Key Information

Full-time

3-4 Years

Typical Offer

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Campus

Brayford Pool

Validation Status

Validated

Fees

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UCAS Code

PP52

Course Code

PBRJOUUB

Key Information

Full-time

3-4 Years

Typical Offer

View

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PP52

Course Code

PBRJOUUB

BA (Hons) Journalism and Public Relations BA (Hons) Journalism and Public Relations

This course is recognised by the Chartered Institute of Public Relations and recognised for excellence by the European Journalism Training Association.

Key Information

Full-time

3-4 Years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PP52

Course Code

PBRJOUUB

Key Information

Full-time

3-4 Years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

PP52

Course Code

PBRJOUUB

Select Year of Entry

Alex Anthony-Lewczuk - Programme Leader

Alex Anthony-Lewczuk - Programme Leader

Alex is Programme Leader for the BA (Hons) Journalism and Public Relations. His research interests include community radio, rural events, science fiction, and science in society.

School Staff List

How You Study

A combination of journalism and public relations-focused modules offers students the opportunity to develop an understanding of how the two disciplines are intertwined.

In the first and second years, students can study effective copywriting and design, integrated communication, and the fundamentals of journalism, including media law. In their final year, students can focus on their own areas of interest by selecting from a range of optional modules.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

How You Study

A combination of journalism and public relations-focused modules offers students the opportunity to develop an understanding of how the two disciplines are intertwined.

In the first and second years, students can study effective copywriting and design, integrated communication, and the fundamentals of journalism, including media law. In their final year, students can focus on their own areas of interest by selecting from a range of optional modules.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

Teaching and Learning During Covid-19

Information for Offer Holders Joining Us in Autumn 2021

Letter from Head of School of English and Journalism

We are delighted you are interested in joining us at the University of Lincoln and I am writing to let you know about our planning for the new academic year. You currently have an offer of a place at the University and we want to keep you updated so you can start preparing for your future, should you be successful in meeting any outstanding conditions of your offer.

We fully intend your experience with us at Lincoln will be engaging, supportive and academically challenging. We are determined to provide our students with a safe and exciting campus experience, ensuring you benefit from the best that both face-to-face and online teaching offer. We have kept our focus on friendliness and community spirit at Lincoln and we look forward to your participation in that community.

As you know, the UK Government has published its roadmap for the easing of Coronavirus lockdown restrictions in England. There are still some uncertainties for universities around possible restrictions for the next academic year, particularly in relation to social distancing in large group teaching. We are planning in line with government guidance for both face-to-face and online teaching to ensure you have a good campus experience and can complete all the requirements for your programme. We are fully prepared to adapt and flex our plans if changes in government regulations make this necessary during the year.

Face-to-face teaching and interaction with tutors and course mates are key to students’ learning and the broader student experience. Face-to-face sessions will be prioritised where it is most valuable, particularly for seminars, tutorials, workshops, practical and newsroom activities. Students tell us that there are real benefits to some elements of online learning within a blended approach, such as revisiting recorded materials and developing new digital skills and confidence. At Lincoln we aim to take forward the best aspects of both.

This letter sets out in detail various aspects of the planned experience at Lincoln for your chosen subject area, and we hope the information is helpful as you plan for your future.

Teaching and Learning

Your programme will follow an on-campus, blended-learning model. This will involve a range of different learning styles where you will be able to engage with your tutors and peers in physical and virtual environments.

We are planning the majority of your teaching to be delivered face to face. This means that you will be on campus for sessions like workshops and newsroom activities. We will also be using the benefits of online learning and teaching, particularly for large lectures, which may be delivered as live sessions in which you can interact with others, and/or recorded sessions that you can access whenever you want.

Our efforts to develop your employability within and outside of the curriculum will remain a key focus during your time at Lincoln. As your course progresses, you will be assessed in various ways, including coursework and examinations which may be online.

The spaces on campus where your teaching will take place, including our newsrooms which simulate the journalistic environment, will be managed in ways that maximise your learning experience while also safeguarding your health and wellbeing in line with the latest Government guidance.

Should a change in Government guidance require a return to lockdown, we are ready to move fully online for the required period. We did this twice last year and managed to successfully deliver our curriculum and maintain our sense of community. Any changes of this kind will be communicated by email from myself and/or the university. We will continue working with the National Council for the Training of Journalists (NCTJ) so that the accreditation of your programme is not impacted.

To complete your assignments, you will need a laptop or desktop computer capable of running certain software such as Photoshop and Audition, details of which will be provided by your programme as part of your Welcome Pack. For programmes that require it, we will provide an Adobe Creative Cloud license so that you can access this software at the start of your studies. All students will be provided with full access to Microsoft Office 365.

