Key Information

Full-time

3 or 4 years

Typical Offer

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Campus

Brayford Pool

Validation Status

Validated

Fees

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UCAS Code

NN1M

Course Code

MKTPRPUB

Key Information

Full-time

3 or 4 years

Typical Offer

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Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

NN1M

Course Code

MKTPRPUB

BA (Hons) Business and Marketing BA (Hons) Business and Marketing

Marketing at Lincoln is ranked in the top 20 in the UK for overall student satisfaction in the National Student Survey 2021 (out of 87 ranking institutions).

Key Information

Full-time

3 or 4 years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

NN1M

Course Code

MKTPRPUB

Key Information

Full-time

3 or 4 years

Campus

Brayford Pool

Validation Status

Validated

Fees

View

UCAS Code

NN1M

Course Code

MKTPRPUB

Select Year of Entry

Peter Mount - Programme Leader

Peter Mount - Programme Leader

Peter Mount specialises in consumer behaviour and non-profit marketing. He also has leadership responsibilities in the areas of strategic marketing and research methods at undergraduate level.

School Staff List

Welcome to BA (Hons) Business and Marketing

Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.

The BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.

Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Welcome to BA (Hons) Business and Marketing

Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.

The BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.

Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

How You Study

From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.

The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.

Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide live case material and can offer students access to industry contacts and careers advice.

The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

How You Study

From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset.

The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests.

Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide live case material and can offer students access to industry contacts and careers advice.

The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.

Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, placements, consultancy projects, field visits, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in independent study.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

Find out More

Teaching and Learning During Covid-19

Information for Offer Holders Joining Us in Autumn 2021

Letter from Head of Department of Marketing, Languages and Tourism

We are delighted you are interested in joining us at the University of Lincoln and I am writing to let you know about our planning for the new academic year. You currently have an offer of a place at the University and we want to keep you updated so you can start preparing for your future, should you be successful in meeting any outstanding conditions of your offer.

We fully intend your experience with us at Lincoln to be engaging, supportive and academically challenging. We are determined to provide our students with a safe and exciting campus experience, ensuring you benefit from the best that both face-to-face and online teaching offer. We have kept our focus on friendliness and community spirit at Lincoln and we look forward to your participation in that community.

As you know, the UK Government has published its roadmap for the easing of Covid lockdown restrictions in England. There are still some uncertainties for universities around possible restrictions for the next academic year, particularly in relation to social distancing in large-group teaching. We are planning in line with government guidance for both face-to-face and online teaching to ensure you have a good campus experience and can complete all the requirements for your programme. We are fully prepared to adapt and flex our plans if changes in government regulations make this necessary during the year.

Face-to-face teaching and interaction with tutors and course mates are key to students’ learning and the broader student experience. Face-to-face sessions will be prioritised where it is most valuable, particularly for seminars, tutorials, workshops, practicals and lab sessions. Students tell us that there are real benefits to some elements of online learning within a blended approach, such as revisiting recorded materials and developing new digital skills and confidence.  At Lincoln we aim to take forward the best aspects of both.

This letter sets out in detail various aspects of the planned experience at Lincoln for your chosen subject area, and we hope the information is helpful as you plan for your future.

Teaching and Learning

Within Lincoln International Business School (LIBS) we are planning to maximise face-to-face teaching for your seminars and for any module where numbers are small enough to run workshops and some lecture content safely. We also know that students have really valued being able to access our lectures remotely (you can learn anywhere), but still engage in a live taught session, asking your lecturer questions in real time.  You also don’t need to feel nervous asking a question out loud as you might in a large lecture theatre. These online sessions will also be recorded for you to replay or view later if you miss them. We will continue to record attendance for both face-to-face and remote events.

