Apply to a Top 20 University Today

MSc International Hospitality Management

Students on this programme have the chance to attend lectures from external speakers, including managers and business professionals from the hospitality sector.

The Course

The MSc International Hospitality Management offers students the opportunity to develop and advance their knowledge and expertise across the breadth of the hospitality function. The programme enables students to develop the business and management skills needed to contribute to the effectiveness of domestic and international hospitality enterprise.

Students are able to learn the theories and practice of managing the hospitality enterprise, staying competitive in the marketplace, and managing crisis in the face of uncertainty in a fast-changing global environment.

Students have the chance to attend lectures from external speakers, including managers and business professionals from the hospitality sector. The University’s industry links inform the content of the programme, helping to ensure it is industry relevant, and provides students with the chance to build their own network of contacts. There is also the opportunity to take part in a residential field trip and undertake a Professional Placement year.

At Lincoln International Business School, students can benefit from experienced practitioners and academics from all over the world, as well as real-life case studies to bring their studies to life. Students can access a range of support for both personal and academic matters, including study skills, employability and careers advice, and pastoral care. International students can also access English language support.

The taught element of the programme consists of eight core modules and a range of optional modules.

The core taught modules are:

  • Contemporary Issues in Hospitality Management
  • Managing the Hospitality Enterprise
  • Consumer Services Management
  • Human Resource Management for Hospitality
  • Advanced Research Methods for Hospitality
  • Revenue Management for the Hospitality Enterprise
  • Hospitality Operations Management
  • Personal Professional Development


The following is an illustrative list of options. Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may change over time.

  • Crisis Management for Hospitality Enterprises
  • Food Tourism
  • Digital Marketing
  • International Entrepreneurship
  • Destination Marketing and Branding


Students can then progress to the compulsory final project where they can apply their experiences and interests and develop their existing skills and knowledge.

Professional Practice

This course is also available with a Professional Practice pathway. This two year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students will be interviewed before being accepted onto the Professional Practice programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.

The Professional Practice period is not assessed, however students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc International Hospitality Management (with Professional Practice). Those who do not will receive the MSc International Hospitality Management award, or equivalent exit award.

There are no tuition fees for the Professional Practice year, but students will need to pay for their own travel, accommodation, and general living costs.

Contact Hours and Independent Study

Weekly contact hours on this programme will vary depending on the individual module options chosen and the stage of study. Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four to five hours in independent study. For more detailed information please contact the Programme Leader.

Contemporary Issues in the Visitor Economy (Core)
Find out more

Contemporary Issues in the Visitor Economy (Core)

This module aims to develop students’ understanding of contemporary issues in tourism and visitor experiences at Master's level. It aims to enhance and develop further an appreciation of the key 'context' within which tourist businesses and destinations operate and the comparative opportunities and constraints available in the global tourism economy. The module will focus upon the diversification of the ‘types’ and ‘styles’ of tourism destinations, products, and experiences.

Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical contemporary issues of tourism and visitor economy. Such debates can develop a critical understanding of issues like sustainability, climate change, labour markets and tourism, gender issues, the economic, social and environmental impacts of tourism, the digital movement, and the public and private sector in tourism and visitor economy.

Crisis Management for Hospitality Enterprises (Core)
Find out more

Crisis Management for Hospitality Enterprises (Core)

This module addresses the implications of interruption to the hospitality related business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective.

The module examines the positioning of crisis management within an organisation’s overall strategic plan by reference to examples of good practice from organisations at home and abroad. Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organisational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.

Customer Service Management (Core)
Find out more

Customer Service Management (Core)

Customer service is central to all business and increasingly, encounters with front line staff shape and mould customer evaluations of quality, value, and satisfaction. In an age where customer appraisals of experiences are made public through social media and review websites, the management of customer services become all the more significant, particularly at a strategic level.

However it is not just the physical environment that customer services come to the fore, online and particularly the role of the omnichannel experience is shaping expectations and customer satisfaction.

This module considers customer services from a managerial level. By understanding how front line staff impact on the wider service delivery, managerial strategies can be designed for maximum business impact.

Destination Marketing and Branding (Option)
Find out more

Destination Marketing and Branding (Option)

This module aims to develop an understanding of the main features of destination marketing, with a focus on both strategic and operational aspects such as destination marketing research, planning, and implementation of marketing plans through the marketing mix elements.

Particular attention is given to destination branding that is studied from a supply and demand side, providing students with the chance to develop a better understanding of the differences between destination brand identity, destination brand positioning, and destination brand image. The role of new technologies such as social media and virtual reality in shaping destination marketing will be analysed. Throughout the module theoretical aspects are presented together with real cases that clarify concepts and theories.

Digital Marketing (Option)
Find out more

Digital Marketing (Option)

This module allows students to learn about digital marketing strategy, planning, and tactics. Students can learn how to create and use digital platforms including blogs, websites, apps, and social media to publish and promote content. This module provides a critical understanding of the methods, techniques, and tools for improving an organisations digital branding, communication, and strategy.