To support you in your studies, you will be assigned a Personal Tutor – a member of academic staff who is your designated ‘go to’ person for advice and support, both pastoral and academic. You will meet with them regularly in person and/or online. It is important to remember that independent learning is an essential aspect of your programme. Guided reading and other independent engagement remain key to performing well in your studies.

We are very much looking forward to welcoming you on campus in October for your induction events and supporting you as you embark on this new and exciting chapter in your life.  

The University Campus

We are very proud of our beautiful and vibrant campuses at the University of Lincoln and we have used our extensive indoor and outdoor spaces to provide students with access to study and social areas as well as learning resources and facilities, adapting them where necessary in line with government guidance. All the mitigations and safety measures you would expect are in place on our campuses (at Lincoln, Riseholme and Holbeach), such as hand sanitisers, one-way systems, and other social distancing measures where these are required.

Student Wellbeing and Support

The University’s Student Wellbeing Centre and Student Support Centre are fully open for face-to-face and online support. Should you, as one of our applicants, have any questions about coming to Lincoln in October or any other concerns, these specialist teams are here for you. You can contact Student Wellbeing and the Student Support Centre by visiting https://studentservices.lincoln.ac.uk where service details and contact information are available, or if you are in Lincoln you can make an appointment to meet a member of the team.

To enable you to make the most out of your experience in Lincoln and to help you access course materials and other services, we recommend that you have a desktop, laptop or tablet device available during your studies. This will enable you to engage easily with our online learning platforms from your student accommodation or from home. Students can use IT equipment on campus in the Library, our learning lounges, and specialist academic areas; however, there may not always be a space free when you have a timetabled session or an assessment to complete which is why we recommend you have your own device too, if possible. If you are struggling to access IT equipment or reliable internet services, please contact ICT for technical support and Student Support who can assist you with further advice and information.

We are committed to providing you with the best possible start to university life and to helping you to prepare for your time with us. As part of this commitment, you can access our Student Life pre-arrival online support package. This collection of digital resources, advice and helpful tips created by current students is designed to help you prepare for the all-important first steps into higher education, enabling you to learn within a supportive community and to make the most of the new opportunities that the University of Lincoln provides. When you are ready, you can begin by going to studentlife.lincoln.ac.uk/starting.

Students’ Union

Your Students’ Union is here to make sure that you get the most from every aspect of your student experience. They will be providing a huge range of in-person and virtual events and opportunities - you are sure to find something perfect for you! Meet people and find a new hobby by joining one of their 150 sports teams and societies. Grab lunch between teaching or a drink with friends in The Swan, Towers or The Barge. Learn new skills and boost your CV by taking part in training courses and volunteering opportunities in your spare time. Grab a bike from the Cycle Hire and explore the city you will be calling home.

To kick-off the new academic year, your Students’ Union will be bringing you The Official Lincoln Freshers Week 2021, with a huge line-up of social events, club nights, fayres and activities for you enjoy (restrictions permitting). Keep an eye on www.facebook.com/lincolnfreshers21 for line-up and ticket updates, so you don’t miss out.

Most importantly, your Students’ Union will always be there for you when you need it most; making sure that your voice as a student is always heard. The SU Advice Centre can provide independent advice and support on housing, finance, welfare and academic issues. As well as this, your Course Representatives are always on hand to make sure that you are getting the best from your academic experience. To find out more about the Students’ Union’s events, opportunities, support and how to get in contact go to: www.lincolnsu.com.

Student Accommodation

Many applicants will choose to live in dedicated student accommodation on, or close to, campus and you may well have already booked your student residence for the upcoming year. All University-managed student accommodation will have our Residential Wardens in place. Residential Wardens are here to help you settle into your new accommodation and will be offering flatmate and residential support activities throughout the year. If you have booked University accommodation, you will have already heard from us with further details on where you will be living to help you prepare. If you have not yet booked your accommodation, we still have plenty of options available. In the meantime, lots of advice and information can be found on the accommodation pages of our website.

The information detailed in this letter will form part of your agreement with the University of Lincoln. If we do not hear from you to the contrary prior to enrolment, we will assume that you acknowledge and accept the information contained in this letter. Adaptations to how we work may have to be made in line with any future changes in government guidance, and we will communicate these with you as necessary. Please do review the University’s Admissions Terms and Conditions (in particular sections 8 and 9) and Student Complaints Procedure so you understand your rights and the agreement between the University and its students.

We very much hope this information is useful to help you plan for the next step in your academic journey, and we look forward to welcoming you here at Lincoln this Autumn. This is the start of a new phase and will be an exciting time for all of us. If you have any questions, please do email me at jwhittaker@lincoln.ac.uk.