For our face-to-face events, you are likely to engage in group discussions, you might undertake exercises, practical demonstrations and give presentations from work you have prepared in advance for classes. These sessions are also flexible for you to ask questions of fellow students and your lecturers to help your learning.  They are also a great way to make friends and maintain relationships with fellow students on your programme. We will continue to monitor the situation regarding Covid and take feedback from yourselves as students, always following government advice and direction, so our plans could see an increase in the face-to-face events we hold. We will, however, continue with some more blended and flexible provision so we maximise the number of students who can access as many of our learning events anywhere and as often as possible.

The teaching week will usually include both lectures and seminars, except for the first and final weeks when you will usually have lectures only in the first week and seminars only in the final week. Each module will have 3 hours of contact time allocated to it (you will usually have 2 hours of lectures and 1 hour of seminar/workshop) and you will study 4 modules in each Semester.

You will experience a range of assessment methods including coursework, examinations and presentations, some of which might be online.  This will vary between modules. In first year, everyone will have some sessions in a computer lab. Should we need to go online we will be supporting your learning of SPSS (all students), STATA, and other digital packages for quantitative methods, from a distance using a site and remote licence.

Our assessment processes will likewise follow government guidelines in relation to social distancing and safety. Most of our assessments are submitted online as standard in normal circumstances. Where there are exams, in-class tests, or oral assessments, we will decide nearer the assessment period whether they go ahead in this form, or in an online variant (for example, ‘take-home’ exams) depending on government guidelines on the pandemic at the time.

Your programme normally benefits from a number of study visits – both domestic and international. These will be adapted and modified where appropriate (such as virtual tours of organisations), if a physical visit proves not to be possible, to ensure you can achieve the learning objectives. Again, we will adhere to government advice on social-distancing and in the case of international study visits, these will be operated on the advice of the Foreign and Commonwealth Office.

We would also note two other aspects of your studies that are particularly important in these times. First, you will have a Personal Tutor – a member of academic staff who is your designated ‘go to’ person for advice and support, both pastoral and academic. You will see your Personal Tutor online and in small socially-distanced face-to-face group sessions, and they are available for any one-to-one meetings you would like. Second, independent learning continues to be an essential aspect of university learning, and guided reading and other independent engagement still is key, this year as any, to performing well in your studies. We also encourage you to take part in extra-curricular activities, like becoming a student representative.

We hope you will take part in all the induction activities we plan for you, some of which will be online this year. These include meetings with your teaching team, including your Programme Leader, your Personal Tutor, and LIBS support services. Social events in your first few weeks of term will give you the chance to meet our current Global Certificate students and hear about their experiences. These socials will include games, coffee and catch ups, quizzes and other activities designed to make you feel part of our global community.

The University Campus

We are very proud of our beautiful and vibrant campuses at the University of Lincoln and we have used our extensive indoor and outdoor spaces to provide students with access to study and social areas as well as learning resources and facilities, adapting them where necessary in line with government guidance. All the mitigations and safety measures you would expect are in place on our campuses (at Lincoln, Riseholme and Holbeach), such as hand sanitisers, one-way systems, and other social distancing measures where these are required.

Student Wellbeing and Support

The University’s Student Wellbeing Centre and Student Support Centre are fully open for face-to-face and online support. Should you, as one of our applicants, have any questions about coming to Lincoln in October or any other concerns, these specialist teams are here for you. You can contact Student Wellbeing and the Student Support Centre by visiting https://studentservices.lincoln.ac.uk where service details and contact information are available, or if you are in Lincoln you can make an appointment to meet a member of the team.

To enable you to make the most out of your experience in Lincoln and to help you access course materials and other services, we recommend that you have a desktop, laptop or tablet device available during your studies. This will enable you to engage easily with our online learning platforms from your student accommodation or from home. Students can use IT equipment on campus in the Library, our learning lounges, and specialist academic areas; however, there may not always be a space free when you have a timetabled session or an assessment to complete which is why we recommend you have your own device too, if possible. If you are struggling to access IT equipment or reliable internet services, please contact ICT for technical support and Student Support who can assist you with further advice and information.

