Clearing offers from 32 UCAS tariff points. Subject-specific requirements still apply. See the entry requirements section for details.
BA (Hons)
Media and Communications
The BA (Hons) Media and Communications offers an exciting combination of theory and practice, preparing students to thrive in a fast-changing media landscape. The course explores traditional and emerging media forms, providing students with a thorough grounding in communication theory while encouraging hands-on engagement with practical production skills.
As artificial intelligence continues to transform the ways in which media is produced, distributed, and consumed, the degree equips students with the knowledge and adaptability to navigate these shifts with confidence. Students examine how AI is reshaping journalism, marketing, entertainment, and public relations, while critically questioning the ethical, social, and political implications of these changes.
The programme fosters both creativity and critical thinking, enabling students to build strong analytical skills alongside technical expertise. Graduates will leave with the tools to succeed in a dynamic industry that demands innovation, critical awareness, and adaptability.
How You Study
Study on this degree is designed to balance practical skill development with intellectual exploration. Students participate in workshops where they gain hands-on experience in areas such as media production, digital content creation, and communication strategies.
These sessions are complemented by seminars that encourage debate, discussion, and the sharing of ideas, as well as lectures that provide a strong foundation in communication theory and media analysis. The programme emphasises collaboration, reflective learning, and independent research, helping students to build both creative skills and critical understanding. This varied approach ensures graduates are versatile, well-prepared, and confident in applying knowledge to practice.
Modules
Module Overview
This module explores essential techniques of media production within a digital environment, focusing on areas such as publishing, podcasting, and web design. Students will gain a clear understanding of the tools, workflows, and creative approaches required to create and manage digital content effectively.
Module Overview
This module connects theoretical perspectives in media and communication with real-world practice, placing particular emphasis on the transformative role of artificial intelligence in contemporary digital storytelling. Drawing on core concepts such as media effects, audience analysis, and communication models, the module explores how media both shapes and is shaped by society. It critically examines the growing influence of digital platforms, social networks, and generative AI, highlighting how emerging technologies are redefining content creation, authorship, distribution, and audience engagement. Students develop a broad and current understanding of a rapidly evolving media landscape in which AI is not simply a tool, but a powerful force reshaping communication practices and public discourse.
Module Overview
This module aims to provide you with foundational knowledge and skills across a range of areas, supporting your transition into higher education. You can cover essential study skills relating to communication (verbal and written), academic reading, and personal development, as well as explore topics such as equality, diversity, and inclusion; intercultural communication, ethical scholarship, and academic integrity.
Module Overview
Media and Communication is a key discipline not simply in the transfer of information and messages, but as a primary definer of the social, political, and psychological contexts in which we live and work as citizens in the twenty-first century. This module introduces students to key cultural, commercial and technological developments that have shaped the modern media, exploring those developments in terms of their history as well as the social impacts of modern mass communications.
Module Overview
This module introduces students to key ideas, theoretical concepts, practices, and creative approaches relevant to media and communications, with a focus on how different audiences have responded to various forms of media and communication across different times and places.
Module Overview
Augmented Digital Production introduces students to contemporary digital media production practices that integrate artificial intelligence as a creative, technical, and critical resource. The module focuses on the production of a multimedia website that demonstrates the effective combination of human-authored work and AI-supported processes. Rather than treating AI as an automated substitute for creative labour, the module positions it as an augmentative technology that can extend students’ skills in design, writing, coding, audio-visual production, and critical reflection.
Module Overview
This module introduces students to the foundations of communication research within media and communications. It explores key quantitative, qualitative, and digital research methods used to investigate contemporary media environments, with particular attention to the role of Big Tech platforms and major media organisations in shaping public debate, information flows, and audience engagement. Students examine how algorithms, platform governance, and data-driven systems influence what content is visible, shared, and amplified, developing an understanding of the social, political, and economic contexts in which digital communication operates.
Module Overview
This module aims to build on legal and administrative knowledge gleaned in Essential Law at Level One. It examines how criminal and civil legislation affecting print, online and broadcast journalists has developed; identifies areas of conflict and uncertainty; and requires students to apply knowledge of legislation and case law to given scenarios, including responses to actions in the civil courts.
Module Overview
This module looks at how journalism connects with human rights and why ethics matter in the work journalists do. Students learn about important issues like freedom of speech, privacy, and fair representation, and think about the challenges journalists face when reporting on difficult or sensitive stories. Through examples, discussion, and practical tasks, they build your skills in making ethical decisions and learn how to apply these ideas in real reporting situations.
Module Overview
The University has a strong commitment to providing academic programmes with high vocational relevance, which is maintained through working links with local, national and international organisations and, in particular, through student work placements.
The Placement Year aims to give students a continuous experience of full-time work within a journalism, media or communications organisation.
The Placement Year constitutes a work placement during an academic year, funded by full-time paid employment* taking place between Level 5 and Level 6. The minimum duration of placement is 39 weeks.