Professor Jason Whittaker

Head of the School of English and Journalism

Welcome to BA (Hons) Journalism and Public Relations

The BA (Hons) Journalism and Public Relations degree combines the craft of journalism - spotting a story, researching, and writing -with the core skills of public relations, such as choosing the angle, exercising good judgement and ensuring a story reaches the right audience.

At Lincoln, students have access to fully equipped news production facilities which they can use to produce content for print and broadcast media in both a journalistic and a public relations context.

The course covers topics that are essential for communications professionals. It aims to develop students' analytical techniques and problem-solving abilities, as well as the cross-disciplinary skills needed for a career in journalism or public relations.

Welcome to BA (Hons) Journalism and Public Relations

The BA (Hons) Journalism and Public Relations degree combines the craft of journalism - spotting a story, researching, and writing -with the core skills of public relations, such as choosing the angle, exercising good judgement and ensuring a story reaches the right audience.

At Lincoln, students have access to fully equipped news production facilities which they can use to produce content for print and broadcast media in both a journalistic and a public relations context.

The course covers topics that are essential for communications professionals. It aims to develop students' analytical techniques and problem-solving abilities, as well as the cross-disciplinary skills needed for a career in journalism or public relations.

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Effective Copywriting and Design 2022-23PBR1034MLevel 42022-23In this module, students will be expected to develop the critical abilities to judge the effectiveness of public relations writing, through analysis and evaluation of a variety of different texts and their graphical context. Such texts will include newspaper and magazine articles, and other specific public relations examples including brochures, press releases, newsletters, websites, and more. Students will have the opportunity to apply and interpret readability tests to their own writing and that of others, and will consider the legal constraints (including copyright, libel, defamation) on what can properly be stated or alleged.CoreEssential Journalism 1 2022-23JOU1091MLevel 42022-23This module will be a blend of practice and theory and aims to create a progression through the key journalistic skills needed to tell stories on the most appropriate platform using traditional, digital and mobile media. This module aims to develop a rounded awareness of the media and to give students the skills and insight that equip them to develop further in levels two and three. The focus is on newsgathering and storytelling skills. The way design influences different media is also analysed.CoreEssential Law 2022-23JOU1092MLevel 42022-23Journalism students are required to abide by the law, in terms of newsgathering and research methods, data collection and retention, use of communication networks, publishing and broadcasting material to audiences. This module aims to introduce students to the legal system, to the operation of the courts, and examines the impact of legislation and codes of practice on the work of journalists.CoreIntegrated Communication 2022-23PBR1029MLevel 42022-23This module encourages students to understand a range of core communication models and theories so that they might analyse the likely impact of media messages on target audiences. A crucial aspect of this module is the discussion of integrated communications and how the disciplines of advertising, marketing and public relations fit together.CoreIntroduction to Journalism Studies 2022-23JOU1090MLevel 42022-23Journalism is a key activity not simply in the communication of news and current affairs, but as a primary definer of social, political and psychological contexts in which we live and work as citizens in the twenty-first century. This module introduces students to key cultural, commercial and technological developments that have shaped the modern media, exploring those developments in terms of their history as well as the social impacts of modern mass communications.CoreIntroduction to Public Relations 2022-23PBR1018MLevel 42022-23This module is designed to provide a broad introduction to corporate public relations (PR), including the role of PR within corporate life and in particular, the assurance of an organisations reputation. It is designed for students with no previous experience or knowledge of public relations and the professional activities of practitioners. There are typically two main areas of study: - The context of public relations - The practice of public relations to meet objectives.CorePublic Relations in Organisational Communications 2023-24PBR2013MLevel 52023-24The module considers the role of Public Relations (PR) in the context of the changing nature of communication between organisations and their publics. The rapidly evolving technological context that is transforming the environment within which communication takes place is of particular concern to communication. Technological change has also had a social impact in terms of individuals' use of media, access to information and social interaction that all have implications for communication. Through completion of the module students can begin to plan and evaluate the contribution of PR within an integrated communications campaign strategy and develop their skills in presenting and defending their ideas within a realistic context.CorePublic Relations Organisations and People 2023-24PBR2015MLevel 52023-24Effective management of PR does not depend on luck; there are Codes of Conduct for practitioners to follow and the typical client / consultant relationship is usually organised into a Contract. This module will look at Public Relations and how it works as a business in its own right, together with how it works as a function of other businesses in order to provide students with a clear image of the establishment, structure and style of a PR consultancy, linked to the professional processes