We are committed to providing you with the best possible start to university life and to helping you to prepare for your time with us. As part of this commitment, you can access our Student Life pre-arrival online support package. This collection of digital resources, advice and helpful tips created by current students is designed to help you prepare for the all-important first steps into higher education, enabling you to learn within a supportive community and to make the most of the new opportunities that the University of Lincoln provides. When you are ready, you can begin by going to studentlife.lincoln.ac.uk/starting.

Students’ Union

Your Students’ Union is here to make sure that you get the most from every aspect of your student experience. They will be providing a huge range of in-person and virtual events and opportunities - you are sure to find something perfect for you! Meet people and find a new hobby by joining one of their 150 sports teams and societies. Grab lunch between teaching or a drink with friends in The Swan, Towers or The Barge. Learn new skills and boost your CV by taking part in training courses and volunteering opportunities in your spare time. Grab a bike from the Cycle Hire and explore the city you will be calling home.

To start off the new academic year, your Students’ Union will be bringing you The Official Lincoln Freshers Week 2021, with a huge line-up of social events, club nights, fayres and activities for you enjoy (restrictions permitting). Keep an eye on www.facebook.com/lincolnfreshers21 for line-up and ticket updates, so you don’t miss out.

Most importantly, your Students’ Union will always be there for you when you need it most; making sure that your voice as a student is always heard. The SU Advice Centre can provide independent advice and support on housing, finance, welfare and academic issues. As well as this, your Course Representatives are always on hand to make sure that you are getting the best from your academic experience. To find out more about the Students’ Union’s events, opportunities, support and how to get in contact go to: www.lincolnsu.com.

Student Accommodation

Many applicants will choose to live in dedicated student accommodation on, or close to, campus and you may well have already booked your student residence for the upcoming year. All University-managed student accommodation will have our Residential Wardens in place. Residential Wardens are here to help you settle into your new accommodation and will be offering flatmate and residential support activities throughout the year. If you have booked University accommodation, you will have already heard from us with further details on where you will be living to help you prepare. If you have not yet booked your accommodation, we still have plenty of options available. In the meantime, lots of advice and information can be found on the accommodation pages of our website.

The information detailed in this letter will form part of your agreement with the University of Lincoln. If we do not hear from you to the contrary prior to enrolment, we will assume that you acknowledge and accept the information contained in this letter. Adaptations to how we work may have to be made in line with any future changes in government guidance, and we will communicate these with you as necessary. Please do review the University’s Admissions Terms and Conditions (in particular sections 8 and 9) and Student Complaints Procedure so you understand your rights and the agreement between the University and its students.

We very much hope this information is useful to help you plan for the next step in your academic journey, and we look forward to welcoming you here at Lincoln this Autumn. This is the start of a new phase and will be an exciting time for all of us. If you have any questions, please do email me at fahmed@lincoln.ac.uk