Final Project (Core)
Find out more

Final Project (Core)

The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.

Food Tourism (Option)
Find out more

Food Tourism (Option)

This module will cover the exciting links between tourism marketing, and development and experiences with gastronomy, wine, culture, food traditions and communities. In doing so, it will prepare students to develop successful food tourism enterprises and to gain employment in existing food and culinary tourism agencies and companies, all while advocating for social justice, equity and access in communities worldwide. Students will develop and acquire entrepreneurial skills such as will enable students to pursue self-employment and/or consultancy work, establishing local food movements such as farmer's markets, community food hubs and destinations attracting food tourism.

Hospitality Operations Management (Core)
Find out more

Hospitality Operations Management (Core)

Operations management is central to all hospitality organisations and this module is designed to give students from a broad range of hospitality backgrounds, a thorough understanding of the way hospitality operations drive the hospitality customer experience.
The module provides grounding in core theoretical concepts, principles and processes associated with operations management related to hospitality organisations. Students will challenge, critique, analyse, evaluate and synthesise ideas and concepts in the context of their hospitality experience.
The module is designed to familiarise the student with operations analysis tools and techniques used in the hospitality industry. Covering both the process of internal and external bench-marking as well as the analysis of marketing, financial, operational and guest satisfaction metrics.
This approach will facilitate a critical approach focused on the effectiveness of particular operational hospitality types and an evaluation of the potential for improvement.

Human Resource Management for Hospitality (Core)
Find out more

Human Resource Management for Hospitality (Core)

This module recognizes the contribution of Human Resource Management to the strategic operation of the international hospitality enterprise and provides students with the opportunity to undertake a critical appraisal of the function of human resource management in the international hospitality industry. The module will review the concepts that underpin international human resource management and will provide a critical appraisal of contemporary issues in international hospitality management.

International Entrepreneurship (Option)
Find out more

International Entrepreneurship (Option)

Entrepreneurship is an essential skillset in the development at global level of new and existing businesses, social enterprises, and more broadly societies and their economies. Enterprise is defined as the application of creative ideas and innovations to practical situations, combining creativity, ideas development, and problem-solving with expression, communication, and practical action. Entrepreneurship is the application of enterprise skills to creating and growing organisations in an international context in order to identify and build on opportunities.

This module draws on the latest UK QAA Guidance on Enterprise and Entrepreneurship in Higher Education and aims to develop, at an international level, enterprise awareness, an entrepreneurial mindset, and entrepreneurial capability, which can lead to entrepreneurial effectiveness which can be applied in a range of contexts.

Managing the Tourism, Events and Hospitality Enterprise (Core)
Find out more

Managing the Tourism, Events and Hospitality Enterprise (Core)

This module examines the operational, marketing and financial elements that exist within the umbrella term of tourism, events or hospitality enterprises.

The module looks at the structures surrounding the enterprise and the accompanying legal constraints. Competitors in the market will be analysed together with consideration of entrepreneurial involvement with forecasting and planning, control and evaluation of performance and revenue management. Students, as 'entrepreneurs', produce a portfolio including a robust Business Plan incorporating finance, operations and the marketing elements of their own personal venture they wish to enter into the market.

Personal Professional Development (Core)
Find out more

Personal Professional Development (Core)

This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration to industry in order to prepare students for a dynamic work environment.

Professional Practice (Hospitality Management) (Option)
Find out more

Professional Practice (Hospitality Management) (Option)

This course is also alternatively available with a Professional Practice pathway. This two year version of the degree provides the opportunity to undertake a period of professional practice at the end of first year to gain hands-on experience through a paid work placement. Students will be responsible for sourcing their own paid placements but will be supported by academic staff. Students will be interviewed before being accepted onto the Professional Practice Programme to assess their understanding of the work involved and commitment to finding a Professional Practice placement.

The Professional Practice period is not assessed, however students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc International Hospitality Management (with Professional Practice). Those who do not will receive the MSc International Hospitality Management award, or equivalent exit award. There are no tuition fees for the Professional Practice year, but students will need to pay for their own travel, accommodation, and general living costs

Research Methods for Tourism, Events and Hospitality (Core)
Find out more

Research Methods for Tourism, Events and Hospitality (Core)

This module aims to develop students’ competency in research methodology and confidence to undertake independent research at Master's level. It provides students with an opportunity to develop a range of research skills, both qualitative and quantitative. Students will be encouraged to develop as reflexive researchers as well as critical practitioners, who can evaluate and interpret evidence presented in published sources. The purpose of the module is to facilitate the independent research and critical study required for a Master's Dissertation.

Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical assumptions of published research. Such debates will be utilised to facilitate a critical understanding of issues like reflexivity, triangulation, ethics, validity, and reliability. Whilst it is assumed that most students will have some knowledge and understanding of the qualitative and quantitative methods of data collection in social research, these will be reappraised. The module seeks to expose students to a balance of qualitative and quantitative methods of data collection and analysis.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

The way that students are assessed on this course will vary from module to module and may include coursework, such as written assignments, reports, business plans, or dissertations; practical assessments such as presentations, performances, observations, and virtual meetings/conferences. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.
  • Delivery and assessment is based on real-life case studies throughout, with the aim of preparing students for the changing business landscape. The course aims to equip students with the practical and professional skills required in industry.
  • Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in their fields.
  • This course is also available with a Professional Practice pathway. This two year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience.
  • Students have the opportunity to take part in a field trip as part of the programme to examine hospitality management related issues through hands-on experience. Students will be responsible for their own travel, accommodation, and general living costs while undertaking field trips.
  • Students have the opportunity to take part in an optional study / work placement of one term’s duration at one of the Lincoln Business School’s overseas partners.
  • Lincoln International Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors, and Sir David Tweedie (ex-Chairman of the IASB).
  • Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering, or becoming a Student Ambassador.
 2020/21 Entry*
Home/EU £8,800
Home/EU 
(including Alumni Scholarship** reduction)
£7,040
International £15,900
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,900
   
Part-time Home/EU £49 per credit point
Part-time International £88 per credit point

 

 2019/20 Entry*
Home/EU £8,600
Home/EU 
(including Alumni Scholarship** reduction)
£6,880
International £15,600
International
(Including International Alumni / Global Postgraduate Scholarship** £2,000 reduction)
£13,600
   
Part-time Home/EU £48 per credit point
Part-time International £87 per credit point

* Academic year September- July
** Subject to eligibility

Loans

Postgraduate Master's Loan can help with course fees and living costs while you study. Individuals** will be able to borrow up to £10,906 for the purpose of completing an eligible postgraduate Master's qualification. The amount available will depend on the start date of your course.

Scholarships

As a postgraduate student you may be eligible for scholarships in addition to those shown above.

Guidance for Part-time Postgraduate Fees

To complete a standard Master's Taught programme, you must complete 180 credit points.

Full time students will be invoiced for the programme in full upon initial enrolment.

For part-time students, tuition fees are payable each credit point enrolled. To calculate your part-time fees, multiply the part-time fee per credit point by the number of credits you intend to complete within that academic year. This is usually between 60 and 90 credit points per year.

For example, if the fee per credit point for your programme is £49, and you enrol on 60 credits, the tuition fee payable for that academic year will be £2,940.

Fees for enrolment on additional modules

Tuition fees for additional activity are payable by the student/sponsor and charged at the equivalent £ per credit point rate for each module. Additional activity includes:

- Enrolment on modules that are in addition to the validated programme curriculum

- Enrolment on modules that are over and above the full credit diet for the relevant academic year

- Retakes of modules as permitted by the Board of Examiners

Exceptionally tuition fees may not be payable where a student has been granted a retake with approved extenuating circumstances.

For further information and for details about funding your study, scholarships and bursaries, please see our Postgraduate Fees & Funding pages [www.lincoln.ac.uk/home/studyatlincoln/postgraduateprogrammes/feesandfunding/].

Other Costs

For each course students may find that there are additional costs. With regards to text books, the University provides students who enrol with a comprehensive reading list and students will find that our extensive library holds either material or virtual versions of the core texts that they are required to read. However, students may prefer to purchase some of these and will be responsible for this cost.

Honours degree or equivalent.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses:

https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/pre-sessionalenglishandacademicstudyskills/

These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

Learn from Experts

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

Martin Knight

Martin Knight

Programme Leader

Martin contributes to management and law-based modules in the Lincoln International Business School. He is multi-lingual, has travelled extensively and is a barrister (8 years call - Middle Temple) with interests in the fields of immigration, international trade, cross border adoption/family disputes and air transportation consumer disputes. He has been a visiting lecturer at a number of overseas locations across the world.

Contact: martink@lincoln.ac.uk


Your Future Career

Career and Personal Development

Graduates with an MSc qualification may progress to management and marketing roles in a variety of hospitality related organisations around the world. The specialist skills students can develop on the MSc International Hospitality Management Programme may be highly valued by private and public sector organisations as well as to those wishing to set up and run their own hospitality business. The MSc may also open the door to careers in research or academia.


Facilities

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our students. Whatever the area of study, the University strives to ensure you have access to the specialist equipment and resources you need to develop the skills you may need in their future career.

This course is taught in the award-winning David Chiddick Building, which is situated in the centre of the city of Lincoln on the Brayford campus. It provides dedicated teaching and learning spaces and comprises lecture theatres, workshop rooms, IT laboratories and a café. Software including SAGE is available for you to use, as well as SPSS, Datastream (the source of financial and economic data), and FT.com.

Students can study and research in the University's Great Central Warehouse Library, which provides more than 250,000 printed books and approximately 400,000 electronic books and journals, as well as databases and specialist collections. The Library has a range of different spaces for shared and individual learning.


The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.