that go on within the business. As well as the world of PR consultancies, this unit will consider and discuss the role of PR within an organisation, considering the similarities and differences between the structure and performance of consultancy and in-house PR resources.CoreResearch methods 2023-24JOU2289MLevel 52023-24This module is designed to equip students with the understanding of research design and methods for undertaking research. The module gives students the opportunity to develop their observational, analytical and writing skills. It has vocational relevance in enabling students to select a relevant research topic for in-depth analysis and evaluation in their final year.CoreCommunity Engagement 2023-24PBR2014MLevel 52023-24Community engagement is the process by which businesses and individuals build ongoing relationships with the purpose of achieving a collective vision for the benefit of a community. This increasingly important aspect of Public Relations can prove challenging as both persuasion and influence techniques are required. During this module, students will have the opportunity to evaluate current communication techniques used in persuasion, negotiation and counselling (eg neuro-linguistic programming and transactional analysis).OptionalEthics and International Human Rights for Journalists 2023-24JOU2006MLevel 52023-24This module aims to highlight the importance of human rights issues to the practice of journalism and aims to develop students awareness of the range of ethical issues facing journalists.OptionalEvent Management 2023-24SBM2018MLevel 52023-24This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.OptionalHistories of Journalism 2023-24JOU2290MLevel 52023-24This module extends the study of the history of journalism into the twentieth century. It provides students with the opportunity to critically consider the historical background to some of the issues which feature in contemporary news agendas for example students may have the opportunity to discuss the reporting of war; changes in the National Health Service; critique of care in the community relating to mental health, the export of American culture and Globalisation; the impact of ethnicity on politics and culture particularly in terms of EU debates; etc. Appropriate emphasis will be placed upon the role of the press in recording these social and political developments.OptionalJournalism and Society 2023-24JOU2285MLevel 52023-24The role of the media as a 'mirror' of society means that journalists encounter cross-cultural issues in their newsgathering and news processing functions. This module aims to prepare students to write stories with cultural sensitivity, care and compassion.OptionalJournalism Production 2: Project 2023-24JOU2292MLevel 52023-24This module gives the students the opportunity to specialise in a medium of their choice. In consultation with tutors, students will be able to produce radio or television bulletins, features and magazine programmes, a web site with multimedia content or print magazines and newspapers. More advanced skills appropriate to each medium will be taught and workshops will be tutor led and supervised as required. Materials produced will be outward facing where appropriate.OptionalLaw, Ethics and Regulation 2023-24JOU2287MLevel 52023-24This module aims to build on legal and administrative knowledge gleaned in Essential Law at Level One. It examines how criminal and civil legislation affecting print, online and broadcast journalists has developed; identifies areas of conflict and uncertainty; and requires students to apply knowledge of legislation and case law to given scenarios, including responses to actions in the civil courts.OptionalIndependent Study (Public Relations) 2024-25PBR3021MLevel 62024-25The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis and critique and combines critical approaches to public relations with practical application through case studies. Hence, it encourages students to apply key theoretical, conceptual and methodological issues in writing a dissertation. The module challenges the students to pull together the research skills acquired throughout their studies and particularly from the second year module Research Skills and Practice, make use of a body of literature and reflect upon the link between theory and practice.CoreBrand and Reputation 2024-25PBR3020MLevel 62024-25This module aims to explore what is meant by "brands" and "branding". This module aims to provide a solid understanding and application in the strategies of global brand management and the impact on reputation. Key branding concepts such as brand identity, brand image, brand positioning and brand equity will be explored and supported by brand insights that will provide clear insights and illustrations of branding strategies in action. Key skills and theories of brand management will be presented and discussed within the context of a global brand management environment. Students can gain an appreciation of the role of brand strategy within a corporations operating plan.OptionalComparative Media History 2024-25JOU3006MLevel 62024-25This module aims to enable students to appreciate trends and changes within the main media industries (press, radio, TV, cinema, music and the internet) on a comparative basis between countries and between platforms. The module offers an opportunity to understand how the media has reached the state it is now in, and what trends are likely to continue in the future.OptionalCreativity in Public Relations 2024-25PBR3022MLevel 62024-25Creativity is a crucial element in the PR practitioners toolkit as the industries of advertising and PR are becoming more closely aligned. Different ways of attracting the attention of clients, target audiences, stakeholders and journalists need to be embraced as we communicate in increasingly noisy environments. Using traditional and digital/social media to best effective requires a deep understanding of effective writing and what makes eye catching and excellent design. This module aims to bring together elements potentially studied in the first two years and in brand and reputation. This module examines the way PR teams work with creative disciplines designers, writers and