Farhan Ahmed

Head of the Department of Marketing, Languages and Tourism

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Data Analytics 2022-23ECO1023MLevel 42022-23This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and analysed. In addition to ensuring that students are competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.CoreEmployability and Careers 2022-23MGT1027MLevel 42022-23This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.CoreIntroduction to Advertising 2022-23ADV1002MLevel 42022-23The more we understand about how people communicate, the better position we shall be in to manage our organisations messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitors. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.CoreIntroduction to Business Finance 2022-23FIN1012MLevel 42022-23This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreMarketing Research Insights 2022-23MKT1104MLevel 42022-23The focus of this module is to provide the students with the marketing research skills in preparation for implementing at subsequent levels. The ability to understand and interpret report content is vital to potential Marketing Professionals. This will develop both practical and critical skills, preparing students for (possible) work placements and graduate careers in the field of marketing.CoreOrganisational Behaviour 2022-23MGT1022MLevel 42022-23This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organisations.CorePrinciples of Marketing 2022-23MKT1001MLevel 42022-23This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.CorePrinciples of Microeconomics 2022-23ECO1025MLevel 42022-23This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.CoreBudgeting for Business 2023-24FIN2142MLevel 52023-24The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process. Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.CoreBuyer Behaviour 2023-24MKT2017MLevel 52023-24This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.CoreCorporate Reputation and Public Relations 2023-24MKT2020MLevel 52023-24This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in todays increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.CoreOperations Management 2023-24BUS2141MLevel 52023-24This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.CoreSocial and Sustainability Marketing 2023-24MKT2154MLevel 52023-24This module will present an overview of current sustainability issues within society. It will give students an introductory understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. It then aims to provide suggestions as to the positive role marketing could play in society and the transformation towards sustainability; including the role of social marketing. It serves to equip students with an introductory understanding of pertinent issues facing marketers in the twenty-first century in order to underpin preparation for further study within their programme. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.CoreStrategic Marketing Planning 2023-24MKT2021MLevel 52023-24This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.CoreBusiness English and Communication 2023-24MOD2591MLevel 52023-24The aim of this module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context,as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalEuropean Integration and Business 2023-24BUS2039MLevel 52023-24This module aims to provide students with an understanding of the background and context of the contemporary business environment as it has been shaped within the European Union by the policies and programmes developed at a European level. It draws on theories and concepts from the disciplines of economics, politics, and history. The initial focus is to develop an understanding of the dynamic process of economic integration that has taken place within the EU. The module aims to identify the main features and institutional frameworks at EU level within which decisions about policies and programmes are made. The objective of this study is to enable students to gain an understanding of how the business community can access the policy-making process and influence the EUs policies and programmes.OptionalFinance for Business 2023-24FIN2144MLevel 52023-24The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.OptionalLIBS International Year Abroad 2023-24MGT2286MLevel 52023-24Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalPrinciples of Project Management 2023-24BUS2040MLevel 52023-24This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).OptionalProfessional Practice 2024-25MGT2037MLevel 52024-25This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalServices Marketing 2023-24MKT2012MLevel 52023-24This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.OptionalGlobal Marketing Strategy 2024-25MKT3022MLevel 62024-25This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world. This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.CoreLeadership and High Performance Teams 2024-25MGT3028MLevel 62024-25This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'CoreMarketing Communications 2024-25MKT3087MLevel 62024-25The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.CoreAdvanced Business English and Communication 2024-25MOD3337MLevel 62024-25This module aims to enable students to gain a high-level communicate skills to communicate successfully in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner.OptionalBusiness and the Natural Environment 2024-25BUS3036MLevel 62024-25Whether environmental issues are viewed as risks or opportunities, few businesses nowadays can afford to ignore them. This module looks at how business have come to embrace environmentalism as a source of competitive advantage and will critically evaluate the limits of contemporary corporate environmentalism. The module enables students to explore this theme in much greater detail. The module is designed to develop understanding of the most pressing environmental issues of our time including climate change, biodiversity loss, and water scarcity. It aims to provide an up-to-date toolkit for developing and implementing environmentally effective corporate sustainability strategies.OptionalConsultancy Project (Business) 2024-25MKT3092MLevel 62024-25The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a live company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. Students will have the chance to apply knowledge gained from the degree programme in a real world environment.OptionalDigital Business and E-Commerce 2024-25MKT3093MLevel 62024-25This module provides students with the opportunity to develop an overview of e-business by reviewing how firms run their businesses, organise operational infrastructures, share information with business partners and communicate with customers. It explores the role of e-commerce (that is, the trading of goods and services through online systems such as e-sales and e-purchases) on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user/the human and the digital interface.OptionalDissertation (Business) 2024-25BUS3019MLevel 62024-25The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis, and critique. In undertaking dissertation research, students are required to demonstrate the ability to identify, organise, and select from a large body of material in order to produce a coherent, well-defined, and internally consistent representation of their findings.OptionalEntrepreneurial Marketing 2024-25MKT3003MLevel 62024-25This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment. The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a students employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically how businesses grow and how they as future employees can make positive contribution to this growth.OptionalFinancial Management For Business 1 2024-25FIN3031MLevel 62024-25This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.OptionalFinancial Management For Business 2 2024-25FIN3032MLevel 62024-25This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.OptionalRepresentations of Management and Organisations in Popular Media 2024-25MGT3031MLevel 62024-25This module explores how the subjects of management and organisation are represented by popular media forms such as Hollywood film and television drama. In contemporary society, visual media plays an important part in shaping our expectations and understandings of organisations. Not only do popular media forms determine the information we receive and the perceptions and opinions we come to hold, it can also provide us with a way of making sense of our own experiences of work. For future managers and leaders, reading film and television texts is an important way of gaining insight into the cultural ideology embedded within these texts and developing a critical awareness of the role of the media in reproducing systems of power and authority associated with the dominant culture. Looking at a diverse range of media genres, from hospital television drama to mockumentary to science fiction films. This module investigates the ways in which dramatic representations and stereotypes work to create and perpetuate popular understandings of organisational structures and managerial processes. The module seeks to develop students abilities to read media texts and interpret their cultural and social significance relative to their own organisational experience and the experience of others through a range of teaching and learning activities including reading, lectures, screenings, seminar discussions, and student presentations. This student-led approach supports the enhancement of personal responsibility, research, and team working skills.Optional

† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.

Data Analytics 2021-22ECO1023MLevel 42021-22This module develops some quantitative techniques that underpin research and business analysis. It promotes a critical awareness and understanding of some of the processes, techniques and technology by which numerical information can be collected and analysed. In addition to ensuring that students are competent in relevant numerical techniques, it anticipates the requirements of later modules, such as independent study, that entail analysis of numerical information using statistical tests.CoreEmployability and Careers 2021-22MGT1027MLevel 42021-22This module is designed to enable students to identify potential career paths, understand power, emotional intelligence and responsibility in a professional context. Moreover, the module enhances the students' understanding of the graduate job market and the skills they need for meeting employer requirements and securing a job. Assessments enable the students to map their skills and competences based on the analysis of job descriptions and practise interview and presentation skills. In addition to lectures and seminars, the students will learn from industry guest speakers who will share their personal career journeys and provide detailed advice on specific graduate job opportunities.CoreIntroduction to Advertising 2021-22ADV1002MLevel 42021-22The more we understand about how people communicate, the better position we shall be in to manage our organisations messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitors. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyse the likely impact of media messages on target audiences.CoreIntroduction to Business Finance 2021-22FIN1012MLevel 42021-22This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.CoreMarketing Research Insights 2021-22MKT1104MLevel 42021-22The focus of this module is to provide the students with the marketing research skills in preparation for implementing at subsequent levels. The ability to understand and interpret report content is vital to potential Marketing Professionals. This will develop both practical and critical skills, preparing students for (possible) work placements and graduate careers in the field of marketing.CoreOrganisational Behaviour 2021-22MGT1022MLevel 42021-22This module is designed to introduce students to the principles and theories underpinning the discipline of organisational behaviour. The module draws on multiple levels of analysis to explain how individual differences, group dynamics and processes, culture, leadership, and organisation design affect behaviour. The module aims to develop students abilities to engage in critical analysis, evaluation, and argumentation through practical application of classic and contemporary research to a variety of work contexts.CorePrinciples of Marketing 2021-22MKT1001MLevel 42021-22This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.CorePrinciples of Microeconomics 2021-22ECO1025MLevel 42021-22This module explores a range of economic concepts and basic analytical techniques. The focus of the module is the Financial Times (FT). The FT covers issues relating to operations management, accounting, HRM, economics, finance etc., all of which are relevant to a business degree. Students are encouraged to keep abreast of current events in the commercial environment, which can help when competing for placements and employment opportunities in the commercial world.CoreBudgeting for Business 2022-23FIN2142MLevel 52022-23The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process. Using variance analysis, we will consider how deviations from plan may be identified and explained, and how this may in turn be used to enhance future planning and performance.CoreBuyer Behaviour 2022-23MKT2017MLevel 52022-23This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organisations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition important attention will be paid to business and organisational buyer behaviour.CoreCorporate Reputation and Public Relations 2022-23MKT2020MLevel 52022-23This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in todays increasingly connected word. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.CoreOperations Management 2022-23BUS2141MLevel 52022-23This module is designed to introduce students to a wide range of Operations Management topics that contribute to an understanding of organisations as systems seeking to remain viable and competitive within their environment.CoreSocial and Sustainability Marketing 2022-23MKT2154MLevel 52022-23This module will present an overview of current sustainability issues within society. It will give students an introductory understanding of some of the criticisms of marketing, considering the role of marketing in contributing towards these issues. It then aims to provide suggestions as to the positive role marketing could play in society and the transformation towards sustainability; including the role of social marketing. It serves to equip students with an introductory understanding of pertinent issues facing marketers in the twenty-first century in order to underpin preparation for further study within their programme. Ultimately it aims to encourage students to develop a sense of responsibility within their own practice.CoreStrategic Marketing Planning 2022-23MKT2021MLevel 52022-23This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.CoreBusiness English and Communication 2022-23MOD2591MLevel 52022-23The aim of this module is to enable students to communicate successfully in the international business world. The module focuses on a range of business skills that can be applied in a global context,as well as the skills and themes associated with working in a foreign country or dealing with