Module Overview
The role of the media as a 'mirror' of society means that journalists encounter cross-cultural issues in their newsgathering and news processing functions. This module aims to prepare students to write stories with cultural sensitivity, care and compassion.
Module Overview
This module aims to prepare you for an application to either primary or secondary school teacher training, by building your understanding of the school system from statutory, curriculum, pedagogical, and wider stakeholder and agency perspectives. By providing an understanding of the broader expectations of teaching pupils in school settings, the module also aims to support preparation for a postgraduate teaching application, interview, and further study.
Module Overview
This optional module focuses on childhood by comparing the theories and perceptions of children. It reflects on developmental aspects including social, cognitive, emotional, environmental, physical and language. It considers the ways in which children are portrayed in the media and the impact this may have on cultural representations of children. The module draws on classical and contemporary texts, academic studies and media such as television programmes and films.
Module Overview
This module will be organised in two strands. The first is engaging students with key critical and ethical perspectives on artificial intelligence and its evolving role in communication and education. The second is supporting students to learn and apply basic and intermediate AI skills in research and practice across educational and communication contexts and topics. The module and assessment will weave these two strands of work together, with the overall aim of preparing graduates who have the knowledge and skills to actively shape the future of how AI technologies are understood and applied in their field.
Module Overview
Embarking on an independent research project in the field of media and communications, this module offers students a unique opportunity to engage with a topic of their choice while demonstrating various critical and/or practical skills. Students can choose to create a podcast, design a website, or write a dissertation. This module encourages creativity, critical thinking, and the ability to communicate complex ideas effectively.
Module Overview
This module aims to enable students to appreciate trends and changes within the main media industries (press, radio, TV, cinema, music and the internet) on a comparative basis between countries and between platforms. The module offers an opportunity to understand how the media has reached the state it is now in, and what trends are likely to continue in the future.
Module Overview
This module examines broadcasting structures in the UK and in other countries. It aims to develop students’ critical understanding of models of national broadcasting and the implications for media policy and mass media's role in society. The module aims to introduce students to the fundamental contexts of national, cultural and economic systems which inform the development of media policy debates.
Module Overview
This module introduces the principles and practice of issues and crisis management within contemporary organisational contexts. It seeks to develop students’ understanding of how issues emerge, escalate, and impact organisations, and how effective planning, communication, and leadership can mitigate risk and protect reputation. The module aims to equip students with analytical and practical skills to identify emerging issues, evaluate crisis responses, and apply strategic frameworks to real-world case studies, preparing them for professional practice in communication, management, and related fields.
Module Overview
The purpose of this module is to examine and critically compare the different representations of journalists to be found in film and assess the relation between these portrayals and continuing moral and political issues faced by the profession. The module expects students to study movies in which journalists are portrayed as leading characters.
Module Overview
This module explores the history of war reporting and the ways in which journalists have represented conflicts. It also considers the reasons why some conflicts are marginalised, ignored altogether or given extensive coverage by the mainstream media. It studies theoretical aspects and practical implications of conflict-sensitive reporting.
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How you are assessed
Students are assessed through practical portfolio development, with an emphasis on real-world applications such as asset development, campaign planning and management, and media simulation events.
Career Opportunities
By blending creative experimentation with theoretical insight, the course helps students to not only adapt to industry transformation but also to play a role in shaping its future directions.
Graduates are well-placed to pursue a wide range of careers across media, communications, and the creative industries. Potential career paths include journalism, public relations, digital marketing, broad-casting, and content production, as well as roles in emerging fields shaped by artificial intelligence and data-driven communication.
The degree also provides a strong foundation for postgraduate study, supporting graduates who wish to continue into re-search, teaching, or specialised professional training.
Entry Requirements 2027-28
United Kingdom
104 to 112 UCAS Tariff points from a minimum of 2 A Levels or equivalent Level 3 qualifications.
If you are eligible for a contextual offer, a one grade or 8 UCAS Tariff point reduction to the standard entry requirements will be applied.
A Level: BBC
BTEC Extended Diploma: DMM
T Level: Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.
International Baccalaureate: 29 points overall
GCSEs: Minimum of three at grade 4 or above, which must include English and Maths . Equivalent Level 2 qualifications may be considered.
The University accepts a wide range of qualifications as the basis for entry and do accept a combination of qualifications which may include A Levels, BTECs, Extended Project Qualification (EPQ).
We will also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
International
Non UK Qualifications:
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages
https://www.lincoln.ac.uk/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk
Contextual Offers
At Lincoln, we recognise that not everybody has had the same advice and support to help them get to higher education. Contextual offers are one of the ways we remove the barriers to higher education, ensuring that we have fair access for all students regardless of background and personal experiences. For more information, including eligibility criteria, visit our Offer Guide pages. If you are applying to a course that has any subject specific requirements, these will still need to be achieved as part of the standard entry criteria.Fees and Funding
University Study is a major investment, so it’s important to understand the costs and support available. A full breakdown of the fees associated with this programme can be found below. Eligible students may be able to access scholarships and bursaries to help with study costs.