creative advertising. Students have the opportunity to attain knowledge and skills to effectively draw up a creative brief and manage its delivery.OptionalDigital Communications 2024-25PBR3018MLevel 62024-25Students have the opportunity look at the history of the internet and at some of the underlying technology and web page design. Furthermore, they can potentially explore content-management systems, SEO, data journalism and database driven websites. Consideration is given to the strategic use of websites and how these can link with blogs, social media and current digital communications tools as part of a long term integrated PR strategy. Image optimisation will be covered involving the use and understanding of software such as Photoshop to ensure efficient and correct use of image data.OptionalInternal Communications 2024-25PBR3019MLevel 62024-25Internal Public Relations involves more than employee communications and is an essential aspect of most (perhaps even all) PR programmes. In particular students have the opportunity to consider ethical aspects of Internal Public Relations and distinguish the role of Internal Public Relations from that of related fields such as Human Resource Management and internal publicity.OptionalInternational Media Policies 2024-25JOU3131MLevel 62024-25This module examines broadcasting structures in the UK and in other countries. It aims to develop students critical understanding of models of national broadcasting and the implications for media policy and mass media's role in society. The module aims to introduce students to the fundamental contexts of national, cultural and economic systems which inform the development of media policy debates.OptionalJournalism Independent Study 2024-25JOU3016MLevel 62024-25Students undertake a dissertation topic of their choice within their chosen field of study and are expected to apply theoretical concepts to their research. They will be allocated an individual tutor to support their work but students are expected to demonstrate a high degree of personal commitment and to work on their own initiative.OptionalJournalism Production 3: Minor Project 2024-25JOU3144MLevel 62024-25Working on an individual basis, students will have the opportunity to produce project work in either broadcast, news and magazine brands, online and sport. It is expected that the resulting work will be at industry-standard and suitable for public consumption. An advanced level of editorial and production skills will be expected, including story and idea origination, news and feature management and agenda setting, along with an awareness of the differing journalistic treatment demanded by each medium. Students will be expected to be work on their own initiative, making their own editorial decisions, with tutor supervision.OptionalJournalists on the Screen 2024-25JOU3015MLevel 62024-25The purpose of this module is to examine and critically compare the different representations of journalists to be found in film and assess the relation between these portrayals and continuing moral and political issues faced by the profession. The module expects students to study movies in which journalists are portrayed as leading characters.OptionalPeace and Conflict Reporting 2024-25JOU3005MLevel 62024-25This module explores the history of war reporting and the ways in which journalists have represented conflicts. It also considers the reasons why some conflicts are marginalised, ignored altogether or given extensive coverage by the mainstream media. It studies theoretical aspects and practical implications of conflict-sensitive reporting.OptionalPolitical Journalism 2024-25JOU3146MLevel 62024-25This module is designed for students who have an interest in the theory and practice of political reporting, building on teaching at earlier levels of the programme relating to British and European political institutions. It focuses on two areas: political theory and the practice of political reporting. Increasingly, journalists need a critical understanding of the underlying concepts for political acting such as liberty, justice, rights, law, and how they are realised in our contemporary democracies. The module will discuss the crisis of our modern democracy and the concept of post-democracy. It will also reflect on the essential role the media hold within our democracies. The practical element will focus on the sourcing of political stories and on various models of political storytelling. It will further look at how digital journalism and the social media have changed political journalism.OptionalProfessional Placement 2024-25JOU3022MLevel 62024-25Work experience is seen as essential in today's competitive jobs market. This module aims to give students the opportunity to experience the industries that can be linked to their studies, gain vital skills which may prepare them for the job market and also establish and maintain links with industry professionals who may help them in their chosen career.OptionalStrategic Corporate Public Relations 2024-25PBR3016MLevel 62024-25This module considers Strategic Corporate Communication as a means of engendering trust and building reputation in key aspects of corporate activity, in particular in Investor Relations. It considers strategically vital concerns of corporate management at the highest level, in particular Corporate Governance and other institutional, social, political and technological issues that have a direct effect on the cost and availability. Modern media techniques and pressures have been to the fore in the recent fiscal crises as has the relationship between commercial and political interests and imperatives. This relationship will be described and developed as part of a wider understanding that strategic communications is not just a commercial or fiscal priority, especially in difficult times.OptionalValues, Issues and Crisis Management Counselling 2024-25PBR3017MLevel 62024-25This module offers students the opportunity to develop a theoretical and practical understanding and application of digital communications used within Public Relations including: design and writing for web sites; blogs and social media: and to make them aware of some of the implications of this medium for PR.Optional