international businesses. The module places an emphasis on independent study. The module aims to strengthen and consolidate existing communicative competence and introduce new skills. Students can learn persuading, influencing, negotiating, and problem solving skills. There is the opportunity to develop a broad critical understanding of cultural issues and their impact on businesses.OptionalEuropean Integration and Business 2022-23BUS2039MLevel 52022-23This module aims to provide students with an understanding of the background and context of the contemporary business environment as it has been shaped within the European Union by the policies and programmes developed at a European level. It draws on theories and concepts from the disciplines of economics, politics, and history. The initial focus is to develop an understanding of the dynamic process of economic integration that has taken place within the EU. The module aims to identify the main features and institutional frameworks at EU level within which decisions about policies and programmes are made. The objective of this study is to enable students to gain an understanding of how the business community can access the policy-making process and influence the EUs policies and programmes.OptionalFinance for Business 2022-23FIN2144MLevel 52022-23The module is designed to equip students with understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practise. At its conclusion, students should have a solid understanding of the key elements of financial accounting and financial management that inform and affect the manager.OptionalLIBS International Year Abroad 2022-23MGT2286MLevel 52022-23Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: -enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; -facilitate reflexivity in learning and personal and professional development; -enhance their future employment opportunities by increasing their cultural and professional mobility. This module is optional for all taught on campus undergraduate students within Lincoln International Business School. Study Abroad is a year long module which enables students to spend time studying abroad at one of the Universitys approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a period of volunteering. Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process. Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired.OptionalPrinciples of Project Management 2022-23BUS2040MLevel 52022-23This module aims to provide a solid foundation in the theory and best practice of project management, with the aim of developing the practical skills of how to plan, implement and control projects. The module provides students with the chance to develop an understanding of the system perspective on management and a practically oriented introduction to the nature and purpose of project management and its key functions (scope, time, cost, quality, risk).OptionalProfessional Practice 2023-24MGT2037MLevel 52023-24This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of options including a placement year, a consultancy project or a work-based dissertation. Potential costs relating to this module are outlined in the Features tab.OptionalServices Marketing 2022-23MKT2012MLevel 52022-23This module aims to provide students with an adequate understanding of services marketing and to help prepare them for entering into work. Topics currently analysed in academic research and also adopted by businesses will be covered: such as service quality and customer satisfaction; service encounters; servicescape; experiential marketing and the role of employees in the service delivery.OptionalGlobal Marketing Strategy 2023-24MKT3022MLevel 62023-24This module aims to consider the strategic and tactical marketing implications for companies operating in a rapidly changing and dynamic global business environment. The module gives students the opportunity to develop a range of skills which may enable them to think strategically and tactically in the context of this globalised business world. This module aims to provide you with the opportunity to develop an adequate understanding of the issues characterising international markets, such as the impact that macro and micro-environments have in international operations.CoreLeadership and High Performance Teams 2023-24MGT3028MLevel 62023-24This module aims to offer students two significant moments of practical reflection. Firstly, the module provides students with the opportunity to reflect on some of the powerful images of leadership that influence their own views on leading, following and leadership. Secondly, the module asks for students to consider their own skills, qualities and capabilities in order to consider their near future and the question 'what sort of leader am I and what sort of leader might I become?'CoreMarketing Communications 2023-24MKT3087MLevel 62023-24The module places the development of marketing communications in the context of business and marketing strategies. Theories of information processing and buyer behaviour, both at individual and organisational level, are explored and applied in the development of communication plans. Particular emphasis is placed on the discussion of the elements of the communications mix, the media selection and the evaluation of the effectiveness and efficiency of communications.CoreAdvanced Business English and Communication 2023-24MOD3337MLevel 62023-24This module aims to enable students to gain a high-level communicate skills to communicate successfully in the international business world. The main aims are to strengthen and consolidate existing communicative competence and introduce new skills as appropriate, to apply communication skills to selected professional contexts, and to provide increasing opportunities for initiative, autonomy, and