may be additional costs incurred.

The Creative Advertising programme aims to run trips to London advertising agencies once during the second year of study and once or twice during the third year. These trips are optional and will not impact upon student grades. Travel costs for these trips are the responsibility of the student. These can vary, however students are all given ample notice.

The programme also aims to run a trip to New York advertising agencies once during the second year of study, this is again optional and does not have an impact on any grades on the course. The cost of the New York trip is approximately £850 (based on recent figures).

The School aims to subsidise third-year showcase work. However, students can expect to collectively raise additional funds between themselves towards a 'private view' entertainments budget, should they choose to do so. A figure of £200 is approximate and depends on the size of the year group and the number attending.

Other additional costs can include notebooks, A3 layout pads (approx. £5-£10 each), and marker/fineliner pens (approx. £1-£3 each).

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Course-Specific Additional Costs

Standard workshop induction costs are covered by the University, as are some initial printing and material costs. However, depending on the media/materials chosen by the student, there may be additional costs incurred.

The Creative Advertising programme aims to run trips to London advertising agencies once during the second year of study and once or twice during the third year. These trips are optional and will not impact upon student grades. Travel costs for these trips are the responsibility of the student. These can vary, however students are all given ample notice.

The programme also aims to run a trip to New York advertising agencies once during the second year of study, this is again optional and does not have an impact on any grades on the course. The cost of the New York trip is approximately £850 (based on recent figures).

The School aims to subsidise third-year showcase work. However, students can expect to collectively raise additional funds between themselves towards a 'private view' entertainments budget, should they choose to do so. A figure of £200 is approximate and depends on the size of the year group and the number attending.

Other additional costs can include notebooks, A3 layout pads (approx. £5-£10 each), and marker/fineliner pens (approx. £1-£3 each).

Entry Requirements 2022-23

United Kingdom

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may be considered.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

For applicants who do not meet our standard entry requirements, our Arts Foundation Year can provide an alternative route of entry onto our full degree programmes:https://www.lincoln.ac.uk/home/course/afyafyub/

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Entry Requirements 2021-22

United Kingdom

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may be considered.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

For applicants who do not meet our standard entry requirements, our Arts Foundation Year can provide an alternative route of entry onto our full degree programmes:https://www.lincoln.ac.uk/home/course/afyafyub/

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Design Showcase 2020

Explore the creative talents of our final-year students in the Lincoln School of Design Digital Showcase 2020, as part of our Festival of Creativity.

Find out More

Features

Study Trips

Students can take part in visits to London advertising agencies, as well as an optional visit to New York, giving them the opportunity to build contacts and industry knowledge prior to graduating. Please note, optional study visits are at the student's own expense. These optional trips are not graded.

Guest Speakers

The Creative Advertising Society holds industry talks and workshops in our Lincoln studio with high-profile guest speakers from advertising. Previous speakers have included Rory Sutherland, Vikki Ross, and Sir John Hegarty.

Build Your Portfolio

Third-year students can complete a project designed specifically to build their profile and get them noticed by significant figures in the creative industries. The end of year show, which has previously been held at one of London’s most famous advertising agencies, enables students to showcase their portfolios and meet decision makers from top agencies across the country – providing a platform to begin their search for a role after graduation.

Specialist Facilities

Through instilling in our design students a thoughtful and critical approach to the way they think about design and apply their creative skills, we aim to prepare them to be leaders in the creative industries.

The University of Lincoln has a comprehensive range of facilities designed to provide a supportive environment for creative practitioners. Students have regular access to workshops, labs, studios, and industry-standard equipment, as well as highly knowledgeable technicians. This environment can help students to develop their knowledge and skills, and complements our purpose-built design studios.

Explore Our Facilities

Student Design Awards

Lincoln School of Design students have a long history of winning and being shortlisted for international and national student design competitions, and the last few years have been no exception.