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Effective Copywriting and Design 2021-22PBR1034MLevel 42021-22In this module, students will be expected to develop the critical abilities to judge the effectiveness of public relations writing, through analysis and evaluation of a variety of different texts and their graphical context. Such texts will include newspaper and magazine articles, and other specific public relations examples including brochures, press releases, newsletters, websites, and more. Students will have the opportunity to apply and interpret readability tests to their own writing and that of others, and will consider the legal constraints (including copyright, libel, defamation) on what can properly be stated or alleged.CoreEssential Journalism 1 2021-22JOU1091MLevel 42021-22This module will be a blend of practice and theory and aims to create a progression through the key journalistic skills needed to tell stories on the most appropriate platform using traditional, digital and mobile media. This module aims to develop a rounded awareness of the media and to give students the skills and insight that equip them to develop further in levels two and three. The focus is on newsgathering and storytelling skills. The way design influences different media is also analysed.CoreEssential Law 2021-22JOU1092MLevel 42021-22Journalism students are required to abide by the law, in terms of newsgathering and research methods, data collection and retention, use of communication networks, publishing and broadcasting material to audiences. This module aims to introduce students to the legal system, to the operation of the courts, and examines the impact of legislation and codes of practice on the work of journalists.CoreIntegrated Communication 2021-22PBR1029MLevel 42021-22This module encourages students to understand a range of core communication models and theories so that they might analyse the likely impact of media messages on target audiences. A crucial aspect of this module is the discussion of integrated communications and how the disciplines of advertising, marketing and public relations fit together.CoreIntroduction to Journalism Studies 2021-22JOU1090MLevel 42021-22Journalism is a key activity not simply in the communication of news and current affairs, but as a primary definer of social, political and psychological contexts in which we live and work as citizens in the twenty-first century. This module introduces students to key cultural, commercial and technological developments that have shaped the modern media, exploring those developments in terms of their history as well as the social impacts of modern mass communications.CoreIntroduction to Public Relations 2021-22PBR1018MLevel 42021-22This module is designed to provide a broad introduction to corporate public relations (PR), including the role of PR within corporate life and in particular, the assurance of an organisations reputation. It is designed for students with no previous experience or knowledge of public relations and the professional activities of practitioners. There are typically two main areas of study: - The context of public relations - The practice of public relations to meet objectives.CorePublic Relations in Organisational Communications 2022-23PBR2013MLevel 52022-23The module considers the role of Public Relations (PR) in the context of the changing nature of communication between organisations and their publics. The rapidly evolving technological context that is transforming the environment within which communication takes place is of particular concern to communication. Technological change has also had a social impact in terms of individuals' use of media, access to information and social interaction that all have implications for communication. Through completion of the module students can begin to plan and evaluate the contribution of PR within an integrated communications campaign strategy and develop their skills in presenting and defending their ideas within a realistic context.CorePublic Relations Organisations and People 2022-23PBR2015MLevel 52022-23Effective management of PR does not depend on luck; there are Codes of Conduct for practitioners to follow and the typical client / consultant relationship is usually organised into a Contract. This module will look at Public Relations and how it works as a business in its own right, together with how it works as a function of other businesses in order to provide students with a clear image of the establishment, structure and style of a PR consultancy, linked to the professional processes that go on within the business. As well as the world of PR consultancies, this unit will consider and discuss the role of PR within an organisation, considering the similarities and differences between the structure and performance of consultancy and in-house PR resources.CoreResearch methods 2022-23JOU2289MLevel 52022-23This module is designed to equip students with the understanding of research design and methods for undertaking research. The module gives students the opportunity to develop their observational, analytical and writing skills. It has vocational relevance in enabling students to select a relevant research topic for in-depth analysis and evaluation in their final year.CoreCommunity Engagement 2022-23PBR2014MLevel 52022-23Community engagement is the process by which businesses and individuals build ongoing relationships with the purpose of achieving a collective vision for the benefit of a community. This increasingly important aspect of Public Relations can prove challenging as both persuasion and influence techniques are required. During this module, students will have the opportunity to evaluate current communication techniques used in persuasion, negotiation and counselling (eg neuro-linguistic programming and transactional analysis).OptionalEthics and International Human Rights for Journalists 2022-23JOU2006MLevel 52022-23This module aims to highlight the importance of human rights issues to the practice of journalism and aims to develop students awareness of the range of ethical issues facing journalists.OptionalEvent Management 2022-23SBM2018MLevel 52022-23This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework of the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organise an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.OptionalHistories of Journalism 2022-23JOU2290MLevel 52022-23This module extends the study of the history of journalism into the twentieth century. It provides students with the opportunity to critically consider the historical background to some of the issues which feature in contemporary news agendas for example students may have the opportunity to discuss the reporting of war; changes in the National Health Service; critique of care in the community relating to mental health, the export of American culture and Globalisation; the impact of ethnicity on politics and culture particularly in terms of EU debates; etc. Appropriate emphasis will be placed upon the role of the press in recording these social and political developments.OptionalJournalism and Society 2022-23JOU2285MLevel 52022-23The role of the media as a 'mirror' of society means that journalists encounter cross-cultural issues in their newsgathering and news processing functions. This module aims to prepare students to write stories with cultural sensitivity, care and compassion.OptionalJournalism Production 2: Project 2022-23JOU2292MLevel 52022-23This module gives the students the opportunity to specialise in a medium of their choice. In consultation with tutors, students will be able to produce radio or television bulletins, features and magazine programmes, a web site with multimedia content or print magazines and newspapers. More advanced skills appropriate to each medium will be taught and workshops will be tutor led and supervised as required. Materials produced will be outward facing where appropriate.OptionalLaw, Ethics and Regulation 2022-23JOU2287MLevel 52022-23This module aims to build on legal and administrative knowledge gleaned in Essential Law at Level One. It examines how criminal and civil legislation affecting print, online and broadcast journalists has developed; identifies areas of conflict and uncertainty; and requires students to apply knowledge of legislation and case law to given scenarios, including responses to actions in the civil courts.OptionalIndependent Study (Public Relations) 2023-24PBR3021MLevel 62023-24The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis and critique and combines critical approaches