group work. The module aims to enable students to be able to communicate information effectively within international businesses to a diverse range of audiences, presenting an organisation and its services or products in the clearest possible way to consumers, clients and colleagues. Students can develop the skills to work successfully in a team and in a professional manner.OptionalBusiness and the Natural Environment 2023-24BUS3036MLevel 62023-24Whether environmental issues are viewed as risks or opportunities, few businesses nowadays can afford to ignore them. This module looks at how business have come to embrace environmentalism as a source of competitive advantage and will critically evaluate the limits of contemporary corporate environmentalism. The module enables students to explore this theme in much greater detail. The module is designed to develop understanding of the most pressing environmental issues of our time including climate change, biodiversity loss, and water scarcity. It aims to provide an up-to-date toolkit for developing and implementing environmentally effective corporate sustainability strategies.OptionalConsultancy Project (Business) 2023-24MKT3092MLevel 62023-24The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a live company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company. Students will have the chance to apply knowledge gained from the degree programme in a real world environment.OptionalDigital Business and E-Commerce 2023-24MKT3093MLevel 62023-24This module provides students with the opportunity to develop an overview of e-business by reviewing how firms run their businesses, organise operational infrastructures, share information with business partners and communicate with customers. It explores the role of e-commerce (that is, the trading of goods and services through online systems such as e-sales and e-purchases) on market position, competition and sustainability, and encourages student to reflect on the changing nature of the relationship between the supplier and user/the human and the digital interface.OptionalDissertation (Business) 2023-24BUS3019MLevel 62023-24The dissertation is a major independent piece of work intended to develop a students ability to actively engage with core disciplinary issues. The dissertation focuses on analysis, synthesis, and critique. In undertaking dissertation research, students are required to demonstrate the ability to identify, organise, and select from a large body of material in order to produce a coherent, well-defined, and internally consistent representation of their findings.OptionalEntrepreneurial Marketing 2023-24MKT3003MLevel 62023-24This module has been designed to give students the opportunity to develop an ability to quickly assess the nature of business enterprise. Students are encouraged to learn and understand the challenges, opportunities and skills required by organisations to make effective decisions in a rapidly changing business environment. The module aims to develop the entrepreneurial marketing skills and knowledge that may enhance a students employability, and assist them in contributing to company activities and profitability. The overriding goal of the module is to aid students in understanding practically how businesses grow and how they as future employees can make positive contribution to this growth.OptionalFinancial Management For Business 1 2023-24FIN3031MLevel 62023-24This module is designed to enhance students learning from their level two studies and to take their appreciation of theoretical finance into the real world of business application. The module will aim to teach the financial skills and knowledge that will be invaluable to students whichever career they subsequently pursue.OptionalFinancial Management For Business 2 2023-24FIN3032MLevel 62023-24This module is designed to enhance students' learning from Financial Management for Business 1 and to expand their thinking, application and challenge of a number of areas of corporate finance, aiming to give students a range of practical tools and understanding for their eventual roles within a plethora of different types of organisation.OptionalRepresentations of Management and Organisations in Popular Media 2023-24MGT3031MLevel 62023-24This module explores how the subjects of management and organisation are represented by popular media forms such as Hollywood film and television drama. In contemporary society, visual media plays an important part in shaping our expectations and understandings of organisations. Not only do popular media forms determine the information we receive and the perceptions and opinions we come to hold, it can also provide us with a way of making sense of our own experiences of work. For future managers and leaders, reading film and television texts is an important way of gaining insight into the cultural ideology embedded within these texts and developing a critical awareness of the role of the media in reproducing systems of power and authority associated with the dominant culture. Looking at a diverse range of media genres, from hospital television drama to mockumentary to science fiction films. This module investigates the ways in which dramatic representations and stereotypes work to create and perpetuate popular understandings of organisational structures and managerial processes. The module seeks to develop students abilities to read media texts and interpret their cultural and social significance relative to their own organisational experience and the experience of others through a range of teaching and learning activities including reading, lectures, screenings, seminar discussions, and student presentations. This student-led approach supports the enhancement of personal responsibility, research, and team working skills.Optional