Find out More

Student Award winners with their certificates

"It is encouraging to see students overflowing with ideas that are both insightful, fresh and challenging. I have set the brief I gave to the Lincoln second years to a number of other courses, yet the work produced by the Lincoln students was head and shoulders above the rest. Rather than default to posters and film, I saw subscription models, innovative design, clean branding, and a wonderful use of language."

Simon Lloyd, Global Creative Director, adam&eveDDB.

Portfolios

Applicants will be invited to submit a digital portfolio of work. We want to see evidence of a creative spark that demonstrates you have the sort of curiosity, commitment and creative independence we love to see. Try and choose something that will show you as a creative problem solver and someone who knows how to tell an engaging (and persuasive) story through visuals and words. The portfolio should be a reflection of you at your creative best - whether it's filled with work from courses you have studied or a hobby/side-project you're passionate about.  

Portfolio Tips

  • Label your work and order it in a logical way
  • Feel free to include anything that isn't quite finished or is work in progress, if you feel it shows your creative style and interests.
  • Portfolios should be no longer than 30 pages.
  • Please title your work with your full name and UCAS number

Career Opportunities

85 per cent of the University of Lincoln's most recent Creative Advertising graduates were in work of further study six months after completing their course, according to the latest Destinations of Leavers from Higher Education survey.

Some of our most recent Creative Advertising graduates have gone on to work in top creative companies around the world such as Spotify, Grey, adam&eveDDB, Droga5, Fallon, WCRS, Achtung!, Leo Burnett, and Ogilvy. Many take on roles in communications and marketing, or set up their own businesses, while others go on to study further at Masters or doctoral level.

Graduate roles have included Art Director, Content Creator, Strategist, Creative Producer, Junior Campaign Manager, Social Media Advertising Executive, Copywriter, Insights and Audience Planner, and Illustration Agent at destinations including Above+Beyond, AnalogFolk, Bare Conductive, Channel 4, Distract, Havas Helia, Havas LYNX, HTK, ITV, Karmarama, Lemonade Illustration Agency, McCann Worldgroup, Ogilvy, Saatchi & Saatchi, St. Lukes, Teads, The Drum, The Gate London, VCCP, VMLY&R, WCRS, Wieden+Kennedy, and Wunderman Thompson.

Career Opportunities

85 per cent of the University of Lincoln's most recent Creative Advertising graduates were in work of further study six months after completing their course, according to the latest Destinations of Leavers from Higher Education survey.

Some of our most recent Creative Advertising graduates have gone on to work in top creative companies around the world such as Spotify, Grey, adam&eveDDB, Droga5, Fallon, WCRS, Achtung!, Leo Burnett, and Ogilvy. Many take on roles in communications and marketing, or set up their own businesses, while others go on to study further at Masters or doctoral level.

Graduate roles have included Art Director, Content Creator, Strategist, Creative Producer, Junior Campaign Manager, Social Media Advertising Executive, Copywriter, Insights and Audience Planner, and Illustration Agent at destinations including Above+Beyond, AnalogFolk, Bare Conductive, Channel 4, Distract, Havas Helia, Havas LYNX, HTK, ITV, Karmarama, Lemonade Illustration Agency, McCann Worldgroup, Ogilvy, Saatchi & Saatchi, St. Lukes, Teads, The Drum, The Gate London, VCCP, VMLY&R, WCRS, Wieden+Kennedy, and Wunderman Thompson.

"After generating a great deal of positive interest from the industry through their now-famous 'black cab book crit' idea, graduates Shannon Cripps and Beth Wood now work for the in-house creative team at Channel 4 – picking up prestigious Cream and D&AD New Blood awards along the way."

Shannon Cripps and Beth Wood, BA (Hons) Creative Advertising graduates

Virtual Open Days

While you may not be able to visit us in person at the moment, you can still find out more about the University of Lincoln and what it is like to live and study here at one of our live Virtual Open Days.

Book Your Place

Related Courses

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.
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