to public relations with practical application through case studies. Hence, it encourages students to apply key theoretical, conceptual and methodological issues in writing a dissertation. The module challenges the students to pull together the research skills acquired throughout their studies and particularly from the second year module Research Skills and Practice, make use of a body of literature and reflect upon the link between theory and practice.CoreBrand and Reputation 2023-24PBR3020MLevel 62023-24This module aims to explore what is meant by "brands" and "branding". This module aims to provide a solid understanding and application in the strategies of global brand management and the impact on reputation. Key branding concepts such as brand identity, brand image, brand positioning and brand equity will be explored and supported by brand insights that will provide clear insights and illustrations of branding strategies in action. Key skills and theories of brand management will be presented and discussed within the context of a global brand management environment. Students can gain an appreciation of the role of brand strategy within a corporations operating plan.OptionalComparative Media History 2023-24JOU3006MLevel 62023-24This module aims to enable students to appreciate trends and changes within the main media industries (press, radio, TV, cinema, music and the internet) on a comparative basis between countries and between platforms. The module offers an opportunity to understand how the media has reached the state it is now in, and what trends are likely to continue in the future.OptionalCreativity in Public Relations 2023-24PBR3022MLevel 62023-24Creativity is a crucial element in the PR practitioners toolkit as the industries of advertising and PR are becoming more closely aligned. Different ways of attracting the attention of clients, target audiences, stakeholders and journalists need to be embraced as we communicate in increasingly noisy environments. Using traditional and digital/social media to best effective requires a deep understanding of effective writing and what makes eye catching and excellent design. This module aims to bring together elements potentially studied in the first two years and in brand and reputation. This module examines the way PR teams work with creative disciplines designers, writers and creative advertising. Students have the opportunity to attain knowledge and skills to effectively draw up a creative brief and manage its delivery.OptionalDigital Communications 2023-24PBR3018MLevel 62023-24Students have the opportunity look at the history of the internet and at some of the underlying technology and web page design. Furthermore, they can potentially explore content-management systems, SEO, data journalism and database driven websites. Consideration is given to the strategic use of websites and how these can link with blogs, social media and current digital communications tools as part of a long term integrated PR strategy. Image optimisation will be covered involving the use and understanding of software such as Photoshop to ensure efficient and correct use of image data.OptionalInternal Communications 2023-24PBR3019MLevel 62023-24Internal Public Relations involves more than employee communications and is an essential aspect of most (perhaps even all) PR programmes. In particular students have the opportunity to consider ethical aspects of Internal Public Relations and distinguish the role of Internal Public Relations from that of related fields such as Human Resource Management and internal publicity.OptionalInternational Media Policies 2023-24JOU3131MLevel 62023-24This module examines broadcasting structures in the UK and in other countries. It aims to develop students critical understanding of models of national broadcasting and the implications for media policy and mass media's role in society. The module aims to introduce students to the fundamental contexts of national, cultural and economic systems which inform the development of media policy debates.OptionalJournalism Independent Study 2023-24JOU3016MLevel 62023-24Students undertake a dissertation topic of their choice within their chosen field of study and are expected to apply theoretical concepts to their research. They will be allocated an individual tutor to support their work but students are expected to demonstrate a high degree of personal commitment and to work on their own initiative.OptionalJournalism Production 3: Minor Project 2023-24JOU3144MLevel 62023-24Working on an individual basis, students will have the opportunity to produce project work in either broadcast, news and magazine brands, online and sport. It is expected that the resulting work will be at industry-standard and suitable for public consumption. An advanced level of editorial and production skills will be expected, including story and idea origination, news and feature management and agenda setting, along with an awareness of the differing journalistic treatment demanded by each medium. Students will be expected to be work on their own initiative, making their own editorial decisions, with tutor supervision.OptionalJournalists on the Screen 2023-24JOU3015MLevel 62023-24The purpose of this module is to examine and critically compare the different representations of journalists to be found in film and assess the relation between these portrayals and continuing moral and political issues faced by the profession. The module expects students to study movies in which journalists are portrayed as leading characters.OptionalPeace and Conflict Reporting 2023-24JOU3005MLevel 62023-24This module explores the history of war reporting and the ways in which journalists have represented conflicts. It also considers the reasons why some conflicts are marginalised, ignored altogether or given extensive coverage by the mainstream media. It studies theoretical aspects and practical implications of conflict-sensitive reporting.OptionalPolitical Journalism 2023-24JOU3146MLevel 62023-24This module is designed for students who have an interest in the theory and practice of political reporting, building on teaching at earlier levels of the programme relating to British and European political institutions. It focuses on two areas: political theory and the practice of political reporting. Increasingly, journalists need a critical understanding of the underlying concepts for political acting such as liberty, justice, rights, law, and how they are realised in our contemporary democracies. The module will discuss the crisis of our modern democracy and the concept of post-democracy. It will also reflect on the essential role the media hold within our democracies. The practical element will focus on the sourcing of political stories and on various models of political storytelling. It will further look at how digital journalism and the social media have changed political journalism.OptionalProfessional Placement 2023-24JOU3022MLevel 62023-24Work experience is seen as essential in today's competitive jobs market. This module aims to give students the opportunity to experience the industries that can be linked to their studies, gain vital skills which may prepare them for the job market and also establish and maintain links with industry professionals who may help them in their chosen career.OptionalStrategic Corporate Public Relations 2023-24PBR3016MLevel 62023-24This module considers Strategic Corporate Communication as a means of engendering trust and building reputation in key aspects of corporate activity, in particular in Investor Relations. It considers strategically vital concerns of corporate management at the highest level, in particular Corporate Governance and other institutional, social, political and technological issues that have a direct effect on the cost and availability. Modern media techniques and pressures have been to the fore in the recent fiscal crises as has the relationship between commercial and political interests and imperatives. This relationship will be described and developed as part of a wider understanding that strategic communications is not just a commercial or fiscal priority, especially in difficult times.OptionalValues, Issues and Crisis Management Counselling 2023-24PBR3017MLevel 62023-24This module offers students the opportunity to develop a theoretical and practical understanding and application of digital communications used within Public Relations including: design and writing for web sites; blogs and social media: and to make them aware of some of the implications of this medium for PR.Optional