How you are assessed

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincolns policy is to ensure that staff return assessments to students promptly.

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in class tests. The University of Lincolns policy is to ensure that staff return assessments to students promptly.

Fees and Scholarships

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Going to university is a life-changing step and it's important to understand the costs involved and the funding options available before you start. A full breakdown of the fees associated with this programme can be found on our course fees pages.

Course Fees

For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships. For full details and information about eligibility, visit our scholarships and bursaries pages.

Entry Requirements 2022-23

United Kingdom

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Entry Requirements 2021-22

United Kingdom

GCE Advanced Levels: BBC

International Baccalaureate: 29 points overall

BTEC Extended Diploma: Distinction, Merit, Merit

Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

International

Non UK Qualifications:

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages https://www.lincoln.ac.uk/home/studywithus/internationalstudents/entryrequirementsandyourcountry/ for information on equivalent qualifications.

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/.

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.

If you would like further information about entry requirements, or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email admissions@lincoln.ac.uk

Accreditations

This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.

Work Placement Year

As part of this course, students can choose to undertake a year of work placement following the second year. They are expected to source their own paid placement, and tutors can provide support during the process if required. No tuition fees will be due for this year, but students will be expected to cover their own travel, accommodation, and general living costs. Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.

Students who require a Tier 4 visa to study BA (Hons) Business and Marketing (with Work Placement) will be issued a CAS with a course length that should be sufficient for you to complete the course without the placement year. If you decide to undertake the BA (Hons) Business and Marketing (with Work Placement) and find a work placement as part of the course this will add additional time to your course and a new Tier 4 visa will be required either before or after the work placement to extend your stay in the UK.

There are also opportunities for work experience and career development through various Lincoln International Business School, please visit LIBS work placement pages.

Entrepreneurship

The University of Lincoln is proud of its approach to nurturing entrepreneurialism in its students. Lecturers and practitioners can provide insight into current practice and global issues, while real-world projects help challenge students to develop problem-solving skills.

Career Opportunities

Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.

"I have so many great memories and I owe a lot to the friends, lecturers, and opportunities I had as they really did make my time at the University of Lincoln so amazing."

Kayleigh Terry, BA (Hons) Business and Marketing graduate

Working in Partnership

Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.

The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Find out more.

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Visit Us in Person

The best way to find out what it is really like to live and learn at Lincoln is to join us for one of our Open Days. Visiting us in person is important and will help you to get a real feel for what it might be like to study here.

Book Your Place

Related Courses

The University intends to provide its courses as outlined in these pages, although the University may make changes in accordance with the Student Admissions Terms and Conditions.
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