How you are assessed

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly usually within 15 working days after the submission date.

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Course-Specific Additional Costs

Please note that students will be expected to cover any travel, accommodation, and general living costs associated with their placement.

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Course-Specific Additional Costs

Please note that students will be expected to cover any travel, accommodation, and general living costs associated with their placement.

Entry Requirements 2022-23

United Kingdom

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may also be considered.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 7.0 overall, with a minimum of 6.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Entry Requirements 2021-22

United Kingdom

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may also be considered.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 7.0 overall, with a minimum of 6.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Accreditations

This course is recognised by the Chartered Institute of Public Relations and recognised for excellence by the European Journalism Training Association. The University of Lincoln is a Member of the European Public Relations Education and Research Association (EUPRERA). Relationships with industry bodies can enable students and graduates to benefit from industry contacts, work experience and internship opportunities.

Practice Your Skills With Our Student Media Platforms

We have many media outlets at Lincoln, where your journalism work can be seen by a potential world-wide audience. LSJ News is the news and features hub used by all our students to showcase their course work, The Linc is a student-run news site, Siren Radio is our campus-based community radio station, and Cygnet PR is a student-run PR agency.

Industry Recognition

This course is recognised by the Chartered Institute of Public Relations and recognised for excellence by the European Journalism Training Association. The University of Lincoln is also a Member of the European Public Relations Education and Research Association (EUPRERA).

Work Placements

Gaining industry experience is an important element of this programme. Students are supported in finding work placements in regional or national organisations. Please note that students will be expected to cover any travel, accommodation, and general living costs associated with their placement.

There are a number of extracurricular activities available for students to develop their skills. The University is home to Cygnet PR, a student-run PR agency through which students can experience working on live projects for external clients, as well as the University’s student magazine, print, and web publications, and its community and student radio stations, Siren Radio, and Brayford Radio.

"My lecturers bring such a wide depth of knowledge to my learning. I also love the variety - I could be listening to a lecture on court reporting in the morning and then writing a press release for a new drinks brand in the afternoon."

Megan Winzer, BA (Hons) Journalism and Public Relations student

Career Opportunities

Graduates may choose to pursue a career in either journalism or PR. There are potential roles in print, broadcast, online media, public relations, advertising, corporate communications, publishing, and freelance copywriting. Some students also go on to study further at postgraduate level.

Visit Us in Person

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

Related Courses

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.
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